HubSpot CRM vs. LinkedIn Sales Navigator

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot CRM
Score 8.3 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
LinkedIn Sales Navigator
Score 8.6 out of 10
N/A
LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.
$79.99
per month
Pricing
HubSpot CRMLinkedIn Sales Navigator
Editions & Modules
Free Forever
$0
Per Month [Unlimited Users]
CRM Bundle
$50
per month
Professional
$79.99
per month
Team
$134.99
per license
Enterprise
Contact sales team
Offerings
Pricing Offerings
HubSpot CRMLinkedIn Sales Navigator
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
HubSpot CRMLinkedIn Sales Navigator
Considered Both Products
HubSpot CRM
Chose HubSpot CRM
HubSpot CRM is better for smaller organizations, which I work for. I believe HubSpot CRM is the champion in the small to medium sized business segment. There are, of course, some limitations to the tool that I mentioned earlier in this review. However, overall, I believe that …
Chose HubSpot CRM
We used to use Outreach but we stopped because it wasn't as robust as HubSpot CRM. It also wasn't as easy to use. We couldn't store any client data in Outreach because it wasn't made for that. It also didn't integrate well with HubSpot CRM. So we got rid of it and I'm so glad …
Chose HubSpot CRM
As I already mentioned, I have found various features that are essential in order to perform seamless operations between different departments. Along with this, I find it very easy to track and achieve my goals as well as align my goals with company goals. It's an overall good …
Chose HubSpot CRM
I like that HubSpot is all in one platform and provides a more end to end service. I don't have to jump between softwares or solutions to complete one task and instead have it all in the same place. I also find it generally more user friendly than the other solutions such as Sal…
Chose HubSpot CRM
I have used two other CRM systems; they were in-house at my company, so I can't search for them in the list. Previous CRM systems ran very sluggishly, lacking many features such as transactions. Very often, they did not add sent emails or added them incorrectly. Adding contacts …
Chose HubSpot CRM
HS better than SF. Wouldnt recommend people to use SF, SF is moreso for enterprise segment which HS doesn't really compete it.

For SMB's HS makes most sense
Chose HubSpot CRM
Zendesk is not a proper CRM and is not fit for purpose. It is for managing tickets from a Customer Service perspective. Salesforce is probably more powerful than Hubspot, especially from a reporting perspective, but it is less user-friendly, clunkier, and more suitable for …
Chose HubSpot CRM
Easy to use and more friendly. Has a lot of features and automation. Easy to set up and has a lot of reporting options. Alignments between the sales and the marketing department. Task management and reminders via email. Playbooks to ease entering some information. Easy activity …
Chose HubSpot CRM
HubSpot has a much more user-friendly interface. It excels in inbound marketing and integrates well with various tools. HubSpot is great for simplicity and managing different business scenarios from any part of the funnels, including marketing, inbound and outbound.
Chose HubSpot CRM
I think HubSpot does a great job in all categories and just getting better every day.
Chose HubSpot CRM
Hubspot has been more robust for us as a tool due to the fact that marketing also lives in there with us. Both tools have great prospecting functionality, but the big thing for us has been the ability to have better aligned efforts and visibility with both sales & marketing …
Chose HubSpot CRM
Integrates really well with Hubspot which is extremely important for verification of contacts being imported etc.
Chose HubSpot CRM
Hubspot CRM just simply works out of the box, as compared to SFDC which requires a significant amount of resources when it comes to implementation. ClickUp is similar in nature where it works out of the box as a CRM, but lacks other features that my reps use such as the …
Chose HubSpot CRM
Using HubSpot currently because my company has a contract with them!
