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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    iContact

    Score6.8 out of 10
    N/AiContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

    $14

    per month

    Oracle CPQ

    Score5.5 out of 10
    N/AOracle CPQ is a cloud-based application that helps sellers configure the right mix of products or services and create accurate, professional quotes to quickly meet their customers’ pricing needs.

    $240

    per month per user

    Pricing
    iContactOracle CPQ
    Editions & Modules
    1500 Users
    $15.00
    per month
    2500 Users
    $25.00
    per month
    5000 Users
    $45.00
    per month
    CPQ Pricing
    $240.00
    per month per user
    Offerings
    Pricing Offerings
    iContactOracle CPQ
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    iContactOracle CPQ
    Email & Online Marketing
    Comparison of Email & Online Marketing features of iContact and Oracle CPQ
    Feature
    iContact
    6.6
    26 Ratings
    19% below category average
    Oracle CPQ
    -
    Ratings
    WYSIWYG email editor7.024 Ratings00 Ratings
    Dynamic content7.021 Ratings00 Ratings
    Ability to test dynamic content5.021 Ratings00 Ratings
    Landing pages7.014 Ratings00 Ratings
    A/B testing5.017 Ratings00 Ratings
    Mobile optimization7.021 Ratings00 Ratings
    Email deliverability reporting7.025 Ratings00 Ratings
    List management8.025 Ratings00 Ratings
    Triggered drip sequences6.015 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of iContact and Oracle CPQ
    Feature
    iContact
    8.0
    26 Ratings
    5% above category average
    Oracle CPQ
    -
    Ratings
    Dashboards8.026 Ratings00 Ratings
    Standard reports8.025 Ratings00 Ratings
    Custom reports8.015 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of iContact and Oracle CPQ
    Feature
    iContact
    7.0
    1 Ratings
    15% below category average
    Oracle CPQ
    -
    Ratings
    URL Validation7.01 Ratings00 Ratings
    Link Tracking7.01 Ratings00 Ratings
    Image Validation7.01 Ratings00 Ratings
    Inbox Display7.01 Ratings00 Ratings
    Email Accessibility Tools7.01 Ratings00 Ratings
    Spelling and Grammar Check7.01 Ratings00 Ratings
    Spam Testing7.01 Ratings00 Ratings
    Email Previews7.01 Ratings00 Ratings
    CPQ
    Comparison of CPQ features of iContact and Oracle CPQ
    Feature
    iContact
    -
    Ratings
    Oracle CPQ
    6.7
    18 Ratings
    26% below category average
    Quote sharing/sending00 Ratings7.017 Ratings
    Product configuration00 Ratings8.017 Ratings
    Configuration options00 Ratings8.017 Ratings
    Pricing rules00 Ratings7.016 Ratings
    Price adjustment00 Ratings5.017 Ratings
    Purchase history and open contracts00 Ratings6.016 Ratings
    Guided selling/Sales portal00 Ratings7.016 Ratings
    CPQ reporting & analytics00 Ratings7.017 Ratings
    CPQ-CRM integration00 Ratings7.015 Ratings
    Attachments to quotes00 Ratings5.017 Ratings
    Order capturing00 Ratings7.07 Ratings
    Best Alternatives
    iContactOracle CPQ
    Small Businesses
    Mad Mimi
    Score10 out of 10
    QuoteWerks
    Score9.8 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    QuoteWerks
    Score9.8 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Agentforce Revenue Management
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    iContactOracle CPQ
    Likelihood to Recommend
    8.0
    (45 ratings)
    1.0
    (45 ratings)
    Likelihood to Renew
    3.4
    (19 ratings)
    7.0
    (26 ratings)
    Usability
    8.0
    (6 ratings)
    3.0
    (8 ratings)
    Availability
    9.0
    (1 ratings)
    10.0
    (3 ratings)
    Performance
    8.0
    (1 ratings)
    8.0
    (2 ratings)
    Support Rating
    9.9
    (9 ratings)
    1.0
    (4 ratings)
    In-Person Training
    -
    (0 ratings)
    8.0
    (2 ratings)
    Online Training
    1.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    2.0
    (6 ratings)
    Product Scalability
    7.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    iContactOracle CPQ
    Likelihood to Recommend
    iContact
    I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
    Incentivized
    Read full review
    Oracle
    I think CPQ had worked so well for our company because of the widespread nature of our associates and tracking orders that were being placed in multiple time zones. My team specifically needed a way of analyzing these orders to track our progress in real time and sort out any supply orders before they became an issue. If you are in a centralized location with a smaller team then this may not yield much use to you.
    Incentivized
    Read full review
    Pros
    iContact
    • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
    • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
    • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
    Incentivized
    Read full review
    Oracle
    • Leveraged automation to minimize headcount costs despite 10% year-over-year business growth, and enabled staff to focus on more strategic tasks.
    • Established a flexible CPQ system that scales on demand to easily accommodate the company’s multiple global locations.
    • Improved customer relations by reducing configuration time and allowing sales more time to meet with customers and close orders.
    Incentivized
    Read full review
    Cons
    iContact
    • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
    • The regular version of iContact doesn't support event management or logic flows for automated messaging.
    • Custom form fields have limited field type options (can't build a drop-down).
    Incentivized
    Read full review
    Oracle
    • Significant setup time, cost, and maintenance. We have to use an implementation partner
    • Does not always play well with other software, even Oracle software. While this is improved and being further improved, that it was a third party acquisition means things sometimes require a little extra care
    • Additional setup documentation and first walkthroughs would be helpful, especially if it was all in one place
    Incentivized
    Read full review
    Likelihood to Renew
    iContact
    iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
    Read full review
    Oracle
    So far it is all good with BigMachines, looking for new features since Oracle acquisition has created a lot of expectations. We have outlined our limitations (out of box functionality) in our periodic customer successor advice meetings for a while, hope we get a resolution soon. Also, the BigMachines user license fee has increased a lot in the last three years.
    Incentivized
    Read full review
    Usability
    iContact
    I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
    Incentivized
    Read full review
    Oracle
    The software UI can be as complex or as simple as you need it to be (depending on the business). It does require training others on quote configuration and the order in which to build out order positions prior to configuring a quote. Once users are trained;however, it is fairly straight-forward. The UI is still more static than other new wizard/drag-and-drop models, but it get's the job done
    Incentivized
    Read full review
    Reliability and Availability
    iContact
    iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
    Read full review
    Oracle
    Other than one day two years ago and an hour or two a few times since then due to data center outages, it has been very reliable
    Read full review
    Performance
    iContact
    No answers on this topic
    Oracle
    It depends upon the day however there are so many failure points with online services, including our internet service, that this is probably closer to 9 with the latest version
    Read full review
    Support Rating
    iContact
    They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
    Incentivized
    Read full review
    Oracle
    Some specific support personal was good and fixed some problems fast using proper solutions. But when one of them went to sleep when we had critical issues and they do unreported commits to our production environment which caused issues and they were hiding it?? you can not give more than a two (maybe even that is too much). They also failed to add a feature for us which also bring the grade down.
    Read full review
    In-Person Training
    iContact
    No answers on this topic
    Oracle
    They have pretty good training. Our business analysts have been able to go to entry and advanced level training. They have a train the trainer model. Our business analyst attended training, then trained the rest of our staff.
    Read full review
    Online Training
    iContact
    The templates are difficult to customize, and they don't render well in email platforms
    Read full review
    Oracle
    No answers on this topic
    Implementation Rating
    iContact
    i wouldn't be using it if i wasn't satisfied. time is money
    Read full review
    Oracle
    It was a much more technical implementation than we thought. It involved much more code.

