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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Hootsuite

    Score8.2 out of 10
    N/AHootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…

    $249

    per month per user

    Zoho CRM

    Score8.4 out of 10
    N/AZoho CRM is a simple, very low-cost CRM option for the smaller end of the SMB segment. The product has several useful integrations with other products, including QuickBooks, and Google Apps and Google Docs. The product also has an integrated project management module.

    $14

    per month

    Pricing
    HootsuiteZoho CRM
    Editions & Modules
    Standard
    $199
    per month (billed annually) Starts at 1 user, 10 social accounts
    Advanced
    $399
    per month (billed annually) Starts at 1 user, unlimited social accounts
    Enterprise
    Custom Pricing
    per year
    Standard
    $14.00
    Per User/Per Month
    Professional
    $23.00
    Per User/Per Month
    Enterprise
    $40.00
    Per User/Per Month
    Ultimate
    $52.00
    Per User/Per Month
    Plus
    $57.00
    Per User/Per Month
    Offerings
    Pricing Offerings
    HootsuiteZoho CRM
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptional$14 /user/month
    Additional DetailsPlans can be paid monthly or annually, with a discount for annual pricing.—
    More Pricing Information
    Community Pulse
    HootsuiteZoho CRM
    Considered Both Products
    Hootsuite
    Chose Hootsuite
    Given the (A) specific, early-stage social media strategy and (B) recommendation from an seasoned social media expert, we choose Hootsuite Directly without any further advanced analyses. For an advanced user, we recommend testing atleast 2-3 more competitors and assessing their …
    Incentivized
    Zoho
    Chose Zoho CRM
    Quickly managing our customer support and interactions with the customer is made more accessible by Zoho CRM. It's simple to use and has helped us generate leads from our marketing funnel. Using the Zoho Suite add-ons, you can extend its functionality for a minimal additional …
    Incentivized
    Key User Insights
    Would buy again
    93%
    Would buy again
    328 Answers
    93%
    Would buy again
    232 Answers
    Delivers good value for the price
    92%
    Delivers good value for the price
    283 Answers
    97%
    Delivers good value for the price
    233 Answers
    Happy with the feature set
    94%
    Happy with the feature set
    333 Answers
    96%
    Happy with the feature set
    238 Answers
    Lived up to sales and marketing promises
    93%
    Lived up to sales and marketing promises
    280 Answers
    95%
    Lived up to sales and marketing promises
    189 Answers
    Implementation went as expected
    98%
    Implementation went as expected
    316 Answers
    87%
    Implementation went as expected
    187 Answers
    Features
    HootsuiteZoho CRM
    Listening/monitoring
    Comparison of Listening/monitoring features of Hootsuite and Zoho CRM
    Feature
    Hootsuite
    7.0
    324 Ratings
    9% below category average
    Zoho CRM
    -
    Ratings
    Boolean keyword searches7.0212 Ratings00 Ratings
    Filtering out noise/spam6.4224 Ratings00 Ratings
    Sentiment analysis6.7224 Ratings00 Ratings
    Broad channel coverage7.7298 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Hootsuite and Zoho CRM
    Feature
    Hootsuite
    8.0
    447 Ratings
    2% below category average
    Zoho CRM
    -
    Ratings
    Content planning and scheduling9.0447 Ratings00 Ratings
    Audience targeting7.2304 Ratings00 Ratings
    Content optimization7.7368 Ratings00 Ratings
    Workflow management8.4379 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Hootsuite and Zoho CRM
    Feature
    Hootsuite
    7.5
    359 Ratings
    8% below category average
    Zoho CRM
    -
    Ratings
    Automated routing and prioritization7.4260 Ratings00 Ratings
    Customer interaction histories7.3280 Ratings00 Ratings
    Bulk actions7.9311 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of Hootsuite and Zoho CRM
    Feature
    Hootsuite
    7.0
    338 Ratings
    10% below category average
    Zoho CRM
    -
    Ratings
    Lead generation6.6208 Ratings00 Ratings
    Content marketing7.6305 Ratings00 Ratings
    Paid media management6.8206 Ratings00 Ratings
    Campaigns and promotions6.7256 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Hootsuite and Zoho CRM
    Feature
    Hootsuite
    8.1
    438 Ratings
    3% below category average
    Zoho CRM
    -
    Ratings
    Twitter7.6393 Ratings00 Ratings
    Facebook8.5421 Ratings00 Ratings
    LinkedIn8.0369 Ratings00 Ratings
