TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    iContact

    Score6.8 out of 10
    N/AiContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

    $14

    per month

    Nooks

    Score9.2 out of 10
    N/AThe Nooks AI Dialer is designed to eliminate wasted time in outbound sales by automating and optimizing the calling process. It enables reps to run unlimited parallel dialing—up to five lines at once—while automatically skipping bad numbers, answering machines, and navigating dial trees. With built-in caller ID, voicemail drop, CRM and SEP integrations, and a basic call library, it helps to ensure speedier dialing. Reps can leave voicemails automatically, take…N/A
    Pricing
    iContactNooks
    Editions & Modules
    1500 Users
    $15.00
    per month
    2500 Users
    $25.00
    per month
    5000 Users
    $45.00
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    iContactNooks
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    iContactNooks
    Considered Both Products
    iContact
    No answer on this topic
    Nooks
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    8 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    8 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    5 Answers
    Features
    iContactNooks
    Email & Online Marketing
    Comparison of Email & Online Marketing features of iContact and Nooks
    Feature
    iContact
    6.6
    26 Ratings
    20% below category average
    Nooks
    -
    Ratings
    WYSIWYG email editor7.024 Ratings00 Ratings
    Dynamic content7.021 Ratings00 Ratings
    Ability to test dynamic content5.021 Ratings00 Ratings
    Landing pages7.014 Ratings00 Ratings
    A/B testing5.017 Ratings00 Ratings
    Mobile optimization7.021 Ratings00 Ratings
    Email deliverability reporting7.025 Ratings00 Ratings
    List management8.025 Ratings00 Ratings
    Triggered drip sequences6.015 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of iContact and Nooks
    Feature
    iContact
    8.0
    26 Ratings
    5% above category average
    Nooks
    -
    Ratings
    Dashboards8.026 Ratings00 Ratings
    Standard reports8.025 Ratings00 Ratings
    Custom reports8.015 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of iContact and Nooks
    Feature
    iContact
    7.0
    1 Ratings
    15% below category average
    Nooks
    -
    Ratings
    URL Validation7.01 Ratings00 Ratings
    Link Tracking7.01 Ratings00 Ratings
    Image Validation7.01 Ratings00 Ratings
    Inbox Display7.01 Ratings00 Ratings
    Email Accessibility Tools7.01 Ratings00 Ratings
    Spelling and Grammar Check7.01 Ratings00 Ratings
    Spam Testing7.01 Ratings00 Ratings
    Email Previews7.01 Ratings00 Ratings
    Preview Dialer
    Comparison of Preview Dialer features of iContact and Nooks
    Feature
    iContact
    -
    Ratings
    Nooks
    8.0
    8 Ratings
    9% above category average
    Contact preview00 Ratings8.08 Ratings
    Dialer-CRM integration00 Ratings8.18 Ratings
    Call notes & tags00 Ratings6.98 Ratings
    Automatic call logging00 Ratings8.98 Ratings
    Core Dialer
    Comparison of Core Dialer features of iContact and Nooks
    Feature
    iContact
    -
    Ratings
    Nooks
    7.9
    8 Ratings
    3% above category average
    Outbound dialing00 Ratings9.08 Ratings
    Custom caller ID00 Ratings7.58 Ratings
    Click-to-call00 Ratings7.78 Ratings
    Recorded voicemail drop00 Ratings7.28 Ratings
    Dialer contact import00 Ratings7.78 Ratings
    Campaign & list management00 Ratings8.38 Ratings
    Call Follow-up and Quality Assurance
    Comparison of Call Follow-up and Quality Assurance features of iContact and Nooks
    Feature
    iContact
    -
    Ratings
    Nooks
    8.2
    8 Ratings
    7% above category average
    Follow-up calls00 Ratings7.68 Ratings
    Dialer reporting & analytics00 Ratings8.58 Ratings
    Dialer compliance00 Ratings8.58 Ratings
    Best Alternatives
    iContactNooks
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Dialpad Sell
    Score8.7 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Orum
    Score8.8 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Dialpad Sell
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    iContactNooks
    Likelihood to Recommend
    8.0
    (45 ratings)
    9.2
    (8 ratings)
    Likelihood to Renew
    3.4
    (19 ratings)
    -
    (0 ratings)
    Usability
    8.0
    (6 ratings)
    8.9
    (8 ratings)
    Availability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.9
    (9 ratings)
    -
    (0 ratings)
    Online Training
    1.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    7.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    iContactNooks
    Likelihood to Recommend
    iContact
    I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
    Incentivized
    Read full review
    Nooks
    Teams who work remote, Managers who want to listen to cold calls and coach someone live, or encourage a team member TO work with them in the same space.
    Incentivized
    Read full review
    Pros
    iContact
    • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
    • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
    • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
    Incentivized
    Read full review
    Nooks
    • Call quality is usually good
    • The recordings and transcriptions are helpful
    • The lobby set up is a great system to collab/talk to coworkers
    Incentivized
    Read full review
    Cons
    iContact
    • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
    • The regular version of iContact doesn't support event management or logic flows for automated messaging.
    • Custom form fields have limited field type options (can't build a drop-down).
    Incentivized
    Read full review
    Nooks
    • Easier access to previous call data if you have connected with the prospect before
    • LinkedIn more accurately updated and accessible
    • recommended next steps based on call disposition
    Incentivized
    Read full review
    Likelihood to Renew
    iContact
    iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
    Read full review
    Nooks
    No answers on this topic
    Usability
    iContact
    I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
    Incentivized
    Read full review
    Nooks
    Nooks is very user friendly and intuitive, especially after the recent update. it integrates seamlessly with other tools in the tech stack and communicates almost instantly. If you were to run into issue, the Nooks support team are fast to address and resolve. Also, Nooks reps are always open to trainings and refreshers on the platform.
    Incentivized
    Read full review
    Reliability and Availability
    iContact
    iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
    Read full review
    Nooks
    No answers on this topic
    Support Rating
    iContact
    They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
    Incentivized
    Read full review
    Nooks
    No answers on this topic
    Online Training
    iContact
    The templates are difficult to customize, and they don't render well in email platforms
    Read full review
    Nooks
    No answers on this topic
    Implementation Rating
    iContact
    i wouldn't be using it if i wasn't satisfied. time is money
    Read full review
    Nooks
    No answers on this topic
    Alternatives Considered
    iContact
    I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
    Read full review
    Nooks
    We used to use Orum but decided to switch due to the number of issues we would see whether it was with connect rates, dial to connect times, and the amount of technical difficulties. Nooks outperforms Orum in every aspect especially around the reporting and analytics as Nooks goes into much more detail.
    Incentivized
    Read full review
    Scalability
    iContact
    iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
    Read full review
    Nooks
    No answers on this topic
    Return on Investment
    iContact
    • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
    • We like the breakdown of statistics in the dashboard. They're easy to read.
    • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
    Incentivized
    Read full review
    Nooks
    • Positive: Connect rates and 60 second conversations held
    • Positive: More meeting conversion from calls (still dominant via email)
    • Negative: I think more NAMER regions experience it but it has to do with Gong Engage functionality like with wrong dispositions
    Incentivized
    Read full review
    ScreenShots