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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    iContact

    Score6.8 out of 10
    N/AiContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

    $14

    per month

    Intuit Mailchimp

    Score8.4 out of 10
    N/AMailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.

    $0

    per month

    PruPay Payments

    N/AN/APruPay is a Payment Gateway designed to meet the needs of eCommerce companies. In addition to their flagship offering, PruPay also offers PruPay Touchless Payments. Using Touchless Payments, restaurants can collect payments, delivery fees and tips simply by sending a text.N/A
    Pricing
    iContactIntuit MailchimpPruPay Payments
    Editions & Modules
    1500 Users
    $15.00
    per month
    2500 Users
    $25.00
    per month
    5000 Users
    $45.00
    per month
    Free
    $0
    Essentials
    starts at $13
    per month
    Standard
    starts at $20
    per month
    Premium
    starts at $350
    per month
    Integrated Payments
    2.9%
    +$0.30 per successful charge ($20 monthly minimum)
    Offerings
    Pricing Offerings
    iContactIntuit MailchimpPruPay Payments
    Free Trial
    NoYesNo
    Free/Freemium Version
    YesYesNo
    Premium Consulting/Integration Services
    NoYesNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    iContactIntuit MailchimpPruPay Payments
    Considered Multiple Products
    iContact
    Chose iContact
    In my opinion, Mailchimp is the top contender to iContact and really gives them a run for their money. Mailchimp offers users more features, and costs less. Of course, they both have their advantages and disadvantages. Overall, it is a tough decision to make between the two, …
    Incentivized
    Chose iContact
    iContact and Constant Contact are very similar products, however I prefer the iContact interface. Mailchimp may have more features but is harder to train users who are not familiar with email campaigns.
    Incentivized
    Chose iContact
    I haven't used other products for the same features that iContact offers, but I have used products like Mailchimp which sends out massive emails or postcards and such. Personally, I prefer iContact because you're able to personalize it and have the ability to send the emails …
    Incentivized
    Chose iContact
    We selected iContact because it was available at the time, and in our price range. I inherited it at the school. If it had been the program it is now back then, I would not have chosen it. At the moment, we are too busy to fully vet another program, so we are stuck with this …
    Incentivized
    Chose iContact
    iContact was the solution in use when I entered the organization. I have heard very good things about MailChimp and Constant Contact, the other two big names in this field. We have chosen to remain with iContact since then, but would be open to moving. However, it is fulfilling …
    Incentivized
    Chose iContact
    I have personally used MailChimp and Constant Contact. Plus, a back-end WordPress plug-in that I've since forgotten the name of as well as Active.com's email platform.
    Incentivized
    Chose iContact
    IContact offered more flexibility, the ability to designate more users in different departments, and better-looking templates. The ability to ask for support and customized templates is also a key, and their account manager is available to respond to issues, offer advice, etc. …
    Incentivized
    Chose iContact
    iContact far outperformed emailbrain in getting my emails to our subscribers (delivery rate) but with emailbrain I could easily send hyperlinks that opened pdf. documents, see how my email was going to look in a couple dozen different variations (gmail, yahoo, desktop, mobile), …
    Chose iContact
    I plan to use MailChimp going forward. I understand from trusted colleagues that it is as good as IContact and FREE.
    Chose iContact
    It offered the best cost to feature ratio and was easy to use. The other systems were great as well, but the potential integration with our CRM (Salesforce), was one of the key deciding factors. Also, icontact was included with the Vocus marketing suite which offered other …
    Chose iContact
    the user friendly interface
    Intuit
    Chose Intuit Mailchimp
    Mailchimp has more robust functionality than iContact. There's a higher price tag, but it's worth it if you need to set up email automation campaigns.
    Incentivized
    Chose Intuit Mailchimp
    Mailchimp is the most cost effective solution. The ease of use, the look of the emails, the options Mailchimp gives you, and the price of it all. There is no reason you should go with iContact or Constant Contact when Mailchimp is an option. They are just too easy to use and …
    Incentivized
    Chose Intuit Mailchimp
    I recommend MailChimp because of its solid and growing market share. In some cases, small and medium-sized businesses may find the same solutions within Constant Contact, iContact, or MailChimp. It may be a simple matter of preferences that determine which email marketing …
    Incentivized
    Chose Intuit Mailchimp
    Generally, Mailchimp is substantially cheaper for smaller companies compared to the Enterprise level email marketing systems. Additionally, Mailchimp offers the agency-focused advantages of programs like Campaign Monitor, but with an easier billing system and lower monthly …
    Incentivized
    Chose Intuit Mailchimp
    If you need a program that allows you to visualize your content in a way which is easier to manipulate, then you will do well with this program. The lists and the automation aspects will be hard for a new learner of the program, and they do dive too much into their own hubris …