    Google+8.960 Ratings00 Ratings
    Instagram8.6376 Ratings00 Ratings
    Pinterest7.2182 Ratings00 Ratings
    YouTube7.6175 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Hootsuite and Zoho CRM
    Feature
    Hootsuite
    7.8
    360 Ratings
    1% above category average
    Zoho CRM
    -
    Ratings
    Campaign success analytics8.2333 Ratings00 Ratings
    Real-time tracking7.7335 Ratings00 Ratings
    Competitor analysis7.6231 Ratings00 Ratings
    Account management
    Comparison of Account management features of Hootsuite and Zoho CRM
    Feature
    Hootsuite
    7.9
    369 Ratings
    0% below category average
    Zoho CRM
    -
    Ratings
    Role-based user permissions & privileges8.3317 Ratings00 Ratings
    Mobile access7.5336 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of Hootsuite and Zoho CRM
    Feature
    Hootsuite
    -
    Ratings
    Zoho CRM
    8.7
    289 Ratings
    10% above category average
    Customer data management / contact management00 Ratings8.7280 Ratings
    Workflow management00 Ratings8.6267 Ratings
    Territory management00 Ratings8.9197 Ratings
    Opportunity management00 Ratings8.4254 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings8.4249 Ratings
    Contract management00 Ratings8.9204 Ratings
    Quote & order management00 Ratings9.0204 Ratings
    Interaction tracking00 Ratings9.0250 Ratings
    Channel / partner relationship management00 Ratings8.7193 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Hootsuite and Zoho CRM
    Feature
    Hootsuite
    -
    Ratings
    Zoho CRM
    8.9
    222 Ratings
    14% above category average
    Case management00 Ratings8.7214 Ratings
    Call center management00 Ratings8.6173 Ratings
    Help desk management00 Ratings9.3190 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Hootsuite and Zoho CRM
    Feature
    Hootsuite
    -
    Ratings
    Zoho CRM
    8.5
    267 Ratings
    9% above category average
    Lead management00 Ratings8.8262 Ratings
    Email marketing00 Ratings8.2220 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Hootsuite and Zoho CRM
    Feature
    Hootsuite
    -
    Ratings
    Zoho CRM
    8.6
    264 Ratings
    11% above category average
    Task management00 Ratings8.3249 Ratings
    Billing and invoicing management00 Ratings8.7181 Ratings
    Reporting00 Ratings8.7243 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Hootsuite and Zoho CRM
    Feature
    Hootsuite
    -
    Ratings
    Zoho CRM
    8.6
    259 Ratings
    12% above category average
    Forecasting00 Ratings8.7217 Ratings
    Pipeline visualization00 Ratings8.2236 Ratings
    Customizable reports00 Ratings8.8250 Ratings
    Customization
    Comparison of Customization features of Hootsuite and Zoho CRM
    Feature
    Hootsuite
    -
    Ratings
    Zoho CRM
    8.4
    278 Ratings
    9% above category average
    Custom fields00 Ratings8.7276 Ratings
    Custom objects00 Ratings8.1223 Ratings
    Scripting environment00 Ratings9.2179 Ratings
    API for custom integration00 Ratings7.7204 Ratings
    Security
    Comparison of Security features of Hootsuite and Zoho CRM
    Feature
    Hootsuite
    -
    Ratings
    Zoho CRM
    8.2
    267 Ratings
    2% below category average
    Single sign-on capability00 Ratings7.7232 Ratings
    Role-based user permissions00 Ratings8.7262 Ratings
    Social CRM
    Comparison of Social CRM features of Hootsuite and Zoho CRM
    Feature
    Hootsuite
    -
    Ratings
    Zoho CRM
    8.5
    166 Ratings
    12% above category average
    Social data00 Ratings8.7165 Ratings
    Social engagement00 Ratings8.4157 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Hootsuite and Zoho CRM
    Feature
    Hootsuite
    -
    Ratings
    Zoho CRM
    8.8
    211 Ratings
    15% above category average
    Marketing automation00 Ratings8.9208 Ratings
    Compensation management00 Ratings8.8139 Ratings
    Platform
    Comparison of Platform features of Hootsuite and Zoho CRM
    Feature
    Hootsuite
    -
    Ratings
    Zoho CRM
    8.3
    231 Ratings
    9% above category average
    Mobile access00 Ratings8.3231 Ratings
    Best Alternatives
    HootsuiteZoho CRM
    Small Businesses
    Sendible
    Score7.2 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HootsuiteZoho CRM
    Likelihood to Recommend
    8.4
    (510 ratings)
    9.1
    (312 ratings)
    Likelihood to Renew
    8.6
    (89 ratings)
    7.6
    (42 ratings)
    Usability
    8.3
    (149 ratings)
    7.8
    (172 ratings)
    Availability
    9.8
    (21 ratings)
    8.8
    (7 ratings)
    Performance
    9.8
    (19 ratings)
