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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Sheets

    Score8.9 out of 10
    N/AGoogle Sheets is the spreadsheet app available on Google Workspace, or standalone, with a free plan for personal use and accessible via mobile apps for iOS and Android.N/A

    iContact

    Score6.8 out of 10
    N/AiContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

    $14

    per month

    Pricing
    Google SheetsiContact
    Editions & Modules
    No answers on this topic
    1500 Users
    $15.00
    per month
    2500 Users
    $25.00
    per month
    5000 Users
    $45.00
    per month
    Offerings
    Pricing Offerings
    Google SheetsiContact
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google SheetsiContact
    Considered Both Products
    Google
    No answer on this topic
    iContact
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    90 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    86 Answers
    No answers on this topic
    Happy with the feature set
    96%
    Happy with the feature set
    89 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    49 Answers
    No answers on this topic
    Implementation went as expected
    97%
    Implementation went as expected
    60 Answers
    No answers on this topic
    Features
    Google SheetsiContact
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Google Sheets and iContact
    Feature
    Google Sheets
    -
    Ratings
    iContact
    6.6
    26 Ratings
    20% below category average
    WYSIWYG email editor00 Ratings7.024 Ratings
    Dynamic content00 Ratings7.021 Ratings
    Ability to test dynamic content00 Ratings5.021 Ratings
    Landing pages00 Ratings7.014 Ratings
    A/B testing00 Ratings5.017 Ratings
    Mobile optimization00 Ratings7.021 Ratings
    Email deliverability reporting00 Ratings7.025 Ratings
    List management00 Ratings8.025 Ratings
    Triggered drip sequences00 Ratings6.015 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Google Sheets and iContact
    Feature
    Google Sheets
    -
    Ratings
    iContact
    8.0
    26 Ratings
    5% above category average
    Dashboards00 Ratings8.026 Ratings
    Standard reports00 Ratings8.025 Ratings
    Custom reports00 Ratings8.015 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Google Sheets and iContact
    Feature
    Google Sheets
    -
    Ratings
    iContact
    7.0
    1 Ratings
    15% below category average
    URL Validation00 Ratings7.01 Ratings
    Link Tracking00 Ratings7.01 Ratings
    Image Validation00 Ratings7.01 Ratings
    Inbox Display00 Ratings7.01 Ratings
    Email Accessibility Tools00 Ratings7.01 Ratings
    Spelling and Grammar Check00 Ratings7.01 Ratings
    Spam Testing00 Ratings7.01 Ratings
    Email Previews00 Ratings7.01 Ratings
    Best Alternatives
    Google SheetsiContact
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    Stackby
    Score8.8 out of 10
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    Score10 out of 10
    Medium-sized Companies
    Microsoft Excel
    Score9 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Microsoft Excel
    Score9 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google SheetsiContact
    Likelihood to Recommend
    9.1
    (93 ratings)
    8.0
    (45 ratings)
    Likelihood to Renew
    10.0
    (3 ratings)
    3.4
    (19 ratings)
    Usability
    8.7
    (55 ratings)
    8.0
    (6 ratings)
    Availability
    9.5
    (2 ratings)
    9.0
    (1 ratings)
    Performance
    9.5
    (2 ratings)
    8.0
    (1 ratings)
    Support Rating
    8.0
    (1 ratings)
    9.9
    (9 ratings)
    Online Training
    -
    (0 ratings)
    1.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.5
    (2 ratings)
    Configurability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    9.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.8
    (2 ratings)
    7.0
    (1 ratings)
    Vendor post-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google SheetsiContact
    Likelihood to Recommend
    Google
    Google Sheets is well suited in two main areas: is free to use and you don't need to buy a license to use it, comparing to the most direct competitors ; collaboration is in my opinion the best advantage, with multiple people working together and seeing others working in real time. It's less appropriate in low connectivity environments (offline capabilities)
    Read full review
    iContact
    I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
    Incentivized
    Read full review
    Pros
    Google
    • Collaborative planning : In the initial phase of project, Team leads and architects create a permission matrix along with the naming convention simultaneously, seeing who is editing / adding the details in real-time.
    • Cost tracking : We use this tool to track cloud resource usage monthly costs, so that we can analyse it and send out comms for high cost based resources. By storing cost data here, it's easy for use to store data of last couple of years.
    • Flexible documentation : For change logging of different scenarios we would need different / ad-hoc columns to be added on the fly, which makes using this tool much simpler then reputed third party tools.
    Incentivized
    Read full review
    iContact
    • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
    • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
    • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
    Incentivized
    Read full review
    Cons
    Google
    • Ease of use - I collaborate with a lot of folks on these and a lot of them have trouble using it.
