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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Skype (discontinued)

    Score7.1 out of 10
    N/ASkype (the personal edition or Skype free) was a web meeting, video conferencing, and VoIP software, now superseded by Microsoft Teams' free edition and unsupported from May 2025.

    $2.99

    per month

    Pricing
    Google AnalyticsSkype (discontinued)
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    United States Subscription
    $2.99
    per month
    North America Subscription
    $6.99
    per month
    India Subscription
    $7.99
    per month
    Offerings
    Pricing Offerings
    Google AnalyticsSkype (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsSkype (discontinued)
    Considered Both Products
    Google
    Chose Google Analytics
    Google Analytics is free and is part of the Google suite of products which we also use - so it as easy choice for us to use this as well.
    Incentivized
    Discontinued Products
    Chose Skype (discontinued)
    Zoom costs more to use than Skype. However similar in features and has more support in the current business environment. WhatsApp is free but not at all as integrated into your system like Skype, It's not multi-platform like Skype is. It works on the PC but it has to be …
    Incentivized
    Chose Skype (discontinued)
    I chose SKYPE because for the most part it works for me and I understand it. I don't like using FB for more than just social media due to lack of privacy issues.
    Incentivized
    Chose Skype (discontinued)
    Even though Google has a very big brand name and wide presence among users, Skype still has many advantages over Google Hangouts. The audio and video quality provided by Skype is far ahead of its competitors. It works smoothly at low bandwidth also, and its screen sharing …
    Incentivized
    Chose Skype (discontinued)
    One product I use to make video calls is Whats App. It's not bad, but Skype has better attributes and already has a strong name in that area. You can use it from the comfort of your laptop. I think that in the video call software market, Skype is leading the business
    Incentivized
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    86%
    Would buy again
    85 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    93%
    Delivers good value for the price
    80 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    85%
    Happy with the feature set
    84 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    84%
    Lived up to sales and marketing promises
    53 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    96%
    Implementation went as expected
    70 Answers
    Features
    Google AnalyticsSkype (discontinued)
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Skype (discontinued)
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Skype (discontinued)
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Performance & Compatibility of Online Events Software
    Comparison of Performance & Compatibility of Online Events Software features of Google Analytics and Skype (discontinued)
    Feature
    Google Analytics
    -
    Ratings
    Skype (discontinued)
    6.2
    138 Ratings
    24% below category average
    High quality audio00 Ratings6.5135 Ratings
    High quality video00 Ratings7.2133 Ratings
    Low bandwidth requirements00 Ratings5.5130 Ratings
    Mobile support00 Ratings5.5118 Ratings
    Screen Sharing
    Comparison of Screen Sharing features of Google Analytics and Skype (discontinued)
    Feature
    Google Analytics
    -
    Ratings
    Skype (discontinued)
    6.2
    119 Ratings
    25% below category average
    Desktop sharing00 Ratings5.5118 Ratings
    Whiteboards00 Ratings6.860 Ratings
    Online Meetings / Events
    Comparison of Online Meetings / Events features of Google Analytics and Skype (discontinued)
    Feature
    Google Analytics
    -
    Ratings
    Skype (discontinued)
    6.0
    118 Ratings
    31% below category average
    Calendar integration00 Ratings6.185 Ratings
    Meeting initiation00 Ratings6.3106 Ratings
    Integrates with social media00 Ratings4.465 Ratings
    Record meetings / events00 Ratings7.077 Ratings
    Slideshows00 Ratings6.268 Ratings
    Online Events Collaboration
    Comparison of Online Events Collaboration features of Google Analytics and Skype (discontinued)
    Feature
    Google Analytics
    -
    Ratings
    Skype (discontinued)
    5.3
    111 Ratings
    41% below category average
    Live chat00 Ratings5.5110 Ratings
    Audience polling00 Ratings5.364 Ratings
    Q&A00 Ratings5.362 Ratings
    Online Events Security
    Comparison of Online Events Security features of Google Analytics and Skype (discontinued)
    Feature
    Google Analytics
    -
    Ratings
    Skype (discontinued)
    7.4
    101 Ratings
    9% below category average
    User authentication00 Ratings8.988 Ratings
    Participant roles & permissions00 Ratings7.183 Ratings
    Confidential attendee list00 Ratings6.260 Ratings
    VoIP system collaboration
    Comparison of VoIP system collaboration features of Google Analytics and Skype (discontinued)
    Feature
    Google Analytics
    -
    Ratings
    Skype (discontinued)
    6.5
    4 Ratings
    12% below category average
    Video conferencing00 Ratings5.74 Ratings
    Audio conferencing00 Ratings6.54 Ratings
    Video screen sharing00 Ratings6.14 Ratings
    Instant messaging00 Ratings7.94 Ratings
    Best Alternatives
    Google AnalyticsSkype (discontinued)
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    ClickMeeting
    Score9.5 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    JioMeet