    8.5
    (8 ratings)
    Support Rating
    7.0
    (263 ratings)
    6.1
    (69 ratings)
    In-Person Training
    6.0
    (1 ratings)
    8.0
    (1 ratings)
    Online Training
    9.0
    (17 ratings)
    5.5
    (8 ratings)
    Implementation Rating
    8.0
    (39 ratings)
    5.6
    (16 ratings)
    Configurability
    7.2
    (3 ratings)
    5.1
    (114 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    9.5
    (21 ratings)
    Ease of integration
    7.6
    (2 ratings)
    7.2
    (5 ratings)
    Product Scalability
    8.1
    (3 ratings)
    5.7
    (6 ratings)
    Professional Services
    -
    (0 ratings)
    8.3
    (7 ratings)
    Vendor post-sale
    8.9
    (3 ratings)
    7.7
    (13 ratings)
    Vendor pre-sale
    8.3
    (18 ratings)
    7.8
    (13 ratings)
    User Testimonials
    HootsuiteZoho CRM
    Likelihood to Recommend
    Hootsuite
    Hootsuite presents my team everything we need to manage the social media function. Even writing the "what can be improved" section strained me, because there really isn't a whole lot to complain about. At this point, I (and my social media manager) need to explore the platform more, specifically OwlyGPT, campaigns, and listening. It's pretty much everything we need right now
    Incentivized
    Read full review
    Zoho
    Interfacing with our target clients at the correct minute is crucial in today's society. Another valuable include is its capacity to coordinated with other programs. It helps me in keeping track of the every day work emails I send to my colleagues or get. Zoho CRM makes it straightforward to consequence or send out information agreeing to our needs. Zoho makes a difference keep in mind individuals by means of e-mail and pop-ups, which dispenses with the issue of overlooking follow-ups and reminders. This not as it were helps within the organization of this incredible instrument but moreover within the execution of data.
    Incentivized
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    Pros
    Hootsuite
    • Reporting. We are able to pull accurate and concise data points on our channels.
    • Planning and calendaring. We love that we are able to have our teams plan out content across months so that we are never feeling behind schedule on getting content out there.
    • Creating content natively in the platform!
    Incentivized
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    Zoho
    • Hooks into our website and can import data from forms.
    • Has great automation tools built in.
    • Reporting features are great.
    • Easy to learn, makes it easy for us to onboard new users onto it.
    • Fairly customizable. We have fine tuned it to work the way we need it to.
    Incentivized
    Read full review
    Cons
    Hootsuite
    • TikTok is an area for improvement as it's newer to Hootsuite. It would be beneficial to be able to link non-business profiles on TikTok to Hootsuite as many businesses use personal accounts to access TikTok's expansive music library.
    • Hootsuite does have room to improve the analytics capabilities. There could be more ways to customize each aspect of their reports. There isn't much manipulation of data in each type of data set.
    • Simplicity is an area of improvement for Hootsuite. The streams are one example of an area that is super cluttered and difficult to view. Their platform could really use an aesthetic overhaul to make things look more pleasing.
    Incentivized
    Read full review
    Zoho
    • Need some way to switch a field type without losing the pre-existing data.
    • The settings controls should be broken out differently - I don't like that I can't keep some users from exporting all contact records (i.e., the entire Contacts module) because if the export function is turned off, the export function of Reports for those same modules is also blocked.
    • Frustrating that only 3 custom lookup fields are allowed per module in our license.
    Incentivized
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    Likelihood to Renew
    Hootsuite
    At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
    Incentivized
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    Zoho
    i have already renewed my subscription twice. I am in the 3rd Year now. I have been using it for a while and have been recommending to my friends as well.. have attended ZOHOLICs the annual program of zoho and it gave me new insights of managing the crm solutoin.
    Incentivized
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    Usability
    Hootsuite
