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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HubSpot CRM

    Score8.4 out of 10
    N/AHubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…

    $0

    Per Month [Unlimited Users]

    Zapier

    Score8.9 out of 10
    N/AThe Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.

    $29.99

    per month 750 tasks per month

    Pricing
    HubSpot CRMZapier
    Editions & Modules
    Free Forever
    $0
    Per Month [Unlimited Users]
    CRM Bundle
    $50
    per month
    Starter
    $29.99
    per month 750 tasks per month
    Professional
    $73.50
    per month 2k tasks per month
    Team
    $103.50
    per month 2k tasks per month
    Company
    Contact Sales
    Offerings
    Pricing Offerings
    HubSpot CRMZapier
    Free Trial
    YesNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—33% discount for annual pricing.
    More Pricing Information
    Community Pulse
    HubSpot CRMZapier
    Considered Both Products
    HubSpot
    Chose HubSpot CRM
    HubSpot is easier to navigate, work in, and export data compared to these other software. Its integration with Zapier, Slack, and Chargebee has revolutionized the relationship between our sales and CS teams, making information extremely easy to find. These other platforms I …
    Incentivized
    Chose HubSpot CRM
    Hubspot is far superior to our previously used CRM, providing more automation and visibility of individual/company performance. It is also more cost-effective for multiple staff members and provides them with functionality to speed up their processes and complete their tasks …
    Incentivized
    Chose HubSpot CRM
    HubSpot is more user-friendly than all of the above. It is far simpler and provides more data and reporting.
    Incentivized
    Chose HubSpot CRM
    We chose HubSpot CRM as it was more user friendly, had a reasonable pricing per team member, and we can easily integrate with the other tools in our technology stack. Moreover, the reporting features was well adopted by the team and everyone can generate their own reports and …
    Incentivized
    Chose HubSpot CRM
    HubSpot was a better option for us based on pricing and capabilities. We needed a more marketing-focused CRM and HubSpot has allowed us to do just that. HubSpot has all of the options we need to increase our business and has been a solid ROI thus far after three years of using …
    Incentivized
    Chose HubSpot CRM
    HubSpot CRM is more robust. We were scaling too big for Agile, at the moment.
    Incentivized
    Chose HubSpot CRM
    HubSpot CRM consistently outperforms Salesforce in my experience. While both platforms offer robust features, HubSpot excels in terms of user-friendliness and intuitiveness. It simplifies complex tasks with its automation capabilities and provides an easy-to-navigate interface, …
    Incentivized
    Chose HubSpot CRM
    Depending on the client and what I am doing, determine whether I recommend Hubspot or ActiveCampaign. ActiveCampaign has very similar Customer Experience Automation at a fraction of the cost. The UX isn't as good and it doesn't log emails per contact (only on deals), but it is …
    Incentivized
    Chose HubSpot CRM
    It's simply much better than them. It updates all the time and it integrates with pretty much anything else that you might need in the web to run your business effectively. It has so many features stacked together in one app, from emails to texts to calls to data to everything!
    Incentivized
    Chose HubSpot CRM
    For front to end use HubSpot does the job as I would prefer to use Keap any day of the week for what we ideally need to do with lead and call status tagging, contingencies and automations, but it requires I use a Calendly plug-in and other 3rd-party apps where HubSpot has all …
    Incentivized
    Chose HubSpot CRM
    We are moving the last of our Customers from SFDC - which does most things that we need but it's so hard. Hubspot does everything and its SO EASY
    Incentivized
    Chose HubSpot CRM
    It meets our needs and is robust enough to support our growth.
    Incentivized
    Chose HubSpot CRM
    We selected HubSpot CRM because of features we were not happy with at a previous company. HubSpot CRM won out because of customer reviews, the team, and the features offered.
    Incentivized
    Chose HubSpot CRM
    HubSpot beat them 10-0. We used it before we knew about Hubspot. I dont mean to trash Capsule but it was no use to me. It might help other people out there, but it wasn't adding any value to our organization. I recommend Hubspot even in my dreams.
    Incentivized
    Chose HubSpot CRM
    HubSpot was selected when we signed up with HubSpot marketing but we've out grown the functions that HubSpot CRM provides.
    Incentivized
    Chose HubSpot CRM
