FormAssembly vs. Typeform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
FormAssembly
Score 9.1 out of 10
N/A
FormAssembly is an enterprise data collection and automation platform designed to enable organizations to capture clean, compliant data from the start. With the latest edition of the platform, FormAssembly Atlas, and its built-in AI assistant, Fai, forms and workflows build themselves, connect to Salesforce and other systems in just a few clicks, and ensure every record is structured, secure, and ready for automation or AI. In short, FormAssembly is designed to…N/A
Typeform
Score 8.1 out of 10
N/A
Typeform is online form and survey software, focused on high-quality visuals and user experience. Users can create surveys, registration forms, tests & quizzes, contests, tutorials, shopping carts, and contact forms, without needing to write code. Typeform offers freemium plan pricing. Their basic plan is free for one user; their Pro plan in $35/month for one user (includes logic jump, respondent notifications, calculator, custom thank you screen, hidden fields, payment fields, and 2GB file…
$30
*Per Month
Pricing
FormAssemblyTypeform
Editions & Modules
Atlas Explorer
Contact Sales
per month
Atlas Team
Contact sales
Gov Cloud
Contact sales
Atlas Enterprise
Contact Sales
Essentials
$30
*Per Month
Professional
$35
*Per Month
Premium
$59
*Per Month
Offerings
Pricing Offerings
FormAssemblyTypeform
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details*For annual contract.
More Pricing Information
Community Pulse
FormAssemblyTypeform
Considered Both Products
FormAssembly
Chose FormAssembly
I have used typeform, Yupform and jotform before choosing FormAssembly. Compared to them, FormAssembly is better for business use and handles complex workflows more smoothky. It is Salesforce integrtion is more reliable and reduce manual work. While other are simpler or have …
Chose FormAssembly
FormAssembly's features were more expansive than SurveyMonkey, in my opinion. When doing a comparison, we really liked that we could set up formulas to calculate expenses for us and that they would be easy to update as needed for rates that change from year to year.
Chose FormAssembly
More options, better customization, and friendly to admins. All 3 of those products have their warts, but the biggest hurdle is that they just don't work as well as FormAssembly. FormStack is nice in SF, but the features are limited, and the styling options are way worse. Titan …
Chose FormAssembly
FormAssembly is by far the better program when it comes to security and ease of use. The ability to connect multiple forms and create pathways depending upon responses allows for ease of use by respondents.
Chose FormAssembly
Overall we were looking specifically for a Salesforce-connected form provider, and found FormAssembly offered the most dynamic and powerful suite of Salesforce integrations across the form vendors we evaluated. I would specifically highlight that the logic a user can create …
Chose FormAssembly
I still use Google for simple tasks, but FormAssembly really does it all.
Chose FormAssembly
I know there are other options in the market but realistically we went with the one that our developers were familiar with and recommended which was FormAssembly. Knowing that it would work well with Salesforce
Chose FormAssembly
Form Assembly allows for advanced data mapping, pre-filling forms with Salesforce data, and working with custom objects. FormAssembly excels in Salesforce Integration, as it is highly specialized and deeply integrated. Often considered the industry leader for Salesforce forms, …
Chose FormAssembly
FormAssembly has superior Salesforce configuration settings, but JotForm offers a much greater variety of systems integrations. We don't really use reports or workflows in FormAssembly, but the Jotform Report Builder is frustrating at best. Workflows feel comparable from my …
Chose FormAssembly
Jotform didn't have the two-way SF connectors we needed, if I remember correctly.
Chose FormAssembly
We use both, but SMA is nice because you have a portal you can log into. In all other ways, Formassembly is better in my opinion.
Chose FormAssembly
It is easier to design a form through Formassembly and integrate the results with Salesforce. When compared with docomotion, Formassembly is user-friendly. Additionally, the new feature in Formassembly that allows for designing signatures is beneficial.
Chose FormAssembly
Our website couldn’t handle self-hosting Formidable Forms as a plug-in on our website and would frequently crash. Titan Forms had poor communication and was difficult to schedule customer service. Formstack was self-hosted on our Salesforce, but was overpriced for our use case …
Chose FormAssembly
We decided on FA forms as they are easy to setup, great user experience and API enabled
Chose FormAssembly
The customer support as well as usability of FormAssembly has been vastly superior.
Chose FormAssembly
I do not find much flexibility with advanced conditional/logic, customization, workflow, mapping, file, images, and doc upload.
Chose FormAssembly
The ease of use, integration with Salesforce, exportability of results, etc. Just basically has it hands down over the competition.
