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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Foundry ABM

    Score8 out of 10
    N/AFoundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.N/A

    SAP Sales Cloud

    Score8.6 out of 10
    N/ASAP Sales Cloud (formerly SAP Cloud for Sales) is a cloud sales application with sales automation, enterprise resource planning (ERP) integration, and collaboration capabilities.N/A
    Pricing
    Foundry ABMSAP Sales Cloud
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Foundry ABMSAP Sales Cloud
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Foundry ABMSAP Sales Cloud
    Considered Both Products
    Foundry ABM
    No answer on this topic
    SAP
    No answer on this topic
    Key User Insights
    Would buy again
    90%
    Would buy again
    37 Answers
    91%
    Would buy again
    120 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    34 Answers
    95%
    Delivers good value for the price
    111 Answers
    Happy with the feature set
    93%
    Happy with the feature set
    38 Answers
    96%
    Happy with the feature set
    127 Answers
    Lived up to sales and marketing promises
    74%
    Lived up to sales and marketing promises
    26 Answers
    93%
    Lived up to sales and marketing promises
    98 Answers
    Implementation went as expected
    88%
    Implementation went as expected
    30 Answers
    89%
    Implementation went as expected
    99 Answers
    Features
    Foundry ABMSAP Sales Cloud
    Engagement
    Comparison of Engagement features of Foundry ABM and SAP Sales Cloud
    Feature
    Foundry ABM
    7.5
    1 Ratings
    3% above category average
    SAP Sales Cloud
    -
    Ratings
    Automated routing and prioritization8.21 Ratings00 Ratings
    Customer interaction histories7.31 Ratings00 Ratings
    Syndicated content7.31 Ratings00 Ratings
    Personalization7.31 Ratings00 Ratings
    Engagement data tracking7.31 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Foundry ABM and SAP Sales Cloud
    Feature
    Foundry ABM
    7.2
    10 Ratings
    0% above category average
    SAP Sales Cloud
    -
    Ratings
    Ad campaign creation6.710 Ratings00 Ratings
    Display advertising6.810 Ratings00 Ratings
    Contextual advertising6.41 Ratings00 Ratings
    Social advertising6.41 Ratings00 Ratings
    Ad reporting and analytics7.31 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Foundry ABM and SAP Sales Cloud
    Feature
    Foundry ABM
    7.0
    1 Ratings
    1% below category average
    SAP Sales Cloud
    -
    Ratings
    Standard visitor segmentation8.21 Ratings00 Ratings
    Behavioral visitor segmentation6.41 Ratings00 Ratings
    ABM sales intelligence6.41 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Foundry ABM and SAP Sales Cloud
    Feature
    Foundry ABM
    7.3
    1 Ratings
    5% above category average
    SAP Sales Cloud
    -
    Ratings
    3rd party intent signals7.31 Ratings00 Ratings
    Downstream intent signals7.31 Ratings00 Ratings
    Account identification7.31 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Foundry ABM and SAP Sales Cloud
    Feature
    Foundry ABM
    8.2
    1 Ratings
    9% above category average
    SAP Sales Cloud
    -
    Ratings
    Automated workflow & orchestration8.21 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of Foundry ABM and SAP Sales Cloud
    Feature
    Foundry ABM
    -
    Ratings
    SAP Sales Cloud
    8.5
    152 Ratings
    8% above category average
    Customer data management / contact management00 Ratings8.2144 Ratings
    Workflow management00 Ratings8.8146 Ratings
    Territory management00 Ratings8.1130 Ratings
    Opportunity management00 Ratings9.0142 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings8.3136 Ratings
    Contract management00 Ratings7.9133 Ratings
    Quote & order management00 Ratings8.6133 Ratings
    Interaction tracking00 Ratings9.0137 Ratings
    Channel / partner relationship management00 Ratings8.4131 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Foundry ABM and SAP Sales Cloud
    Feature
    Foundry ABM
    -
    Ratings
    SAP Sales Cloud
    8.9
    130 Ratings
    14% above category average