    I will give Hootsuite a rating of 10/10 because it has delivered measurable business impact through social media. It helps centralize and streamline content planning, approvals, scheduling, and reporting in one place. It has significantly reduced manual workload and improved team efficiency. We achieved higher engagement rates, faster customer response times, and improved lead quality through social channels. It has also helped us with centralized reporting across different social media channels.
    Incentivized
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    Zoho
    The methodology of the 'out of the box' user interface is fairly easy to learn. In some cases however, the interface is not consistent throughout the software. Upgrades to the interface has certainly improved some of this--- but now we are seeing the same kinds of inconsistencies across Zoho apps, particularly those more recently added to their platform. This issue is not major in that everybody on staff seems able to learn how to work the programs--- it's just annoying and less than efficient when inconsistent user interfaces or inconsistent terms are used in the programs and/or the requisite documentation.
    Incentivized
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    Reliability and Availability
    Hootsuite
    Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
    Read full review
    Zoho
    In my many years using Zoho, I think there were only 1 or 2 days when there was something happening and I was not able to log in. Sure, it wasn't fun and we all panicked a bit, but right after that, all was well and work-life continued. Being cloud based, I'm never worried about losing my iPhone, iPad or Laptop as I know I can log in anywhere on any device and workflow won't stop.
    Incentivized
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    Performance
    Hootsuite
    HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
    Read full review
    Zoho
    I don't recall every having any issues with a page not loading due to it being a Zoho issue. Anytime I've had any issues with something being wonky, I clear cache and that has always solved the problem. Or a simply computer reboot and we're back, hard at work. Look, I don't expect any product to delivery 100%, 100% of the time but if I had any consistent ongoing issues, I would have left many years ago. I still keep my eyes open to what is new but after a quick evaluation, I know Zoho will long be my home.
    Incentivized
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    Support Rating
    Hootsuite
    I can manage all of my accounts on one site! It's absolutely amazing!
    The dashboard is helpful to see how you are doing as well. Still
    getting to understand the analytics and may need to reach out for help
    on this
    Read full review
    Zoho
    We did the training and that was a huge waste of money. The information provided was basic and the instructor was sloppy (he even forgot to turn off his mic when he used the restroom - no one should ever hear what we heard). I offered up a 9 because we were able to find what we needed on your website.
    Incentivized
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    In-Person Training
    Hootsuite
    Very easy to teach and learn
    Read full review
    Zoho
    I attended a Zoho-Holics event in Austin, TX, several years ago, and it blew my mind. So many industries were represented using Zoho in so many different ways. It was unbelievable all that I learned from that experience, as there were features that I wasn't aware of that I immediately started using. Best of all, the trainers were patient and knowledgeable
    Incentivized
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    Online Training
    Hootsuite
    The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
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    Zoho
    There is an endless supply of YouTube videos from Zoho and the many Zoho partners/consultants. Plus, Zoho has it's own library of training videos and webinars to learn from plus an entire community at the ready to answer any questions. While Zoho has been available for many years, there are constantly new training videos and webinars available for the novice and the experienced users.
    Incentivized
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    Implementation Rating
    Hootsuite
    Simple and easy to use, and have never had any issues. We like how it saves me time and allows me to plan in advance. I plan on using this for as long as I can and will encourage others to use it too. If you haven't tried it you should. I hope my review is helpful to everyone.
    Incentivized
