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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    SharePoint

    Score7.9 out of 10
    N/AMicrosoft's SharePoint is an Intranet solution that enables users to share and manage content, knowledge, and applications to empower teamwork, quickly find information, and collaborate across the organization.

    $5

    Per User Per Month

    Pricing
    Google AnalyticsSharePoint
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Plan 1
    $5.00
    Per User Per Month
    Plan 2
    $10.00
    Per User Per Month
    Office 365 E3
    $20.00
    Per User Per Month
    Offerings
    Pricing Offerings
    Google AnalyticsSharePoint
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsSharePoint
    Considered Both Products
    Google
    Chose Google Analytics
    Google Analytics provides a more comprehensive set of data when it comes to website analytics and it is free. While Alexa will cost you an amount to view the full data it provides, it still simply does not provide the necessary data you need to analyze and customize your …
    Incentivized
    Chose Google Analytics
    A vendor that I had once worked with, Siteimprove, had an analytics tool that was very similar to GA. I used it a few times, but it didn't seem better to me than GA --which I already knew -- so I didn't see a need to learn a different tool.
    Incentivized
    Chose Google Analytics
    Crazy Egg is a heat-mapping program that shows where users are clicking on a page, even if there isn't a link. It's a great companion piece to Google Analytics, but I wouldn't use it as a one-for-one replacement. Together, they can provide a great deal of help. VWO allows for …
    Incentivized
    Microsoft
    Chose SharePoint
    Prior to adopting MS SharePoint, our team used Google Drive. I think MS SharePoint has made big gains in recent years and now offers essentially the same functionality and services as Google Drive does with added functionality. While Google Drive allows individuals and …
    Incentivized
    Chose SharePoint
    The MS SharePoint has several advantages in the sense of creating a team of collaborators and a focused web page, where we can find all the information about any project we are working on, along with a calendar and the project schedule. These aspects are very important in order …
    Incentivized
    Chose SharePoint
    The institution tried a couple other solutions such as Alfresco, Box.com, and even Facebook for business. I believe only Alfresco was the closets to replicate most of the MS Sharepoint functionality. What it comes down to, is the requirements. For example, if you are looking …
    Incentivized
    Chose SharePoint
    In order to unify all our locations and corporate offices to one platform we went with Google products and eliminated MS SharePoint. This was an executive decision that I had no involvement in.
    Incentivized
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    89%
    Would buy again
    51 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    96%
    Delivers good value for the price
    45 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    95%
    Happy with the feature set
    54 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    96%
    Lived up to sales and marketing promises
    27 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    97%
    Implementation went as expected
    37 Answers
    Features
    Google AnalyticsSharePoint
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Microsoft SharePoint
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Microsoft SharePoint
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Best Alternatives
    Google AnalyticsSharePoint
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    HCL Connections
    Score9 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    HCL Connections
    Score9 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    HCL Connections
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsSharePoint
    Likelihood to Recommend
    8.5
    (193 ratings)
    8.1
    (271 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    9.8
    (26 ratings)
    Usability
    7.4
    (19 ratings)
    8.2
    (31 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    8.8
    (13 ratings)
    In-Person Training
    -
    (0 ratings)
    4.5
    (1 ratings)
    Online Training
    10.0
    (2 ratings)
    6.4
    (1 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    6.0
    (5 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    9.2
    (51 ratings)
    Data Sources
    -
    (0 ratings)
    7.6
    (50 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsSharePoint
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Microsoft
    It's Microsoft, so it rarely goes down or unnecessarily limits access. It works, though page load times can be long if you have lots of data. I feel like the Mac vs. PC divide has started to show up for MS products, but SharePoint works well with both.
    Read full review
    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Microsoft
    • We track employees' performance sheets, which are accessible to the employee, his manager, and HR, and this helps with transparency.
    • We maintain technical process documents and SOPs, which help us quickly provide relevant documents during audits.
    • We maintain incident documents change request forms in SharePoint, which helps us in tracking the changes.
    Incentivized
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Microsoft
    • Windows Explorer users have some difficulty having to constantly UPLOAD / DOWNLOAD files. Specifically on the DOWNLOAD when they are used to Drag & Drop in & out of LOCAL folders via Window's explorer.
    • Microsoft SharePoint supports multiple "library" types. When implementing our "image" library the search function is done via "tags" and boolean logic. This is challenging to most end users. I'd like our users to be able to search our Microsoft SharePoint image library without having to enter KEYWORD or other BOOLEAN logic.
    • Microsoft SharePoint can also be an internal website for each department or company wide communication tool but I believe these features are geared for much larger organizations. Since we are a SMB we really aren't using these features. So maybe something more useful to SMBs would be nice.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Microsoft
    It's integral to our business. It's already included with most of the Office 365 licensing we buy, so the cost is effectively zero. It stores our files, it is the foundation for custom applications, and Microsoft only continues to enhance its functionality and its connections to other Microsoft tools. SharePoint just keeps getting better and better.
    Incentivized
    Read full review
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Microsoft
    No usability issues reported. Individual teams also have allocated areas which replace legacy shared drives on local LANs. Access to Sharepoint resources is fully integrated with corporate Active Directory with additional two-factor authentication required for administrative users. Users have access to Microsoft Services Hub which allows you to create, manage, and track support requests while staying current on Microsoft technologies with access to select self-paced learning paths
    Incentivized
    Read full review
    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Microsoft
    No answers on this topic
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Microsoft
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    Microsoft
    Support for SharePoint is quite good. Microsoft provides good support. Microsoft offers
    • Quick turnaround time for issues
    • A range of support services
    • Access to a network of resources
    • Escalation of issues
    • Ongoing development and commitment to produce enhancement
    The majority of support is required for initial installation. Once complete and the system is operating we have had very few support issues.
    Incentivized
    Read full review
    In-Person Training
    Google
    No answers on this topic
    Microsoft
    The face to face training I received was on SharePoint Administration. It was rushed as there was a lot of information to cover and the application of the labs weren't that great either. I like to be able to relate what I am learning to what I am currently doing.
    Read full review
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    Microsoft
    I like to learn at my own pace and online training allows for that. Additionally, you can skip through pieces of content that you already know or are already comfortable with. Microsoft actually offers great videos on their website for basic fundamental SharePoint Training. I have used these training videos in some of my own training sessions with end users.
    Read full review
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Microsoft
    Planning to the last detail would be advised. SharePoint is a very large application that takes a lot of finesse to get operational
    Read full review
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
    Read full review
    Microsoft
    The reasons for selecting MS SharePoint are: SharePoint provides ease of use and web design assistance and support SharePoint helps you schedule your content for publishing. enables users to share documents with external parties and offers a better internal structure of the content and better indexing and searching capabilities.
    Incentivized
    Read full review
    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Microsoft
    No answers on this topic
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    Microsoft
    • It comes with Office 365. It won't cost you any additional charges.
    • It will help you to streamline your communication and work as a central hub for all tasks, files[,] and events[.]
    • Setting it up will need a bit [of] planning. If you jump blindly it will become a confusing place for your team members and make them frustrated[.]
    Incentivized
    Read full review
    ScreenShots