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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Gainsight CS

    Score8.8 out of 10
    Mid-Size Companies (51-1,000 employees)
    Gainsight Customer Success (CS) is presented as a growth engine for modern post-sale teams. Built for CROs, CS leaders, and operations pros, it provides visibility into customer health, expansion potential, and revenue risk. With automation, AI, and health scoring, Gainsight helps scale outcomes without scaling headcount. With its playbooks and success plans to CSQL tracking and journey orchestration, Gainsight CS helps teams to take the right action at the right time, every time. Access to…

    $2,500

    Per Company Per Month

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Pricing
    Gainsight CSGoogle Analytics
    Editions & Modules
    Subscription
    $2,500
    Per Company Per Month
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Offerings
    Pricing Offerings
    Gainsight CSGoogle Analytics
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Gainsight CSGoogle Analytics
    Considered Both Products
    Gainsight
    Chose Gainsight CS
    I love that there are so many customer success related activities that can all be streamlined in one interface using Gainsight. These activities include training survey responses, tracking our product's API data (usage data), incorporating with the sales process in Salesforce, …
    Incentivized
    Chose Gainsight CS
    We used Totango for a while, and I was not involved in administering it, but my understanding is that we couldn't get the data to be quite right. Gainsight provides extensive additional functionality, not just on identifying customer health, but on enabling our Customer Success …
    Incentivized
    Chose Gainsight CS
    I didn't select, I just use it.
    Incentivized
    Google
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    187 Answers
    96%
    Would buy again
    101 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    132 Answers
    100%
    Delivers good value for the price
    100 Answers
    Happy with the feature set
    97%
    Happy with the feature set
    184 Answers
    99%
    Happy with the feature set
    104 Answers
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    93 Answers
    97%
    Lived up to sales and marketing promises
    77 Answers
    Implementation went as expected
    74%
    Implementation went as expected
    73 Answers
    96%
    Implementation went as expected
    87 Answers
    Features
    Gainsight CSGoogle Analytics
    Security
    Comparison of Security features of Gainsight CS and Google Analytics
    Feature
    Gainsight CS
    8.3
    294 Ratings
    2% below category average
    Google Analytics
    -
    Ratings
    Role-based user permissions8.3297 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Gainsight CS and Google Analytics
    Feature
    Gainsight CS
    8.1
    341 Ratings
    7% below category average
    Google Analytics
    -
    Ratings
    API8.0235 Ratings00 Ratings
    Integration with Salesforce.com8.5336 Ratings00 Ratings
    Integration with Marketo7.979 Ratings00 Ratings
    Integration with Eloqua8.039 Ratings00 Ratings
    Customer Data Extraction / Integration
    Comparison of Customer Data Extraction / Integration features of Gainsight CS and Google Analytics
    Feature
    Gainsight CS
    7.7
    362 Ratings
    13% below category average
    Google Analytics
    -
    Ratings
    Product usage7.8350 Ratings00 Ratings
    Help desk / support tickets7.5281 Ratings00 Ratings
    Customer Success Management
    Comparison of Customer Success Management features of Gainsight CS and Google Analytics
    Feature
    Gainsight CS
    8.1
    364 Ratings
    6% below category average
    Google Analytics
    -
    Ratings
    NPS surveys8.5297 Ratings00 Ratings
    Sponsor tracking7.3238 Ratings00 Ratings
    Customer profiles8.5317 Ratings00 Ratings
    Automated workflow8.2348 Ratings00 Ratings
    Internal collaboration7.6334 Ratings00 Ratings
    Customer health scoring8.5357 Ratings00 Ratings
    Customer segmentation8.1307 Ratings00 Ratings
    CSM Reporting & Analytics
    Comparison of CSM Reporting & Analytics features of Gainsight CS and Google Analytics
    Feature
    Gainsight CS
    7.8
    358 Ratings
    7% below category average
    Google Analytics
    -
    Ratings
    Customer health trends8.3340 Ratings00 Ratings
    Engagement analytics8.1307 Ratings00 Ratings
    Revenue forecasting6.6203 Ratings00 Ratings
    Dashboards8.3358 Ratings00 Ratings
    Web Analytics
    Comparison of Web Analytics features of Gainsight CS and Google Analytics
    Feature
    Gainsight CS
    -
    Ratings
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Lead Conversion Tracking00 Ratings8.210 Ratings
