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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    iContact

    Score6.8 out of 10
    N/AiContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

    $14

    per month

    Lusha

    Score8.4 out of 10
    N/ALusha is a Business-to-Business (B2B) data and Sales Intelligence platform utilized by sales, marketing, recruitment, and Revenue Operations (RevOps) departments to identify professional contacts, enrich database records, and monitor buying signals. The solution integrates with Customer Relationship Management (CRM) systems, automation tools, and existing Go-To-Market (GTM) stacks. According to Lusha, the system provides access to over 300 million business contacts and achieves over 90% direct…

    $0

    40 credits

    Pricing
    iContactLusha
    Editions & Modules
    1500 Users
    $15.00
    per month
    2500 Users
    $25.00
    per month
    5000 Users
    $45.00
    per month
    Free
    $0.00
    per month 40 credits
    Starter
    $49.90
    per month 400 credits
    Pro
    $69.90
    per month 600 credits
    Premium
    $399.90
    per month 3,400 credits
    Scale
    Fully customizable plan for large organizations
    per month
    Offerings
    Pricing Offerings
    iContactLusha
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—25% discount for annual pricing.
    More Pricing Information
    Community Pulse
    iContactLusha
    Considered Both Products
    iContact
    No answer on this topic
    Lusha
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    95%
    Would buy again
    118 Answers
    Delivers good value for the price
    No answers on this topic
    97%
    Delivers good value for the price
    109 Answers
    Happy with the feature set
    No answers on this topic
    95%
    Happy with the feature set
    118 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    97%
    Lived up to sales and marketing promises
    104 Answers
    Implementation went as expected
    No answers on this topic
    98%
    Implementation went as expected
    106 Answers
    Features
    iContactLusha
    Email & Online Marketing
    Comparison of Email & Online Marketing features of iContact and Lusha
    Feature
    iContact
    6.6
    26 Ratings
    20% below category average
    Lusha
    -
    Ratings
    WYSIWYG email editor7.024 Ratings00 Ratings
    Dynamic content7.021 Ratings00 Ratings
    Ability to test dynamic content5.021 Ratings00 Ratings
    Landing pages7.014 Ratings00 Ratings
    A/B testing5.017 Ratings00 Ratings
    Mobile optimization7.021 Ratings00 Ratings
    Email deliverability reporting7.025 Ratings00 Ratings
    List management8.025 Ratings00 Ratings
    Triggered drip sequences6.015 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of iContact and Lusha
    Feature
    iContact
    8.0
    26 Ratings
    5% above category average
    Lusha
    -
    Ratings
    Dashboards8.026 Ratings00 Ratings
    Standard reports8.025 Ratings00 Ratings
    Custom reports8.015 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of iContact and Lusha
    Feature
    iContact
    7.0
    1 Ratings
    15% below category average
    Lusha
    -
    Ratings
    URL Validation7.01 Ratings00 Ratings
    Link Tracking7.01 Ratings00 Ratings
    Image Validation7.01 Ratings00 Ratings
    Inbox Display7.01 Ratings00 Ratings
    Email Accessibility Tools7.01 Ratings00 Ratings
    Spelling and Grammar Check7.01 Ratings00 Ratings
    Spam Testing7.01 Ratings00 Ratings
    Email Previews7.01 Ratings00 Ratings
    Prospecting
    Comparison of Prospecting features of iContact and Lusha
    Feature
    iContact
    -
    Ratings
    Lusha
    8.3
    122 Ratings
    7% above category average
    Advanced search00 Ratings9.143 Ratings
    Identification of new leads00 Ratings8.8119 Ratings
    List quality00 Ratings8.445 Ratings
    List upload/download00 Ratings8.8116 Ratings
    Ideal customer targeting00 Ratings8.643 Ratings
    Load time/data access00 Ratings6.06 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of iContact and Lusha
    Feature
    iContact
    -
    Ratings
    Lusha
    8.8
    132 Ratings
    13% above category average
    Contact information00 Ratings8.8133 Ratings
    Company information00 Ratings8.7129 Ratings
    Industry information00 Ratings8.8125 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of iContact and Lusha
    Feature
    iContact
    -
    Ratings
    Lusha
    8.4
    124 Ratings
    12% above category average
    Lead qualification process00 Ratings8.5107 Ratings
    Smart lists and recommendations00 Ratings8.738 Ratings
    Salesforce integration00 Ratings9.056 Ratings
    Company/business profiles00 Ratings8.5114 Ratings
    Alerts and reminders00 Ratings8.257 Ratings
    Data hygiene00 Ratings8.547 Ratings
    Automatic data refresh00 Ratings8.8111 Ratings
    Tags00 Ratings7.04 Ratings
    Filters and segmentation00 Ratings8.751 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of iContact and Lusha
    Feature
    iContact
    -
    Ratings
    Lusha
    7.6
    31 Ratings
    2% above category average
    Sales email templates00 Ratings8.731 Ratings
    Append emails to records00 Ratings6.44 Ratings
    Best Alternatives
    iContactLusha
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    iContactLusha
    Likelihood to Recommend
    8.0
    (45 ratings)
    8.9
    (135 ratings)
    Likelihood to Renew
    3.4
    (19 ratings)
    8.3
    (6 ratings)
    Usability
    8.0
    (6 ratings)
    9.1
    (5 ratings)
    Availability
    9.0
    (1 ratings)
    9.0
    (1 ratings)
    Performance
    8.0
    (1 ratings)
    8.0
    (1 ratings)
    Support Rating
    9.9
    (9 ratings)
    9.1
    (5 ratings)
    In-Person Training
    -
    (0 ratings)
    8.0
    (1 ratings)
    Online Training
    1.0
    (1 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    9.5
    (118 ratings)
    Configurability
    -
    (0 ratings)
    7.0
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    8.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    8.0
    (2 ratings)
    Product Scalability
    7.0
    (1 ratings)
    8.0
