What users are saying about
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Top Rated
589 Ratings
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128 Ratings

Semrush

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Top Rated
589 Ratings
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Score 9 out of 100

SpyFu

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128 Ratings
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Score 8.1 out of 100

Feature Set Ratings

  • Semrush ranks higher in 3 feature sets: SEO, SEO Channels, SEO Platform & Account Management

SEO

8.3

Semrush

83%
7.2

SpyFu

72%
Semrush ranks higher in 8/8 features

Keyword analysis

9.1
91%
146 Ratings
7.8
78%
51 Ratings

Backlink management

8.0
80%
139 Ratings
6.6
66%
39 Ratings

SERP ranking tracking

8.8
88%
142 Ratings
7.9
79%
43 Ratings

Page grader

7.9
79%
122 Ratings
7.3
73%
29 Ratings

Competitive analysis

8.8
88%
142 Ratings
8.7
87%
50 Ratings

Site audit / diagnostics

8.5
85%
142 Ratings
7.0
70%
33 Ratings

Site recommendations

8.0
80%
132 Ratings
6.6
66%
31 Ratings

Task management

7.0
70%
87 Ratings
5.9
59%
21 Ratings

SEO Channels

8.1

Semrush

81%
7.7

SpyFu

77%
Semrush ranks higher in 3/4 features

Local SEO

7.9
79%
122 Ratings
7.4
74%
33 Ratings

Social SEO

7.6
76%
101 Ratings
7.8
78%
28 Ratings

Mobile SEO

8.1
81%
108 Ratings
7.9
79%
30 Ratings

Global SEO

8.9
89%
108 Ratings
7.9
79%
34 Ratings

SEO Platform & Account Management

8.5

Semrush

85%
8.0

SpyFu

80%
Semrush ranks higher in 2/2 features

Multi-domain support

8.6
86%
109 Ratings
8.0
80%
27 Ratings

Integration with web analytics tools

8.5
85%
114 Ratings
8.0
80%
19 Ratings

Attribute Ratings

  • Semrush is rated higher in 2 areas: Likelihood to Recommend, Support Rating
  • SpyFu is rated higher in 1 area: Likelihood to Renew

Likelihood to Recommend

9.2

Semrush

92%
146 Ratings
8.3

SpyFu

83%
61 Ratings

Likelihood to Renew

9.1

Semrush

91%
3 Ratings
10.0

SpyFu

100%
10 Ratings

Usability

7.2

Semrush

72%
4 Ratings

SpyFu

N/A
0 Ratings

Availability

9.1

Semrush

91%
1 Rating

SpyFu

N/A
0 Ratings

Performance

7.3

Semrush

73%
1 Rating

SpyFu

N/A
0 Ratings

Support Rating

9.6

Semrush

96%
30 Ratings
7.6

SpyFu

76%
26 Ratings

Implementation Rating

7.3

Semrush

73%
1 Rating

SpyFu

N/A
0 Ratings

Product Scalability

9.1

Semrush

91%
1 Rating

SpyFu

N/A
0 Ratings

Likelihood to Recommend

Semrush

This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
Anonymous | TrustRadius Reviewer

SpyFu

If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.
Abhisheik Dahiya | TrustRadius Reviewer

Pros

Semrush

  • Great visuals for keyword position tracking, love that you can see the page that is ranking
  • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
  • Shows many different and useful views for competitive research
  • Great templated keyword research tools for those who are not as hands-on with SEO
  • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
Katie Wojciechowski | TrustRadius Reviewer

SpyFu

  • Keeping a tab on competitors organic and inorganic activities
  • Helps identify where the competitor is getting the backlinks from.
  • Identify competitors top content and the keywords that's bringing them traffic
  • Get proper information of their current and past ADS run on Google.
Anonymous | TrustRadius Reviewer

Cons

Semrush

  • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
  • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
  • Tracking multiple keywords, across multiple clients can be costly
Daniel Drummond | TrustRadius Reviewer

SpyFu

  • As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
  • When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.
Anonymous | TrustRadius Reviewer

Pricing Details

Semrush

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Starting Price

$11,995 per month

Semrush Editions & Modules

Edition
Pro119.951
Guru229.951
Business449.951
  1. per month
Additional Pricing Details

SpyFu

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$39 per month

SpyFu Editions & Modules

Edition
Basic$391
Professional$791
Team$2991
  1. per month
Additional Pricing Details

Likelihood to Renew

Semrush

Semrush 9.1
Based on 3 answers
I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
Perrine Bettinelli | TrustRadius Reviewer

SpyFu

SpyFu 10.0
Based on 10 answers
Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps.Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
Chris Romero | TrustRadius Reviewer

Usability

Semrush

Semrush 7.2
Based on 4 answers
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Tim Sleeper | TrustRadius Reviewer

SpyFu

No score
No answers yet
No answers on this topic

Reliability and Availability

Semrush

Semrush 9.1
Based on 1 answer
Semrush available when you need it!
Keith Jones | TrustRadius Reviewer

SpyFu

No score
No answers yet
No answers on this topic

Performance

Semrush

Semrush 7.3
Based on 1 answer
SemRush performs well with few errors!
Keith Jones | TrustRadius Reviewer

SpyFu

No score
No answers yet
No answers on this topic

Support Rating

Semrush

Semrush 9.6
Based on 30 answers
I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
Anonymous | TrustRadius Reviewer

SpyFu

SpyFu 7.6
Based on 26 answers
SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.
George Louvis | TrustRadius Reviewer

Implementation Rating

Semrush

Semrush 7.3
Based on 1 answer
I did it by myself and do not have a comment!
Keith Jones | TrustRadius Reviewer

SpyFu

No score
No answers yet
No answers on this topic

Alternatives Considered

Semrush

We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
Joshua Poole | TrustRadius Reviewer

SpyFu

I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.
Anonymous | TrustRadius Reviewer

Scalability

Semrush

Semrush 9.1
Based on 1 answer
Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
Keith Jones | TrustRadius Reviewer

SpyFu

No score
No answers yet
No answers on this topic

Return on Investment

Semrush

  • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
  • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
Sacha Crowther | TrustRadius Reviewer

SpyFu

  • Helping us track our ranking.
  • It helps solve the problem of ambiguity when it comes to Google Ads. It makes the strategy more clear.
  • You can sift through lots of different online analytics to find the information, but it takes way too long. SpyFu has it all in one place!
Anonymous | TrustRadius Reviewer

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