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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Tag Manager

    Score9.5 out of 10
    N/AFrom Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps. It is a free option, vs. the company's enterprise-tier Google Tag Manager 360.

    $0

    Quickbase

    Score8.7 out of 10
    N/AQuickbase helps users tackle any project, no matter how complex. Quickbase helps customers see, connect and control complex projects. Whether it’s raising a skyscraper or coordinating vaccine rollouts, the no-code software platform allows business users to custom fit solutions to the way they work – using information from across the systems they already have.

    $700

    per month

    Pricing
    Google Tag ManagerQuickbase
    Editions & Modules
    No answers on this topic
    Enterprise
    Full Customizable
    per month/billed annually
    Business
    Starting at $2,200
    per month
    Team
    Started at $700
    per month
    Offerings
    Pricing Offerings
    Google Tag ManagerQuickbase
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—Quickbase offers three key plans, with feature distinction, simple and consistent entitlements, and a flexible licensing model, giving users the option of either user based or usage based licensing across all 3 plans.
    More Pricing Information
    Community Pulse
    Google Tag ManagerQuickbase
    Considered Both Products
    Google
    No answer on this topic
    Quickbase
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    14 Answers
    98%
    Would buy again
    141 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    14 Answers
    98%
    Delivers good value for the price
    122 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    15 Answers
    99%
    Happy with the feature set
    142 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    11 Answers
    99%
    Lived up to sales and marketing promises
    106 Answers
    Implementation went as expected
    93%
    Implementation went as expected
    13 Answers
    95%
    Implementation went as expected
    107 Answers
    Features
    Google Tag ManagerQuickbase
    Security
    Comparison of Security features of Google Tag Manager and Quickbase
    Feature
    Google Tag Manager
    8.9
    58 Ratings
    5% above category average
    Quickbase
    -
    Ratings
    Role-based user permissions8.958 Ratings00 Ratings
    Tag Management
    Comparison of Tag Management features of Google Tag Manager and Quickbase
    Feature
    Google Tag Manager
    8.8
    68 Ratings
    8% above category average
    Quickbase
    -
    Ratings
    Tag library9.263 Ratings00 Ratings
    Tag variable mapping8.955 Ratings00 Ratings
    Ease of writing custom tags7.367 Ratings00 Ratings
    Rules-driven tag execution8.162 Ratings00 Ratings
    Tag performance monitoring10.056 Ratings00 Ratings
    Page load times8.849 Ratings00 Ratings
    Mobile app tagging9.334 Ratings00 Ratings
    Library of JavaScript extensions8.838 Ratings00 Ratings
    Data Management & Integrity
    Comparison of Data Management & Integrity features of Google Tag Manager and Quickbase
    Feature
    Google Tag Manager
    7.6
    69 Ratings
    7% below category average
    Quickbase
    -
    Ratings
    Event tracking8.666 Ratings00 Ratings
    Mobile event tracking9.347 Ratings00 Ratings
    Data distribution management8.841 Ratings00 Ratings
    Universal data layer8.358 Ratings00 Ratings
    Automated error checking3.045 Ratings00 Ratings
    Best Alternatives
    Google Tag ManagerQuickbase
    Small Businesses
    Adobe Experience Platform Launch
    Score8.4 out of 10
    No answers on this topic
    Medium-sized Companies
    Adobe Experience Platform Launch
    Score8.4 out of 10
    Microsoft Project Server
    Score5.1 out of 10
    Enterprises
    Adobe Dynamic Tag Management (discontinued)
    Score10 out of 10
    Planview PPM Pro
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Tag ManagerQuickbase
    Likelihood to Recommend
    9.7
    (73 ratings)
    7.5
    (521 ratings)
    Likelihood to Renew
    7.0
    (7 ratings)
    9.9
    (54 ratings)
    Usability
    7.1
    (18 ratings)
    8.4
    (40 ratings)
    Availability
    9.1
    (1 ratings)
    9.0
    (16 ratings)
    Performance
    -
    (0 ratings)
    9.0
    (15 ratings)
    Support Rating
    2.0
    (12 ratings)
    7.4
    (44 ratings)
    In-Person Training
    -
    (0 ratings)
    9.9
    (4 ratings)
    Online Training
    7.3
    (1 ratings)
    10.0
    (5 ratings)
    Implementation Rating
    9.8
    (2 ratings)
    9.8
    (22 ratings)
    Configurability
    -
    (0 ratings)
    9.0
    (10 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    9.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    8.4
    (10 ratings)
    Product Scalability
    -
    (0 ratings)
    9.0
    (15 ratings)
    Professional Services
    -
    (0 ratings)
    9.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.0
    (10 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (10 ratings)
    User Testimonials
    Google Tag ManagerQuickbase
