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Formstack Forms vs. Qualtrics XM for Strategy and Research vs. SnapSurveys

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Formstack Forms

    Score7.5 out of 10
    N/AFormstack is an online form building solution. Its drag-and-drop web form creator gives digital marketers a tool for online data collection and engagement. Users can collect payments and pass form data to popular marketing apps through third-party integrations. With Formstack, users can capture responses, store the information and share it with their teams.

    $50

    per month

    Qualtrics

    Score7.8 out of 10
    N/AQualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

    $1,500

    per user/per year

    SnapSurveys

    Score7.8 out of 10
    N/ASnap Surveys offers both Survey Software and Feedback Management Solutions, including desktop survey software, online feedback management solutions, and survey research services. Snap Surveys offers complete tools for survey design, administration, data collection, and analysis. Snap Surveys supports all survey modes, including: Online, Mobile (including iPad/iPhone/Android), Paper, Kiosk, Phone, Scanning, and Tablet PC, in any language with robust analysis and reporting capabilities,…

    $695

    per year

    Pricing
    Formstack FormsQualtricsSnapSurveys
    Editions & Modules
    Enterprise
    Contact sales team
    Research Core 1
    1,500
    per user/per year
    Online/Mobile
    $695
    per year
    Paper Scanning
    $2,395
    per year
    Paper Scanning - Perpetual License
    3,995
    Online/Mobile - Perpetual License
    5,995
    Offerings
    Pricing Offerings
    Formstack FormsQualtricsSnapSurveys
    Free Trial
    YesYesYes
    Free/Freemium Version
    NoYesNo
    Premium Consulting/Integration Services
    NoYesYes
    Entry-level Setup FeeNo setup feeOptionalNo setup fee
    Additional DetailsPlans start at $50/month (billed annually), including: 20 Digital Forms 1,000 Submissions Per Form 14,400 API Calls Per Day Drag-and-Drop Form Builder Custom Themes Payment Integrations Salesforce Integration SSO User Management Form Prefill
    More Pricing Information
    Community Pulse
    Formstack FormsQualtricsSnapSurveys
    Considered Multiple Products
    Formstack
    Chose Formstack Forms
    Formstack proved to be more robust, easier to use and friendlier to work with when questions/issues emerged.
    Incentivized
    Qualtrics
    No answer on this topic
    Snap Surveys
    Chose SnapSurveys
    It is an in between option. The options we evaluated were Qualtrics and SurveyGizmo. It's cheaper than Qualtrics and easier to design surveys than SurveyGizmo. Nonetheless it's not the worst option out there like SurveyMonkey.
    Incentivized
    Key User Insights
    Would buy again
    83%
    Would buy again
    5 Answers
    64%
    Would buy again
    9 Answers
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    80%
    Delivers good value for the price
    8 Answers
    No answers on this topic
    Happy with the feature set
    83%
    Happy with the feature set
    5 Answers
    71%
    Happy with the feature set
    10 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    88%
    Lived up to sales and marketing promises
    7 Answers
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    56%
    Implementation went as expected
    5 Answers
    No answers on this topic
    Features
    Formstack FormsQualtricsSnapSurveys
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of Formstack Forms and Qualtrics XM for Strategy and Research and SnapSurveys
    Feature
    Formstack Forms
    8.5
    64 Ratings
    6% above category average
    Qualtrics XM for Strategy and Research
    -
    Ratings
    SnapSurveys
    8.0
    2 Ratings
    0% below category average
    Survey templates8.856 Ratings00 Ratings8.02 Ratings
    Themes8.057 Ratings00 Ratings8.02 Ratings
    Custom logo/branding8.761 Ratings00 Ratings8.02 Ratings
    Survey Content
    Comparison of Survey Content features of Formstack Forms and Qualtrics XM for Strategy and Research and SnapSurveys
    Feature
    Formstack Forms
    7.6
    61 Ratings
    11% below category average
    Qualtrics XM for Strategy and Research
    -
    Ratings
    SnapSurveys
    8.0
    2 Ratings
    6% below category average
    Changes to live survey6.856 Ratings00 Ratings8.02 Ratings
    Question design help8.01 Ratings00 Ratings8.02 Ratings
    Multiple question types8.061 Ratings00 Ratings8.02 Ratings
    Survey Logic
    Comparison of Survey Logic features of Formstack Forms and Qualtrics XM for Strategy and Research and SnapSurveys
    Feature
    Formstack Forms
    7.8
    61 Ratings
    7% below category average
    Qualtrics XM for Strategy and Research
    -
    Ratings