    Case management00 Ratings8.7125 Ratings
    Call center management00 Ratings9.1114 Ratings
    Help desk management00 Ratings8.8115 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Foundry ABM and SAP Sales Cloud
    Feature
    Foundry ABM
    -
    Ratings
    SAP Sales Cloud
    8.0
    131 Ratings
    3% above category average
    Lead management00 Ratings8.0130 Ratings
    Email marketing00 Ratings7.9112 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Foundry ABM and SAP Sales Cloud
    Feature
    Foundry ABM
    -
    Ratings
    SAP Sales Cloud
    8.3
    143 Ratings
    8% above category average
    Task management00 Ratings8.4135 Ratings
    Billing and invoicing management00 Ratings8.4113 Ratings
    Reporting00 Ratings8.1131 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Foundry ABM and SAP Sales Cloud
    Feature
    Foundry ABM
    -
    Ratings
    SAP Sales Cloud
    8.3
    141 Ratings
    8% above category average
    Forecasting00 Ratings8.1131 Ratings
    Pipeline visualization00 Ratings8.9132 Ratings
    Customizable reports00 Ratings8.0136 Ratings
    Customization
    Comparison of Customization features of Foundry ABM and SAP Sales Cloud
    Feature
    Foundry ABM
    -
    Ratings
    SAP Sales Cloud
    8.2
    138 Ratings
    7% above category average
    Custom fields00 Ratings8.0138 Ratings
    Custom objects00 Ratings7.9131 Ratings
    Scripting environment00 Ratings8.6114 Ratings
    API for custom integration00 Ratings8.3123 Ratings
    Security
    Comparison of Security features of Foundry ABM and SAP Sales Cloud
    Feature
    Foundry ABM
    -
    Ratings
    SAP Sales Cloud
    9.2
    141 Ratings
    9% above category average
    Single sign-on capability00 Ratings9.3135 Ratings
    Role-based user permissions00 Ratings9.1135 Ratings
    Social CRM
    Comparison of Social CRM features of Foundry ABM and SAP Sales Cloud
    Feature
    Foundry ABM
    -
    Ratings
    SAP Sales Cloud
    9.0
    98 Ratings
    18% above category average
    Social data00 Ratings8.698 Ratings
    Social engagement00 Ratings9.494 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Foundry ABM and SAP Sales Cloud
    Feature
    Foundry ABM
    -
    Ratings
    SAP Sales Cloud
    8.5
    117 Ratings
    12% above category average
    Marketing automation00 Ratings8.3113 Ratings
    Compensation management00 Ratings8.693 Ratings
    Platform
    Comparison of Platform features of Foundry ABM and SAP Sales Cloud
    Feature
    Foundry ABM
    -
    Ratings
    SAP Sales Cloud
    8.1
    122 Ratings
    6% above category average
    Mobile access00 Ratings8.1122 Ratings
    Best Alternatives
    Foundry ABMSAP Sales Cloud
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    6sense
    Score8.4 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Foundry ABMSAP Sales Cloud
    Likelihood to Recommend
    8.2
    (48 ratings)
    8.4
    (163 ratings)
    Likelihood to Renew
    9.6
    (4 ratings)
    8.1
    (15 ratings)
    Usability
    8.6
    (3 ratings)
    7.0
    (10 ratings)
    Availability
    10.0
    (1 ratings)
    9.1
    (2 ratings)
    Performance
    10.0
    (1 ratings)
    9.1
    (2 ratings)
    Support Rating
    9.1
    (40 ratings)
    5.8
    (13 ratings)
    Online Training
    10.0
    (1 ratings)
    9.1
    (3 ratings)
    Implementation Rating
    8.6
    (2 ratings)
    7.5
    (4 ratings)
    Configurability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    9.1
    (1 ratings)
    Ease of integration
    10.0
    (1 ratings)
    9.1
    (1 ratings)
    Product Scalability
    9.0
    (1 ratings)
    8.5
    (123 ratings)
    Professional Services
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    8.2
    (1 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    9.1
    (1 ratings)
    User Testimonials
    Foundry ABMSAP Sales Cloud
    Likelihood to Recommend
    Foundry ABM
    I think it's good for companies who have a built out marketing program. I know our marketing team knows the software very well. As someone on the sales side, I struggle to understand some concepts. However they have a great support team and they help with reports that make things very easy to understand.