    Likelihood to Recommend
    Google
    I have found Google Tag Manager as the go to solution for managing all of your event and conversion tags for your website. Not only does it make it easy to manage all of your tags in the one place, it is fairly intuitive to use and there is plenty of videos and help documentation online to help set up what ever you need. No scenarios come to mind at the moment on where it is less appropriate to use.
    Incentivized
    Read full review
    Quickbase
    I no longer think that Quickbase is the way of the future. They do not fix major bugs in a timely manner, and are releasing basic functionality behind a paywall. I believe that Enterprise Level Tier should be given certain things, like SLAs on Support and up-time. However, as a low-code no-code platform the majority of the accounts, "builders", and users are not going to be able to justify the cost of an Enterprise Tier Plan, and won't be able to use the features that Quickbase continues to advertise.
    Incentivized
    Read full review
    Pros
    Google
    • Selecting elements on a site [object, class, cookie, etc] (to later fire an event, send some data, etc) is very easy with triggers. Want to add an event when someone clicks on a button? Super easy. It was many many DOM selectors and you can even add custom functions if you need to do something more specific
    • In general, firing events in different circumstances is very easy mixing triggers and tags. You can track almost any element of the DOM and do whatever you want with it.
    • Testing is a great functionality. Only you can see what's on the site and you can debug it easily by seeing which events or tags were triggered and all the DOM elements involved (and why they matched the trigger).
    • Working in environments (staging, production) and versioning is easy to do, deploying changes in 2 clicks.
    Incentivized
    Read full review
    Quickbase
    • Rapidly bring new ideas to life
    • Great authentication and authorization system out of the box
    • Connects with many major third-party services (via Pipelines)
    • Reporting and Dashboards are awesome
    • Excellent emails notification system to keep us in the loop when data changes
    • Intuitive UI for building forms and reports
    • Nice playground to test new ideas
    Incentivized
    Read full review
    Cons
    Google
    • There are several good integrations, but there can always be more. Native tracking for call tracking solutions, analytics providers, non-Google advertisers would be top of my list.
    • Documentation is just dreadful. Luckily there are some awesome folks out there doing crowdsourced tutorials (shout out to Simo Ahava) but by and large the Google Tag Manager instructions are worth what you pay for them.
    Incentivized
    Read full review
    Quickbase
    • I'd like to see a link on email notices that take you directly into said notice. On an app that only has 1 or 2 email notices firing, there's no issue. However, we have some tools that are so complex that they have about 20 email notices firing at any given time based on the action users take. In this case, if we have to go in to modify a notice, we have to guess or scroll down the long list of notices to see which one we need to customize. It would be great if Quickbase had the URL of said notice somewhere at the footer of that notice so when Administrators click on it, it takes them into the exact notice they need to update.
    • When filling out or reviewing a lengthy form, I'd like to see the Save & close button, as well as a Save & next option at the bottom of the form rather than having to scroll back up to the top of those forms just to click on those choices.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    I haven't found another option for us to use especially one that is free. Down the road we may go a different route but for now GTM is a good option and does what we need it to do. It'd be nice to get more support or more integrations but with the free version there's only so much one can expect to get I suppose.
    Incentivized
    Read full review
    Quickbase
    For our use-case of QuickBase, there really aren't any other products out there that can offer us the same out-of-the-box solutions they provide to us. We're also so integrated with it in our daily processes that to move away from it abruptly would cause mass chaos, so it's going to be renewed for at least the next several years.
    Incentivized
    Read full review
    Usability
    Google
    No difficult obstacle to overcome but Google Tag Manager can still be difficult for many users to deploy. Sure the basic HTML script can be deployed quite easily, but when you start to require triggers, variables, etc, it can be a little daunting.
    Incentivized
    Read full review
    Quickbase
    Quick Base has done everything we have asked it to do and then some. Our original goal was to have one system for CRM that encompassed both the sales process and the customer management. We have gone w-a-y beyond that with analytics, project management, system bug logging, and historical effort reporting.
