Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Forms
Score 8.5 out of 10
N/A
Google Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video into surveys. Users can also program the question flow with custom logic. Google sends users basic summaries of the survey results automatically, or users can export the raw survey results data and analyze it via…N/A
QuestionPro
Score 9.4 out of 10
N/A
QuestionPro is a insights and experience management platform, designed to help organizations of all sizes, from small businesses and academic institutions to large corporations, collect and analyze data to make better decisions. The platform provides an integrated ecosystem of tools for conducting everything from simple polls to complex, multi-stage research studies, supporting both quantitative and qualitative analysis. Core platforms and use…
$99
per month per user
Agentforce Marketing
Score 7.7 out of 10
N/A
Marketing Cloud is a cloud-based digital marketing platform, used by marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
$1,250
per month per installation
Pricing
Google FormsQuestionProSalesforce Agentforce Marketing
Editions & Modules
No answers on this topic
Essentials
$0
Free for life per user
Team Edition
$83
per month per user
Advanced
$99
per month per user
Research Edition
Contact Vendor
Account Engagement
$1,250
per month
Engagement
$1,250
per month
Intelligence
$3,000
per month
Loyalty Management
$20,000
per month
Personalization
$100,000
per year
Data Cloud for Marketing
$108,000
per year
Offerings
Pricing Offerings
Google FormsQuestionProAgentforce Marketing
Free Trial
NoYesYes
Free/Freemium Version
NoYesNo
Premium Consulting/Integration Services
NoYesYes
Entry-level Setup FeeNo setup feeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google FormsQuestionProSalesforce Agentforce Marketing
Considered Multiple Products
Google Forms
Chose Google Forms
SurveyMonkey works well for serious surveys, but it would be too difficult and expensive to use it for every small event. QuestionPro Live Polls is also good, but it is primarily used during specific events, such as Zoom webinars, to collect questions from participants. Google …
Chose Google Forms
The only thing I really like about Google Forms is that it's free. So for an individual wanting to create a quiz or poll for people, it's great. However, for a company wanting to appear professional, I'd use Pardot forms every time. I can fully create and adjust the CSS for …
QuestionPro
Chose QuestionPro
QuestionPro greatly exceeds Google and Microsoft in analytics and data presentation. The ability to filter responses and automatically update statistical evaluation is unrivaled, as the other software primarily export data as CSV or Excel files. Google and QuestionPro are both …
Agentforce Marketing

No answer on this topic

Features
Google FormsQuestionProSalesforce Agentforce Marketing
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Google Forms
6.6
122 Ratings
19% below category average
QuestionPro
9.7
4 Ratings
20% above category average
Salesforce Agentforce Marketing
-
Ratings
Survey templates7.7113 Ratings10.04 Ratings00 Ratings
Themes6.0111 Ratings9.04 Ratings00 Ratings
Custom logo/branding6.199 Ratings10.04 Ratings00 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Google Forms
8.0
120 Ratings
6% below category average
QuestionPro
9.7
5 Ratings
13% above category average
Salesforce Agentforce Marketing
-
Ratings
Changes to live survey9.0114 Ratings10.05 Ratings00 Ratings
Question design help7.297 Ratings9.05 Ratings00 Ratings
Multiple question types7.9119 Ratings10.05 Ratings00 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Google Forms
7.0
109 Ratings
17% below category average
QuestionPro
10.0
5 Ratings
19% above category average
Salesforce Agentforce Marketing
-
Ratings
Survey logic flexibility7.0109 Ratings10.05 Ratings00 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Google Forms
8.4
121 Ratings
4% above category average
QuestionPro
9.4
5 Ratings
15% above category average
Salesforce Agentforce Marketing
-
Ratings
Response tracking8.2119 Ratings10.05 Ratings00 Ratings
Data export8.1115 Ratings10.05 Ratings00 Ratings
Standard reports7.8112 Ratings8.05 Ratings00 Ratings
Custom reports9.285 Ratings10.04 Ratings00 Ratings
Analytics8.493 Ratings9.05 Ratings00 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Google Forms
8.0
115 Ratings
