What users are saying about
142 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 8.8 out of 100
Based on 142 reviews and ratings
17 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 8.7 out of 100
Based on 17 reviews and ratings
Likelihood to Recommend
Google Search Console
Search console must be integrated with every website as it is crucial to get a thorough keyword analysis of webpages. It helps in improving your click-through rate and fasten the process of your post getting crawled. Its Robots.txt settings is a bit complicated, hence avoid it if you are not a technical person
Lead Technical Writer
ServerGuyInformation Technology and Services, 11-50 employees
Serpstat
If you are looking for an affordable all-in-one SEO tool to manage multiple websites then Serpstat is a great option. It is not the best in category for any one feature, but it offers a wide range of very good SEO tools, all housed in a single app. If you are serious with SEO, this will not be your only tool but it will save you the cost and trouble of managing several different SEO monthly subscriptions for various tools.
Founder & CEO
3Bug MediaMarketing and Advertising, 1-10 employees
Feature Rating Comparison
SEO
Google Search Console
7.4
Serpstat
8.2
Keyword analysis
Google Search Console
7.2
Serpstat
8.4
Backlink management
Google Search Console
6.8
Serpstat
7.9
SERP ranking tracking
Google Search Console
8.0
Serpstat
9.0
Page grader
Google Search Console
7.9
Serpstat
8.1
Competitive analysis
Google Search Console
5.9
Serpstat
7.5
Site audit / diagnostics
Google Search Console
8.8
Serpstat
8.6
Site recommendations
Google Search Console
7.3
Serpstat
8.0
Task management
Google Search Console
7.1
Serpstat
—
SEO Channels
Google Search Console
8.0
Serpstat
8.0
Local SEO
Google Search Console
7.9
Serpstat
8.3
Social SEO
Google Search Console
7.1
Serpstat
7.1
Mobile SEO
Google Search Console
8.2
Serpstat
8.0
Global SEO
Google Search Console
9.0
Serpstat
8.6
SEO Platform & Account Management
Google Search Console
8.9
Serpstat
7.6
Multi-domain support
Google Search Console
8.7
Serpstat
9.9
Integration with web analytics tools
Google Search Console
9.0
Serpstat
5.4
Pros
Google Search Console
- Provides details on what other sites contain backlinks to your site, along with the page they direct to within your site
- Displays impressions and click throughs for Google search queries
- Individual page performance by location and device category as it pertains to generating clicks leading to your site
- Basic indexing and readability issues within your site
- The new interface that just rolled out is much easier on the eyes

Verified User
Team Lead in Research & Development
Marketing and Advertising Company, 51-200 employeesSerpstat
- Serpstat has an incredible Chrome extension. It allows us to perform an on-page analysis, domain analysis, and look at on-page SEO parameters. Rather than logging into Serpstat I'm easily able to access and view competitor and our own analytics at a moment's notice.
- We love using the organic keyword tool to help us track keyword positions over time and benchmark against ourselves and our competitors. These reports also give a dashboard view of all keywords, along with keyword volume, keyword competition, and the average cost per keyword.
- Being a global company it's important to not only view rankings in the US, but other major countries as well. With Serpstat we are able to view how our website performs all around the world.
Head of Digital Marketing
YachtLifeInternet, 11-50 employees
Cons
Google Search Console
- It can be a little difficult to navigate
- More training resources would be an asset. A beginner is given the power to completely destroy a sites search results at the push of a button. Likewise it is a powerful tool to enhance search results also.
- An option to take care of multiple versions of the same site simultaneously would be helpful. An option to use the same validation script across all versions and administer them simultaneously would be a time save (i.e. non-www, www, http://, and https:// versions of the same site).
Digital Marketing Specialist
Race RosterMarketing and Advertising, 51-200 employees
Serpstat
- As a complete product, Serpstat stands with other industry tools. Keyword data is good, but again, as someone who purchased a basic plan to demo the product, limited information really turns me away.
- Compared to other industry tools, Serpstat is literally right in the middle. There doesn't seem to be any differentiation that makes it stand out against Ahrefs or SEMRush. Perhaps something exclusive to Serpstat would make the product more alluring.
- Share counting doesn't seem too useful, especially as an SEO tool. The content marketing tools are going in the right path, but do not provide enough information to really be useful.
SEO Manager
ConnectWiseComputer Software, 501-1000 employees
Usability
Google Search Console
Google Search Console 10.0
Based on 1 answer
Google Search Console is a simple program that allows organizations to get a solid understanding of the way their site functions and how users land on it. It can be used for making critical business decisions regarding marketing budgets and that within itself is why it deserves a 10.
Digital Marketing Manager
Caradonna AdventuresHospitality, 11-50 employees
Serpstat
No score
No answers yet
No answers on this topic
Support Rating
Google Search Console
Google Search Console 6.2
Based on 13 answers
As with all Google software, your primary source of help is their forums, their knowledge base articles, or whatever tutorials you can find on the web. Often answers on their forums are not straightforward and may not address the actual issue you're experiencing. The KB articles are typically written like instruction manuals - for better or for worse. Tutorials on the web may vary, but the odds are good someone out there had the same questions as you and was kind enough to document their experience.

Verified User
Professional in Marketing
Management Consulting Company, 51-200 employeesSerpstat
Serpstat 10.0
Based on 2 answers
I believe I've only contacted support once because I had a question about access to a feature, and they told me it wasn't available on the plan I was on. No big deal, they were polite and prompt to respond and answered my question to my satisfaction. I haven't had any real issues with the software, so I haven't needed much in the way of support outside of that question, but I have no reason to believe their support wouldn't be helpful in more pressing situations.
Software Engineer
Kingmaker SoftwareMarketing & Advertising, 1-10 employees
Alternatives Considered
Google Search Console
We use Google Search Console in tandem with other products like Google Analytics - not in place of it. Search Console definitely provides information about organic search keywords that Google Analytics does not provide, so that's been a very helpful addition. We also use Yoast to help with optimization of pages that might be identified by Search Console. In the past, I've used tools like Moz and Screaming Frog do some similar search/ranking analysis; those do have some more unique features that help to guide next steps, but I don't think they're replacements for what Search Console provides, especially given the crawl/sitemap features.
Marketing Manager, HMX
Harvard Medical SchoolHigher Education, 501-1000 employees
Serpstat
I have used Google Analytics and found it to be good, but limiting. Serpstat does have a much more transparent way to identify, and examine the wealth of SEO links that my sites have. I've tried a few other free programs online for tracking ranks and I looked into other paid versions for SEO tracking. None of them had a good balance between value for money paid. Serpstat finds a good home in value and return.
Founder and Ring Master
The Imperial OPAPerforming Arts, 11-50 employees
Return on Investment
Google Search Console
- I'd say there is no business in the world that had negative ROI from GSC, since it's completely free, super easy to implement and has a great value for people with a brain. All of the companies I worked for in the last 10 years were using it and all of these companies had positive ROI.

Verified User
Strategist in Marketing
Printing Company, 51-200 employeesSerpstat
- Serpstat has helped increase web traffic of numerous clients up to 3,000%
- With clients having better web traffic, I'm able to close clients at a higher rate.
Senior Growth Marketing Manager
Galactic FedInternet, 1-10 employees
Screenshots
Google Search Console
—Pricing Details
Google Search Console
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Google Search Console Editions & Modules
—
Additional Pricing Details
—Serpstat
General
Free Trial
—Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
Optional
$69*
* per user
Serpstat Editions & Modules
Edition
Lite | $691 |
---|---|
Standart | $1491 |
Advanced | $2991 |
Enterprise | $4991 |
- per month