    HubSpot's CRM is set up for sales teams around 2 to 50 sales people. It is extremely easy to use and scalable with different sales professionals. Best thing about the CRM is that it is free. Everything you might need is packed into a tightly wrapped little sales tool box.
    Incentivized
    Chose HubSpot CRM
    Both of the CRMs I've worked with in the past were too bulky and cluttered. They also did not have the integrated database with marketing that give me such powerful closed loop analytics. From first touch to sold this helps us track what happens to leads better than any I've …
    Incentivized
    Zapier
    Chose Zapier
    Not sure
    Incentivized
    Chose Zapier
    Not comparable, really. Zapier is full-featured and Apple’s Shortcuts is just for the basics.
    Incentivized
    Chose Zapier
    Zapier is more robust than the other options - PieSync is more of a database normalization application; IFTTT seems to be more focused towards individual use.
    Incentivized
    Chose Zapier
    I didn't do as much research beyond Zapier because I was so satisfied with what I saw. Although, I have previously worked with or researched SnapLogic and Informatic. Both were ok, but way too expensive for what we needed in our Marketing department. At a previous position, I …
    Incentivized
    Chose Zapier
    We now use BreezingForms and manually enter our leads into HubSpot until we are able to find another tool that has the capabilities of Zapier but actually works correctly and doesn't constantly break on us. It has been a challenge for our company to find another tool with the …
    Incentivized
    Key User Insights
    Would buy again
    97%
    Would buy again
    1607 Answers
    94%
    Would buy again
    47 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    1204 Answers
    92%
    Delivers good value for the price
    44 Answers
    Happy with the feature set
    97%
    Happy with the feature set
    1617 Answers
    96%
    Happy with the feature set
    48 Answers
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    1040 Answers
    93%
    Lived up to sales and marketing promises
    43 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    1010 Answers
    98%
    Implementation went as expected
    46 Answers
    Features
    HubSpot CRMZapier
    Sales Force Automation
    Comparison of Sales Force Automation features of HubSpot CRM and Zapier
    Feature
    HubSpot CRM
    8.0
    1716 Ratings
    2% above category average
    Zapier
    -
    Ratings
    Customer data management / contact management8.91661 Ratings00 Ratings
    Workflow management8.41631 Ratings00 Ratings
    Territory management4.9184 Ratings00 Ratings
    Opportunity management8.41563 Ratings00 Ratings
    Integration with email client (e.g., Outlook or Gmail)8.71680 Ratings00 Ratings
    Contract management7.9185 Ratings00 Ratings
    Quote & order management7.81152 Ratings00 Ratings
    Interaction tracking8.81623 Ratings00 Ratings
    Channel / partner relationship management8.2186 Ratings00 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of HubSpot CRM and Zapier
    Feature
    HubSpot CRM
    8.0
    1157 Ratings
    4% above category average
    Zapier
    -
    Ratings
    Case management8.31085 Ratings00 Ratings
    Call center management7.7927 Ratings00 Ratings
    Help desk management8.1993 Ratings00 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of HubSpot CRM and Zapier
    Feature
    HubSpot CRM
    8.9
    1513 Ratings
    14% above category average
    Zapier
    -
    Ratings
    Lead management8.91439 Ratings00 Ratings
    Email marketing8.91452 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of HubSpot CRM and Zapier
    Feature
    HubSpot CRM
    8.1
    1567 Ratings
    5% above category average
    Zapier
    -
    Ratings
    Task management8.31510 Ratings00 Ratings
    Billing and invoicing management7.8804 Ratings00 Ratings
    Reporting8.31403 Ratings00 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of HubSpot CRM and Zapier
    Feature
    HubSpot CRM
    8.2
    1538 Ratings
    7% above category average
    Zapier
    -
    Ratings
    Forecasting8.01220 Ratings00 Ratings
    Pipeline visualization8.51475 Ratings00 Ratings
    Customizable reports8.31432 Ratings00 Ratings
    Customization
    Comparison of Customization features of HubSpot CRM and Zapier
    Feature
    HubSpot CRM
    8.0
    1470 Ratings
    5% above category average
    Zapier
    -
    Ratings
    Custom fields8.81450 Ratings00 Ratings
    Custom objects8.71269 Ratings00 Ratings
    Scripting environment6.3132 Ratings00 Ratings
    API for custom integration8.41045 Ratings00 Ratings
    Security
    Comparison of Security features of HubSpot CRM and Zapier
    Feature
    HubSpot CRM
    9.0
    1430 Ratings
    7% above category average
    Zapier
    -
    Ratings
    Single sign-on capability9.01295 Ratings00 Ratings