Chose FormAssembly
TargetX Forms is another option that I have. We decided to continue using FormAssembly due to the lack of features and flexibility available in TargetX Forms.
Chose FormAssembly
We have only used FormAssembly, once we were made aware of it by a consultant a few years ago. I checked the vendor recommendations against the Salesforce forums to see if it was recommended there and it was, plus I read the user-reviews on the AppExchange page. Once I got …
Chose FormAssembly
FormAsssembly is the leader in Salesforce integrated forms. It is the most powerful, dependable,and has the best Salesforce integration.
Chose FormAssembly
When we were researching options 2 years ago, FormAssembly beat other form tools hands down based on Salesforce integration features. The ability to declaratively set up prefill and post-submission data connectors supporting complex hierarchical data relationships was huge …
Typeform
Chose Typeform
We started using Typeform but over time switched to Heyflow for various reasons
Chose Typeform
The only thing that I missed in Typeform, and why we reduced our usage, is the UX capabilities for custom/more personalised layouts
Chose Typeform
Typeform has much better customizablity options and more functionality compared to Google Forms, including the embed option. Mailchimp forms can look a little rudimentary and ugly and are also not great for research surveys. Hubspot Forms has the same issues as Mailchimp, plus …
Chose Typeform
We tried both free & paid products. No doubt Google form does solve a lot of our basic use case but we were looking for lot more customisation as we wanted to open these survey within our app only. We started exploring different options including SurveyMonkey but we stuck to …
Chose Typeform
The logic mapping in Typeform was the deciding factor for us.
Chose Typeform
From a styling standpoint, Typeform looks better, so I do recommend it for client-facing forms vs creating the same form in Google Forms.
Chose Typeform
I was previously using Google Forms for all my surveys but found that the data received and engagement from the surveys was minimal. We can see that users are more likely to fill out surveys created by Typeform rather than Google Forms. It must be how the forms look that makes …
Chose Typeform
SurveyMonkey is very complicated to use. Its interface is not so intuitive and makes it hard to find what you need to customize a form. The end result is not so pretty and perhaps feels more clunky as opposed to Typeform's sleek presentation of questions. However, they have …
Chose Typeform
Nothing much...I have heard many of other product marketers use [SurveyMonkey], but all of them have now shifted to Typeform!
Chose Typeform
I found Typeform's user interface and design language to be more attractive and intuitive than SurveyMonkey. Typeform also beat them on pricing, so it was a no-brainer.
Chose Typeform
Google forms allow you to collect data from your staff and clients, but the forms are dull and boring. The back end analytics are difficult to navigate making a poor user experience for both the end-user and our team. Typeform allows you to create mobile-friendly forms that are …
Chose Typeform
Google forms is a simple web form that integrates with their suite of office apps such as Sheets. The main drawback is that it looks like a traditional webform with form boxes. TypeForm's UI is much sexier and slick and displays one question at a time, fullscreen and …
Chose Typeform
Out of the 3 competitor products I've used or evaluated, Typeform makes it easiest to build beautiful forms.
Chose Typeform
I stumbled upon it and became a fan.😀 I ended up implementing it for the training team at work, and for the events and registration for a non-profit I volunteer with.
Chose Typeform
Typeform is the best of all the other forms and survey tools we have tried and used. It is superior in both the administration and user experience from all the others. However, we often have to use third-party tools to integrate Typeform with other tools (e.g., connecting …
Chose Typeform
Typeform is much more aesthetically pleasing compared to Google Forms. The transition throughout the app is much more smooth and easy to understand. Overall, I believe Typeform is a superior platform to use when you need to create training aides or templates for outside …
Chose Typeform
Typeform is an exclusive product for this function--mobile first with a modern layout and good interactions. It has some customizations and integrations. Every change made to the template can be observed in real time. It is the best to visualize collected information.
Chose Typeform
I find the layout and design of Typeform more suited for our academic surveys. There is a crisp, professionalism about the layout and design. I prefer the design features and presentation of the Typeform emails.
Chose Typeform
Again, Typeform is your solution for better branded and designed surveys—and better user experience for the people taking the survey.
Chose Typeform
We used to use a Weebly questionnaire on our website to gather the needed information. The process was bulky, didn't have logic available and was time consuming for our clients. We also tried to create something through a Google form with the same experience. Typeform has …
Chose Typeform
Typeform’s interface is the best out there. It’s visually appealing and I trust that the donors had a good experience with Typeform over any other survey tool.