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    9.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    iContactLusha
    Likelihood to Recommend
    iContact
    I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
    Incentivized
    Read full review
    Lusha
    It excels in contact information, but leaves wanting when it comes to company data and matching, allowing only for matches on either URL or Company Name. Our standard practice is URL, Name and Country which ensures better accuracy. We use it primarily for adding mobile and email details to existing contacts. 25 Intent topics that we can change monthly gives us flexibility to search for specific signals that some of our other tools do not have access to. However, the exports do not come with a number, instead a description.
    Incentivized
    Read full review
    Pros
    iContact
    • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
    • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
    • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
    Incentivized
    Read full review
    Lusha
    • Identify prospect from Linkedin/Sales Navigator pages
    • Show email ID and phone numbers of the prospect
    • Reflect the correct/complete name of the prospect
    • Suggest contacts from similar profiles
    • Copy/edit option available for better user friendliness
    • It shows relevant information of the prospect's company as well
    Incentivized
    Read full review
    Cons
    iContact
    • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
    • The regular version of iContact doesn't support event management or logic flows for automated messaging.
    • Custom form fields have limited field type options (can't build a drop-down).
    Incentivized
    Read full review
    Lusha
    • It would be nice to have a general idea of how many contacts it has information for on a particular account at the very start before scrolling through the different pages.
    • It would be great to also have the titles of individuals on the list, so it's quicker to sift who to keep in or exclude prior to revealing details.
    • No product is perfect! Some of the information generated can be inaccurate or generic, e.g., a phone number for a persona may not be direct for that individual but could be a general customer service number for the company and could be the same number listed for multiple prospects.
    Incentivized
    Read full review
    Likelihood to Renew
    iContact
    iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
    Read full review
    Lusha
    It suits our requirements perfectly and fits well within our budget
    Incentivized
    Read full review
    Usability
    iContact
    I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
    Incentivized
    Read full review
    Lusha
    Simple, clean efficient. No lags and gets us the exact data that we need. No unnecessary terminologies, and it works like a charm every time. From prospecting to lead generation, and intent searching, Lusha is our go to tool and it has stayed ever since we started using it. i would highly recommend.
    Incentivized
    Read full review
    Reliability and Availability
    iContact
    iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
    Read full review
    Lusha
    No answers on this topic
    Support Rating
    iContact
    They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
    Incentivized
    Read full review
    Lusha
    Shani Segev is a rockstar. She has always been there to help us overcome any challenges we encounter while using Lusha.
    Incentivized
    Read full review
    In-Person Training
    iContact
    No answers on this topic
    Lusha
    Issues solving
    Incentivized
    Read full review
    Online Training
    iContact
    The templates are difficult to customize, and they don't render well in email platforms
    Read full review
    Lusha
    Fast responding
    Incentivized
    Read full review
    Implementation Rating
    iContact
    i wouldn't be using it if i wasn't satisfied. time is money
    Read full review
    Lusha
    The platform is super easy to use. The UI is very intuitive and clean, and has a similar layout to other data tools meaning you can very quickly jump into it and understand how to source contacts or companies, create lists or run email sequences. At first I found the addition of the AI to be quite overwhelming as it is pushed quite heavily on a number of areas of the tool, but once you get used to that the tools are very helpful. I also found it much easier to setup intent signals than other tools which was a nice bonus. Marked down slightly as I find the CRM integration whilst easy to set up, can fail and disconnect often.
    Incentivized
    Read full review
    Alternatives Considered
    iContact
    I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
    Read full review
    Lusha
    I used a lot of tools, but Lusha is the most accurate and precise data. Other may have a better user experience inside the platform, but it doesn't really matter if the data generated doesn't convert into sales. Lusha also provides phone numbers, which is fantastic, and most of the tools delivers only emails adresses.
    Incentivized
    Read full review
    Scalability
    iContact
    iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
    Read full review
    Lusha
    No answers on this topic
    Return on Investment
    iContact
    • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
    • We like the breakdown of statistics in the dashboard. They're easy to read.
    • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
    Incentivized
    Read full review
    Lusha
    • More time Selling, Less Time Searching: B2B selling today is all about how fast you can reach your prospects. Searching for contact information was daunting and painful a few years back. With 1-click imports, integrations and hunts: tools like Lusha are a massive benefit in terms of saving time in the ever laborious task of List Building.
    • Better Phone Numbers: Especially in regions like EU and APAC, where mobile numbers are not available with tools like ZoomInfo and Apollo, Lusha comes as a saviour.
    Incentivized
    Read full review
    ScreenShots