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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Ad Manager

    Score8.3 out of 10
    N/AGoogle Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.N/A

    ZipRecruiter

    Score8.4 out of 10
    N/AZipRecruiter (www.ziprecruiter.com) is an online employment marketplace that actively connects people to their next opportunity. ZipRecruiter’s matching technology improves the job search experience for job seekers and helps businesses of all sizes find and hire the right candidates quickly.

    $0

    per month

    Pricing
    Google Ad ManagerZipRecruiter
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Ad ManagerZipRecruiter
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—ZipRecruiter offers a variety of pricing plans designed to fit the needs of growing businesses of all sizes. Below is an overview of ZipRecruiter’s job posting products with more details to customize your plan and pricing based on number of job ads you need to post, number of resume downloads, number of user seats, etc. For more information with plans and pricing, call a ZipRecruiter Hiring Specialist at 855-458-3347. ZipRecruiter pricing plans (may use details from or link to this page) Standard - Hire easily on a budget: Smart, easy-to-use dashboard; Distribution to 100+ job sites; Powerful AI to proactively reach candidates Premium - Extended reach and increased access:Everything with Standard; Access to ZipRecruiter’s database of 43 million + resumes (ZipRecruiter Internal Data, January 2023); Up to 6x more candidates on average (Averages based on ZipRecruiter Internal Data, Jan. 1 to Dec. 31 2022.) Pro - Maximum reach and visibility: Everything in Premium; TrafficBoost for urgent and hard-to-fill jobs; Seamless integration with numerous external ATAs
    More Pricing Information
    Community Pulse
    Google Ad ManagerZipRecruiter
    Considered Both Products
    Google
    No answer on this topic
    ZipRecruiter
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    14 Answers
    69%
    Would buy again
    59 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    14 Answers
    69%
    Delivers good value for the price
    50 Answers
    Happy with the feature set
    93%
    Happy with the feature set
    14 Answers
    75%
    Happy with the feature set
    64 Answers
    Lived up to sales and marketing promises
    83%
    Lived up to sales and marketing promises
    10 Answers
    63%
    Lived up to sales and marketing promises
    45 Answers
    Implementation went as expected
    75%
    Implementation went as expected
    9 Answers
    76%
    Implementation went as expected
    57 Answers
    Features
    Google Ad ManagerZipRecruiter
    Ad Network Integration
    Comparison of Ad Network Integration features of Google Ad Manager and ZipRecruiter
    Feature
    Google Ad Manager
    7.8
    28 Ratings
    6% above category average
    ZipRecruiter
    -
    Ratings
    Data Transfer7.528 Ratings00 Ratings
    DSP integration8.122 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Google Ad Manager and ZipRecruiter
    Feature
    Google Ad Manager
    7.4
    40 Ratings
    6% below category average
    ZipRecruiter
    -
    Ratings
    Ad campaign creation7.640 Ratings00 Ratings
    Ad deployment7.040 Ratings00 Ratings
    Display advertising7.639 Ratings00 Ratings
    Ad display and retargeting segmentation7.238 Ratings00 Ratings
    Sequence targeting7.528 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Google Ad Manager and ZipRecruiter
    Feature
    Google Ad Manager
    6.7
    39 Ratings
    15% below category average
    ZipRecruiter
    -
    Ratings
    Ad dashboards6.537 Ratings00 Ratings
    Ad performance reports7.439 Ratings00 Ratings
    Ad conversion tracking6.738 Ratings00 Ratings
    Ad attribution reporting6.834 Ratings00 Ratings
    Cross-channel ad management7.029 Ratings00 Ratings
    Ad forecasting and optimization5.734 Ratings00 Ratings
    Recruitment Marketing
    Comparison of Recruitment Marketing features of Google Ad Manager and ZipRecruiter
    Feature
    Google Ad Manager
    -
    Ratings
    ZipRecruiter
    7.1
    39 Ratings
    13% above category average
    Passive Recruitment Advertising00 Ratings6.311 Ratings
    Active Recruitment Advertising00 Ratings8.036 Ratings
    Employer Branding Tools00 Ratings6.933 Ratings
    Best Alternatives
    Google Ad ManagerZipRecruiter
    Small Businesses
    AdRoll
    Score3.7 out of 10
    LinkedIn Jobs
    Score7.9 out of 10
    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    Glassdoor
    Score7.2 out of 10
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    Snagajob
    Score6.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Ad ManagerZipRecruiter