    SnapSurveys
    8.0
    2 Ratings
    4% below category average
    Survey logic flexibility7.861 Ratings00 Ratings8.02 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Formstack Forms and Qualtrics XM for Strategy and Research and SnapSurveys
    Feature
    Formstack Forms
    8.8
    62 Ratings
    8% above category average
    Qualtrics XM for Strategy and Research
    -
    Ratings
    SnapSurveys
    8.0
    2 Ratings
    1% below category average
    Response tracking10.01 Ratings00 Ratings8.02 Ratings
    Data export10.062 Ratings00 Ratings8.02 Ratings
    Standard reports7.959 Ratings00 Ratings8.02 Ratings
    Custom reports5.851 Ratings00 Ratings8.02 Ratings
    Analytics10.01 Ratings00 Ratings8.02 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Formstack Forms and Qualtrics XM for Strategy and Research and SnapSurveys
    Feature
    Formstack Forms
    10.0
    60 Ratings
    15% above category average
    Qualtrics XM for Strategy and Research
    -
    Ratings
    SnapSurveys
    8.0
    2 Ratings
    8% below category average
    Access controls10.058 Ratings00 Ratings8.02 Ratings
    Compliance10.052 Ratings00 Ratings8.02 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Formstack Forms and Qualtrics XM for Strategy and Research and SnapSurveys
    Feature
    Formstack Forms
    8.0
    1 Ratings
    1% below category average
    Qualtrics XM for Strategy and Research
    -
    Ratings
    SnapSurveys
    8.0
    1 Ratings
    1% below category average
    Vendor-offered crowdsourcing8.01 Ratings00 Ratings8.01 Ratings
    Respondent restrictions8.01 Ratings00 Ratings8.01 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Formstack Forms and Qualtrics XM for Strategy and Research and SnapSurveys
    Feature
    Formstack Forms
    -
    Ratings
    Qualtrics XM for Strategy and Research
    6.0
    1 Ratings
    0% above category average
    SnapSurveys
    -
    Ratings
    Contact information00 Ratings6.01 Ratings00 Ratings
    Financial Research
    Comparison of Financial Research features of Formstack Forms and Qualtrics XM for Strategy and Research and SnapSurveys
    Feature
    Formstack Forms
    -
    Ratings
    Qualtrics XM for Strategy and Research
    6.3
    2 Ratings
    14% below category average
    SnapSurveys
    -
    Ratings
    Private Company Data00 Ratings8.01 Ratings00 Ratings
    Industry-Specific Information00 Ratings6.01 Ratings00 Ratings
    Independent Research Access00 Ratings6.01 Ratings00 Ratings
    Search Tools00 Ratings5.02 Ratings00 Ratings
    Market Research
    Comparison of Market Research features of Formstack Forms and Qualtrics XM for Strategy and Research and SnapSurveys
    Feature
    Formstack Forms
    -
    Ratings
    Qualtrics XM for Strategy and Research
    6.6
    4 Ratings
    6% below category average
    SnapSurveys
    -
    Ratings
    Competitor Research00 Ratings7.03 Ratings00 Ratings
    Consumer Feedback00 Ratings8.25 Ratings00 Ratings
    Competitor alerts00 Ratings5.02 Ratings00 Ratings
    Market Insights and Reports00 Ratings6.03 Ratings00 Ratings
    Best Alternatives
    Formstack FormsQualtricsSnapSurveys
    Small Businesses
    Jotform
    Score8.5 out of 10
    No answers on this topic
    Jotform
    Score8.5 out of 10
    Medium-sized Companies
    Qualaroo
    Score7 out of 10
    No answers on this topic
    Qualaroo
    Score7 out of 10
    Enterprises
    QuestionPro
    Score9.2 out of 10
    No answers on this topic
    QuestionPro
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Formstack FormsQualtricsSnapSurveys
    Likelihood to Recommend
    7.7
    (77 ratings)
    7.0
    (174 ratings)
    8.0
    (8 ratings)
    Likelihood to Renew
    2.0
    (13 ratings)
    9.4
    (41 ratings)
    9.3
    (6 ratings)
    Usability
    9.3
    (9 ratings)
    6.4
    (25 ratings)
    8.0
    (2 ratings)
    Availability
    10.0
    (2 ratings)
    9.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    -
    (0 ratings)
    5.5
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    6.7
    (8 ratings)
    1.6
    (21 ratings)
    8.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    8.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    1.0
    (2 ratings)
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Formstack FormsQualtricsSnapSurveys
    Likelihood to Recommend
    Formstack
    Formstack makes it easy to create a variety of forms. I have used it for event interest and registrations, email list sign-ups, and surveys. I have found it easy to customize, and easy to export data for import into other systems (e.g., CRM).
    Incentivized
    Read full review
    Qualtrics
