Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hootsuite
Score 7.9 out of 10
N/A
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$149
per month Starts at 1 user, 5 social accounts
Zoho CRM
Score 8.4 out of 10
N/A
Zoho CRM is a simple, very low-cost CRM option for the smaller end of the SMB segment. The product has several useful integrations with other products, including QuickBooks, and Google Apps and Google Docs. The product also has an integrated project management module.
$14
per month
Pricing
HootsuiteZoho CRM
Editions & Modules
Standard
$99
per month (billed annually) Starts at 1 user, 5 social accounts
Advanced
$249
per month (billed annually) Starts at 1 user, unlimited social accounts
Enterprise
Custom Pricing
per year
Standard
$14.00
Per User/Per Month
Professional
$23.00
Per User/Per Month
Enterprise
$40.00
Per User/Per Month
Ultimate
$52.00
Per User/Per Month
Plus
$57.00
Per User/Per Month
Offerings
Pricing Offerings
HootsuiteZoho CRM
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptional$14 /user/month
Additional DetailsPlans can be paid monthly or annually, with a discount for annual pricing.
More Pricing Information
Community Pulse
HootsuiteZoho CRM
Considered Both Products
Hootsuite
Chose Hootsuite
Given the (A) specific, early-stage social media strategy and (B) recommendation from an seasoned social media expert, we choose Hootsuite Directly without any further advanced analyses. For an advanced user, we recommend testing atleast 2-3 more competitors and assessing their …
Zoho CRM
Chose Zoho CRM
Quickly managing our customer support and interactions with the customer is made more accessible by Zoho CRM. It's simple to use and has helped us generate leads from our marketing funnel. Using the Zoho Suite add-ons, you can extend its functionality for a minimal additional …
Features
HootsuiteZoho CRM
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Hootsuite
6.4
293 Ratings
17% below category average
Zoho CRM
-
Ratings
Boolean keyword searches5.9195 Ratings00 Ratings
Filtering out noise/spam5.5203 Ratings00 Ratings
Sentiment analysis6.3199 Ratings00 Ratings
Broad channel coverage7.8270 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Hootsuite
7.6
408 Ratings
6% below category average
Zoho CRM
-
Ratings
Content planning and scheduling8.7407 Ratings00 Ratings
Audience targeting6.9279 Ratings00 Ratings
Content optimization7.2332 Ratings00 Ratings
Workflow management7.7344 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Hootsuite
7.3
327 Ratings
10% below category average
Zoho CRM
-
Ratings
Automated routing and prioritization6.9235 Ratings00 Ratings
Customer interaction histories7.1253 Ratings00 Ratings
Bulk actions7.9282 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Hootsuite
7.0
310 Ratings
9% below category average
Zoho CRM
-
Ratings
Lead generation6.3185 Ratings00 Ratings
Content marketing8.0277 Ratings00 Ratings
Paid media management6.7187 Ratings00 Ratings
Campaigns and promotions7.2237 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Hootsuite
8.5
401 Ratings
2% above category average
Zoho CRM
-
Ratings
Twitter8.2362 Ratings00 Ratings
Facebook9.0384 Ratings00 Ratings
LinkedIn8.3336 Ratings00 Ratings
Google+8.960 Ratings00 Ratings
Instagram8.7340 Ratings00 Ratings
Pinterest8.2168 Ratings00 Ratings
YouTube8.0158 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Hootsuite
7.8
329 Ratings
1% above category average
Zoho CRM
-
Ratings
Campaign success analytics7.9304 Ratings00 Ratings
Real-time tracking7.6304 Ratings00 Ratings
Competitor analysis7.9206 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Hootsuite
7.7
335 Ratings
4% below category average
Zoho CRM
-
Ratings
Role-based user permissions & privileges8.4284 Ratings00 Ratings
Mobile access7.0307 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Hootsuite
-
Ratings
Zoho CRM
8.1
288 Ratings
5% above category average
Customer data management / contact management00 Ratings8.4279 Ratings