    Bounce Rate Measurement00 Ratings8.410 Ratings
    Device and Browser Reporting00 Ratings9.311 Ratings
    Pageview Tracking00 Ratings9.111 Ratings
    Event Tracking00 Ratings8.411 Ratings
    Reporting in real-time00 Ratings7.810 Ratings
    Referral Source Tracking00 Ratings8.610 Ratings
    Customizable Dashboards00 Ratings7.910 Ratings
    Best Alternatives
    Gainsight CSGoogle Analytics
    Small Businesses
    ClientSuccess
    Score6 out of 10
    Matomo Analytics
    Score9 out of 10
    Medium-sized Companies
    ChurnZero
    Score7.9 out of 10
    Lead Forensics
    Score9 out of 10
    Enterprises
    No answers on this topic
    Chartbeat
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Gainsight CSGoogle Analytics
    Likelihood to Recommend
    8.9
    (401 ratings)
    8.5
    (193 ratings)
    Likelihood to Renew
    9.2
    (21 ratings)
    9.0
    (51 ratings)
    Usability
    8.3
    (197 ratings)
    7.4
    (19 ratings)
    Availability
    9.1
    (3 ratings)
    10.0
    (4 ratings)
    Performance
    8.8
    (3 ratings)
    10.0
    (2 ratings)
    Support Rating
    8.2
    (135 ratings)
    7.0
    (42 ratings)
    Online Training
    8.6
    (4 ratings)
    10.0
    (2 ratings)
    Implementation Rating
    9.1
    (7 ratings)
    9.0
    (7 ratings)
    Configurability
    8.2
    (2 ratings)
    6.0
    (2 ratings)
    Contract Terms and Pricing Model
    9.1
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (1 ratings)
    10.0
    (1 ratings)
    Product Scalability
    8.3
    (3 ratings)
    10.0
    (2 ratings)
    Professional Services
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (2 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    9.0
    (1 ratings)
    User Testimonials
    Gainsight CSGoogle Analytics
    Likelihood to Recommend
    Gainsight
    I really enjoy using Gainsight CS because we can track our customers through their life cycles through our CSM/Implementation teams, Customer Community, and even our Academy! All of the information is in one spot for us to use and see. I would recommend this product (as well as CC & CE) for any SaaS company that needs visibility across all products and teams.
    Incentivized
    Read full review
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Pros
    Gainsight
    • One source of truth for all things CS - managing day-to-day tasks.
    • Getting ahead of the risk by having a very detailed and evolving health score system. Gainsight's CSM was incredibly helpful in building our risk mitigation plan using the health score, sharing their best practices.
    • Having a mutually agreed upon Success Plan that you can share with the customer. It was also incredibly helpful with assigning other parties to take actions, along with due dates and reminders
    Incentivized
    Read full review
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Cons
    Gainsight
    • Outlook integration could be better as within Outlook we do not get much insight of the account. While contacting a contact from Outlook, it will be great if the Outlook -Gainsight CS tool can show certain important information, like any pending CTAs, the latest billing amount, and pending certifications, etc. This will improve the communications and make it more aligned with the company and account perspectives.
    • Limitations of report creation are user level - As a user I can not create report as per my wish on my set of accounts. Only the admin user has access to that, and also it's very intuitive compared to Salesforce.
    • Dashboard customization - as a user I have very much limited options to put in my dashboard. It's all about CTA all the time.
    Incentivized
    Read full review
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Likelihood to Renew
    Gainsight
    Gainsight offers a level of support that I've not experience before. They will work with you to come up with a solution to a problem - or help match you with another client that has a similar setup as you to get their feedback. Also the functionality that we have built within the software works for us. It's 'easy' to use (once you get the hang of it) and our users rather enjoy working in the software.
    Incentivized
    Read full review
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Usability
    Gainsight
    Gainsight CSGainsight's usability is extremely intuitive. The dashboards are modular and the ability to click into each to learn more is helpful to gain visibility and strategizing where to prioritize time as a CSM. Logging activities is also extremely intuitive as is the CTA function. There is some confusion on "Where can I find..." if there are multiple dashboards so an internal AI tool to ask would be helpful as well.
    Incentivized
    Read full review
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Reliability and Availability