    Incentivized
    Chose Intuit Mailchimp
    More people use MailChimp and also it is easy to integrate with social media more easily than other competitors.
    Incentivized
    Chose Intuit Mailchimp
    In order of effectiveness and performance
    1. Getresponse
    2. Aweber
    Incentivized
    PruPay
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    88%
    Would buy again
    251 Answers
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    91%
    Delivers good value for the price
    244 Answers
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    89%
    Happy with the feature set
    255 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    91%
    Lived up to sales and marketing promises
    215 Answers
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    94%
    Implementation went as expected
    247 Answers
    No answers on this topic
    Features
    iContactIntuit MailchimpPruPay Payments
    Email & Online Marketing
    Comparison of Email & Online Marketing features of iContact and Intuit Mailchimp and PruPay Payments
    Feature
    iContact
    6.6
    26 Ratings
    20% below category average
    Intuit Mailchimp
    8.1
    585 Ratings
    5% above category average
    PruPay Payments
    -
    Ratings
    WYSIWYG email editor7.024 Ratings8.1537 Ratings00 Ratings
    Dynamic content7.021 Ratings8.1519 Ratings00 Ratings
    Ability to test dynamic content5.021 Ratings8.2499 Ratings00 Ratings
    Landing pages7.014 Ratings8.3404 Ratings00 Ratings
    A/B testing5.017 Ratings7.7434 Ratings00 Ratings
    Mobile optimization7.021 Ratings8.0535 Ratings00 Ratings
    Email deliverability reporting7.025 Ratings8.8568 Ratings00 Ratings
    List management8.025 Ratings8.1564 Ratings00 Ratings
    Triggered drip sequences6.015 Ratings7.7385 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of iContact and Intuit Mailchimp and PruPay Payments
    Feature
    iContact
    8.0
    26 Ratings
    3% above category average
    Intuit Mailchimp
    8.3
    565 Ratings
    12% above category average
    PruPay Payments
    -
    Ratings
    Dashboards8.026 Ratings8.6229 Ratings00 Ratings
    Standard reports8.025 Ratings8.5560 Ratings00 Ratings
    Custom reports8.015 Ratings7.9130 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of iContact and Intuit Mailchimp and PruPay Payments
    Feature
    iContact
    7.0
    1 Ratings
    15% below category average
    Intuit Mailchimp
    -
    Ratings
    PruPay Payments
    -
    Ratings
    URL Validation7.01 Ratings00 Ratings00 Ratings
    Link Tracking7.01 Ratings00 Ratings00 Ratings
    Image Validation7.01 Ratings00 Ratings00 Ratings
    Inbox Display7.01 Ratings00 Ratings00 Ratings
    Email Accessibility Tools7.01 Ratings00 Ratings00 Ratings
    Spelling and Grammar Check7.01 Ratings00 Ratings00 Ratings
    Spam Testing7.01 Ratings00 Ratings00 Ratings
    Email Previews7.01 Ratings00 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of iContact and Intuit Mailchimp and PruPay Payments
    Feature
    iContact
    -
    Ratings
    Intuit Mailchimp
    8.9
    75 Ratings
    13% above category average
    PruPay Payments
    -
    Ratings
    Lead nurturing automation00 Ratings7.465 Ratings00 Ratings
    Lead scoring and grading00 Ratings10.01 Ratings00 Ratings
    Data quality management00 Ratings8.372 Ratings00 Ratings
    Automated sales alerts and tasks00 Ratings10.01 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of iContact and Intuit Mailchimp and PruPay Payments
    Feature
    iContact
    -
    Ratings
    Intuit Mailchimp
    7.9
    126 Ratings
    7% above category average
    PruPay Payments
    -
    Ratings
    Calendaring00 Ratings7.448 Ratings00 Ratings
    Event/webinar marketing00 Ratings8.4112 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of iContact and Intuit Mailchimp and PruPay Payments
    Feature
    iContact
    -
    Ratings
    Intuit Mailchimp
    8.2
    124 Ratings
    9% above category average
    PruPay Payments
    -
    Ratings
    Social sharing and campaigns00 Ratings8.2116 Ratings00 Ratings
    Social profile integration00 Ratings8.1107 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of iContact and Intuit Mailchimp and PruPay Payments
    Feature
    iContact
    -
    Ratings
    Intuit Mailchimp
    7.9
    132 Ratings
    5% above category average
    PruPay Payments
    -
    Ratings
    API00 Ratings7.9107 Ratings00 Ratings
    Role-based workflow & approvals00 Ratings8.470 Ratings00 Ratings
    Customizability00 Ratings5.62 Ratings00 Ratings
    Integration with Salesforce.com00 Ratings8.554 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.647 Ratings00 Ratings
    Integration with SugarCRM00 Ratings8.12 Ratings00 Ratings
    Third-party software integrations00 Ratings7.9109 Ratings00 Ratings
    Best Alternatives
    iContactIntuit MailchimpPruPay Payments
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Vbout
    Score9.9 out of 10
    Apple Pay
    Score9.1 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Bloomreach
    Score9.2 out of 10
    Payoneer
    Score8 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Iterable
    Score8.2 out of 10
    Checkout.com
    Score10 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    iContactIntuit MailchimpPruPay Payments
    Likelihood to Recommend
    8.0
    (45 ratings)
    8.7
    (608 ratings)
    -
    (0 ratings)
    Likelihood to Renew
    3.4
    (19 ratings)
    10.0
    (55 ratings)
    -
    (0 ratings)
    Usability
    8.0
    (6 ratings)
    8.5
    (477 ratings)
    -
    (0 ratings)
    Availability
    9.0
    (1 ratings)
    9.5
    (6 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (1 ratings)
    8.9
    (7 ratings)