    Role-based user permissions9.01374 Ratings00 Ratings
    Social CRM
    Comparison of Social CRM features of HubSpot CRM and Zapier
    Feature
    HubSpot CRM
    8.0
    984 Ratings
    6% above category average
    Zapier
    -
    Ratings
    Social data8.0972 Ratings00 Ratings
    Social engagement8.1960 Ratings00 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of HubSpot CRM and Zapier
    Feature
    HubSpot CRM
    8.1
    1102 Ratings
    7% above category average
    Zapier
    -
    Ratings
    Marketing automation8.41104 Ratings00 Ratings
    Compensation management7.8728 Ratings00 Ratings
    Platform
    Comparison of Platform features of HubSpot CRM and Zapier
    Feature
    HubSpot CRM
    7.9
    1293 Ratings
    4% above category average
    Zapier
    -
    Ratings
    Mobile access7.91302 Ratings00 Ratings
    Cloud Data Integration
    Comparison of Cloud Data Integration features of HubSpot CRM and Zapier
    Feature
    HubSpot CRM
    -
    Ratings
    Zapier
    9.3
    107 Ratings
    14% above category average
    Pre-built connectors00 Ratings9.6103 Ratings
    Connector modification00 Ratings9.091 Ratings
    Support for real-time and batch integration00 Ratings8.389 Ratings
    Data quality services00 Ratings9.672 Ratings
    Data security features00 Ratings9.871 Ratings
    Monitoring console00 Ratings9.580 Ratings
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    HubSpot CRMZapier
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    User Ratings
    HubSpot CRMZapier
    Likelihood to Recommend
    8.6
    (1771 ratings)
    9.4
    (112 ratings)
    Likelihood to Renew
    9.9
    (32 ratings)
    10.0
    (1 ratings)
    Usability
    8.4
    (1619 ratings)
    9.7
    (11 ratings)
    Availability
    8.2
    (1 ratings)
    -
    (0 ratings)
    Performance
    6.4
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (25 ratings)
    1.0
    (10 ratings)
    Implementation Rating
    7.3
    (9 ratings)
    -
    (0 ratings)
    Configurability
    4.5
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    5.5
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    7.3
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    7.3
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    6.4
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.3
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    HubSpot CRMZapier
    Likelihood to Recommend
    HubSpot
    I think HubSpot CRM is really worth it for small to large organizations who have at least 5 sales people. You really get more use out of the program the larger your sales team is. HubSpot CRM is such a robust program it does take time to learn and you need to be prepared to scale with it for years. You will be better at utilizing it after year 2 than year 1 for sure.
    Incentivized
    Read full review
    Zapier
    If you have processes that are now managed and controlled using a spreadsheet, Zapier will give you a lot more control over what is happening and will help you increase productivity by eliminating simple steps such as sending emails and sharing information with your colleagues. It frees time for very transactional activities.
    Incentivized
    Read full review
    Pros
    HubSpot
    • With a unified workflow, we can effortlessly update contact records, generate sales deals, and dispatch personalized marketing emails.
    • With Breeze AI, I can easily automate tasks by giving it the proper prompt. It doesn’t generate random text. It helps in managing tasks.
    Incentivized
    Read full review
    Zapier
    • Ease of use - multiple people in the organization can set up and run Zaps per their specific use cases without much training.
    • Connectivity - Zapier is able to connect to multiple applications we use on a regular basis.
    • Functionality - Zapier provides embedded functionality within the app itself (email, data conversion), but also appropriate triggers and actions for apps it connects to.
    • Versatile - Zapier can execute complicated and simple tasks and thus has many use cases.
    Incentivized
    Read full review
    Cons
    HubSpot
    • The mobile app could be better. It is fine for quick updates or checking something on the go, but it feels limited compared to the desktop version.
    • In my time of using Hubspot, the dashboard UI has changed twice I think, and it certainly isn't helpful when you're trying to get used a new view entirely.
    • I have observed HubSpot CRM sometimes has issues with large lists, and shows incorrect number on the list page versus the detail page.
    • Search can be improved, because sometimes it misbehaves or doesn't show what is expected.
    Incentivized
    Read full review
    Zapier
    • Being able to turn off one leg of a Zap without having to delete it or turn the whole Zap off
    • Not all fields populate when using certain aspects of Salesforce, but that could be an SF issue