    Qualtrics is a good medium for creating surveys and getting analytics back for it. I think it's easy to learn if you are in the business of creating surveys or if it's part of your studies. It can be a little overwhelming for a brand new user who has never created a survey for the first time. So onboarding could be better.
    Read full review
    Snap Surveys
    I think it is very important to go through their training videos and user guides. Devote the time to learning it correctly from the beginning. In the long run you will enjoy it much more than plowing right into it and then trying to find out if you did it right. Also, while you are not required to buy the annual maintenance contract, I think if you are going to use the program, don't skimp, buy the annual maintenance contract. The free technical support is necessary, especially when you are up against deadlines.
    Read full review
    Pros
    Formstack
    • Allows for unique situations. As a school, we don't have the luxury of being cookie cutter. Neither do our forms.
    • Support. If we don't know how to do it, their support team has been very helpful and actually attempts to understand the issue on hand.
    • User friendliness. In our field we have a phrase: "what if you get hit by a bus?" With Formstack, you can "get hit by the bus" and someone else can jump in and still keep things running (this is used as a phrase for illness, not termination).
    Incentivized
    Read full review
    Qualtrics
    • Qualtrics CoreXM is easy to use for quick one-time surveys or for measuring opinions over time
    • It's great for sending/managing RSVPs for meetings or other gatherings or to collect important data like Conflict of Interest declarations.
    • Qualtrics CoreXM's reporting and crosstab functionality is beefy and gets better all of the time. I'm always amazed at how easy it is to generate reports for sharing my survey response data and research.
    Incentivized
    Read full review
    Snap Surveys
    • The training helped me to customize surveys for the different departments that the office of IR served.
    • Surveys were easy to create and gathering information was made easy because SnapsSurveys worked well with SPSS.
    • Once surveys were created I could scan them and have the results to my boss in less than an hour depending on the size of the survey group.
    • Snaps customer service reps were always willing to help.
    Incentivized
    Read full review
    Cons
    Formstack
    • Setting up our multi-step form took some getting used to. Some of the branching logic configuration wasn't as intuitive as would be ideal.
    • Since we were pushing data directly into Hubspot, I found it cumbersome to deal with data storage limits within Formstack. I would get frequent notices that new responses were not being stored in Formstack and that I needed to upgrade or delete data. I got tired of that.
    • More/easier support for custom fonts would have been a huge plus. We were able to customize the form's appearance, but had to make some concessions in that regard.
    Incentivized
    Read full review
    Qualtrics
    • The collaborate feature can be clunky and sometimes we have to remove access and add a person back in for them to see the survey in their lists
    • We have a contract through our university and more than one person has created their account in the wrong place, causing some administrative headaches as that is fixed so that we can collaborate on surveys with them.
    • I wish it was easier to organize my surveys into folders, there should be a more efficient way to do that.
    Incentivized
    Read full review
    Snap Surveys
    • Though the user interface is easy to navigate, it would be nice to see is design updated to something more aesthetically pleasing.
    Read full review
    Likelihood to Renew
    Formstack
    Our user base has come to rely on Formstack to get forms done. The Formstack tools make it easy to start from scratch or copy an existing form to "quick start" a new, similar form. The price is right and frees up IT staff to do more transformative work.
    Incentivized
    Read full review
    Qualtrics
    I was impressed a couple years ago when two heads of market research at Fortune 500 companies told me about them, and I've been even more impressed with the advancements I've seen in the last year. I like where the company is headed, and I look forward to using them again in a future role.
    Read full review
    Snap Surveys
    The main reason we will renew is that it does the job, it supports our system, and we have budgeted for it so why change?
    Read full review
    Usability
    Formstack
    It's easy to learn how to use, generally easy for clients to use, and overall I've never had an overwhelmingly negative experience with it. While there are a few tweaks that could make it really shine, Formstack Forms serves almost all our needs and we're super happy with it.