Workflow management00 Ratings8.1266 Ratings
Territory management00 Ratings8.1196 Ratings
Opportunity management00 Ratings8.4253 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.0248 Ratings
Contract management00 Ratings8.2203 Ratings
Quote & order management00 Ratings7.9203 Ratings
Interaction tracking00 Ratings7.8249 Ratings
Channel / partner relationship management00 Ratings7.7192 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Hootsuite
-
Ratings
Zoho CRM
7.8
221 Ratings
3% above category average
Case management00 Ratings8.0213 Ratings
Call center management00 Ratings7.4172 Ratings
Help desk management00 Ratings8.1189 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Hootsuite
-
Ratings
Zoho CRM
8.1
266 Ratings
6% above category average
Lead management00 Ratings8.2261 Ratings
Email marketing00 Ratings8.1219 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Hootsuite
-
Ratings
Zoho CRM
8.2
263 Ratings
7% above category average
Task management00 Ratings8.3248 Ratings
Billing and invoicing management00 Ratings8.0180 Ratings
Reporting00 Ratings8.1242 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Hootsuite
-
Ratings
Zoho CRM
8.1
258 Ratings
7% above category average
Forecasting00 Ratings8.0216 Ratings
Pipeline visualization00 Ratings8.0235 Ratings
Customizable reports00 Ratings8.3249 Ratings
Customization
Comparison of Customization features of Product A and Product B
Hootsuite
-
Ratings
Zoho CRM
7.9
277 Ratings
4% above category average
Custom fields00 Ratings8.3275 Ratings
Custom objects00 Ratings7.9222 Ratings
Scripting environment00 Ratings7.5178 Ratings
API for custom integration00 Ratings8.0203 Ratings
Security
Comparison of Security features of Product A and Product B
Hootsuite
-
Ratings
Zoho CRM
8.2
266 Ratings
1% below category average
Single sign-on capability00 Ratings8.3231 Ratings
Role-based user permissions00 Ratings8.2261 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Hootsuite
-
Ratings
Zoho CRM
8.0
165 Ratings
9% above category average
Social data00 Ratings8.0164 Ratings
Social engagement00 Ratings7.9156 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Hootsuite
-
Ratings
Zoho CRM
8.2
210 Ratings
12% above category average
Marketing automation00 Ratings8.4207 Ratings
Compensation management00 Ratings8.0138 Ratings
Platform
Comparison of Platform features of Product A and Product B
Hootsuite
-
Ratings
Zoho CRM
8.2
230 Ratings
10% above category average
Mobile access00 Ratings8.2230 Ratings
Best Alternatives
HootsuiteZoho CRM
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.9 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.9 out of 10
Creatio
Creatio
Score 9.2 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Creatio
Creatio
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HootsuiteZoho CRM
Likelihood to Recommend
8.0
(469 ratings)
8.3
(312 ratings)
Likelihood to Renew
9.0
(89 ratings)
7.6
(42 ratings)
Usability
8.3
(108 ratings)
8.0
(172 ratings)
Availability
9.8
(21 ratings)
8.9
(7 ratings)
Performance
9.8
(19 ratings)
8.3
(8 ratings)
Support Rating
7.0
(263 ratings)
6.5
(69 ratings)
In-Person Training
6.0
(1 ratings)
8.0
(1 ratings)
Online Training
9.0
(17 ratings)
5.8
(8 ratings)
Implementation Rating
8.0
(39 ratings)
5.4
(16 ratings)
Configurability
7.2
(3 ratings)
5.2
(114 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
9.5
(21 ratings)
Ease of integration
7.7
(2 ratings)
7.1
(5 ratings)
Product Scalability
8.1
(3 ratings)
6.3
(6 ratings)
Professional Services
-
(0 ratings)
8.3
(7 ratings)
Vendor post-sale
8.8
(3 ratings)
8.1
(13 ratings)
Vendor pre-sale
8.3
(18 ratings)
8.2
(13 ratings)
User Testimonials
HootsuiteZoho CRM
Likelihood to Recommend
Hootsuite
Hootsuite is best suited for organizations with less team members & loads of work to be done. The scheduling comes handy with such tools as it takes a lot of bandwidth of a person when posts have to be posted manually. It is less appropriate if a team member has bandwidth for daily posting.