Chose HubSpot CRM
HubSpot makes tracking of sales pipeline, follow-ups much easier than Excel. Input of data is also simplified and easier to navigate

On the contrary, Salesforce is also simple to use, however, much to navigate through as it is much more robust and could get you confused if you …
Chose HubSpot CRM
HubSpot has a more helpful team behind it and more responsive to requests for support
Chose HubSpot CRM
Hubspot works better than the others and is more useful for the overall team. It isn't the best for an adtech environment as we use different metrics to make our deal happen but it is customizable so we have put some work into it to make it suit our needs
LinkedIn Sales Navigator
Chose LinkedIn Sales Navigator
LinkedIn Sales Navigator is part of the professional platform-LinkedIn that allows a good amalgamation and integration of the software. In the end all the professionals are on LinkedIn makes sense to invest and use the amazing Sales Navigator to grow the business. I like the …
Chose LinkedIn Sales Navigator
The products I compared against are not in the list. Sales navigator has the most complete (and up to date) list of leads so far compared to other players in the market that more use scraping techniques. We use LinkedIn Sales Navigator is it complete, up to date, easy to use. …
Chose LinkedIn Sales Navigator
The other tools are great for client management, target account management, sales prospecting and follow ups, but Sales Navigator is necessary to provide the actual people and decision makers info and profiles that allow us to execute prospecting and client management tasks.
Chose LinkedIn Sales Navigator
LeadFuze beats LISN in every category as a cold email and lead building platform. When comparing the two platforms, from a purely lead building/prospecting/top of funnel sales perspective, I would recommend LeadFuze over LISN every single time. If your goals are not sales …
Chose LinkedIn Sales Navigator
Navigator is way more current than either of these tools. However Zoom is what I use to find contact info. LeadSpace is garbage.
Features
HubSpot CRMLinkedIn Sales Navigator
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
HubSpot CRM
8.1
1659 Ratings
3% above category average
LinkedIn Sales Navigator
-
Ratings
Customer data management / contact management9.01597 Ratings00 Ratings
Workflow management8.51566 Ratings00 Ratings
Territory management4.9184 Ratings00 Ratings
Opportunity management8.61501 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)8.71615 Ratings00 Ratings
Contract management7.9185 Ratings00 Ratings
Quote & order management8.21099 Ratings00 Ratings
Interaction tracking8.71559 Ratings00 Ratings
Channel / partner relationship management8.2186 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
HubSpot CRM
8.0
1116 Ratings
4% above category average
LinkedIn Sales Navigator
-
Ratings
Case management8.41038 Ratings00 Ratings
Call center management7.7892 Ratings00 Ratings
Help desk management8.1952 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
HubSpot CRM
8.7
1467 Ratings
11% above category average
LinkedIn Sales Navigator
-
Ratings
Lead management8.91385 Ratings00 Ratings
Email marketing8.61397 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
HubSpot CRM
8.2
1517 Ratings
6% above category average
LinkedIn Sales Navigator
-
Ratings
Task management8.41450 Ratings00 Ratings
Billing and invoicing management8.0763 Ratings00 Ratings
Reporting8.31345 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
HubSpot CRM
8.3
1485 Ratings
8% above category average
LinkedIn Sales Navigator
-
Ratings
Forecasting8.11172 Ratings00 Ratings
Pipeline visualization8.51412 Ratings00 Ratings
Customizable reports8.21370 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
HubSpot CRM
8.0
1419 Ratings
4% above category average
LinkedIn Sales Navigator
-
Ratings
Custom fields8.51390 Ratings00 Ratings
Custom objects8.51211 Ratings00 Ratings
Scripting environment6.3132 Ratings00 Ratings
API for custom integration8.5992 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
HubSpot CRM
9.0
1377 Ratings
7% above category average
LinkedIn Sales Navigator
-
Ratings
Single sign-on capability9.01235 Ratings00 Ratings
Role-based user permissions8.91314 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
HubSpot CRM
8.0
947 Ratings
7% above category average
LinkedIn Sales Navigator
-
Ratings
Social data7.9929 Ratings00 Ratings
Social engagement8.1916 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
HubSpot CRM
8.2
1059 Ratings
9% above category average
LinkedIn Sales Navigator
-
Ratings
Marketing automation8.51052 Ratings00 Ratings
Compensation management7.9695 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
HubSpot CRM
