What users are saying about
141 Ratings
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Score 8.9 out of 100
76 Ratings
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Score 8.8 out of 100

Likelihood to Recommend

Google Search Console

Search console must be integrated with every website as it is crucial to get a thorough keyword analysis of webpages. It helps in improving your click-through rate and fasten the process of your post getting crawled. Its Robots.txt settings is a bit complicated, hence avoid it if you are not a technical person
Ruby Goyal | TrustRadius Reviewer

Google Trends

Google Trends is appropriate in so many scenarios, but I definitely suggest it for content ideas and inspiration. Many people utilize it after already writing their content to add in popular phrases or words, but that is not enough. The platform should be used prior and during the content creation process so that you can use the data to see what your audience/customers are interested in at the moment and create the content based on their interests. It can help, but I find it much less appropriate to use it after your article, eBook, etc. is already written. Maximize on this useful tool by ensuring the topic you're writing about is relevant in the first place before simply adding in popular keywords. An article that's written based on what's trending will be far more successful than an article that solely has popular phrases added to it.
Brittney Collier | TrustRadius Reviewer

Feature Rating Comparison

SEO

Google Search Console
7.4
Google Trends
6.4
Keyword analysis
Google Search Console
7.2
Google Trends
8.9
Backlink management
Google Search Console
6.9
Google Trends
4.6
SERP ranking tracking
Google Search Console
8.0
Google Trends
6.0
Page grader
Google Search Console
7.9
Google Trends
2.4
Competitive analysis
Google Search Console
5.9
Google Trends
9.2
Site audit / diagnostics
Google Search Console
8.8
Google Trends
7.0
Site recommendations
Google Search Console
7.3
Google Trends
7.0
Task management
Google Search Console
7.1
Google Trends
6.4

SEO Channels

Google Search Console
8.1
Google Trends
7.2
Local SEO
Google Search Console
7.9
Google Trends
7.5
Social SEO
Google Search Console
7.1
Google Trends
5.8
Mobile SEO
Google Search Console
8.2
Google Trends
7.4
Global SEO
Google Search Console
9.0
Google Trends
8.0

SEO Platform & Account Management

Google Search Console
8.9
Google Trends
4.0
Multi-domain support
Google Search Console
8.7
Google Trends
5.8
Integration with web analytics tools
Google Search Console
9.0
Google Trends
2.2

Pros

Google Search Console

  • Provides details on what other sites contain backlinks to your site, along with the page they direct to within your site
  • Displays impressions and click throughs for Google search queries
  • Individual page performance by location and device category as it pertains to generating clicks leading to your site
  • Basic indexing and readability issues within your site
  • The new interface that just rolled out is much easier on the eyes
Anonymous | TrustRadius Reviewer

Google Trends

  • Google Trends shows me geographic locations where a particular topic may be useful for advertising.
  • Google Trends allows me to drill down into those locations to metro and city levels where I can focus on exactly what local business clients need to know.
  • Google Trends allows me to identify and qualify search terms that my client's need to optimize their websites and social media content for.
  • Google Trends shows me what people are talking about in a specific location over a specific period of time. This is a great way to know what I should be posting on social media.
Greg Dungan | TrustRadius Reviewer

Cons

Google Search Console

  • It can be a little difficult to navigate
  • More training resources would be an asset. A beginner is given the power to completely destroy a sites search results at the push of a button. Likewise it is a powerful tool to enhance search results also.
  • An option to take care of multiple versions of the same site simultaneously would be helpful. An option to use the same validation script across all versions and administer them simultaneously would be a time save (i.e. non-www, www, http://, and https:// versions of the same site).
Adam Lumley | TrustRadius Reviewer

Google Trends

  • Top charts: would be nice to include top charts for the current month.
  • Explainers: would be good to have some information buttons next to graphics and charts to show in depth what criteria go into making those charts.
  • More images: would be interesting to see trending image searches.
Caleb Unruh | TrustRadius Reviewer

Usability

Google Search Console

Google Search Console 10.0
Based on 1 answer
Google Search Console is a simple program that allows organizations to get a solid understanding of the way their site functions and how users land on it. It can be used for making critical business decisions regarding marketing budgets and that within itself is why it deserves a 10.
Stefanie Cash | TrustRadius Reviewer

Google Trends

Google Trends 8.0
Based on 1 answer
Google Trends is very easy to use. you just search for a certain keyword or phrase, and it tells you how often that keyword or phrase is searched, where in the world it is searched, and over the last decade, how often it is per year.
Todd Dodge | TrustRadius Reviewer

Support Rating

Google Search Console

Google Search Console 6.2
Based on 13 answers
As with all Google software, your primary source of help is their forums, their knowledge base articles, or whatever tutorials you can find on the web. Often answers on their forums are not straightforward and may not address the actual issue you're experiencing. The KB articles are typically written like instruction manuals - for better or for worse. Tutorials on the web may vary, but the odds are good someone out there had the same questions as you and was kind enough to document their experience.
Anonymous | TrustRadius Reviewer

Google Trends

Google Trends 6.2
Based on 7 answers
I haven't needed to use any support for Google Trends. However, I've used Google's support in general and it's a hit or miss. Usually, there's a long wait or they don't understand my problem. They are the only ones that can help, so sometimes I feel stuck. They prioritize paying customers for sure.
Brian Chung | TrustRadius Reviewer

Alternatives Considered

Google Search Console

We use Google Search Console in tandem with other products like Google Analytics - not in place of it. Search Console definitely provides information about organic search keywords that Google Analytics does not provide, so that's been a very helpful addition. We also use Yoast to help with optimization of pages that might be identified by Search Console. In the past, I've used tools like Moz and Screaming Frog do some similar search/ranking analysis; those do have some more unique features that help to guide next steps, but I don't think they're replacements for what Search Console provides, especially given the crawl/sitemap features.
Ben Rubenstein | TrustRadius Reviewer

Google Trends

I like using Google Trends because it gives you a clear visual of seasonal trends and compares multiple queries at once. However, I do prefer using other systems like SEMRush and Ahrefs because they are more detailed in the information they give you regarding your website and how specific keywords about the website in question.
Lauren Ericksen | TrustRadius Reviewer

Return on Investment

Google Search Console

  • I'd say there is no business in the world that had negative ROI from GSC, since it's completely free, super easy to implement and has a great value for people with a brain. All of the companies I worked for in the last 10 years were using it and all of these companies had positive ROI.
Anonymous | TrustRadius Reviewer

Google Trends

  • Google Trends has helped us to identify popular search terms related to our company that we might not have otherwise noticed.
  • Google Trends helps us to see a geographical breakdown of where these searches are occurring.
  • Google Trends is a nice supporting tool when assessing issues management.
Anonymous | TrustRadius Reviewer

Pricing Details

Google Search Console

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Google Trends

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Likelihood to Recommend

Google Search Console
9.2
Google Trends
8.9

Usability

Google Search Console
10.0
Google Trends
8.0

Support Rating

Google Search Console
6.2
Google Trends
6.2

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