Likelihood to Recommend
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
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For less evolved reporting, it is not bad at all. It is not designed to scale, fully. I mean that as long as you do not intend to scale, it is a good product for your company. Log aggregation level reporting is not suited for Looker. Customer facing data reporting is. As long as the reporting is not too multi-dimensional, Looker is good.
Read full review Pros Multiple reports to see website use and behavior Allows you to customize reports with days, weeks, months, and years You can build out a dashboard to easily view stats from multiple websites in one place You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats Read full review It's on-demand and in the cloud, we don't have to mess with AMIs or scaling issues Looker's data domain creating tool is better than anything we've seen LookML, Looker's specialized language is incredibly extensible and allows us to connect and visualize almost any data type Read full review Cons Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive. Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful. Gotchas around filtering and data validation. Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics. Read full review Mobile viewing is HTML based, not always highly viewable. Basic operations can be difficult to achieve. There is a function called table calculations which allows this. Running on a single server, the entire instance can slow down if even one user schedules a large dashboard. Read full review Likelihood to Renew
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
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We've been very happy with Looker so far, and all teams in the organization are starting to see its value, and use it on a frequent basis. It has quickly become our accessible "source of truth" for all data/metrics.
Read full review Usability
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
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Nontechnical users can create reports easily. Can create customized reports individually or on the whole for the group. Slicing and dicing data through Looker fairly simple. Drill-downs are much better than anticipated. Especially heat map drill-downs, became most popular within the company, considering the company is a location analytics ad tech company.
Read full review Reliability and Availability
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
Read full review Performance
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
Read full review Support Rating
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
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Looker support specialists are heroes. They are knowledgeable, smart, and always vouch for your success. The availability is super quick, and even if there is no current solution for my problem, they will address it and voice it as feedback for a product.
Read full review Online Training Read full review Implementation Rating
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
Read full review Alternatives Considered
I have not used
as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used
, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn
in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among
and Google Analytics, I would say go for
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Looker stacks up very well against the other tools we have evaluated and used. All the tools have their own pros and cons. Looker had a better edge in terms of visualizations when we chose to use it. After several updates, other tools began to have newer features. Looker still stands competitive.
Read full review Scalability
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
Read full review Return on Investment It has helped us gain understanding of what is going on on our website. It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone). It has helped us understand our biggest avenues for bringing traffic to the website and business in general. It has helped guide our website redesign. Read full review The platform allows you to create visual representations of your data and store them in charts, graphs and maps. Gives the business owner the flexibility to visualize their data in a real time manner, thereby enabling the business owner to be on top of their data and understand its dynamics. Read full review ScreenShots