    Incentivized
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    SAP
    SAP Sales Cloud is highly suited for manufacturing and distribution enterprises and especially for people and companies who are already into SAP architecture. It is also great for industries which are consumer-packaged goods oriented, and it is highly structured for B2B sales which has predictive pipelines. I would say it is less suited for hyper growth or newer startups, especially people who are not familiar with the SAP ERP. It is multi-dimensional and has complex matrix structures, so it is a bit difficult to learn, and it might be daunting for new people.
    Incentivized
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    Pros
    Foundry ABM
    • It has paved the way in creating an audience for our respective campaigns that are easy to set and customize.
    • This tool has a high configuration aspect which helps and facilitates [the business thoroughly] in their cases.
    • It helps you in interacting with any third-party websites or arbitrators for API calls and web solutions.
    Incentivized
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    SAP
    • I love its ability to automate the entire sales process for us.
    • Another thing I love is how it combines data from different touchpoints to provide a 360-degree view of the customer.
    • What I like best about SAP Sales Cloud is the real-time analytics it provides for my organization.
    Incentivized
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    Cons
    Foundry ABM
    • The ability to separate budgets by dept. currently, you have one pot of money but can set limits based on campaigns. This is fine for a single user but gets messy with multiple users.
    • Campaigns with multiple steps, I do hear this is in the works.
    • It would be nice if each area did not open a new tab, navigating pages within the same page would be nice.
    Incentivized
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    SAP
    • One area of concern is the many data silos that are present within SAP sales cloud
    • While creating filters for accessing sales lead reports, the accuracy is missing sometimes.
    • The product is quite vast and a lot more learning material and knowledge base documents are required.
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    Likelihood to Renew
    Foundry ABM
    We continue to have a good experience with Triblio, and they continue to deliver value for our money. If they would do a better job with analytics, then it'd be easier for me to tie campaign activities to the bottom line.
    Incentivized
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    SAP
    SAP sales enables organizations to manage their sales activities, such as inquiries, quotations, orders, deliveries, billing, and payments. Also integrates with other SAP modules, such as finance, logistics, and marketing, to provide a comprehensive solution for managing the entire sales cycle. thats makes SAP a good choice
    Incentivized
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    Usability
    Foundry ABM
    The Triblio platform makes it easy for non-technical users to get around and figure out what we need relatively quickly. Of course, a basic training or tutorial is needed initially for you to know where everything is. We paid for managed services which is great since we have an account director who can operate the platform better than any outsider can, and she can also give us recommendations on best practices.
    Incentivized
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    SAP
    In short, SAP CRM is a complete service that will help improve marketing strategy and productivity. It covers various topics, from big data analytics to resource management and housing sales data. SAP CRM has a long list of features and can do them all.
    Incentivized
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    Reliability and Availability
    Foundry ABM
    The platform has always been available, and the occasional system updates aside, there have been no downtime issues with Triblio. The platform has always been available when I needed it, and campaigns were launched timely
    Incentivized
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    SAP
    Product was mostly available. A couple accessibility issues did exist when sending API calls, and there was either no response, or a delayed response.
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    Performance
    Foundry ABM
    Triblio pages, campaign performances, and platforms have not slowed us down at all. If anything, Triblio has enhanced how we engage with our target accounts. There has been no speed performance issues, or lag due to system limitations. Triblio tracking on our site has not slowed our page performances significantly, so there has been on effect on speed
    Incentivized
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    SAP
    No answers on this topic
    Support Rating
    Foundry ABM
    Triblio makes it possible for a small SaaS company without a lot of manpower to implement ABM strategies to help compete in a world where the sales motion is now very different - requiring more targeted messaging and education before prospects are willing to engage with a salesperson. We believe that as we continue to spin up our ABM strategies, Triblio is helping us be in the right place and at the right time for the right audience for a reasonable CPC.
    Incentivized
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    SAP
    SAP's customer service is quick and efficient, with a response time of fewer than some minutes. In either case, you'll get instant help from the vendor or online forums. In addition, the vendor provides excellent global support for this tool. Like Salesforce, SugarCRM, etc., it's probably fine as a standalone CRM option.