    • Communication when support is actually needed basically doesn't happen
    Incentivized
    Read full review
    Likelihood to Renew
    HubSpot
    Thus far, our company has found HubSpot CRM to be a reliable service that serves its purpose well: a centralized business contacts database, accessible remotely, with a simple and visually-pleasing interface. Issues are non-existent or resolved quickly, and when the service is experiencing interruptions, notifications and/or updates are sent regularly.
    Incentivized
    Read full review
    Zapier
    Zapier is now very much an integral part of our business and we could not operate without it!
    Incentivized
    Read full review
    Usability
    HubSpot
    There is a steep learning curve with HubSpot compared to more rigid Client/Case Management APIs. The platform's openness can be overwhelming to navigate and to teach to those who are technologically challenged. Once you learn the navigation and the tools needed to complete tasks, it becomes easier. There was a lot of clutter on the navigation menu. If your subscription doesn't give you access to a tool, you should be able to deactivate it or remove it from the navigation, which could reduce the platform's overwhelming nature.
    Incentivized
    Read full review
    Zapier
    The interface is very user-friendly, and there are also many tools to help a brand-new user get started. For example, you can put your Zap idea into the AI bot, and it will basically build a shell of your Zap to get started on. The format for each step within a Zap is also very helpful (set up the connection/app, set up the fields/details, then test).
    Incentivized
    Read full review
    Support Rating
    HubSpot
    Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
    Incentivized
    Read full review
    Zapier
    Before we purchased Zapier, I contacted support and asked them if Zapier could support my intended workflow (this is actually a selection on their support form - awesome). Within 2 hours, I was contacted by a support team member who seemed sure it would work, but granted me premium access for 2 weeks to try it out for myself. Sure enough, it did! Ever since then, support has replied rapidly to any problems I have experienced and answered my questions within a few sentences.
    Incentivized
    Read full review
    Implementation Rating
    HubSpot
    If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
    Incentivized
    Read full review
    Zapier
    No answers on this topic
    Alternatives Considered
    HubSpot
    Our team and senior managers deemed these products worth reviewing and requested that every team assess them, enabling our company to make an informed decision about the software to purchase. Everybody checked, and a survey was conducted among all those employees. We received the most votes for HubSpot CRM, as most employees preferred it.
    Incentivized
    Read full review
    Zapier
    We actually utilize both Integromat and Zapier at our company, for all the reasons detailed in this review. Though Zapier is excellent for simple client integrations, we often run into internal use cases that require complexity that Zapier cannot provide. Specifically working with API calls (not just webhooks), complex multi-step integrations with Routing/parsing/etc, and large volume integrations. Integromat is perfect for these use cases, but doesn’t provide the simplicity and account scalability that Zapier offers.
    Incentivized
    Read full review
    Return on Investment
    HubSpot
    • When the decision came to explore a platform that would migrate our data and leave the transition as seamless as I would like to see more native options for automation possible, a number of products were suggested. Once we saw HubSpot CRM we knew it was for us. My division were the trial usage group...which has led to enterprise adoption and we couldn't be happier.
    • I wish I could say that the support team has been awesome... but we haven't needed to utilize them, which is a testimony in its own right. The couple of minor issues we had were largely user education issues and were quickly handled.
    • The commitment the entire HubSpot team has for, not just their clients, but anyone in business that is open to learn resonates with everything they do. I subscribed to their blog and the free resources they deliver is truly amazing and they deserve kudos.
    Incentivized
    Read full review
    Zapier
    • It has saved me the money in hiring an administrative assistant
    • It also saved me the time it took to do these tasks
    • It also allowed me to automate things that increased my lead generation
    • It also allowed me to automate several processes
    Incentivized
    Read full review
    ScreenShots

    HubSpot CRM Screenshots

    Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.