    -
    (0 ratings)
    Support Rating
    9.9
    (9 ratings)
    8.8
    (20 ratings)
    -
    (0 ratings)
    Online Training
    1.0
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    7.4
    (22 ratings)
    -
    (0 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    8.0
    (4 ratings)
    -
    (0 ratings)
    Product Scalability
    7.0
    (1 ratings)
    9.5
    (6 ratings)
    -
    (0 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    iContactIntuit MailchimpPruPay Payments
    Likelihood to Recommend
    iContact
    I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
    Incentivized
    Read full review
    Intuit
    Mailchimp is fairly easy to onboard, even for those who would consider themselves less technologically inclined. It can be as simple as plug-and-play for simpler campaigns or scale up as needed. It also makes it easy to build, send out for internal review and feedback, and track all the needed changes.
    Incentivized
    Read full review
    PruPay
    No answers on this topic
    Pros
    iContact
    • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
    • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
    • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
    Incentivized
    Read full review
    Intuit
    • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
    • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
    • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
    Incentivized
    Read full review
    PruPay
    No answers on this topic
    Cons
    iContact
    • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
    • The regular version of iContact doesn't support event management or logic flows for automated messaging.
    • Custom form fields have limited field type options (can't build a drop-down).
    Incentivized
    Read full review
    Intuit
    • The pricing tiers do scale quickly so if you have a free newsletter it may get expensive
    • The pricing is based on total emails so if you have users who you only email rarely it might not make sense to use Intuit Mailchimp
    • Customer support can be a bit lacking at times and their docs aren't always the best
    Read full review
    PruPay
    No answers on this topic
    Likelihood to Renew
    iContact
    iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
    Read full review
    Intuit
    We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
    Incentivized
    Read full review
    PruPay
    No answers on this topic
    Usability
    iContact
    I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
    Incentivized
    Read full review
    Intuit
    It is easy, but some things you need to learn from their resources. Mailchimp is one of the most popular email marketing platforms because it combines email marketing, automation, audience management, and analytics into a single tool that's easy to use and scale. Simple solutions and drag-and-drop edits make it easy.
    Incentivized
    Read full review
    PruPay
    No answers on this topic
    Reliability and Availability
    iContact
    iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
    Read full review
    Intuit
    I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
    Incentivized
    Read full review
    PruPay
    No answers on this topic
    Performance
    iContact
    No answers on this topic
    Intuit
    I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
    Incentivized
    Read full review
    PruPay
    No answers on this topic
    Support Rating
    iContact
    They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
    Incentivized
    Read full review
    Intuit
    Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
    Incentivized
    Read full review
    PruPay
    No answers on this topic
    Online Training
    iContact
    The templates are difficult to customize, and they don't render well in email platforms
    Read full review
    Intuit
    No answers on this topic
    PruPay
    No answers on this topic
    Implementation Rating
    iContact
    i wouldn't be using it if i wasn't satisfied. time is money
    Read full review
    Intuit
    It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
    Incentivized
    Read full review
    PruPay
    No answers on this topic
    Alternatives Considered
    iContact
    I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
    Read full review
    Intuit
    I used Intuit Mailchimp, and I would say other software I used is equally good and competes with Intuit Mailchimp. Well, Intuit Mailchimp's reporting is better, and ActiveCampaign has more affordable pricing, so in the end, it all comes to what you need. What we needed was available in cheaper price in other software as well. But I would definitely say Intuit Mailchimp has its own advantages too.
    Incentivized
    Read full review
    PruPay
    No answers on this topic
    Scalability
    iContact
    iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
    Read full review
    Intuit
    Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
    Incentivized
    Read full review
    PruPay
    No answers on this topic
    Return on Investment
    iContact
    • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
    • We like the breakdown of statistics in the dashboard. They're easy to read.
    • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
    Incentivized
    Read full review
    Intuit
    • One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
    • Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
    Incentivized
    Read full review
    PruPay
    No answers on this topic
    ScreenShots

    Intuit Mailchimp Screenshots

    Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.