Read full review
Zoho
Interfacing with our target clients at the correct minute is crucial in today's society. Another valuable include is its capacity to coordinated with other programs. It helps me in keeping track of the every day work emails I send to my colleagues or get. Zoho CRM makes it straightforward to consequence or send out information agreeing to our needs. Zoho makes a difference keep in mind individuals by means of e-mail and pop-ups, which dispenses with the issue of overlooking follow-ups and reminders. This not as it were helps within the organization of this incredible instrument but moreover within the execution of data.
Read full review
Pros
Hootsuite
  • Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
  • Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
  • Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.
Read full review
Zoho
  • Hooks into our website and can import data from forms.
  • Has great automation tools built in.
  • Reporting features are great.
  • Easy to learn, makes it easy for us to onboard new users onto it.
  • Fairly customizable. We have fine tuned it to work the way we need it to.
Read full review
Cons
Hootsuite
  • One thing that's frustrating is when trying to change the date/time and having to go into each individual post to update it is a lot. With other calendar tools, you are able to drag and drop the post in the time you want it OR there is a pop up that allows you to change the date/time without having to go into editing the actual post.
  • It would be nice to have different calendar tabs for different brands. Instead of seeing all the brands scheduled posts on one calendar.
  • There needs to be a content library to house all the creative files so it's easier to choose and upload.
Read full review
Zoho
  • Need some way to switch a field type without losing the pre-existing data.
  • The settings controls should be broken out differently - I don't like that I can't keep some users from exporting all contact records (i.e., the entire Contacts module) because if the export function is turned off, the export function of Reports for those same modules is also blocked.
  • Frustrating that only 3 custom lookup fields are allowed per module in our license.
Read full review
Likelihood to Renew
Hootsuite
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Read full review
Zoho
i have already renewed my subscription twice. I am in the 3rd Year now. I have been using it for a while and have been recommending to my friends as well.. have attended ZOHOLICs the annual program of zoho and it gave me new insights of managing the crm solutoin.
Read full review
Usability
Hootsuite
Hootsuite is a powerful and versatile social media management platform that streamlines scheduling, engagement, and analytics. However, there is room for improvement in user interface intuitiveness, pricing accessibility, and advanced analytics customization. Enhancing these aspects could further elevate its value and overall user experience.
Read full review
Zoho
The methodology of the 'out of the box' user interface is fairly easy to learn. In some cases however, the interface is not consistent throughout the software. Upgrades to the interface has certainly improved some of this--- but now we are seeing the same kinds of inconsistencies across Zoho apps, particularly those more recently added to their platform. This issue is not major in that everybody on staff seems able to learn how to work the programs--- it's just annoying and less than efficient when inconsistent user interfaces or inconsistent terms are used in the programs and/or the requisite documentation.
Read full review
Reliability and Availability
Hootsuite
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
Read full review
Zoho
In my many years using Zoho, I think there were only 1 or 2 days when there was something happening and I was not able to log in. Sure, it wasn't fun and we all panicked a bit, but right after that, all was well and work-life continued. Being cloud based, I'm never worried about losing my iPhone, iPad or Laptop as I know I can log in anywhere on any device and workflow won't stop.
Read full review
Performance
Hootsuite
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Read full review
Zoho
I don't recall every having any issues with a page not loading due to it being a Zoho issue. Anytime I've had any issues with something being wonky, I clear cache and that has always solved the problem. Or a simply computer reboot and we're back, hard at work. Look, I don't expect any product to delivery 100%, 100% of the time but if I had any consistent ongoing issues, I would have left many years ago. I still keep my eyes open to what is new but after a quick evaluation, I know Zoho will long be my home.
Read full review
Support Rating
Hootsuite
I can manage all of my accounts on one site! It's absolutely amazing!
The dashboard is helpful to see how you are doing as well. Still
getting to understand the analytics and may need to reach out for help
on this
Read full review
Zoho
We did the training and that was a huge waste of money. The information provided was basic and the instructor was sloppy (he even forgot to turn off his mic when he used the restroom - no one should ever hear what we heard). I offered up a 9 because we were able to find what we needed on your website.