7% below category average
QuestionPro
10.0
5 Ratings
15% above category average
Salesforce Agentforce Marketing
-
Ratings
Access controls8.0112 Ratings10.05 Ratings00 Ratings
Compliance8.189 Ratings10.04 Ratings00 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Google Forms
7.7
89 Ratings
5% below category average
QuestionPro
7.7
4 Ratings
5% below category average
Salesforce Agentforce Marketing
-
Ratings
Vendor-offered crowdsourcing7.841 Ratings5.33 Ratings00 Ratings
Respondent restrictions7.587 Ratings10.04 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Google Forms
-
Ratings
QuestionPro
-
Ratings
Salesforce Agentforce Marketing
7.5
171 Ratings
2% below category average
WYSIWYG email editor00 Ratings00 Ratings7.6122 Ratings
Dynamic content00 Ratings00 Ratings8.0153 Ratings
Ability to test dynamic content00 Ratings00 Ratings6.8112 Ratings
Landing pages00 Ratings00 Ratings7.7121 Ratings
A/B testing00 Ratings00 Ratings7.3151 Ratings
Mobile optimization00 Ratings00 Ratings6.9111 Ratings
Email deliverability reporting00 Ratings00 Ratings7.6132 Ratings
List management00 Ratings00 Ratings8.2129 Ratings
Triggered drip sequences00 Ratings00 Ratings7.595 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Google Forms
-
Ratings
QuestionPro
-
Ratings
Salesforce Agentforce Marketing
8.1
124 Ratings
4% above category average
Lead nurturing automation00 Ratings00 Ratings8.6109 Ratings
Lead scoring and grading00 Ratings00 Ratings8.1110 Ratings
Data quality management00 Ratings00 Ratings7.6116 Ratings
Automated sales alerts and tasks00 Ratings00 Ratings8.3101 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Google Forms
-
Ratings
QuestionPro
-
Ratings
Salesforce Agentforce Marketing
7.5
114 Ratings
1% above category average
Calendaring00 Ratings00 Ratings7.7103 Ratings
Event/webinar marketing00 Ratings00 Ratings7.497 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Google Forms
-
Ratings
QuestionPro
-
Ratings
Salesforce Agentforce Marketing
7.5
88 Ratings
2% above category average
Social sharing and campaigns00 Ratings00 Ratings7.583 Ratings
Social profile integration00 Ratings00 Ratings7.639 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Google Forms
-
Ratings
QuestionPro
-
Ratings
Salesforce Agentforce Marketing
7.8
124 Ratings
6% above category average
Dashboards00 Ratings00 Ratings8.2118 Ratings
Standard reports00 Ratings00 Ratings7.7123 Ratings
Custom reports00 Ratings00 Ratings7.5100 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Google Forms
-
Ratings
QuestionPro
-
Ratings
Salesforce Agentforce Marketing
7.6
124 Ratings
2% above category average
API00 Ratings00 Ratings6.990 Ratings
Role-based workflow & approvals00 Ratings00 Ratings6.989 Ratings
Customizability00 Ratings00 Ratings7.0111 Ratings
Integration with Salesforce.com00 Ratings00 Ratings7.8113 Ratings
Integration with Microsoft Dynamics CRM00 Ratings00 Ratings8.814 Ratings
Integration with SugarCRM00 Ratings00 Ratings8.211 Ratings
Third-party software integrations00 Ratings00 Ratings7.324 Ratings
Best Alternatives
Google FormsQuestionProSalesforce Agentforce Marketing
Small Businesses
Square 9 Softworks
Square 9 Softworks
Score 9.7 out of 10
Square 9 Softworks
Square 9 Softworks
Score 9.7 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
Qualaroo
Qualaroo
Score 7.0 out of 10
Qualaroo
Qualaroo
Score 7.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
Verint Voice of the Customer
Verint Voice of the Customer
Score 9.3 out of 10
Verint Voice of the Customer
Verint Voice of the Customer
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
Google FormsQuestionProSalesforce Agentforce Marketing
Likelihood to Recommend
9.7
(116 ratings)
10.0
(11 ratings)
8.0
(328 ratings)
Likelihood to Renew
10.0
(3 ratings)
7.6
(6 ratings)
8.1
(114 ratings)
Usability
9.2
(56 ratings)
10.0
(3 ratings)
8.3
(37 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
10.0
(11 ratings)
Performance
10.0
(1 ratings)
-
(0 ratings)
9.6
(9 ratings)
Support Rating
8.0
(48 ratings)
7.0
(1 ratings)
7.0
(36 ratings)
In-Person Training
-
(0 ratings)
-
(0 ratings)
5.0
(4 ratings)
Online Training
-
(0 ratings)
-
(0 ratings)
8.1
(7 ratings)
Implementation Rating
-
(0 ratings)
9.0
(1 ratings)
3.0
(17 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
-
(0 ratings)
5.0
(1 ratings)
Ease of integration
-
(0 ratings)
-
(0 ratings)
7.0
(2 ratings)
Product Scalability
3.0
(1 ratings)
-
(0 ratings)