8.0
1247 Ratings
5% above category average
LinkedIn Sales Navigator
-
Ratings
Mobile access8.01247 Ratings00 Ratings
Prospecting
Comparison of Prospecting features of Product A and Product B
HubSpot CRM
-
Ratings
LinkedIn Sales Navigator
7.6
182 Ratings
2% below category average
Advanced search00 Ratings9.1182 Ratings
Identification of new leads00 Ratings9.0180 Ratings
List quality00 Ratings8.0176 Ratings
List upload/download00 Ratings4.9121 Ratings
Ideal customer targeting00 Ratings8.1175 Ratings
Load time/data access00 Ratings6.6162 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
HubSpot CRM
-
Ratings
LinkedIn Sales Navigator
7.9
180 Ratings
2% above category average
Contact information00 Ratings7.6159 Ratings
Company information00 Ratings8.0180 Ratings
Industry information00 Ratings8.1175 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
HubSpot CRM
-
Ratings
LinkedIn Sales Navigator
7.9
177 Ratings
6% above category average
Lead qualification process00 Ratings7.6136 Ratings
Smart lists and recommendations00 Ratings7.5159 Ratings
Salesforce integration00 Ratings7.7130 Ratings
Company/business profiles00 Ratings8.6173 Ratings
Alerts and reminders00 Ratings8.1154 Ratings
Data hygiene00 Ratings7.6155 Ratings
Automatic data refresh00 Ratings6.8135 Ratings
Tags00 Ratings8.2129 Ratings
Filters and segmentation00 Ratings9.1163 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
HubSpot CRM
-
Ratings
LinkedIn Sales Navigator
6.5
79 Ratings
14% below category average
Sales email templates00 Ratings6.972 Ratings
Append emails to records00 Ratings6.267 Ratings
Best Alternatives
HubSpot CRMLinkedIn Sales Navigator
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Lead411
Lead411
Score 8.2 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.1 out of 10
Lead411
Lead411
Score 8.2 out of 10
Enterprises
Creatio
Creatio
Score 9.1 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HubSpot CRMLinkedIn Sales Navigator
Likelihood to Recommend
8.5
(1701 ratings)
8.5
(183 ratings)
Likelihood to Renew
10.0
(31 ratings)
8.0
(3 ratings)
Usability
8.4
(1550 ratings)
7.4
(11 ratings)
Availability
8.2
(1 ratings)
-
(0 ratings)
Performance
6.4
(1 ratings)
-
(0 ratings)
Support Rating
5.8
(24 ratings)
9.0
(3 ratings)
Implementation Rating
7.4
(9 ratings)
8.0
(2 ratings)
Configurability
4.5
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
5.5
(1 ratings)
-
(0 ratings)
Ease of integration
7.3
(1 ratings)
-
(0 ratings)
Product Scalability
7.3
(1 ratings)
-
(0 ratings)
Vendor post-sale
6.4
(1 ratings)
-
(0 ratings)
Vendor pre-sale
7.3
(1 ratings)
-
(0 ratings)
User Testimonials
HubSpot CRMLinkedIn Sales Navigator
Likelihood to Recommend
HubSpot
I am giving it a 9 rating out of 10 because it has saved my job and helped my team to cracks very big deals. Last year, we were supposed to give a presentation to a client as we were about to sign him for a project. The client asked for our numbers in a real meeting, but we hadn't prepared them for our presentation. I logged in to HubSpot CRM and created a small report that included the relevant numbers. This turned out to be a very good decision for our company, as we subsequently signed that client.
Read full review
LinkedIn
LinkedIn Sales Navigator is hands down the best tool for identifying targeted contacts or leads. You can drill down on a company and look at its entire workforce, or search by the exact title that is your key target. The information is up to date, as people tend to keep their LinkedIn profiles current. In terms of other marketing functions LI Sales Navigator is extremely limited. BUT if you are looking to identify contacts for prospecting purposes, then this tool is what you need.
Read full review
Pros
HubSpot
  • Timeline view and conversation log is extremely helpful and an underrated feature; this is in addition to the entire user profile view.
  • Task management is simple but effective.
  • Deal and company tracking with stakeholder management inside companies / deals is very handy; we know what is happening even though we might not be directly working on it.
  • Gmail integration is quite smooth along with email tracking.
Read full review
LinkedIn
  • Search Functionality: LinkedIn Sales Navigator has one of the most powerful search functions. The filters are not unnecessary and some are very well thought of. You can drill down to finding a needle in a haystack of 20000 employee company when it comes to using LinkedIn Sales Navigator if done in the right manner.
  • Smart Links: Gone are the days of attached Decks. One can simply create their deck online using this feature on LinkedIn Sales Navigator, or even upload an existing ppt. A smart link is shareable as well as trackable for opens and clicks.
