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Top Rated
589 Ratings
Semrush
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Top Rated
589 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9 out of 100
Based on 589 reviews and ratings
SpyFu
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128 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.1 out of 100
Based on 128 reviews and ratings
Feature Set Ratings
- Semrush ranks higher in 3 feature sets: SEO, SEO Channels, SEO Platform & Account Management
SEO
8.3
Semrush
83%

7.2
SpyFu
72%
Semrush ranks higher in 8/8 features
Semrush ranks higher in 8/8 features
Keyword analysis
9.1
91%
146 Ratings

7.8
78%
51 Ratings
Backlink management
8.0
80%
139 Ratings

6.6
66%
39 Ratings
SERP ranking tracking
8.8
88%
142 Ratings

7.9
79%
43 Ratings
Page grader
7.9
79%
122 Ratings

7.3
73%
29 Ratings
Competitive analysis
8.8
88%
142 Ratings

8.7
87%
50 Ratings
Site audit / diagnostics
8.5
85%
142 Ratings

7.0
70%
33 Ratings
Site recommendations
8.0
80%
132 Ratings

6.6
66%
31 Ratings
Task management
7.0
70%
87 Ratings

5.9
59%
21 Ratings
SEO Channels
8.1
Semrush
81%

7.7
SpyFu
77%
Semrush ranks higher in 3/4 features
Semrush ranks higher in 3/4 features
Local SEO
7.9
79%
122 Ratings

7.4
74%
33 Ratings
Social SEO
7.6
76%
101 Ratings

7.8
78%
28 Ratings
Mobile SEO
8.1
81%
108 Ratings

7.9
79%
30 Ratings
Global SEO
8.9
89%
108 Ratings

7.9
79%
34 Ratings
SEO Platform & Account Management
8.5
Semrush
85%

8.0
SpyFu
80%
Semrush ranks higher in 2/2 features
Semrush ranks higher in 2/2 features
Multi-domain support
8.6
86%
109 Ratings

8.0
80%
27 Ratings
Integration with web analytics tools
8.5
85%
114 Ratings

8.0
80%
19 Ratings
Attribute Ratings
- Semrush is rated higher in 2 areas: Likelihood to Recommend, Support Rating
- SpyFu is rated higher in 1 area: Likelihood to Renew
Likelihood to Recommend
9.2
Semrush
92%
146 Ratings

8.3
SpyFu
83%
61 Ratings
Likelihood to Renew
9.1
Semrush
91%
3 Ratings

10.0
SpyFu
100%
10 Ratings
Usability
7.2
Semrush
72%
4 Ratings

SpyFu
N/A
0 Ratings
Availability
9.1
Semrush
91%
1 Rating

SpyFu
N/A
0 Ratings
Performance
7.3
Semrush
73%
1 Rating

SpyFu
N/A
0 Ratings
Support Rating
9.6
Semrush
96%
30 Ratings

7.6
SpyFu
76%
26 Ratings
Implementation Rating
7.3
Semrush
73%
1 Rating

SpyFu
N/A
0 Ratings
Product Scalability
9.1
Semrush
91%
1 Rating

SpyFu
N/A
0 Ratings
Likelihood to Recommend
Semrush
This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.

Verified User
Manager in Marketing
Retail Company, 11-50 employeesSpyFu
If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.
Customer Experience Analyst
JobmaComputer Software, 51-200 employees
Pros
Semrush
- Great visuals for keyword position tracking, love that you can see the page that is ranking
- Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
- Shows many different and useful views for competitive research
- Great templated keyword research tools for those who are not as hands-on with SEO
- I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
SEO Copywriter
DrivewayAutomotive, 201-500 employees
SpyFu
- Keeping a tab on competitors organic and inorganic activities
- Helps identify where the competitor is getting the backlinks from.
- Identify competitors top content and the keywords that's bringing them traffic
- Get proper information of their current and past ADS run on Google.

Verified User
Professional in Marketing
E-Learning Company, 1-10 employeesCons
Semrush
- Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
- Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
- Tracking multiple keywords, across multiple clients can be costly
Head of Digital Marketing
morphsitesMarketing & Advertising, 11-50 employees
SpyFu
- As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
- When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.

Verified User
Employee in Marketing
Marketing & Advertising Company, 51-200 employeesPricing Details
Semrush
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
Optional
Starting Price
$11,995 per month
Semrush Editions & Modules
Edition
Pro | 119.951 |
---|---|
Guru | 229.951 |
Business | 449.951 |
- per month
Additional Pricing Details
—SpyFu
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$39 per month
SpyFu Editions & Modules
Edition
Basic | $391 |
---|---|
Professional | $791 |
Team | $2991 |
- per month
Additional Pricing Details
—Likelihood to Renew
Semrush
Semrush 9.1
Based on 3 answers
I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
Online marketing assistant
ShopixFurniture, 201-500 employees
SpyFu
SpyFu 10.0
Based on 10 answers
Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps.Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
SEM Manager
Royall Advertising and Marketing AgencyMarketing and Advertising, 11-50 employees
Usability
Semrush
Semrush 7.2
Based on 4 answers
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Web Developer Search Engine Optimization
Preferred Care at HomeHospital & Health Care, 51-200 employees
SpyFu
No score
No answers yet
No answers on this topic
Reliability and Availability
Semrush
Semrush 9.1
Based on 1 answer
Semrush available when you need it!
I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin
Keith L. Jones, CPAAccounting, 1-10 employees
SpyFu
No score
No answers yet
No answers on this topic
Performance
Semrush
Semrush 7.3
Based on 1 answer
SemRush performs well with few errors!
I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin
Keith L. Jones, CPAAccounting, 1-10 employees
SpyFu
No score
No answers yet
No answers on this topic
Support Rating
Semrush
Semrush 9.6
Based on 30 answers
I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!

Verified User
Project Manager in Social Media
Marketing & Advertising Company, 1-10 employeesSpyFu
SpyFu 7.6
Based on 26 answers
SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.
Owner
MySocialMediaUSA.comMarketing & Advertising, 1-10 employees
Implementation Rating
Semrush
Semrush 7.3
Based on 1 answer
I did it by myself and do not have a comment!
I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin
Keith L. Jones, CPAAccounting, 1-10 employees
SpyFu
No score
No answers yet
No answers on this topic
Alternatives Considered
Semrush
We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
SEO Manager
StudioHawkMarketing & Advertising, 11-50 employees
SpyFu
I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.

Verified User
Executive in Marketing
Retail Company, 11-50 employeesScalability
Semrush
Semrush 9.1
Based on 1 answer
Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin
Keith L. Jones, CPAAccounting, 1-10 employees
SpyFu
No score
No answers yet
No answers on this topic
Return on Investment
Semrush
- Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
- The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
Content Marketing Lead
CTI DigitalMarketing & Advertising, 51-200 employees
SpyFu
- Helping us track our ranking.
- It helps solve the problem of ambiguity when it comes to Google Ads. It makes the strategy more clear.
- You can sift through lots of different online analytics to find the information, but it takes way too long. SpyFu has it all in one place!

Verified User
Director in Marketing
Health, Wellness and Fitness Company, 51-200 employees