What users are saying about
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Top Rated
1027 Ratings
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Top Rated
623 Ratings

Hootsuite

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Top Rated
1027 Ratings
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Score 8 out of 100

Semrush

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Top Rated
623 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Feature Set Ratings

    Listening/monitoring

    7.5

    Hootsuite

    75%

    Semrush

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 4/4 features

    Boolean keyword searches

    7.3
    73%
    153 Ratings
    N/A
    0 Ratings

    Filtering out noise/spam

    7.0
    70%
    166 Ratings
    N/A
    0 Ratings

    Sentiment analysis

    7.4
    74%
    155 Ratings
    N/A
    0 Ratings

    Broad channel coverage

    8.2
    82%
    220 Ratings
    N/A
    0 Ratings

    Publishing

    8.2

    Hootsuite

    82%

    Semrush

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 4/4 features

    Content planning and scheduling

    9.1
    91%
    319 Ratings
    N/A
    0 Ratings

    Audience targeting

    7.7
    77%
    216 Ratings
    N/A
    0 Ratings

    Content optimization

    7.8
    78%
    257 Ratings
    N/A
    0 Ratings

    Workflow management

    8.2
    82%
    264 Ratings
    N/A
    0 Ratings

    Engagement

    7.8

    Hootsuite

    78%

    Semrush

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 3/3 features

    Automated routing and prioritization

    7.6
    76%
    182 Ratings
    N/A
    0 Ratings

    Customer interaction histories

    7.7
    77%
    197 Ratings
    N/A
    0 Ratings

    Bulk actions

    7.9
    79%
    219 Ratings
    N/A
    0 Ratings

    Marketing

    7.5

    Hootsuite

    75%

    Semrush

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 4/4 features

    Lead generation

    7.1
    71%
    150 Ratings
    N/A
    0 Ratings

    Content marketing

    8.1
    81%
    226 Ratings
    N/A
    0 Ratings

    Paid media management

    7.3
    73%
    143 Ratings
    N/A
    0 Ratings

    Campaigns and promotions

    7.6
    76%
    190 Ratings
    N/A
    0 Ratings

    Channel coverage/integration

    8.5

    Hootsuite

    85%

    Semrush

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 7/7 features

    Twitter

    9.1
    91%
    291 Ratings
    N/A
    0 Ratings

    Facebook

    9.0
    90%
    300 Ratings
    N/A
    0 Ratings

    LinkedIn

    8.6
    86%
    257 Ratings
    N/A
    0 Ratings

    Google+

    8.9
    89%
    60 Ratings
    N/A
    0 Ratings

    Instagram

    8.1
    81%
    263 Ratings
    N/A
    0 Ratings

    Pinterest

    7.7
    77%
    135 Ratings
    N/A
    0 Ratings

    YouTube

    7.9
    79%
    126 Ratings
    N/A
    0 Ratings

    Reporting/analytics

    7.8

    Hootsuite

    78%

    Semrush

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 3/3 features

    Campaign success analytics

    7.8
    78%
    226 Ratings
    N/A
    0 Ratings

    Real-time tracking

    7.8
    78%
    232 Ratings
    N/A
    0 Ratings

    Competitor analysis

    7.6
    76%
    155 Ratings
    N/A
    0 Ratings

    Account management

    8.1

    Hootsuite

    81%

    Semrush

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 2/2 features

    Role-based user permissions & privileges

    8.4
    84%
    220 Ratings
    N/A
    0 Ratings

    Mobile access

    7.8
    78%
    247 Ratings
    N/A
    0 Ratings

    SEO

    Hootsuite

    Feature Set Not Supported
    N/A
    8.3

    Semrush

    83%
    Semrush ranks higher in 8/8 features

    Keyword analysis

    N/A
    0 Ratings
    9.2
    92%
    147 Ratings

    Backlink management

    N/A
    0 Ratings
    8.0
    80%
    140 Ratings

    SERP ranking tracking

    N/A
    0 Ratings
    8.8
    88%
    143 Ratings

    Page grader

    N/A
    0 Ratings
    8.0
    80%
    123 Ratings

    Competitive analysis

    N/A
    0 Ratings
    8.8
    88%
    143 Ratings

    Site audit / diagnostics

    N/A
    0 Ratings
    8.6
    86%
    143 Ratings

    Site recommendations

    N/A
    0 Ratings
    8.1
    81%
    133 Ratings

    Task management

    N/A
    0 Ratings
    7.0
    70%
    88 Ratings

    SEO Channels

    Hootsuite

    Feature Set Not Supported
    N/A
    8.1

    Semrush

    81%
    Semrush ranks higher in 4/4 features

    Local SEO

    N/A
    0 Ratings
    7.9
    79%
    123 Ratings

    Social SEO

    N/A
    0 Ratings
    7.5
    75%
    102 Ratings

    Mobile SEO

    N/A
    0 Ratings
    8.2
    82%
    109 Ratings

    Global SEO

    N/A
    0 Ratings
    8.9
    89%
    109 Ratings

    SEO Platform & Account Management

    Hootsuite

    Feature Set Not Supported
    N/A
    8.5

    Semrush

    85%
    Semrush ranks higher in 2/2 features

    Multi-domain support

    N/A
    0 Ratings
    8.6
    86%
    110 Ratings

    Integration with web analytics tools

    N/A
    0 Ratings
    8.5
    85%
    115 Ratings

    Attribute Ratings

    • Hootsuite is rated higher in 4 areas: Usability, Availability, Performance, Implementation Rating
    • Semrush is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating

