Likelihood to Recommend As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
Read full review I still receive emails from people with a simple "sent from iPhone or sent from iPad" with little to no signature built-in. While I know not everyone is adept or even interested in changing mobile/tablet settings, WiseStamp makes it easy to have a more official-looking signature, in my opinion. Just because you reply to me via a smartphone or tablet, I expect the same level of professionalism. Plus, I don't need to know what device you use to reply or initiate an email, as poor spelling or grammar are essential. Including a photo, especially with many transactions being one in which you never see the person face-to-face, adds a more human element that is really missing. Studies show that ads including a photo of a person will get greater views. I think the same goes for email signature files. My goal is that regardless if I email someone from my laptop, smartphone, or tablet, they should not know as their transactional experience with me should appear to be precisely the same.
Read full review Pros All-in-one software - the main thing HubSpot does well is the breadth of functionality. Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well. Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level. Read full review Very user-friendly. Loved the simplicity and quick ability to set up. Had lots of themes / designs to choose from and had offered the ability to link social accounts for the most popular current socials. Extremely affordable already, but we also had a promo code which made it even cheaper. Read full review Cons While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels. The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually. Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved. Read full review In my opinion, animations are glitchy Forced to use built-in templates or pay extra to have them simply copy a signature you create elsewhere. No options to actually build out a signature template to your own specifications. I think it is over priced Doesn't work with "New Outlook" and only certain versions of Classic Outlook. Read full review Likelihood to Renew Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Read full review I love it... Wouldn't use anything else
Read full review Usability While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Read full review It is pretty easy to use but the initial setup takes awhile to get right - some of the templates that you can use do not always work for what I had in mind - but overall and once through the initial phase it is super easy to use.
Read full review Reliability and Availability They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Read full review Performance With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Read full review Support Rating During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
Read full review In-Person Training I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Read full review Online Training I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith Strategist | Digital | Analytics | Marketing Automation | Content Marketing | Integrated Marketing |
Read full review Implementation Rating My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Read full review Alternatives Considered Other competing software such as Zoho and
Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
Read full review I actually haven't tried the above, but this form wouldn't let me advance without answering. I built my own signature in Gmail. It would have been fine except embedding video is really tough. I was willing to sacrifice being able to showcase books in order to show my TEDx talk link.
Read full review Scalability HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Read full review Return on Investment HubSpot has helped us increased our lead generation. HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising. HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing. Read full review I have increased my calendar bookings from outreach emails by more than 200% It makes it easier for people to schedule time with me when multiple people are involved as they can see my availability by clicking the link. I have had customers that have not used me for a period of time book time out of the blue by going back to one of my old emails and seeing the scheduling link there I use the banner tool whenever there is a promotion or to promote some of my sponsor brands to my clients without them even realising they are getting "adverts" Read full review ScreenShots HubSpot Marketing Hub Screenshots