    Incentivized
    Read full review
    Qualtrics
    All the menus are very user friendly and intuitive. I can always find exactly what I'm looking for and can change anything I need to with ease. All the elements of the survey are adjustable with very little effort and without confusion.
    Read full review
    Snap Surveys
    I think as an organization there is always room to grow, however, this application has really helped us with our dilemma with offline, online, and paper surveys. We are able to make our surveys fun and engaging and the interface for the person creating the survey is user-friendly. Customer service is very helpful if you need additional support.
    Incentivized
    Read full review
    Support Rating
    Formstack
    The agents in the original group, especially the ones in cahoots with the developers, are really solid and know what they're talking about--I'm looking at you, Collin. The 'Tier 1' support agents that typically reply to the tickets are really spotty. If you have an overly technical question, i.e. bugfix, or describe a feature from a few years back that randomly disappeared, these agents typically will give you what feels like a generic reply and not know what you're talking about.
    Incentivized
    Read full review
    Qualtrics
    Whenever we have had an issue with trying to figure out how to do something (even though the documentation is incredibly well put together) we have asked Qualtrics support and have always received our answer nearly immediately (I think in maybe 10 times, only once did a support person need to call us back). Qualtrics support is dedicated to solving customer issues right, and in the first contact, if at all possible
    Read full review
    Snap Surveys
    No answers on this topic
    Online Training
    Formstack
    No answers on this topic
    Qualtrics
    I still use it. It does everything you need an online survey to do. From heat mapping to complex skip logic and display logic. I use it weekly and it never disappoints
    Read full review
    Snap Surveys
    No answers on this topic
    Implementation Rating
    Formstack
    We implemented on one of the earlier versions. Through continuous engineering improvements, the interface keeps getting easier and more intuitive. Therefore, later implementations keep getting easier and better.
    Incentivized
    Read full review
    Qualtrics
    I like being able to easily integrate new colleagues by simply giving them a log in user name and password
    Read full review
    Snap Surveys
    No answers on this topic
    Alternatives Considered
    Formstack
    Drupal is a much more customizable platform, however you must have someone build the forms first and then you can work with them if you do not have the programming knowledge. If you have any changes to make, it can sometimes be both a time consuming and difficult process. Formstack is much more efficient if you do not have an in house programmer.
    Incentivized
    Read full review
    Qualtrics
    ]Qualtrics] CoreXM is great if you want something that is a little more [long] lasting and impactful than a simple survey engine, but aren't quite ready for something that is a long term sustainable program. I would put [Qualtrics] CoreXM squarely in the large, defined project phase. CX is more of the program phase, and other lessor vendors are great for the pre-project definition phase
    Incentivized
    Read full review
    Snap Surveys
    It is an in between option. The options we evaluated were Qualtrics and SurveyGizmo. It's cheaper than Qualtrics and easier to design surveys than SurveyGizmo. Nonetheless it's not the worst option out there like SurveyMonkey.
    Incentivized
    Read full review
    Return on Investment
    Formstack
    • Positive - ability to analyze submission trends - e.g. when a marketing email is sent, looking at increased form viewing and submissions in relation to the sending of the campaign.
    • Immediate response - those that submit forms receive immediate response that their form has been submitted.
    Incentivized
    Read full review
    Qualtrics
    • Increased productivity due to the highly intuitive user-interface and template saving capabilities.
    • Reporting and analytics are extremely valuable. Our team can track responses and share feedback/results extremely quickly.
    • If a user has created a great template, they can share to external teams quite easily. It helps other departments!
    Incentivized
    Read full review
    Snap Surveys
    • Using a professional survey package enhances my reputation as a research professional.
    • I have been able to use the software's functionality to exceed my clients expectations.
    Read full review
    ScreenShots

    Qualtrics Screenshots

    Product screenshot