    Incentivized
    Read full review
    Reliability and Availability
    Google
    No answers on this topic
    Quickbase
    Once we did get Quick Base configured and customized it was reliably available when we needed it. We may have had one or two occasions when the product was inaccessible but those were few. The greatest challenge with its availability was its difficulty with integrating with our systems.
    Incentivized
    Read full review
    Performance
    Google
    No answers on this topic
    Quickbase
    Some of our tables that hold over a million records are starting to perform poorly, with some summaries taking over 20 seconds to load. This may be an indication that it is best to archive old data when reaching large volumes like this.
    Incentivized
    Read full review
    Support Rating
    Google
    GTM does not provide support. This is one of GTM's biggest issues but it's due to the level of customization for each website. If your team thinks they would heavily rely on the need for a support staff it is probably better to invest in a paid service with a team that can support your needs.
    Incentivized
    Read full review
    Quickbase
    If you utilize the community, the support is amazing. Unfortunately, I find their actual support system a bit underwhelming. They don't seem to have a great process for interacting directly with an issue and often sweep significant issues under the rug by categorizing them as "Enhancement" ideas or legacy items.
    Read full review
    In-Person Training
    Google
    No answers on this topic
    Quickbase
    It is very easy to get training from their University portal and still if we don't know their, then we can ask their support too.
    Read full review
    Online Training
    Google
    I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
    Read full review
    Quickbase
    Quick Base already is having a separate portal of providing training to customers and it is very easy to use and updates as per the new features added in to the application
    Read full review
    Implementation Rating
    Google
    Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
    Incentivized
    Read full review
    Quickbase
    I was not directly involved with the initial account implementation, only a bystander. For the app I directly implemented for my department only, I wish I had know to create an app diagram first. I don't remember if that was suggested. I think that would be a great help tip tool when a new app is created, to have a page with a check list of what is needed or how to get started. If you are a regular app builder, then you can bypass it or have the ability to turn it off in the app settings.
    Read full review
    Alternatives Considered
    Google
    We moved to GTM from a standard Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has been worth it because it helps us understand at a more fundamental level how our tracking works and gives us a lot more control over what we track and how.
    Incentivized
    Read full review
    Quickbase
    Well, there's a plethora of low-code tools out on the marketplace and, you know, there's a reason that we've decided to partner with QuickBase because it has all the right balance of the ability to integrate with the ability for a citizen developer to create apps successfully. So if you look at something like Zo Ho's low-code offering, for example, yes, there are some similarities there, but they're really dependent on all of their other licensed products to get you where you want to be, where with QuickBase you have the ability to truly create something custom.
    Incentivized
    Read full review
    Scalability
    Google
    No answers on this topic
    Quickbase
    It has evolved really well with our company, but there is a hard limit to the table size that has begun to affect us and not let us grow. The table size limit is set at 500 MB and we have had to jump through quite a few hoops to be able to get by.
    Incentivized
    Read full review
    Professional Services
    Google
    No answers on this topic
    Quickbase
    For clients we use Qucik base to develop application
    Incentivized
    Read full review
    Return on Investment
    Google
    • GTM is very useful to determine if a particular element on the site is useful (i.e. is it being watched, is it being clicked, does it help customers navigate through more pages). As an SEO person, I can use this information to decide what to optimize for but also to track progress and see improvements in engagement.
    • With the use of Google Tag Manager, I was able to easily inject an A/B testing tool which lead to several improvements in lead generation.
    Incentivized
    Read full review
    Quickbase
    • ROI is HUGE. Our company saved over 3.5 million in one year alone based on developments that year in Quickbase that saved time for many teams
    • Less user error - implementing automations and standardized workflows has led to less user error as was previously seen by maintaining spreadsheets or Smartsheets
    Read full review
    ScreenShots