    Likelihood to Recommend

    8.3

    Hootsuite

    83%
    377 Ratings
    9.2

    Semrush

    92%
    147 Ratings

    Likelihood to Renew

    8.8

    Hootsuite

    88%
    80 Ratings
    9.1

    Semrush

    91%
    3 Ratings

    Usability

    9.0

    Hootsuite

    90%
    27 Ratings
    7.2

    Semrush

    72%
    4 Ratings

    Availability

    10.0

    Hootsuite

    100%
    36 Ratings
    9.1

    Semrush

    91%
    1 Rating

    Performance

    10.0

    Hootsuite

    100%
    32 Ratings
    7.3

    Semrush

    73%
    1 Rating

    Support Rating

    8.1

    Hootsuite

    81%
    260 Ratings
    9.7

    Semrush

    97%
    30 Ratings

    In-Person Training

    6.0

    Hootsuite

    60%
    1 Rating

    Semrush

    N/A
    0 Ratings

    Online Training

    10.0

    Hootsuite

    100%
    8 Ratings

    Semrush

    N/A
    0 Ratings

    Implementation Rating

    10.0

    Hootsuite

    100%
    65 Ratings
    7.3

    Semrush

    73%
    1 Rating

    Configurability

    10.0

    Hootsuite

    100%
    1 Rating

    Semrush

    N/A
    0 Ratings

    Product Scalability

    Hootsuite

    N/A
    0 Ratings
    9.1

    Semrush

    91%
    1 Rating

    Vendor post-sale

    9.1

    Hootsuite

    91%
    1 Rating

    Semrush

    N/A
    0 Ratings

    Vendor pre-sale

    10.0

    Hootsuite

    100%
    2 Ratings

    Semrush

    N/A
    0 Ratings

    Likelihood to Recommend

    Hootsuite

    I like how simple it is to navigate the platform. It allows me to easily arrange my material and share my posts across several platforms in a sensible and orderly manner. Furthermore, whenever I have a problem with scheduling, I can obtain help quickly from the service team. I've been using Hootsuite since 2021 and haven't missed a single post.
    Read full review

    Semrush

    This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
    Read full review

    Pros

    Hootsuite

    • Hootsuite is excellent for viewing all your posts on every social media platform in one place
    • Hootsuite is great for showing you what that post will look like with the graphic attached.
    • Hootsuite is great for moving posts that need to be edited to a different day or month.
    • Hootsuite is great for offering you times to post if you aren't sure at which time to post
    Read full review

    Semrush

    • Great visuals for keyword position tracking, love that you can see the page that is ranking
    • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
    • Shows many different and useful views for competitive research
    • Great templated keyword research tools for those who are not as hands-on with SEO
    • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
    Read full review

    Cons

    Hootsuite

    • I wish I could have Hootsuite automatically delete hashtags from my Facebook posts, which would save me having to delete them manually before hitting post to multiple accounts.
    • Hootsuite doesn't work great when trying to add multiple photos to an Instagram post.
    • I wish there was an ability to have notifications from accounts pop up or somehow notify me elsewhere on my computer. You might need an app rather than a browser window to accomplish this however.
    Read full review

    Semrush

    • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
    • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
    • Tracking multiple keywords, across multiple clients can be costly
    Read full review

    Pricing Details

    Hootsuite

    Starting Price

    $49 per month

    Editions & Modules

    Hootsuite editions and modules pricing
    EditionModules
    Professional$491
    Team$1792
    Business$7393
    EnterpriseContact for Pricing4

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional

    Additional Details

    *Prices displayed in USD, based on annual billing, but do not include applicable taxes. Free - 1 user / 2 social accounts Professional @ $49/month - 1 user / 10 social accounts Team @ $179/month - 3 users / 20 social accounts Business - starting @ $739/month - 5 users / 35 social accounts Enterprise - contact for pricing, unlimited users / 50+ social accounts

    Pricing Plans

    Semrush

    Starting Price

    $11,995 per month

    Editions & Modules

    Semrush editions and modules pricing
    EditionModules
    Pro119.951
    Guru229.952
    Business449.953

    Footnotes

    1. per month
    2. per month
    3. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional

    Additional Details

    Likelihood to Renew

    Hootsuite

    At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
    Read full review

    Semrush

    I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
    Read full review

    Usability

    Hootsuite

    The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
    Read full review

    Semrush

    SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
    Read full review

    Reliability and Availability

    Hootsuite

    Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
    Read full review

    Semrush

    Semrush available when you need it!
    Read full review

    Performance

    Hootsuite

    Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
    Read full review

    Semrush

    SemRush performs well with few errors!
    Read full review

    Support Rating

    Hootsuite

    I haven't had to use support for Hootsuite at all, but from what I hear, their functionality is incredible! I hope I never have to use support, but it's good to know that they're efficient at their job, and it is one of the reasons why I love Hootsuite so much.
    Read full review

    Semrush

    I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
    Read full review

    In-Person Training

    Hootsuite

    Very easy to teach and learn
    Read full review

    Semrush

    No answers on this topic

    Online Training

    Hootsuite

    Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
    Read full review

    Semrush

    No answers on this topic

    Implementation Rating

    Hootsuite

    One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
    Read full review

    Semrush

    I did it by myself and do not have a comment!
    Read full review

    Alternatives Considered

    Hootsuite

    A colleague recommended that I look at Hootsuite as an invaluable extension of our social media engagement strategy. When I began this role and sparked a renewed focus on marketing and communication, I encouraged the use of Hootsuite. My colleagues have enjoyed using the platform, and we are very satisfied with the way Hootsuite enables our work to go forward.
    Read full review

    Semrush

    We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
    Read full review

    Scalability

    Hootsuite

    We haven't needed to scale it all.
    Read full review

    Semrush

    Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
    Read full review

    Return on Investment

    Hootsuite

    • I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content)
    • It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform.
    Read full review

    Semrush

    • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
    • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
    Read full review

    Screenshots

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