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    Online Training
    Foundry ABM
    We had our Account management team online to provide training to the marketing team, ADR team, and the AE team, which was helpful as each team had their own sets of questions and needs from the platform. Having the Triblio experts on the call and knowing that they are available for questions later on was reassuring to everyone in the trainings.
    Incentivized
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    SAP
    Training was mostly completed over a couple conference calls, and reading the API documentation. Our developers were able to implement quickly after reading the documentation.
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    Implementation Rating
    Foundry ABM
    Definitely have a dedicated technical team work on the implementation full time with the Triblio team. There are requirements on both ends of the pipe that needs to be done. It is much easier to have both teams work together full time as opposed to part time duty; it would take much longer than doing it all in one shot.
    Incentivized
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    SAP
    I would rate the implementation a 7. While the process overall was successful, there were challenges related to data migration, integration with other systems, and initial user adoption. However, the support from SAP during the implementation phase was helpful, and we were able to resolve the major issues as the process progressed.
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    Alternatives Considered
    Foundry ABM
    Terminus appears to be the cheapest on the surface but with the least amount of capabilities, clunky (lots of manual stuff they have to do on the back end to launch your campaign), very low CTR due to the DSP they use (TradeDesk) which also carries a media upcharge. Terminus also cannot figure out their analytics - they are out of whack across various screens in the tool. 6sense is expensive and very limiting (you get X of this, and Y of that - nothing is unlimited, feels like being nickeled and dimed). A very pushy sales team, you are under pressure to book the next meeting or to provide a date when you will sign. The tool appears to have nice capabilities but it is the people, at the end of the day, you will be working with - and I got concerns with that experience. Metadata - nice sales team, low/no pressure to buy. The demo of their platform also looks like it has interesting capabilities. The team appears to be very small, the communications from the salesperson were random and I had to take the lead asking for the next call to see more. This is concerning when it comes to supporting - will they have enough people to support their customer base if they drag their feet in the sales process? None of these tools had ANYTHING EVEN CLOSE to Triblio's orchestration capabilities, so none of them were strong competitors.
    Incentivized
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    SAP
    These other products are not fully focused on sales. Of course you can create a workflow for your employees but they have too much info that youll probably won't end Up using. Also their AI assistance is not that accurate when you need some advice or personalized Insights. That's why we swapped to another software that was focused on the sales funnel.
    Incentivized
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    Scalability
    Foundry ABM
    The Triblio platform works fairly reliably since we have implemented it into our instance. There are the occasionally wishes that they have more functionalities, but those are feature requests which can be accommodated in future product enhancements. In terms of flexibility and scalability, we chose Triblio since we wanted to scale our ABM efforts, so that was a big part of our consideration.
    Incentivized
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    SAP
    1. It much needed to the end-user like sales person and marketing team to read the real time analysis for better decision making and deal closing. 2. Cost calculation and tracking becomes easier on go. 3. HR department, sales and marketing teams are getting insights for further improvement of the process of sales and conversion rate. 4. Easier to know customer behavior and taste.
    Incentivized
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    Return on Investment
    Foundry ABM
    • Triblio is extremely powerful in terms of increasing conversion rates and we've tripled conversion rates using their targeted modals versus less targeted approaches with less sophisticated products, such as HelloBar.
    • Though it is hard to quantify, Triblio has increased the speed to market with which we can introduce targeted promotions. Campaigns can be spun up with Triblio in less than one day.
    • There have been no negative impacts to ROI from Triblio.
    Incentivized
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    SAP
    • Integration with additional sales tools, such as LinkedIn Sales Navigator, greatly improves the speed and efficiency of our entire process.
    • Standard templates facilitate easy and efficient lead interaction.
    • The time is reduced and representative job productivity increases when SAP Sales Cloud is used.
    Incentivized
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    ScreenShots

    SAP Sales Cloud Screenshots

    Screenshot of the SAP Sales Cloud dashboard, where users can can automate critical selling processes and give sellers AI-based recommendations. The dashboard features:
Cloud deployment
A unified view of customers
An optimised mobile selling experience
AI-driven insights, recommendations, and analytics
Embedded generative AI highlights and summarization