7.3
(39 ratings)
Vendor post-sale
-
(0 ratings)
-
(0 ratings)
8.0
(3 ratings)
Vendor pre-sale
-
(0 ratings)
-
(0 ratings)
7.0
(3 ratings)
User Testimonials
Google FormsQuestionProSalesforce Agentforce Marketing
Likelihood to Recommend
Google
Google Forms is great for simple surveys, such as quick polls, but any logic beyond conditional pages is not supported. Google Forms is best used when the survey participants have and are permitted to use a Google Account to fill out the form; we ran into issues with hospital IT departments. I don't believe there's a better free tool out there than Google Forms, though.
Read full review
QuestionPro Inc
QuestionPro is great for forced-choice and Likert-scale data, and it easily turns raw data into readable statistics. The simple interface lacks attractiveness but is easy to learn and use, even for members outside the digital age. QuestionPro is less effective for qualitative data and short answer responses in large quantities. Reporting and analytic features leave this information in the bulky design, clogging the report and preventing cohesive presentation of the data.
Read full review
Salesforce
I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.
Read full review
Pros
Google
  • Live results: When a user completes the form the results are added instantly.
  • Easy to create: Google Forms has a simple interface that allows for a wide range of question types. Google will even try to guess the question type based on the question (but this can be overridden).
  • Answers export to Google Sheets: It is easy to have each response to your form add a row to a Google Sheet, allowing for further analysis or processing.
  • Ability to automatically collect email addresses within a domain: If you have a form that has been shared with users in your domain, you can set it to automatically collect the users' email addresses without them needing to type it in. Makes checking whether all students have completed the form easy.
Read full review
QuestionPro Inc
  • Before choosing QuestionPro, we evaluated it and Qualtrics, SurveyGizmo, and SurveyMonkey. A committee tested each of 141 key features on all four products. QuestionPro did well in the comparison and we have ended up using even more features that we tested. The summary of that work can be found here: https://oit.utk.edu/research/documentation/qualtrics-to-questionpro/.
  • The way it handles anonymous surveys is particularly good. With most products, you have to remember to check the "anonymous" box to prevent it from saving email addresses or other identifiable data. But if you forget to do so, you can't tell by taking the survey. Question pro uses "Respondent Anonymity Assurance" that must be turned on by the company (a quick request from the chat window will suffice) and then it can never be turned off. This activates a link that appears on the bottom left-hand of each survey page. Clicking it takes the survey participant to a company page which assures them that the anonymous feature is indeed turned on.
  • It has a very nice combination of great power and ease of use.
  • The support we have received from the company has been excellent. Our team has worked with around 30 research software vendors for over 35 years and this company stands out as being extremely responsive to our needs. We told them we needed a migration tool to help us move from Qualtrics to QuestionPro and they created one in just a few weeks. They've added or improved a number of other features for us, at no charge.
Read full review
Salesforce
  • Filter relevant content so you can priorize those that are more relevant and resolve it first
  • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
  • Configure automation rules to order the work of those who must interact with the customer
Read full review
Cons
Google
  • Sometimes finding the output -- a Google Sheet with all responses-- is a little difficult. It's also sometimes confusing to figure out how to get back into the Google Form Survey itself.
  • As always, sharing among an institutional Google account and your personal Google account can be frustrating. You have to make a copy and can't share across the two different accounts very easily.
Read full review
QuestionPro Inc
  • The current user interface for designing and editing questions is truly awful. A big step backwards from earlier user interfaces which were great.