    Likelihood to Recommend
    8.2
    (40 ratings)
    8.4
    (103 ratings)
    Likelihood to Renew
    7.0
    (1 ratings)
    9.4
    (10 ratings)
    Usability
    6.8
    (8 ratings)
    10.0
    (5 ratings)
    Availability
    -
    (0 ratings)
    1.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    8.0
    (1 ratings)
    Support Rating
    7.0
    (2 ratings)
    10.0
    (25 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (2 ratings)
    Configurability
    -
    (0 ratings)
    1.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    1.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    1.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    1.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    1.0
    (1 ratings)
    User Testimonials
    Google Ad ManagerZipRecruiter
    Likelihood to Recommend
    Google
    I like that I can see several clients in one place, which can be convenient. However, the UX could be a lot better as outlined previously. In other words, the benefits of combining clients into the Ad Manager don't seem to be much more beneficial than logging into each client's ad account separately
    Incentivized
    Read full review
    ZipRecruiter
    Its geo targeting and search features made it easy to source people from specific sites and places, also it post the jobs to various platforms at the same time. AI should be more advanced so that we can get some high position profiles because it does not work as good on the high end roles as compared to the low end roles.
    Incentivized
    Read full review
    Pros
    Google
    • The obvious is the data - Google Ads Manager gives me essential and even critical data about which jobs and industries are hot right now and what is driving the most response.
    • Google Ad Manager gives us more control over the search engine results page as we get more visibility and real estate on our branded search terms and job/industry-specific search terms.
    • Google Ad Manager gives us the chance to compete with major national players in job recruitment, Monster, Indeed, LinkedIn, etc.
    Incentivized
    Read full review
    ZipRecruiter
    • TSP Restaurant Manager in Chapel Hill, TN currently on ZipRecruiter since yesterday (9/26) and already have an inbox filled with qualified applicants.
    • ZipRecruiter has easy access to chat or email with admins if I encounter an issue, and it is quickly resolved, the only time I did have an issue, the response was pretty much immediate.
    • ZipRecruiter is attractive to both the job poster and the job seeker. Easy to navigate.
    Incentivized
    Read full review
    Cons
    Google
    • Support. Not that they don't call or offer help, it's that our account people are bullies. I tell them I don't have time, so I am insulted and told that I need to get in front of the laptop otherwise I have "failed the company." I have never had a situation where I wasn't bullied by our Ad reps. They don't respect or value our time, which can make their calls frustrating.
    • Too quick on support. They don't take the time to understand the product. We are a preschool which shares a name with a popular motorcycle. An Ad rep insisted he knew the company so well that he could help me within five minutes. After being interrupted frequently, I just let him continue to tell me how I "could increase awareness of our aerodynamic seat design by creating ads with those keywords..."
    • Better management of trademark keywords and program awareness. We switched over to a new site, the domain changed for about ten seconds. All of our ads were unapproved and put on pause. The email stated it would be fixed very quickly, but I had to go in for the last 3 days to reactivate each one individually.
    Incentivized
    Read full review
    ZipRecruiter
    • The only thing I can think of is, I don't prefer the unecessary emails I get from ZipRecruiter that don't pertain to my business, or what we use ZipRecruiter for.
    • I can't think of anything else that needs to be better
    • I can't think of anything else that needs to be better
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    I think it's useful for our team and we rely on it to improve our business. It is within our budget also. Although we still will need an approval from the upper-level management team, I don't see any problem with that
    Incentivized
    Read full review
    ZipRecruiter
    Results. The bottom line is the results we are getting. We are seeing not only quality applications, but quality hires that can directly be tied to our use of ZipRecruiter. The ROI is second to none - a simple and easy to use tool that is driving healthcare professionals to my various clients.
    Incentivized