    Gainsight
    Rarely any issues with availability or outages. When they do occur, there is excellent communication and consistent updates. Bugs are usually addressed in a timely manner, and communication around those issues is also extremely good
    Incentivized
    Read full review
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Performance
    Gainsight
    There are some times when it can take almost a minute to load some of our reports or the rules engine. Within a rule it can also take time to load the actions as they each load one at a time when scrolling. The ability to scroll without waiting would be ideal
    Read full review
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Support Rating
    Gainsight
    The CSMs are very hands-on and helpful, both Elaine and Lane have provided a lot of guidance and value over the years. Support is responsive and will jump on things as needed. The thought leadership and community is probably the most valuable part of our support from Gainsight.
    Incentivized
    Read full review
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    Online Training
    Gainsight
    The online videos are very good for basic tasks in the platform, but it isn't very descriptive or helpful trying to make your own specific variables fit the simple example that is typically used. Typically, I'll watch a video, try on my own and still have to get help from support or Customer Success team
    Read full review
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    Implementation Rating
    Gainsight
    I was not part of the implantation (I took over later). However, based on what was passed to me, the tool was not well implemented at our org. I think this had to do with complexity, wrong person assigned in our org, and org buy-in. I think it would have been very successful if we had a better assignment process internally.
    Incentivized
    Read full review
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Alternatives Considered
    Gainsight
    Gainsight CS and Vitally offer distinct strategic advantages depending on organizational maturity. We used Vitally for a year and it is pretty decent for mid-market teams requiring immediate agility. We just had a hard time getting our CSM's to adopt the tool. In contrast, Gainsight CS serves as a comprehensive System built for enterprise complexity. Its architectural depth allows for intricate data modeling and parent-child hierarchies, while its Bionic Rules engine provides professional-grade automation that handles nuanced triggers far beyond the capabilities of standard, trait-based systems.
    Incentivized
    Read full review
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
    Read full review
    Scalability
    Gainsight
    It can lean a little heavily toward Customer Success, but the ability to customize many areas based on specific user or account characteristics allows you to make it work across many different roles. This also makes collaboration within the tool across teams possible. It a flexible tool if you have a skilled admin to help guide your process building.
    Incentivized
    Read full review
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Return on Investment
    Gainsight
    • No metrics yet, but we have improved our at-risk customers by identifying risks earlier via our automated health score and with our Gainsight approved mitigation workflow, CSMs and leaders have better discipline with mitigation efforts and sharing at-risk customers across the org so other teams can step in and assist
    Incentivized
    Read full review
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    ScreenShots

    Gainsight CS Screenshots

    Screenshot of the Journey Orchestrator, used to build personalized, scalable customer journeys with lifecycle-based emails, playbooks, and triggered workflows, so no customer slips through the cracks.Screenshot of an AI Cheat Sheet. These offer AI-generated summaries, suggestions, and insights tailored to each account—so CSMs spend less time analyzing, and more time acting.Screenshot of AI Scorecards. These are used to analyze renewal and churn data to recommend new measures, refine weights, and create high-impact scorecards (or refine existing ones), to forecast with more precision and act with confidence.Screenshot of Success Plans, where users can create clear, outcome-based plans with customers—then track progress, assign owners, and show stakeholders exactly how value is being driven.Screenshot of Gainsight Home, which provides one place for customer success teams to prioritize, act, and prove impact—powered by real-time insights, AI signals, and workflows designed to drive retention and expansion.Screenshot of Customer 360. This interface brings together usage data, health scores, playbooks, and account details into one unified view.