Read full review
In-Person Training
Hootsuite
Very easy to teach and learn
Read full review
Zoho
I attended a Zoho-Holics event in Austin, TX, several years ago, and it blew my mind. So many industries were represented using Zoho in so many different ways. It was unbelievable all that I learned from that experience, as there were features that I wasn't aware of that I immediately started using. Best of all, the trainers were patient and knowledgeable
Read full review
Online Training
Hootsuite
The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
Read full review
Zoho
There is an endless supply of YouTube videos from Zoho and the many Zoho partners/consultants. Plus, Zoho has it's own library of training videos and webinars to learn from plus an entire community at the ready to answer any questions. While Zoho has been available for many years, there are constantly new training videos and webinars available for the novice and the experienced users.
Read full review
Implementation Rating
Hootsuite
• Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.
Read full review
Zoho
When you switch CRMs, you can automatically assume everything isn’t going to match up correctly. We had used Salesforce for 10+ years and had a ton of data and customizations. It was not a clean transfer, but we were able to sort it all out. The only issue that really bothered me was Zoho support. Even simple questions couldn’t be answered over chat, and we would have some team members try for hours to find the right answer
Read full review
Alternatives Considered
Hootsuite
With Meta Business Manager, you are limited to posting on Facebook and Instagram. Whereas with Hootsuite, you do not have these limitations and can post beyond these two platforms. I do enjoy using Meta Business Manager. It has some of the same features as Hootsuite and there's no cost in using their social posting features. They also provide analytics as well. But since they are limited platform-wise on where you can post we kept Hootsuite.
Read full review
Zoho
Free user access was one reason to use it more than any other software. Also, for a mid-size organization, the Salesforce cost was a little higher, and Pipedrive was almost similar to Zoho. As we were already using Zoho, we found no urgency to switch.
Read full review
Contract Terms and Pricing Model
Hootsuite
No answers on this topic
Zoho
I think Zoho CRM is priced at a reasonable amount. Simply put, you get what you pay for and Zoho does not disappoint. My organization is comfortable with what we pay and pleased with continually renewing the software. The billing frequency is just right. There are no complaints on our end
Read full review
Scalability
Hootsuite
We are only using in marketing and have been able to scale.
Read full review
Zoho
We're still in the early stages of scaling this across departments. We have high aspirations of doing this, but it takes time to migrate to the new system and to help people get acquainted of doing their work in a different way thru Zoho.
Read full review
Professional Services
Hootsuite
No answers on this topic
Zoho
In addition to being a user of Zoho CRM, we are a reseller as well. Often, at times our Partners request for on-boarding the platform configuration for them. During such requirements, we have utilized the Professional services team directly from the Zoho CRM team. Our partner feedback was quite positive, throughout.
Read full review
Return on Investment
Hootsuite
  • For our organization, all ROI was on time saved and efficiency: for creating posts, for scheduling and publishing, for interacting with users, and for analyzing performances. It all comes in one place and this makes a very huge difference in your workflows. We would say that Hootsuite went beyond our expectations on this front, for example with the dynamics UTMs and the media library. Saving time was the main reason why we wanted to purchase the platform and it did not disappoint at all.
  • The ROI in time was also fast to get. The learning curse is very short and this is also an important element. Benefiting from the platform did not take long to be experienced.
Read full review
Zoho
  • because we are new to the CRM world, we wanted a product that was reasonably priced, yet had the features we were looking for
  • we have found a much higher customer engagement rate and ROI
  • we used to "lose" customers in our makeshift process. Now, all customers are being attended to.
Read full review
ScreenShots

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.

Zoho CRM Screenshots

Screenshot of Deals - Cash in on all opportunities. Close more deals. Great sales management is all about prioritizing, tracking, and monitoring the deals in your pipeline. Zoho CRM gives you everything you need to manage deals across territories and sales structures.Screenshot of Activities - Keep track of all the tasks, meetings, calls, events, or activity records. Neatly organize the numerous records along with the activities associated to them such as follow-up, pre sales and post sales activities, phone conversations etc.