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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    iContact

    Score6.8 out of 10
    N/AiContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

    $14

    per month

    Workplace from Meta (discontinued)

    Score8 out of 10
    N/AWorkplace was a business communication tool from Meta with features like Live Video and Groups, that connected employees. Its discontinuation began in August of 2025, and by June 2026 a full shutdown is anticipated.N/A
    Pricing
    iContactWorkplace from Meta (discontinued)
    Editions & Modules
    1500 Users
    $15.00
    per month
    2500 Users
    $25.00
    per month
    5000 Users
    $45.00
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    iContactWorkplace from Meta (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    iContactWorkplace from Meta (discontinued)
    Considered Both Products
    iContact
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    93%
    Would buy again
    28 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    24 Answers
    Happy with the feature set
    No answers on this topic
    93%
    Happy with the feature set
    28 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    90%
    Lived up to sales and marketing promises
    19 Answers
    Implementation went as expected
    No answers on this topic
    92%
    Implementation went as expected
    23 Answers
    Features
    iContactWorkplace from Meta (discontinued)
    Email & Online Marketing
    Comparison of Email & Online Marketing features of iContact and Workplace from Meta (discontinued)
    Feature
    iContact
    6.6
    26 Ratings
    19% below category average
    Workplace from Meta (discontinued)
    -
    Ratings
    WYSIWYG email editor7.024 Ratings00 Ratings
    Dynamic content7.021 Ratings00 Ratings
    Ability to test dynamic content5.021 Ratings00 Ratings
    Landing pages7.014 Ratings00 Ratings
    A/B testing5.017 Ratings00 Ratings
    Mobile optimization7.021 Ratings00 Ratings
    Email deliverability reporting7.025 Ratings00 Ratings
    List management8.025 Ratings00 Ratings
    Triggered drip sequences6.015 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of iContact and Workplace from Meta (discontinued)
    Feature
    iContact
    8.0
    26 Ratings
    5% above category average
    Workplace from Meta (discontinued)
    -
    Ratings
    Dashboards8.026 Ratings00 Ratings
    Standard reports8.025 Ratings00 Ratings
    Custom reports8.015 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of iContact and Workplace from Meta (discontinued)
    Feature
    iContact
    7.0
    1 Ratings
    15% below category average
    Workplace from Meta (discontinued)
    -
    Ratings
    URL Validation7.01 Ratings00 Ratings
    Link Tracking7.01 Ratings00 Ratings
    Image Validation7.01 Ratings00 Ratings
    Inbox Display7.01 Ratings00 Ratings
    Email Accessibility Tools7.01 Ratings00 Ratings
    Spelling and Grammar Check7.01 Ratings00 Ratings
    Spam Testing7.01 Ratings00 Ratings
    Email Previews7.01 Ratings00 Ratings
    Best Alternatives
    iContactWorkplace from Meta (discontinued)
    Small Businesses
    Mad Mimi
    Score10 out of 10
    No answers on this topic
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Workvivo
    Score9.4 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Workvivo
    Score9.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    iContactWorkplace from Meta (discontinued)
    Likelihood to Recommend
    8.0
    (45 ratings)
    7.8
    (54 ratings)
    Likelihood to Renew
    3.4
    (19 ratings)
    -
    (0 ratings)
    Usability
    8.0
    (6 ratings)
    5.6
    (2 ratings)
    Availability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.9
    (9 ratings)
    8.4
    (21 ratings)
    Online Training
    1.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    7.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    iContactWorkplace from Meta (discontinued)
    Likelihood to Recommend
    iContact
    I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
    Incentivized
    Read full review
    Discontinued Products
    Well suited: - leadership communication. When our CEO posts a video to all company - it always gets the highest engagement - recognition/achievements posts - live streams for education, knowledge sharing - we are a company of 12000 associates and there is no other corporate channel for us to gather more than 500 people in one place. Less appropriate: - sharing some very targetted messages - it's impossible to do at Workplace without creating a group. So we use email channel for such targetted communications - instant communication like in a chat (probably it's less appropriate in our specific case because we use MS Teams for such quick communication instead of WP chats)
    Incentivized
    Read full review
    Pros
    iContact
    • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
    • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
    • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
    Incentivized
    Read full review
    Discontinued Products
