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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Folloze

    Score8.1 out of 10
    Enterprise companies (1,001+ employees)
    Folloze is an marketing orchestration platform that enables B2B marketing and sales teams to deliver personalized, data-driven buyer experiences across the entire customer journey. The platform supports use cases including ABM/ABX campaigns, digital sales rooms, website personalization, sales development, and event activation.N/A

    OutSystems

    Score6.4 out of 10
    N/AThe OutSystems Platform is a Platform-as-a-Service solution for rapid delivery of responsive web and mobile applications. It includes functionalities required to develop, deploy, manage and change web and mobile applications. It is targeted at the delivery of enterprise applications that require integration with backend systems, complex business rules and logic, usable interfaces and flexibility to change. It can be deployed in the cloud, on-premises or in hybrid environments.

    $4,000

    per month

    Pricing
    FollozeOutSystems
    Editions & Modules
    Folloze
    Contact Sales
    Basic
    $4,000.00
    per month
    Pro
    $10,000.00
    per month
    Offerings
    Pricing Offerings
    FollozeOutSystems
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details——
    More Pricing Information
    Features
    FollozeOutSystems
    Engagement
    Comparison of Engagement features of Folloze and OutSystems
    Feature
    Folloze
    7.7
    11 Ratings
    6% above category average
    OutSystems
    -
    Ratings
    Automated routing and prioritization7.510 Ratings00 Ratings
    Customer interaction histories7.710 Ratings00 Ratings
    Syndicated content7.39 Ratings00 Ratings
    Personalization8.111 Ratings00 Ratings
    Engagement data tracking7.611 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Folloze and OutSystems
    Feature
    Folloze
    7.4
    9 Ratings
    3% above category average
    OutSystems
    -
    Ratings
    Ad campaign creation7.89 Ratings00 Ratings
    Display advertising7.49 Ratings00 Ratings
    Contextual advertising7.19 Ratings00 Ratings
    Social advertising7.39 Ratings00 Ratings
    Ad reporting and analytics7.59 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Folloze and OutSystems
    Feature
    Folloze
    7.4
    11 Ratings
    4% above category average
    OutSystems
    -
    Ratings
    Standard visitor segmentation7.011 Ratings00 Ratings
    Behavioral visitor segmentation7.610 Ratings00 Ratings
    ABM sales intelligence7.510 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Folloze and OutSystems
    Feature
    Folloze
    6.8
    11 Ratings
    2% below category average
    OutSystems
    -
    Ratings
    3rd party intent signals6.410 Ratings00 Ratings
    Downstream intent signals7.110 Ratings00 Ratings
    Account identification6.811 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Folloze and OutSystems
    Feature
    Folloze
    7.5
    9 Ratings
    0% above category average
    OutSystems
    -
    Ratings
    Automated workflow & orchestration7.59 Ratings00 Ratings
    Low-Code Development
    Comparison of Low-Code Development features of Folloze and OutSystems
    Feature
    Folloze
    -
    Ratings
    OutSystems
    7.9
    54 Ratings
    6% below category average
    Visual Modeling00 Ratings5.251 Ratings
    Drag-and-drop Interfaces00 Ratings8.052 Ratings
    Platform Security00 Ratings6.251 Ratings
    Platform User Management00 Ratings8.049 Ratings
    Reusability00 Ratings9.954 Ratings
    Platform Scalability00 Ratings9.951 Ratings
    Best Alternatives
    FollozeOutSystems
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Zoho Creator
    Score7.7 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    AppSheet
    Score8.2 out of 10
    Enterprises
    6sense
    Score8.3 out of 10
    Oracle APEX
    Score9.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FollozeOutSystems
    Likelihood to Recommend
    7.6
    (49 ratings)
    8.0
    (131 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    8.2
    (4 ratings)
    Usability
    7.7
    (49 ratings)
    8.1
    (5 ratings)
    Availability
    8.2
    (1 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    6.4
    (41 ratings)
    7.5
    (44 ratings)
    In-Person Training
    -
    (0 ratings)
    9.1
    (1 ratings)
    Online Training
    4.5
    (1 ratings)
    8.2
    (1 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    7.3
    (2 ratings)
    Configurability
    5.5
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    4.5
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    5.5
    (1 ratings)
    -
    (0 ratings)
    Professional Services
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    FollozeOutSystems
    Likelihood to Recommend
    Folloze
    I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity.
    Incentivized
    Read full review
    OutSystems
    Well suited for internal exposure of business processes (invoicing, API layer to other systems, customer maintenance etc), whether a UI is required or not. Not so well suited for full fledged web design. An OutSystems application must serve one particular business need, if gets too much functionalities and responsibilities it tends to get chaotic and complex.
    Incentivized
    Read full review
    Pros
    Folloze
    • Plug into Salesforce. We live in Salesforce, so it's a must!
    • Ease of use when designing boards. We love to all feel like graphic designers.
    • Dashboards showing activity levels of all types.
    • Storing assets within folloze. Makes it super easy to build a board fast.
    • Cloning boards. Time saver!!
    Incentivized
    Read full review
    OutSystems
    • Developing end user interfaces with ease and speed with a modern look and feel.
    • First class low code development to reduce time to market with visual programming
    • Their technical support team is fast and responsive. We've yet to have any issues they could not resolve.
    Incentivized
    Read full review
    Cons
    Folloze
    • Integrating the contact form with our CRM has been a lengthy and on-going process
    • We use iframe for some of our content pieces and I think it could look better than it does now
    • We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
    Incentivized
    Read full review
    OutSystems
    • Price – The licensing model of OutSystems is very expensive and not suitable for small scale developments. This is offset by the time to develop and stability for larger scale developments