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    Zoho
    When you switch CRMs, you can automatically assume everything isn’t going to match up correctly. We had used Salesforce for 10+ years and had a ton of data and customizations. It was not a clean transfer, but we were able to sort it all out. The only issue that really bothered me was Zoho support. Even simple questions couldn’t be answered over chat, and we would have some team members try for hours to find the right answer
    Incentivized
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    Alternatives Considered
    Hootsuite
    Hootsuite offers a wide range of tools at a somewhat steeper cost. If you manage multiple platforms and want to survey the content being shared and interacted with across all of them, Hootsuite seems to have an easier platform to do that with. HubSpot CRM allows us to integrate our social platforms into our existing CRM, which is a cost saver, but Hootsuite is social media-focused, so the set-up is easier.
    Incentivized
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    Zoho
    Free user access was one reason to use it more than any other software. Also, for a mid-size organization, the Salesforce cost was a little higher, and Pipedrive was almost similar to Zoho. As we were already using Zoho, we found no urgency to switch.
    Incentivized
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    Contract Terms and Pricing Model
    Hootsuite
    No answers on this topic
    Zoho
    I think Zoho CRM is priced at a reasonable amount. Simply put, you get what you pay for and Zoho does not disappoint. My organization is comfortable with what we pay and pleased with continually renewing the software. The billing frequency is just right. There are no complaints on our end
    Incentivized
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    Scalability
    Hootsuite
    We are only using in marketing and have been able to scale.
    Incentivized
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    Zoho
    We're still in the early stages of scaling this across departments. We have high aspirations of doing this, but it takes time to migrate to the new system and to help people get acquainted of doing their work in a different way thru Zoho.
    Incentivized
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    Professional Services
    Hootsuite
    No answers on this topic
    Zoho
    In addition to being a user of Zoho CRM, we are a reseller as well. Often, at times our Partners request for on-boarding the platform configuration for them. During such requirements, we have utilized the Professional services team directly from the Zoho CRM team. Our partner feedback was quite positive, throughout.
    Incentivized
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    Return on Investment
    Hootsuite
    • For our organization, all ROI was on time saved and efficiency: for creating posts, for scheduling and publishing, for interacting with users, and for analyzing performances. It all comes in one place and this makes a very huge difference in your workflows. We would say that Hootsuite went beyond our expectations on this front, for example with the dynamics UTMs and the media library. Saving time was the main reason why we wanted to purchase the platform and it did not disappoint at all.
    • The ROI in time was also fast to get. The learning curse is very short and this is also an important element. Benefiting from the platform did not take long to be experienced.
    Incentivized
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    Zoho
    • because we are new to the CRM world, we wanted a product that was reasonably priced, yet had the features we were looking for
    • we have found a much higher customer engagement rate and ROI
    • we used to "lose" customers in our makeshift process. Now, all customers are being attended to.
    Incentivized
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    ScreenShots

    Hootsuite Screenshots

    Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.

    Zoho CRM Screenshots

    Screenshot of Deals - Cash in on all opportunities. Close more deals. Great sales management is all about prioritizing, tracking, and monitoring the deals in your pipeline. Zoho CRM gives you everything you need to manage deals across territories and sales structures.Screenshot of Activities - Keep track of all the tasks, meetings, calls, events, or activity records. Neatly organize the numerous records along with the activities associated to them such as follow-up, pre sales and post sales activities, phone conversations etc.