  • Customer support is not very helpful.
  • Results of survey are not exported in a way that is easy to translate into R data frame.
Read full review
Salesforce
  • The email builder does not offer any way to catch/check bugs across different email service providers
  • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
  • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
  • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
Read full review
Likelihood to Renew
Google
I will definitely renew my use of Google Forms because I really like the ease of use and the number of tools that Google forms provide. I also love that I can administer a test in real-time and get results in a timely manner
Read full review
QuestionPro Inc
It's a fine product, but it's also a very competitive field, so it wouldn't take much to knock QuestionPro from top tier status. I would like to see more functionality in all programs, so whichever program does that first is likely to get my money in the next round of budgeting.
Read full review
Salesforce
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Read full review
Usability
Google
Overall ease of use for staff, volunteers, and adult learners, and easy to get reports and to share reports via Sheets. As a free tool, it does more than expected. Easy to change the look and brand it to your organization, or just make it more fun, depending on what you want to use it for.
Read full review
QuestionPro Inc
QuestionPro is very easy to use. There are lots of question types and drag and drop functionality. There are lots of ways that make the platform easy to use
Read full review
Salesforce
You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
Read full review
Reliability and Availability
Google
In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
Read full review
QuestionPro Inc
No answers on this topic
Salesforce
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Read full review
Performance
Google
One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
Read full review
QuestionPro Inc
No answers on this topic
Salesforce
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
Read full review
Support Rating
Google
We haven't used much official support for Google Forms. However, because it is so widely used, there are a ton of articles and guides available online to help administrators of varying technical abilities to work through problems that arise. Additionally, Google provides an official support forum where there are discussions with other users as well as Google developers that can help address issues if needed.
Read full review
QuestionPro Inc
They offer email, chat, and phone support. I have used the chat support several times. Response time was fast, but the rep did not always have the answer. Inquiries are answered quickly and thoroughly.
Read full review
Salesforce
They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
Read full review
In-Person Training
Google
No answers on this topic
QuestionPro Inc
No answers on this topic
Salesforce
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Read full review
Online Training
Google
No answers on this topic
QuestionPro Inc
No answers on this topic
Salesforce
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Read full review
Implementation Rating
Google
Google Forms doesn't really require "implementation": simply log into GDrive and create a survey! You can configure settings per survey to, for example, automatically write responses to a GSheet.
Read full review
QuestionPro Inc
Try every feature and test take your surveys multiple times, running through different scenarios.
Read full review
Salesforce
From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
Read full review
Alternatives Considered
Google
Although both platforms offer similar functionalities, Google Form has a personal advantage and it is the impeccable integration with the different applications of the Google suite, this allows to make use of all of them in a transparent way, which in the work environment allows to perform work efficiently and without affecting the quality of it.
Read full review
QuestionPro Inc
First of all, QuestionPro has powerful futures when we compare it with others. I am not sure but somehow interface of the product is always important for some more than its functionality. QuestionPro has many features, functionality and has a great interface. It is easy to use and a software that is easy to understand.
Read full review
Salesforce
We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We currently use Salesforce and HubSpot, and we are very happy to have both, as they have different pros/cons.
Read full review
Contract Terms and Pricing Model
Google
No answers on this topic
QuestionPro Inc
No answers on this topic
Salesforce
was not involved with this part but i have not heard about clompaints
Read full review
Scalability
Google
GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled. That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
Read full review
QuestionPro Inc
No answers on this topic
Salesforce
Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
Read full review
Return on Investment
Google
  • High positive impact and return of investment; easy to use and seamlessly integrated with current Google Drive and Suite
  • Ability to create surveys on demand and quickly, saving time and energy
  • Easy to train others in using Google Forms so that there is not a bottleneck of knowledge
Read full review
QuestionPro Inc
  • QuestionPro is being used to automate surveys that were previously done by hand. We would not have been able to do this without the anonymous tracking feature. It has cut turnaround of reports by more than half.
  • This is of course more efficient, but this could be expected of any software that automates a survey for you.
Read full review
Salesforce
  • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
  • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
  • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
Read full review
ScreenShots

Agentforce Marketing Screenshots

Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.