    Score9.8 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Webex Meetings
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsSkype (discontinued)
    Likelihood to Recommend
    8.5
    (193 ratings)
    9.3
    (140 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    10.0
    (5 ratings)
    Usability
    7.4
    (19 ratings)
    6.0
    (4 ratings)
    Availability
    10.0
    (4 ratings)
    10.0
    (1 ratings)
    Performance
    10.0
    (2 ratings)
    10.0
    (1 ratings)
    Support Rating
    7.0
    (42 ratings)
    10.0
    (42 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    10.0
    (3 ratings)
    Configurability
    6.0
    (2 ratings)
    10.0
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    10.0
    (1 ratings)
    Ease of integration
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    Product Scalability
    10.0
    (2 ratings)
    10.0
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Google AnalyticsSkype (discontinued)
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Discontinued Products
    Having interacted with a new replacement tool, Microsoft Teams, it is challenging to recommend Skype, as it lacks some essential features, such as being less equipped with the latest updates, and it is not platform-independent, causing issues on PCs and phones, as well as during calls that might hinder work.
    Incentivized
    Read full review
    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Discontinued Products
    • The instant chat function is great. Very straightforward, easy to use, easy to learn, no technical issues.
    • Video calls are pretty easy also, user friendly and a mostly stable connection with no issues.
    • Voice calls are easy also, eliminates the need for an external landline or the need to use your cell phone. Clear connections, not really any dropped calls.
    Incentivized
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Discontinued Products
    • Skype is a RESOURCE hog. People who have limited bandwidth will have poor call quality.
    • It is hard to figure out how to use emojis and upload images in the chat.
    • The background images do not fool anybody....it is clearly not your real background.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Discontinued Products
    I have given this rating as this need to give more than that as it's very helpful for us and makes our work more efficient and fast.
    Read full review
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Discontinued Products
    Skype is not as good as Facetime in terms of ease to glance at it and figure out how it works. I think that's a result of Skype trying to be too many things at once. A lot of the menu and UI could be streamlined, and I would jettison some of the additional functions that have been tacked on over the years to simplify. That being said, while some options are slightly hard to find, they all work flawlessly once found.
    Incentivized
    Read full review
    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Discontinued Products
    No answers on this topic
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Discontinued Products
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    Discontinued Products
    I am not aware of the current support level for Skype for business, as I have never used even though I have the product. However, the support for Skype's personal paid users is not where it could be. Users who pay for Skype features do not have a clear path to reach out to support. So, rating 6, can be better as soon as I need to use Skype for business support and get a good experience. I will say that I will renew Skype for Business subscription, which is a significant inconsistency on my end. The explanation is that Skype for Business comes bundled with Office for Business, with no additional cost, so why not.
    Incentivized
    Read full review
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    Discontinued Products
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Discontinued Products
    It can be used on the phone via mobile application as well as on the desktop by logging in to the website. Easily installed and ready to use.
    Incentivized
    Read full review
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
    Read full review
    Discontinued Products
    We use Skype in combination with Grasshopper. While Grasshopper acts as a routing toll free number with extensions, if we are making calls directly, we do it through Skype. Skype's desktop and mobile apps are easier to use, and provide unlimited local calls at a flat, affordable rate. Allowing our team to use their existing mobile or desktop devices without additional hardware for business office phone calls is important, and Skype makes that possible
    Incentivized
    Read full review
    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Discontinued Products
    No answers on this topic
    Professional Services
    Google
    No answers on this topic
    Discontinued Products
    The service provided is up to date, as discussed before buying.
    Read full review
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    Discontinued Products
    • Skype made keeping in touch with an advisor in Mexico very easy. The initiative there resulted in 5 new partnerships.
    • Skype has helped me with account management for at least 3 customers in LATAM--usually it's a fast way to answer a question about a support renewal.
    • For about 9 months Skype helped me stay in touch with a colleague in Prague. We would meet once a week to go over sales activities.
    Incentivized
    Read full review
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