    • Would love more live features; for example, being able to have cells react to other inputs (checkboxes, etc) with reactive formatting
    • More cross-usability with other Google products; it's hard to think of drawbacks honestly, this is a pretty seamless software.
    Incentivized
    Read full review
    iContact
    • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
    • The regular version of iContact doesn't support event management or logic flows for automated messaging.
    • Custom form fields have limited field type options (can't build a drop-down).
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    I am not involved in the purchase/selection process, but my organization is a Google shop, and Sheets meets most of our spreadsheet needs and works seamlessly with our other tools. I don't anticipate our switching anytime soon.
    Incentivized
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    iContact
    iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
    Read full review
    Usability
    Google
    It can easily handle most uses and functions. It is only for very large datasets or advanced analysis that it either lacks the proper functions or performance begins to slow. Most employees who continue to use competitors' products do so out of preference, familiarity with the user interface, or other surface-level reasons.
    Incentivized
    Read full review
    iContact
    I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
    Incentivized
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    Reliability and Availability
    Google
    Like most Google products, Google Sheets rarely has outages or slowness, and when it does, connection is always momentarily restored. I can't recall a time when I've been unable to access Google Sheets but able to access other sites just fine. That said, errors aren't uncommon when handling large data volume. You know what they say about using spreadsheets as databases, but sometimes it's just the most convenient option, especially for smaller or one-off projects, and not being able to store large amounts of data hampers our ability to move quickly with scrappy prototypes or full solutions. It would be great if we could better integrate our data manipulation (Apps Script) with big data in the sheet.
    Incentivized
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    iContact
    iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
    Read full review
    Performance
    Google
    Again, Google Sheets is no exception to Google's general high speed and reliability, but load times can be slow for larger amounts of data. I've used Sheets with Zapier and have used the Python API, and speed has never been an issue.
    Incentivized
    Read full review
    iContact
    No answers on this topic
    Support Rating
    Google
    I have never contacted Google Sheets support, but Google Sheets makes it very easy to report an issue or suggest a feature from Sheets itself (Help > Help Sheets improve), and I've had mostly good experiences with support for other Google products.
    Incentivized
    Read full review
    iContact
    They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
    Incentivized
    Read full review
    Online Training
    Google
    No answers on this topic
    iContact
    The templates are difficult to customize, and they don't render well in email platforms
    Read full review
    Implementation Rating
    Google
    No answers on this topic
    iContact
    i wouldn't be using it if i wasn't satisfied. time is money
    Read full review
    Alternatives Considered
    Google
    I have found that I can do almost everything I could have done in Microsoft Excel faster and easier in Google Sheets. We recommend Google Sheets in 99.9% of our use cases and feel it meets the needs of our workers very well. I am sure there are other spreadsheet creation programs out there, but because we are already in the Google environment, adopting Google Sheets in very easy.
    Incentivized
    Read full review
    iContact
    I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
    Read full review
    Contract Terms and Pricing Model
    Google
    I'm not involved with the purchase, but I assume everything goes smoothly and that the pricing structure is predictable and reasonable. We do not get surprise fees.
    Incentivized
    Read full review
    iContact
    No answers on this topic
    Scalability
    Google
    Google Sheets works very well with multiple users. It's convenient to see in real-time who is collaborating in a sheet, down to the specific cell that they're viewing/editing. Linking Sheets across departments is convenient with the IMPORTRANGE function.
    Incentivized
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    iContact
    iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
    Read full review
    Return on Investment
    Google
    • Don't need to pay for windows 365 license as it is free
    • Has a positive impact since I am not cursing excel for annoying problems(I don't want the new Pivot table format, I want to use Classic and I don't want to expand/collapse arrows. "x$#%")
    • [Haven't] looked at return on investment on work, but has "simplified" for basic and medium spreadsheets.
    Incentivized
    Read full review
    iContact
    • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
    • We like the breakdown of statistics in the dashboard. They're easy to read.
    • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
    Incentivized
    Read full review
    ScreenShots