    Future releases have made and will make administering the tool easier.

    EDL consulting had one good developer, but when he was moved off, they were horrible to work with.

    The BMI sales team does a “BOA” or a “Business Operation Assessment” which is extremely valuable, not only for them to scope an implementation and get more reach within the organization, but it is also a documentation of business process that most organizations don’t have. It highlights inefficiencies and allows for correction during implementation.

    Having a dedicated team (in-house) for implementation is key
    Read full review
    Alternatives Considered
    iContact
    I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
    Read full review
    Oracle
    Oracle engagement is ahead. They are active in the development of the tool and provide great support after implementation. They also listen to their customers and offer opportunities to feedback and provide input through activities like the customer advisory board forum.
    Read full review
    Scalability
    iContact
    iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
    Read full review
    Oracle
    No answers on this topic
    Return on Investment
    iContact
    • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
    • We like the breakdown of statistics in the dashboard. They're easy to read.
    • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
    Incentivized
    Read full review
    Oracle
    • Increased Sales Rep efficiency. Being able to create multiple quotes ACCURATELY and quickly was a game changer.
    • Large implementation time. It's a little difficult to fit BMI into a SCRUM style build, with multiple working models and prototypes of all 3 simultaneously.
    • A larger fee for licensing and implementation cost. ROI wouldn't be realized in the first year.
    Read full review
    ScreenShots