    • Flexibility on PaaS version – The PaaS hosted version of OutSystems limits your flexibility to access the front end and backend database systems which can significantly restrict your options on high data volume developments or where anything requiring slightly out of the ordinary access is required
    • Same price for PaaS and self-hosted system. Licensing model dictates that you pay the same price even when you host the system on your own hardware which effectively means you pay more to manage the infrastructure yourself
    Incentivized
    Read full review
    Likelihood to Renew
    Folloze
    Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
    Incentivized
    Read full review
    OutSystems
    We are very happy with OutSystems and our developers deliver good work. OutSystems lets us build new software on a regulare (2 weekly) basis, which is highly flexible and adjustable. Even without very much experience, our developers manage to build usefull software, which is working a lot better than our previous (legacy) software.
    Read full review
    Usability
    Folloze
    Its great to be able to customize and build experiences without having to depend web developers or larger content teams. Using Folloze doesn't require a web developer or complicated coding language. Its quite intuitive and easy to figure out after building an experience or two. If you are stuck their support and training materials are quite helpful, as is their support team. Although the tool is great, it would be great to see even more customization possibilities. Also the reporting interface is pretty cumbersome and would benefit from added functionality.
    Incentivized
    Read full review
    OutSystems
    OutSystems has a feature in which we can develop a functionality in a application and can use that functionality in another application without developing it again. That is main plus point for the development team so they can work with different functionalities rather focusing on the same thing again and again. if we want to make any change on the user side then we can make it live with just the deployment using the service center.
    Incentivized
    Read full review
    Reliability and Availability
    Folloze
    sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc
    Incentivized
    Read full review
    OutSystems
    No answers on this topic
    Performance
    Folloze
    pages load slow sometimes
    Incentivized
    Read full review
    OutSystems
    No answers on this topic
    Support Rating
    Folloze
    Great support overall, which is quick to answer any concerns or questions. They're punctual and precise with their responses. I've been very pleased overall. I know if I have a concern or worry that I'll get a response the same day or the day after. Nothing negative comes to mind.
    Incentivized
    Read full review
    OutSystems
    The tech support is very reachable. Usually by [email] from but also by phone if needed. We had some difficulties at the start with understanding "what our machine was doing" under high performance load. After some good sessions understanding our needs they delivered good solutions for our problems we had in the beginning.
    Read full review
    In-Person Training
    Folloze
    No answers on this topic
    OutSystems
    Excellent material full of hands on that improve the understanding of the platform.
    Read full review
    Online Training
    Folloze
    5 as we did it with our own people in house and not with Folloze
    Incentivized
    Read full review
    OutSystems
    The online training material is well designed and explanations are step by step, helping trainees to understand and follow each exercise and new concept.
    Read full review
    Implementation Rating
    Folloze
    I was not involved with the implementation of Folloze. This project was executed before I was hired
    Incentivized
    Read full review
    OutSystems
    In a large company, patiently and consistently work the behind the scenes politics with business and IT partners across the firm.
    This is transformational - you will need a solid set of key business partners to lock arms together to move forward.
    Incentivized
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    Alternatives Considered
    Folloze
    Folloze has proven to absolutely stand head and shoulders above its competitors. Folloze actually integrates nicely with 6Sense or Demandbase to pull data from a CRM. Folloze seemed to have a simpler interface, and that was key when it came to enabling our sales org to use Folloze alongside Marketing.
    Incentivized
    Read full review
    OutSystems
    I tried to use WordPress with some success. Also looked at Joomla. But when I saw OutSystems I knew I had been wasting my time there. It takes you longer to get going with OutSystems - but even I as a novice realized immediately that Outsystems is simply in another league. Outsystems is powerful. (Can you compare WordPress and Joomla to Outsystems - I don't think so).
    Read full review
    Contract Terms and Pricing Model
    Folloze
    cannot disclose
    Incentivized
    Read full review
    OutSystems
    No answers on this topic
    Scalability
    Folloze
    there are still a lot of things that need to be made available within the product
    Incentivized
    Read full review
    OutSystems
    No answers on this topic
    Return on Investment
    Folloze
    • A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
    • A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.
    Incentivized
    Read full review
    OutSystems
    • The ease of use of the OutSystems development process has been the biggest ROI for us. We have developed our Framework product and maintained/enhanced it with only 4 workers.
    • OutSystems has enhanced their product very significantly over the last 4 years. They have gone from a simple to use tool to a very simple to use sophisticated tool that covers the standard mainframe-based computing apps and the apps used on handheld mobile devices all using the same basic set of development tools.
    Incentivized
    Read full review
    ScreenShots

    Folloze Screenshots

    Screenshot of The Folloze Buyer Experience Platform.

Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.Screenshot of Collaborative Marketing and Sales motions.

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.Screenshot of Folloze page views, opens and clicks.

Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.Screenshot of The interface to build microsites and landing pages.

B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.Screenshot of Account Engagement Analytics
Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.Screenshot of Intelligent content nomination.

Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.