    • Bring groups of people together to share info, stories, updates, etc.
    • The chat app is pretty decent.
    • Workplace Live is a good large-group meeting broadcast platform.
    • It's pretty intuitive to use for anyone who's used Facebook.
    • It provides different levels of "security" for groups, allowing you to have open, closed, and "secret" groups.
    • It's easy to paste images into your posts and comments, without having to necessarily go through the process of saving an image as a file, etc.
    • It has search capabilities for finding old information.
    • It's available for both desktop/laptop and mobile devices.
    • It's secured to allow only those within the company to see company-related info (but it also has a few inter-company groups, which can be useful, too).
    • Workplace Chat has the ability to set it to Do Not Disturb.
    • You can set notifications, including email notifications, if you want to be alerted to new activity in your groups, etc.
    • You can use Markdown to format your text
    Incentivized
    Read full review
    Cons
    iContact
    • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
    • The regular version of iContact doesn't support event management or logic flows for automated messaging.
    • Custom form fields have limited field type options (can't build a drop-down).
    Incentivized
    Read full review
    Discontinued Products
    • It would be helpful if a review confirmation checkbox was able to be placed by files that needed to be read or reviewed. Along the same line, approve, review again, etc. would be helpful checkboxes to add by files, proposals.
    • The layout is clean but suffers a bit from the center column width with two sidebars and a lot of empty space. It almost looks like a going out of business sale retail store where you notice the empty shelves. Workplace feels a bit bare at times. I think some good design modifications can help. Now on mobile, it is a great layout. I am addressing specifically the desktop browser login.
    • An admin control dashboard would be really effective and even more so with more users on the platform.
    Incentivized
    Read full review
    Likelihood to Renew
    iContact
    iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
    Read full review
    Discontinued Products
    No answers on this topic
    Usability
    iContact
    I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
    Incentivized
    Read full review
    Discontinued Products
    Having to download multiple apps just to use the tool is very cumbersome. Facebook would have make this better by wrapping it in as a main feature within their app, but having to use multiple apps to see discussions and walls is so frustrating.
    Incentivized
    Read full review
    Reliability and Availability
    iContact
    iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
    Read full review
    Discontinued Products
    No answers on this topic
    Support Rating
    iContact
    They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
    Incentivized
    Read full review
    Discontinued Products
    Workplace by Facebook is an excellent fit in respect of support and documentation. It has excellent tutorials and documentation, as well. The UI and UX are already great as it is developed and maintained by Facebook, so most of the times, there is no need for any support or documentation.
    Incentivized
    Read full review
    Online Training
    iContact
    The templates are difficult to customize, and they don't render well in email platforms
    Read full review
    Discontinued Products
    No answers on this topic
    Implementation Rating
    iContact
    i wouldn't be using it if i wasn't satisfied. time is money
    Read full review
    Discontinued Products
    No answers on this topic
    Alternatives Considered
    iContact
    I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
    Read full review
    Discontinued Products
    Workplace by Facebook is so much more than just a project management tool like Basecamp or Slack. The ability to disseminate information to employees is easier and better with Workplace by Facebook. It can also be used for informal messaging and sharing of information. It combines the best features of both with the same look and feel as Facebook.
    Incentivized
    Read full review
    Scalability
    iContact
    iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
    Read full review
    Discontinued Products
    No answers on this topic
    Return on Investment
    iContact
    • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
    • We like the breakdown of statistics in the dashboard. They're easy to read.
    • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
    Incentivized
    Read full review
    Discontinued Products
    • We can meet the project times, that with the communication in real time.
    • We provide solutions to our suppliers in a reliable and efficient manner.
    • When a business can save time and at the same time respond to the demands of customers, this translates into greater market capture of action for the company.
    Incentivized
    Read full review
    ScreenShots