Chose Typeform
When I used SurveyMonkey, the user experience was not at the same level as Typeform. It was cumbersome, and the user-interface was not as crisp or as modern. Airtable works like a spreadsheet, but gives you the power of a database. It also has an option to create forms, …
Typeform has similar features to JotForm. Depending on the use and the data I need to collect, I will either use Typeform or JotForm. For example for data collection from customers, I use Typeform, but testimonials and reviews, I use JotForm. If you need to collect information …
Chose Typeform
Google forms is really useful for creating basic forms when you don't want to pay to create them. I have found Typeform to be much easier to use than Google Forms, and more user-friendly, even in the basic plan. That was enough to get me to switch to Typeform before we even …
Features
FormAssemblyTypeform
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
FormAssembly
8.5
Ratings
6% above category average
Typeform
8.4
Ratings
5% above category average
Survey templates8.50 Ratings7.10 Ratings
Themes8.00 Ratings8.70 Ratings
Custom logo/branding8.90 Ratings9.30 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
FormAssembly
8.5
Ratings
0% below category average
Typeform
8.8
Ratings
3% above category average
Changes to live survey8.40 Ratings8.30 Ratings
Question design help8.30 Ratings8.90 Ratings
Multiple question types8.90 Ratings9.10 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
FormAssembly
9.2
Ratings
10% above category average
Typeform
8.4
Ratings
1% above category average
Survey logic flexibility9.20 Ratings8.40 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
FormAssembly
8.1
Ratings
0% below category average
Typeform
7.6
Ratings
7% below category average
Response tracking8.80 Ratings9.10 Ratings
Data export9.00 Ratings8.80 Ratings
Standard reports8.00 Ratings6.50 Ratings
Custom reports7.40 Ratings5.90 Ratings
Analytics7.50 Ratings7.60 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
FormAssembly
8.6
Ratings
1% below category average
Typeform
8.7
Ratings
1% above category average
Access controls8.20 Ratings9.20 Ratings
Compliance8.90 Ratings8.20 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
FormAssembly
7.0
Ratings
14% below category average
Typeform
7.3
Ratings
10% below category average
Vendor-offered crowdsourcing6.00 Ratings8.70 Ratings
Respondent restrictions8.00 Ratings5.90 Ratings
Best Alternatives
FormAssemblyTypeform
Small Businesses
Square 9 Softworks
Square 9 Softworks
Score 9.3 out of 10
Square 9 Softworks
Square 9 Softworks
Score 9.3 out of 10
Medium-sized Companies
Qualaroo
Qualaroo
Score 7.0 out of 10
Qualaroo
Qualaroo
Score 7.0 out of 10
Enterprises
Verint Voice of the Customer
Verint Voice of the Customer
Score 9.2 out of 10
Verint Voice of the Customer
Verint Voice of the Customer
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FormAssemblyTypeform
Likelihood to Recommend
9.3
(0 ratings)
7.3
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
10.0
(0 ratings)
Usability
9.3
(0 ratings)
7.5
(0 ratings)
Availability
10.0
(0 ratings)
-
(0 ratings)
Support Rating
5.8
(0 ratings)
5.7
(0 ratings)
Implementation Rating
9.1
(0 ratings)
-
(0 ratings)
Ease of integration
8.3
(0 ratings)
-
(0 ratings)
User Testimonials
FormAssemblyTypeform
Likelihood to Recommend
It's affordable, flexible, and does everything you need a form tool to do. It's not that hard to figure out, and an admin can start using it right away, without too much support. Their support documentation is very good, and we can find exactly what we need without much digging.
Read full review
Typeform is definitely a leader in the online survey space and that's for a reason. Between logic mapping and the ease of use for the end user, it's a solid app. The unfortunate thing, however, is the price tag--particularly considering the protection you receive from bots. Typeform only allows a certain number of responses at certain package levels, ie: the lowest level, you get a very limited number of responses but in order to receive more responses before your survey is locked, you must upgrade. This is what ultimately lead us to cancel with them. When you post a survey on Typeform, that survey is automatically posted publicly on their website--making it widely available to bots. Typeform offers no easy form of protection like a standardized captcha that you can add to the survey in order to filter bots out. Instead, there are several "work arounds" that they advise users to do that have very limited degrees of success. A quick online search shows that Typeform knows this is clearly an issue, yet they have yet to build in a bot-prevention feature. Since their plan prices vary by number of responses, it seems that they have no incentive to limit the amount of bots filling out surveys I believe. Ultimately, we canceled because, although the app is powerful, it just seemed like their business practices were unethical in my opinion.
Read full review
Pros
  • Salesforce prefill is a powerful way to prefill forms with records from Salesforce and prevent duplicate data entry.
