iContact vs. ShipStation

I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.

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I do - and have - recommended them to other businesses. If they had taken care of the USPS pickup option and started supporting Rollo printers again I would have given them a 10. But a year with no resolution is unacceptable. Everything else about them is excellent. When I do have issues I'm usually able to contact someone via live chat and get it resolved. They are glitchy on occasion, but what piece of modern technology isn't.

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• Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
• Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
• Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.

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• Integration: It works so well I forget that it is a 3rd party solution sometimes.
• Automation: You can set nested rules based on order details, really cutting down on the little things that slow down your fulfillment process.
• Management: We almost never log into the admin side of BigCommerce thanks to ShipStation. ShipStation handles all of our day-to-day needs.

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• We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
• The regular version of iContact doesn't support event management or logic flows for automated messaging.
• Custom form fields have limited field type options (can't build a drop-down).

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• For years users have requested UPS End of Day Report for Driver to Scan. Shipstation Refuses to offer this and it means that Claims with the carrier are next to impossible to process as there is no PROOF the carrier received your package.
• Customer Service is Seriously Lacking within the last 6-12 months. Repeated outages, problems, and their front-tier support has no insight as to how long the system will be down. Poor Response times for even the most basic of issues such as error logs so our cart can troubleshoot from their end.
• The Status Page is inaccurate. 5 of the last 6 times when we had major issues their status page shows as 100%. Not a reliable gauge of up-time.

iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.

I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.

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Its a very quick platform and being web based it does not require install for say viewing order's shipping status. For the shipping itself, there is a app that grabs data in near real time. Its an easy install and I have had next to no issues with the shipping aspect of the app.

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iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.

They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.

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I have quarterly calls with my account rep to discuss metrics and performance to ensure we are remaining consistent without fulfillment and transit times. He is super friendly and knowledgable. Whenever I have questions, if he can't answer them himself, he gets me in contact with the appropriate person almost immediately.

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The templates are difficult to customize, and they don't render well in email platforms

i wouldn't be using it if i wasn't satisfied. time is money

I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.

ShipStation is mainly used for automating and streamlining our shipping process. It doesn't track inventory or deal with fulfillment. ShipBob, on the other hand, is a fulfillment and shipping provider. (in addition to automation) Because our e-commerce business is still small and we're operating from our brick-n-mortar store, we don't have a need for ShipBob at the moment.

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iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.

• We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
• We like the breakdown of statistics in the dashboard. They're easy to read.
• iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.

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Independently Invited by TrustRadius

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• It saves a lot of time being able to import the customer data.
• It saves us money by finding us the best rate (e.g. when we offer free shipping on orders).
• It can save data such as your most common box sizes.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info