  • Fewer Clicks: With a single click, I can filter out decision-makers in any company. With a single click, I can import contacts from LinkedIn Sales Navigator to Salesforce. Lesser clicks are actually less stressful if you think.
Read full review
Cons
HubSpot
  • More of an integration issue I think than a problem with HubSpot CRM, but we have AirCall integrated for direct phone lines and synching with individual users for outbound calls. Opening Aircall to make an outbound call automatically generates a new client - unattached to a company record as an orphan.
  • Historical records with activities is awesome but when creating a deal it isn't always a choice to capture last 30 days of history. When it is an option and you click to add that to a deal you can see all the activity items and people who have done anything with the "file".
  • I would like to see more native options for automation.
Read full review
LinkedIn
  • Inbox needs work - too much confusion around your LinkedIn inbox and Sales Nav inbox
  • Sorting - need a better, faster way to sort by for prospect lists and account lists
  • Only voluntarily shared information. No cross checking or using API’s like a ZoomInfo
Read full review
Likelihood to Renew
HubSpot
Thus far, our company has found HubSpot CRM to be a reliable service that serves its purpose well: a centralized business contacts database, accessible remotely, with a simple and visually-pleasing interface. Issues are non-existent or resolved quickly, and when the service is experiencing interruptions, notifications and/or updates are sent regularly.
Read full review
LinkedIn
This question is a no-brainer. The tool is the industry standard for anyone tied to sales and marketing. The name "LinkedIn Sales Navigator" is synonymous with streamlining relevant customer and account data in an easy to use format that is actionable and intelligent. The focus on continuous improvement and richer means of communicating with customers and prospects is evident each time new features are rolled out. The social component of the tool even includes a gamification component to ensure that peers remain relevant among each other, which is refreshing and enjoyable for those who engage the tool on a daily basis.
Read full review
Usability
HubSpot
I am giving it this rating because it has helped us keep track of leads, it saved us a lot of time by automating tasks, and it makes it easy for different teams to work together. It is user-friendly and has improved our approach to communicating with customers and closing deals.
Read full review
LinkedIn
Overall, it's very user-friendly. It's hard for a tool to make sorting through loads of data easy, but Sales Nav does this very well. Its advanced search features enable us to be selective in finding the right people to talk to and connect with.
Read full review
Support Rating
HubSpot
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
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LinkedIn
I would recommend LinkedIn Sales Navigator entirely. It has been the most user-friendly tool to use starting off in a sales role. I genuinely enjoy the navigation of the tool and how easy it is to save lists and see job changes within those lists. Generating leads and finding the most up to date information on prospects is all housed within this tool.
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Implementation Rating
HubSpot
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
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LinkedIn
I am unsure of the rollout, as I was not involved. I was an early adopter, and I have had a lot of success with the tool personally at multiple organizations, but I have no idea whether the implementation process encountered any errors. I can personally say that it works, and that I have not encountered significant issues with the tool since adoption, although a few issues like messages showing up as being unread even though they have been opened have been an on-again/off-again issues throughout the past few years. Overall, the company is doing a great job, and our implementation seems to have been effective.
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Alternatives Considered
HubSpot
We've been using Hubspot for years and don't foresee making any changes away from it. It has been fully integrated into how our business operates. We ultimately selected HubSpot CRM because it had all the features and functions that our marketing, sales, and operations teams wanted. And it offered those features and functions at the right price point for our organization.
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LinkedIn
LinkedIn Sales Navigator is much more valuable than Dice or Cognism, as we do most of our prospecting on LinkedIn. Therefore, it means we can build lists of our prospects based on activity, connections, and buying intention. With Cognism and Dice, you cannot do this as they do not work alongside the LinkedIn platform and, therefore, lack the functionality that is essential to what we are using the platform for.
Read full review
Return on Investment
HubSpot
  • We were able to track good quality leads and push them to closure.
  • The leads were contacted within 24 hours so lead drops were minimum.
  • The sales and marketing team were accountable for generating leads and driving revenue becasue of AI-generated Targets.
Read full review
LinkedIn
  • Helped warm up a few leads that I was having trouble getting in touch with via phone and email
  • Allowed me to better identify the key stakeholders at companies I was targeting
  • Kept me up to date on what was happening with my prospects and their companies.
Read full review
ScreenShots

HubSpot CRM Screenshots

Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.