  • Salesforce submission connector allows us to create some pretty complex and powerful logic to process form submissions into Salesforce data.
  • General form prefill options via query strings in the URL is a helpful feature.
  • The ability to use custom CSS and javascript on the page makes the forms very extensible and has been helpful to give us even more functionality.
Read full review
  • Working in Typeform is automatic and intuitive. It's easy to find the surveys we're looking for and to manage or edit them (duplicating, creating, removing surveys, as well as putting them in folders). I didn't have to "learn" how to use it; when creating a new survey, the app just flows in a way that you know what the next step is and how to get there. The appearance of the app is clean and beautiful, without losing the details you need to customize.
  • Like I said above, while Typeform is simple and automatic, it doesn't skimp out on all the customization and tweaks you need to create a fitting survey for your exact use case. They have a wide selection of custom questions you can ask in your survey (from a simple 'Yes/No' to an 'Opinion Scale' to even payment collection) and many different settings for those questions (make it required, add a description/image/video, etc.).
  • You can also customize the look and feel of each individual Typeform, and save each appearance as a template setting to use again! This has really helped us make Typeform our own by adding our own branding to it.
  • Typeform makes it so easy for users to respond to surveys. They have a clean, beautiful experience that flows and no one has issues submitting responses. Typeform has an Intercom integration, which is perfect as we use Intercom with our customers, so it's easy to just issue a Typeform survey with our in-app chat to get quick and numerous responses.
Read full review
Cons
  • we could always use more styling options when it comes to the form builder
  • in our past use of the form builder when adding attachments to a form, there was an upload limit of 35MB. It would be great if this limit was increased.
Read full review
  • Greater form customization, though I understand that by giving users more control, that might impede overall intuitiveness from a respondent's standpoint.
  • Better reporting and data export.
  • Logic jump is great, but the way it's designed could be clearer—I wish there was a way to see an indent of the questions that would only be asked under certain conditions within the preview itself, not just the form map.
Read full review
Likelihood to Renew
One major point for us is our migration to a completely Microsoft infrastructure. IN addition to that, the afore mentioned need to ingest external data resources means that we do have our eyes open toward the landscape so that we can fill these needs. This in no way indicates a move away from FormAssembly: their support is first rate, and so far the product has always stood up to the tests we've put it through.
Read full review
We have had such success with Typeform, and it has been able to exceed our expectations for the range of products it offers
Read full review
Usability
My perspective is mainly from IT delivery and operations, rather than from the students who entering data. the system is user-friendly, easy to navigate, and has excellent integration with Salesforce. While error handling could be improved, the support channel has limited capacity to maintain a good service level and lacks the ability to handle complex cases via conference call or screensharing.
Read full review
Typeform takes a little bit of getting used to. Compared to Google Forms there are a lot more parts to the software and customizing the form isn't as intuitive. I have also found that embedding it into one smaller section of a webpage seamlessly can be a little tricky. But everything can be figured out eventually and the analytics are very good.
Read full review
Support Rating
While it's not a true development package and misses some features like ingestion of external data for lists, etc... the product is fast, stable, easy to use, and will suit the needs of anyone needing online form functionality with SalesForce and other connectors available for your marketing needs.
Read full review
I haven't used the support portion of Typeform, as everything was quite easy to use. I have never encountered a situation where I did not know what to do or how to fix something myself. Typeform is very easy to adopt within any organization, no matter if you understand tech or not.
Read full review
Implementation Rating
we had a successful implementation and great adoption
Read full review
No answers on this topic
Alternatives Considered
FormAssembly's features were more expansive than SurveyMonkey, in my opinion. When doing a comparison, we really liked that we could set up formulas to calculate expenses for us and that they would be easy to update as needed for rates that change from year to year.
Read full review
Google Forms is really useful for creating basic forms when you don't want to pay to create them. I have found Typeform to be much easier to use than Google Forms, and more user-friendly, even in the basic plan. That was enough to get me to switch to Typeform before we even looked at upgrading to the pro plan. Now, we have features that I don't think are available on Google Forms.
Read full review
Return on Investment
  • FormAssembly makes it easy to share registration forms with targeted groups of users
  • It makes it easy to track registration numbers and form errors and reach out to people who may need assistance
  • It's very easy to create registration forms quickly
Read full review
  • Typeform has played a major role in allowing us to fully automate our training intake process for more organized training request management that leads into our project management workflow.
  • Typeform has allowed us to rapidly develop solutions using online forms for feedback, product quizzes, and registrations.
  • Typeform's low cost means that it pays for itself after a single project each year. No question about renewing each year.
Read full review
ScreenShots

FormAssembly Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of