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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Exclaimer

    Score8.8 out of 10
    N/AExclaimer is a provider of email signature solutions, operating with the goal of empowering businesses to u

    $0.90

    per month (billed annually) per user

    Agentforce Marketing

    Score7.6 out of 10
    N/AMarketing Cloud is a cloud-based digital marketing platform, used by marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Pricing
    ExclaimerAgentforce Marketing
    Editions & Modules
    Starter
    $0.90
    per month (billed annually) per user
    Standard
    $1.45
    per month (billed annually) per user
    Pro
    $1.75
    per month (billed annually) per user
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Offerings
    Pricing Offerings
    ExclaimerAgentforce Marketing
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsLicensing is based on the number of active mailboxes Exclaimer adds email signatures to. Subscriptions are on a monthly or annual basis. Volume and charitable discounts are available. Minimum number of users is 10 per month.—
    More Pricing Information
    Community Pulse
    ExclaimerAgentforce Marketing
    Considered Both Products
    Exclaimer
    No answer on this topic
    Salesforce
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    275 Answers
    88%
    Would buy again
    84 Answers
    Delivers good value for the price
    99%
    Delivers good value for the price
    262 Answers
    89%
    Delivers good value for the price
    72 Answers
    Happy with the feature set
    97%
    Happy with the feature set
    275 Answers
    93%
    Happy with the feature set
    89 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    231 Answers
    88%
    Lived up to sales and marketing promises
    58 Answers
    Implementation went as expected
    93%
    Implementation went as expected
    243 Answers
    84%
    Implementation went as expected
    54 Answers
    Features
    ExclaimerAgentforce Marketing
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Exclaimer and Salesforce Agentforce Marketing
    Feature
    Exclaimer
    -
    Ratings
    Salesforce Agentforce Marketing
    7.3
    171 Ratings
    6% below category average
    WYSIWYG email editor00 Ratings7.4122 Ratings
    Dynamic content00 Ratings8.1153 Ratings
    Ability to test dynamic content00 Ratings6.3112 Ratings
    Landing pages00 Ratings7.6121 Ratings
    A/B testing00 Ratings7.0151 Ratings
    Mobile optimization00 Ratings6.7111 Ratings
    Email deliverability reporting00 Ratings7.3132 Ratings
    List management00 Ratings8.1129 Ratings
    Triggered drip sequences00 Ratings7.295 Ratings
    Lead Management
    Comparison of Lead Management features of Exclaimer and Salesforce Agentforce Marketing
    Feature
    Exclaimer
    -
    Ratings
    Salesforce Agentforce Marketing
    8.1
    124 Ratings
    2% above category average
    Lead nurturing automation00 Ratings8.9109 Ratings
    Lead scoring and grading00 Ratings8.1110 Ratings
    Data quality management00 Ratings7.3116 Ratings
    Automated sales alerts and tasks00 Ratings8.2101 Ratings
    Campaign Management
    Comparison of Campaign Management features of Exclaimer and Salesforce Agentforce Marketing
    Feature
    Exclaimer
    -
    Ratings
    Salesforce Agentforce Marketing
    7.3
    114 Ratings
    3% below category average
    Calendaring00 Ratings7.3103 Ratings
    Event/webinar marketing00 Ratings7.497 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Exclaimer and Salesforce Agentforce Marketing
    Feature
    Exclaimer
    -
    Ratings
    Salesforce Agentforce Marketing
    7.4
    88 Ratings
    2% below category average
    Social sharing and campaigns00 Ratings7.283 Ratings
    Social profile integration00 Ratings7.539 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Exclaimer and Salesforce Agentforce Marketing
    Feature
    Exclaimer
    -
    Ratings
    Salesforce Agentforce Marketing
    7.6
    124 Ratings
    1% above category average
    Dashboards00 Ratings8.1118 Ratings
    Standard reports00 Ratings7.3123 Ratings
    Custom reports00 Ratings7.3100 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Exclaimer and Salesforce Agentforce Marketing
    Feature
    Exclaimer
    -
    Ratings
    Salesforce Agentforce Marketing
    7.5
    124 Ratings
    2% below category average
    API00 Ratings6.790 Ratings
    Role-based workflow & approvals00 Ratings6.689 Ratings
    Customizability00 Ratings6.9111 Ratings
    Integration with Salesforce.com00 Ratings7.6113 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.914 Ratings
    Integration with SugarCRM00 Ratings8.611 Ratings
    Third-party software integrations00 Ratings7.524 Ratings
    Best Alternatives
    ExclaimerAgentforce Marketing
    Small Businesses
    No answers on this topic
