Kantar's Advertising and Paid Search Intelligence products connects data across advertising activities (spend, creative, channel, and media) to enable clients to optimise media and marketing strategies.
N/A
Semrush
Score8.5 out of 10
N/A
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking.
Semrush can…
$139.95
per month
SpyFu
Score7 out of 10
N/A
SpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization and paid listings management platform touts the ability to lower costs and raise rankings via a Kombat-oriented approach... basically a cute way of saying "it makes comparisons" of how well your site does in niche…
$39
per month
Pricing
Kantar Media
Semrush
SpyFu
Editions & Modules
No answers on this topic
Pro
$139.95
per month
Guru
$249.95
per month
Business
$499.95
per month
Basic
$39
per month
Professional
$79
per month
Team
$299
per month
Offerings
Pricing Offerings
Kantar Media
Semrush
SpyFu
Free Trial
No
Yes
No
Free/Freemium Version
No
Yes
No
Premium Consulting/Integration Services
No
No
No
Entry-level Setup Fee
No setup fee
Optional
No setup fee
Additional Details
—
17% discount for annual pricing.
—
More Pricing Information
Community Pulse
Kantar Media
Semrush
SpyFu
Considered Multiple Products
Kantar
No answer on this topic
Semrush
Verified User
Chose Semrush
Semrush is nice and working on integrating more SEM. It still does not have as many reporting features for SEM as RavenTools, but you can tell they are working on it. It has more features than SpyFu or BrightLocal. Although I like BrightLocal's interface a little better, …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Sr. Manager, Digital Marketing in Marketing at Kyriba (Computer Software, 501-1000 employees)
Chose Semrush
Compared to Moz: SEMRush is more down to the nitty-gritty. Less fluff. Compared to SpyFu: SEMRush has more functionality and is easier to use. Compared to BrightEdge: in an ideal world I'd want both SEMRush and BrightEdge in my MarTech stack, but SEMRush is inexpensive, and Brig…
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Senior Analyst - Paid Media in Marketing at Augurian (Marketing and Advertising, 11-50 employees)
Chose Semrush
SEMRush is definitely better than SpyFu in terms of the amount of data you get, the detail of the data, and the accuracy of the data. SpyFu is like a beginner's version of SEMRush. SpyFu is great if you're smaller, less experienced, and want to spend less money - but SEMRush is …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Online Marketing Analyst in Marketing at The Karcher Group (TKG) | Online Marketing & Web Development (Internet, 11-50 employees)
Chose Semrush
We have used a few similar products to SEMrush at different points. Generally the breadth of information in SEMrush is one of the biggest reasons to use it. If your focus is more specific on SEO Moz Pro might be a better choice. If you are exclusively focused on SEM/PPC it …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
CEO (Chief Executive Officer) in Corporate at Beanstalk Internet Marketing (Marketing & Advertising, 1-10 employees)
Chose Semrush
I've reviewed a number of tools, and continue to periodically. Semrush easily wins for the breadth of coverage, and it does them well. Some tools designed for a single task win in those tasks, but none compare overall. Some other tools I've looked at are: Authoritas
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Semrush
SEMRush is my personal favorite SEO paid or free tool to use. I personally love the way it breaks up individual projects and allows you to work on each client's site as a whole separate from your other internal or external work. I also love how it allows quickly exported …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Semrush
SEMRush has more limited functionality than some of the full-suite options like BrightEdge and Searchmetrics, but the tool is more affordable and still performs to our expectations. We find it to be a good medium-use tool, and combined with some additional keyword-tracking …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
SpyFu
Verified User
Chose SpyFu
It's a great little tool that offers pretty much everything you can get from Moz or Semrush at a fraction of the cost. My company uses a few different tools but I always come back to SpyFu because it is so easy to use and their build-in reporting is great.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Marketing Manager in Marketing at MalwareFox (Computer & Network Security, 11-50 employees)
Chose SpyFu
SpyFu is more cost-effective than both (Ahrefs and Semrush), but we have to compromise on the data's accuracy. However, the data reporting and user interface of SpyFu make it easy to decipher. For Paid Ads keyword lookup, we prefer SpyFu to any other tool maybe, because it's …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose SpyFu
I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose SpyFu
I've used Semrush as well. Semrush does organic SEO analysis better than SpyFu and backlink research. I find the data more intuitive. I much prefer SpyFu for their advertising/PPC analysis and use SpyFu when researching competitors' advertising campaigns. These are the main two …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Digital Marketing Manager in Marketing at TheeAgency (Marketing & Advertising, 11-50 employees)
Chose SpyFu
Compared to Semrush or Ahrefs, neither of the competitors stacks up against SpyFu in terms of competitor insight of paid ad performance. It can even identify specific ad copy changes, which can be crucial for high-demand periods like Black Friday. In my opinion, SpyFu is an …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose SpyFu
Spyfu fails to hit the mark at least when it comes to SEO since both Ahrefs and Semrush has a bigger directory and fetches data from more countries than Spyfu does, however Spyfu offers a great deal when it comes to cost effective solution to almost every digital marketing …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose SpyFu
SpyFu has what we needed from Semrush, and Spyfu is more reasonably priced. Spyfu does not have some of the higher level and specific tools, but is great for the price.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Sr. Paid Search Specialist in Marketing at Butler/Till (Marketing & Advertising, 201-500 employees)
Chose SpyFu
