iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.
$14
per month
Klaviyo
Score 8.6 out of 10
N/A
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…
$20
per month
Pricing
iContact
Klaviyo
Editions & Modules
1500 Users
$15.00
per month
2500 Users
$25.00
per month
5000 Users
$45.00
per month
No answers on this topic
Offerings
Pricing Offerings
iContact
Klaviyo
Free Trial
No
Yes
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
Paid plans start at $20/month and include:
251 - 500 contacts
5,000 monthly email sends
150 SMS/MMS sending credits
Applicable SMS carrier fees
Mobile push notifications (free beta)
Email and chat support
Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business.
View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing
Klayvio is so much easier to use than iContact and also way better priced. The flows are so much easier to use and build in Klayvio, plus they link to our product catalog which has saved us so much time when creating emails. iContact was very limiting with data, contacts, and …
I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
If you are a big business, with thousands of customers, Klaviyo can be the thing that really kicks up your marketing. The amount of data you can collect and use can be invaluable. But if you don't have the time or money to devote to the marketing team, then you might waste money on data that you might not ever act upon
Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
Very easy to setup Klaviyo with Bigcommerce for email & SMS capture, comes with templates that are simple to edit and publish.
Very easy to set up Klaviyo with other 3rd party apps like Yotpo Reviews and Loyalty, giving you easy access to send emails based on loyalty points or asking for a review.
Automated campaigns are a breeze! They come with preset templates to get started quick. Including a Welcome Series, Cart Abandonment Series, Lost Customer Series, and Browse Abandonment Series among others.
The platform is easy to navigate and use without having to spend time learning from videos or help files, we were able to just jump right in and use it.
Great features like targeting based on anything available in your data, including products purchased, loyalty standing, interactions, etc.
At times the platform isn't as intuitive as you would like. Take the time to be onboarded and play around in the platform to get the hang of things. Utilize Klaviyo's resources and attend their live training sessions to help navigate the platform and implement best practices they recommend.
Can be pricey depending on company and email list.
Customization is limited at times. The brand font we utilized on all branded content wasn't available through Klaviyo. Previously we would have to go through the back end to implement our branded font, import our font, or create content on another platform to utilize our font.
iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
Email design: So easy to use, and more friendly than some other visual builders that we've used.
Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
MailChimp was adequate for basic email marketing, but Klaviyo offers a far superior experience with its advanced segmentation, automated flows, and deep integration with Shopify. Klaviyo’s behavioral data analysis and A/B testing provide more precise targeting, while its robust reporting tools help us understand customer preferences better. Overall, Klaviyo’s features are more tailored to our needs, making it a more powerful and effective platform.
iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
we have grown our revenue significantly without increasing our spend. This is critical.
retention rate has gone up tremendously with specific campaigns and audience targeting
would love to personalize more but we are a small team and struggle to do as much as we could. It would be great to have an account manager who could make account based recommendations