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    No answers on this topic
    Bloomreach
    Score9.2 out of 10
    Enterprises
    No answers on this topic
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ExclaimerAgentforce Marketing
    Likelihood to Recommend
    8.9
    (288 ratings)
    8.2
    (329 ratings)
    Likelihood to Renew
    9.0
    (17 ratings)
    8.1
    (114 ratings)
    Usability
    10.0
    (67 ratings)
    8.5
    (37 ratings)
    Availability
    9.1
    (2 ratings)
    10.0
    (11 ratings)
    Performance
    7.3
    (2 ratings)
    9.6
    (9 ratings)
    Support Rating
    10.0
    (19 ratings)
    7.0
    (36 ratings)
    In-Person Training
    -
    (0 ratings)
    5.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    8.1
    (7 ratings)
    Implementation Rating
    7.8
    (7 ratings)
    3.0
    (17 ratings)
    Configurability
    8.2
    (2 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    9.1
    (2 ratings)
    5.0
    (1 ratings)
    Ease of integration
    9.1
    (1 ratings)
    7.0
    (2 ratings)
    Product Scalability
    9.1
    (2 ratings)
    7.5
    (40 ratings)
    Professional Services
    1.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    7.3
    (1 ratings)
    8.0
    (3 ratings)
    Vendor pre-sale
    1.0
    (2 ratings)
    7.0
    (3 ratings)
    User Testimonials
    ExclaimerAgentforce Marketing
    Likelihood to Recommend
    Exclaimer
    Exclaimer is highly beneficial for larger companies that have a range of business units and requirements around the look and feel of signatures. Smaller organisations are unlikely to need the same degree of customisation, so the requirement is diminished. Particularly as there is something of a cost premium and another platform to manage.
    Incentivized
    Read full review
    Salesforce
    I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.
    Incentivized
    Read full review
    Pros
    Exclaimer
    • Allows for easily customizing the templates for the signatures.
    • Allows uploading custom logos or banners to be applied in the different signatures
    • Allows assigning specific signatures to groups of users
    • Connects easily with all Google Suite email accounts within the organization
    Incentivized
    Read full review
    Salesforce
    • Filter relevant content so you can priorize those that are more relevant and resolve it first
    • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
    • Configure automation rules to order the work of those who must interact with the customer
    Incentivized
    Read full review
    Cons
    Exclaimer
    • A complete tutorial could be added to avoid common pitfalls (such as when to use 0 and when to use auto).
    • The email add-in seems quite clunky when getting going.
    • There is no way to self-serve user-specific changes (such as toggling on/off certain extras, such as direct dials, extensions, and job titles).
    Incentivized
    Read full review
    Salesforce
    • The email builder does not offer any way to catch/check bugs across different email service providers
    • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
    • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
    • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
    Incentivized
    Read full review
    Likelihood to Renew
    Exclaimer
    We are very happy with exclaimer it runs 99.9% of the time without any issues. It also very easy to use and maintain and the design team are happy to use it as its so user friendly. When compared to how much time we used to spend updating banners exclaimer saves us hours. This more than justifies the cost and when it comes to renew we wont be thinking twice about doing so
    Incentivized
    Read full review
    Salesforce
    As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
    Read full review
    Usability
    Exclaimer
    In the order that I recall the setup process: Signature templates need to be set up (attribute mapping to AD) Office 365 connector needs to be set up (global admin needed and exclaimer engineer for guidance) Signature policies need to be set up (who gets which signatures) Office membership groups need to be setup (who in the org will use exclaimer) Members need to be added to those groups (user membership) Agents need to be deployed on the end-user hosts (local agent)
    Incentivized
    Read full review
    Salesforce
    You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
    Incentivized
    Read full review
    Reliability and Availability
    Exclaimer
    Never had any issues with availability during our outages.
    Incentivized
    Read full review
    Salesforce
    Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
    Read full review
    Performance
    Exclaimer
    I have to admit that there has been an odd occasion when the pages have taken a while to load. This is the exception rather than the rule.