I spent years exclusively using Semrush for this kind of competitor PPC data, and have used Moz in the past on several occasions. I feel that SpyFu is more well-rounded and provides deeper insights than these other products, and honestly, it's just more updated as well. Easier …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
VP in Marketing at 9Rooftops | Cogniscient Media (Marketing & Advertising, 201-500 employees)
Chose SpyFu
Currently we actively use Semrush and Similar Web, along side SpyFu. To be honest, the platforms are fairly interchangeable. Each one has one or two unique things that the other doesn't have. None of it is totally earth shattering. So often it comes down to price, and SpyFu is …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
CEO (Chief Executive Officer) in Professional Services at Evergrow Marketing (Marketing & Advertising, 1-10 employees)
Chose SpyFu
When it comes to assessing the competition, SpyFu is fantastic. I prefer its competitor analysis features much more than SEMRush or any other platform out there. That is what I use SpyFu for. Regarding reporting and integrations, it doesn't quite seem like it's the best option …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose SpyFu
It isn't fair to compare these two tools overall. They have a few shared pieces, but SEMRush is much more expensive but includes many more tools making it a full SEO suite. When looking strictly at the shared tools from both companies (the competitor keyword tools), they stack …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose SpyFu
Personally, the only tool I use as often as SEMRush. If you have the SEMRush paid version, I personally choose to use that over SpyFu. SpyFu is the best free search analytics tool online though. It has the greatest offerings in its free pack and allows you to have the most …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Manager - Paid Media in Marketing at Augurian (Marketing and Advertising, 11-50 employees)
Chose SpyFu
SpyFu is definitely a lower-cost, more simplistic, easier-to-use, less robust tool compared to SEMRush. However, they provide similar information in similar ways. I would say for the serious, large business looking to invest in a hardy tool, SEMRush is great. For the smaller …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose SpyFu
SpyFu is a better choice for competitive intelligence. SEMRush is better for running advanced SEO reports on a domain.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Marketing in Marketing at Miami County Live (Marketing and Advertising, 201-500 employees)
Chose SpyFu
I prefer SpyFu to SEMRush because, for a free version, SpyFu gives more information and has a better, easier to use interface. SpyFu also doesn't give you a max amount of times you are able to view it on the free version which I love and also use often.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Senior Vice President in Sales at Formtek Group, Inc. (Machinery, 51-200 employees)
Chose SpyFu
As an independent company working on our own behalf, SpyFu seemed like a better fit than SEMRush, which appears to be geared more towards agencies or consultants. Additionally, SpyFu offers a lot more features than Linkody, which will be beneficial in the long term.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose SpyFu
I would say that SEMRush is the main competitor. I have used both, and I think they are both great platforms.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Digital Marketing Account Manager in Marketing at Huebner Marketing Communications (Marketing and Advertising, 11-50 employees)
Chose SpyFu
SpyFu is less robust than SEMRush in a lot of ways. Its keyword tool for example severely lags behind SEMRush. However, SEMRush does not have a solid PPC insight tool like SpyFu. This is reason alone to use both instead of just using SEMRush. We also see that SpyFu does a …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose SpyFu
I use Ahrefs for Site audit, Keyword Research, Backlink analysis, and some parts of competitor analysis. SpyFu I always wanted to keep primary, but it's not doable with the limitation of their database, which forces me to use Ahrefs for that reason.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Director of Marketing in Marketing at Rain Retail Software (Computer Software, 51-200 employees)
Chose SpyFu
SpyFu offers the best keyword research platform out there. I have used this for many companies that are still using this tool today. It's always been one of my first marketing software recommendations to companies I work with. For those who understand digital marketing such as …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose SpyFu
There aren't a whole bunch of companies that does what spyfu does well. I believe Spyfu also has the cheapest paid version of the lot
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Director, Search & Analytics; Contracted Consultant in Marketing at Dealer Authority (Automotive, 1-10 employees)
Chose SpyFu
It's a key element to my Digital Marketing surveying efforts. Often it proves to have been more accurate, once I have access to Analytics tools such GA or SiteCatalyst, in comparison to its own competitor-set.
For agencies, Kantar Advertising and Paid Search Intelligence can help inform spending in a more intelligent way and optimise performance when it comes to campaigns; however for smaller brand owners the cost and scope may be prohibitive and as such may not be a one size fits all model, unfortunately. Conclusively, to get a foot ahead the competitive with increased market intelligence it can be the ideal choice
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps. Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
SpyFu is an easy to use tool, and has a self -explanatroy dashborad to generate the data needed to provide insights into any B2B SEO and PPC campaign. It is not comprehensive, but it certainly provides good enough insight to make it a valuable part of any agency tool stack
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It's clear that Kantar Advertising and Paid Search Intelligence is the established player; and from the experience that we've had I would have no hesitation in recommending Kantar Advertising and Paid Search Intelligence, however my experience is a lot more in tune with this than others. Others such as BrandVerity can seem a little overwhelming to a newcomer as well
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