    Read full review
    Usability
    Google
    While most of Google Ad Manager is user-friendly, certain parts of the ad creation process could use some improvements. Specifically, the way you insert keywords can be clunky and time-consuming, and I would like to see better and more keyword suggestions when designing a campaign.
    Incentivized
    Read full review
    ZipRecruiter
    ZipRecruiter is very user-friendly and is extremely reliable when searching for new talent. There are numerous features to help you when you have questions about a posting or your profile. The filtering process is awesome and you have so many ways to find the right talent with the screening questions provided by ZipRecruiter.
    Incentivized
    Read full review
    Reliability and Availability
    Google
    No answers on this topic
    ZipRecruiter
    big fat zip zilch nada crappy ball of unwanted ear wax
    Read full review
    Performance
    Google
    No answers on this topic
    ZipRecruiter
    pages load fine ... it's not easy to know where to go -- you have to know to click on this or that because it's not intuitive.
    Read full review
    Support Rating
    Google
    I could say a lot about this topic. As an agency, we get a new [representative] to talk to almost every quarter to go over select accounts and the campaigns within. Most of the time, these [educated representatives], don't provide any new feedback, or I just simply [disagree] with their approach. This is not all the time however. I have learned a lot from a rare few, [individuals] that have given me new strategies and access to betas early on. The other side of support, is the [overseas support platform]. [It] is usually not very helpful, but you can [emphasize] issues and they can research [them]. The Google Tag Implementation team is pristine though. When you need them, you need to set an appointment, which is usually 2 weeks out; they are so over-my-head intelligent, I've never had a bad experience with them and whenever I needed them for a fix, they solved it [within] the first call.
    Incentivized
    Read full review
    ZipRecruiter
    Have not had to utilize support recently, but in past instances they have reached out within 12 hours to help rectify any problems or answer any questions about features and functionality. The only issue I ever had with them was trying to clarify, when they previously advertised that they posted on 200+ job boards, if that meant that your job would for sure be posted on each job board. Turns out, by the way, that they only guarantee distribution, not posting
    Incentivized
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    Implementation Rating
    Google
    No answers on this topic
    ZipRecruiter
    onboarding process was very easy.
    Incentivized
    Read full review
    Alternatives Considered
    Google
    As I've said in prior comments, I like how the Google Ad Manager makes better use of the Google data and results compared to the others. Yes, I've tried them - I used to evaluate software for a former company. They will all do the job I didn't like their usage as much as I preferred the Google information - and I said even that had flaws - so you have to realize that nothing is completely perfect so far.
    Incentivized
    Read full review
    ZipRecruiter
    ZipRecruiter is inferior when it comes to comparing it to Indeed. I use both because I want more platforms to advertise my job. However, I find myself obtaining more applicants from Indeed over ZipRecruiter. I don't count ZipRecruiter out, though, because every once in a while, you can find a gem in a haystack.
    Incentivized
    Read full review
    Scalability
    Google
    No answers on this topic
    ZipRecruiter
    because they did not provide qualified candidates so they cannot be relied upon to do what they say they do
    Read full review
    Return on Investment
    Google
    • I was able to work well with my budgets - mainly because of the reports.
    • I saw a great spike in the way my ad traffic increased.
    • It was a very easy way to work with Google Ad Manager than connecting other platforms with less compatibility - Less investment.
    Incentivized
    Read full review
    ZipRecruiter
    • ZipRecruiter helped us to reaching our hiring goals for 2018. We have been able to source, exempt and non-exempt candidates, in a timely fashion for our roles in the NY Metro area.
    • From a cost perspective, ZipRecruiter is more affordable than others that we have used in the past. In the end the results speak for themselves and we have had better success with Zip than other job boards we have used in the past.
    Incentivized
    Read full review
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