    Incentivized
    Read full review
    Salesforce
    Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
    Read full review
    Support Rating
    Exclaimer
    I've only had one issue in 7 years where I needed to reach out to Exclaimer for support, but it was handled quickly and resolved my issue. No messing around to provide additional information. Just a quick solution to what I was facing which resolved the issue on the first go around.
    Incentivized
    Read full review
    Salesforce
    They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
    Incentivized
    Read full review
    In-Person Training
    Exclaimer
    No answers on this topic
    Salesforce
    The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
    Read full review
    Online Training
    Exclaimer
    No answers on this topic
    Salesforce
    Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
    Read full review
    Implementation Rating
    Exclaimer
    Our implementation was relatively easy as we weren't cutting over from anything. We just got the software installed, set up the file share and got active directory set up. We got exsync on a scheduled task and it just worked. We built our templates and policies and it has always been relatively smooth.
    Incentivized
    Read full review
    Salesforce
    From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
    Read full review
    Alternatives Considered
    Exclaimer
    Exclaimer blows the doors off compared to Letsignit. Exclaimer is a little more expensive, but you get what you pay for. What you get is a much better user interface, real analytics instead of one crappy report you have to manually sort, and a much more robust campaign area. With Letsignit I was constantly getting messages that they were experiencing one problem or another, leading to service outages that impacted our users. Gotta love it when the CEO calls because he can't find his email signature. I've had no service interruptions with Exclaim and no email "excuses." That's the sort of thing that makes you lose confidence in a supplier quickly. Oh, and no communication/bills in French. I lived near the Canadian border, I get it, but you have customer databases, communicate appropriately.
    Incentivized
    Read full review
    Salesforce
    We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We currently use Salesforce and HubSpot, and we are very happy to have both, as they have different pros/cons.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Exclaimer
    Everything runs smoothly between us
    Incentivized
    Read full review
    Salesforce
    was not involved with this part but i have not heard about clompaints
    Incentivized
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    Scalability
    Exclaimer
    you can easily design more than one signature and spit it among the organisation
    Incentivized
    Read full review
    Salesforce
    Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
    Incentivized
    Read full review
    Professional Services
    Exclaimer
    We used the Design Template service; this was a very pleasant experience and the design team we in constant communication with us to ensure the templates were designed exactly to our remit.
    Incentivized
    Read full review
    Salesforce
    No answers on this topic
    Return on Investment
    Exclaimer
    • Uniform feel for all emails sent by the organisation.
    • Meets regulatory Compliance.
    • Ability to send out the right phone numbers for the right departments.
    • It is easy to onboard new staff with the correct details from day 1 (no setup is needed from the new starter).
    Incentivized
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    Salesforce
    • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
    • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
    • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
    Incentivized
    Read full review
    ScreenShots

    Exclaimer Screenshots

    Screenshot of how Exclaimer helps amplify every email with optimized email signatures for the whole organization.Screenshot of the Social Feeds feature. This can display the three latest social posts in an email signature, to strengthen connections and communities.Screenshot of where Exclaimer gives users the ability to automate and schedule signature updates. This helps to guarantee consistent, branded signatures on every email – even from mobile devices and Macs.Screenshot of the Exclaimer Cloud Outlook Add-in, which allows users to choose their email signature as they compose a message.Screenshot of where users can assign signatures to teams, departments, or entire organizations. This interface lets users tailor messages for specific recipients, fostering engagement through personalized approaches.

    Agentforce Marketing Screenshots

    Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.