Semrush vs SpyFu | TrustRadius

What users are saying about

Score 9 out of 10

Based on 589 reviews and ratings

Score 8.1 out of 10

Based on 128 reviews and ratings

Feature Set Ratings

Semrush ranks higher in 3 feature sets: SEO, SEO Channels, SEO Platform & Account Management

SEO

8.3

Semrush

83%

7.2

SpyFu

72%

Semrush ranks higher in 8/8 features

Keyword analysis

9.1

91%

146 Ratings

7.8

78%

51 Ratings

Backlink management

8.0

80%

139 Ratings

6.6

66%

39 Ratings

SERP ranking tracking

8.8

88%

142 Ratings

7.9

79%

43 Ratings

Page grader

7.9

79%

122 Ratings

7.3

73%

29 Ratings

Competitive analysis

8.8

88%

142 Ratings

8.7

87%

50 Ratings

Site audit / diagnostics

8.5

85%

142 Ratings

7.0

70%

33 Ratings

Site recommendations

8.0

80%

132 Ratings

6.6

66%

31 Ratings

Task management

7.0

70%

87 Ratings

5.9

59%

21 Ratings

SEO Channels

8.1

Semrush

81%

7.7

SpyFu

77%

Semrush ranks higher in 3/4 features

Local SEO

7.9

79%

122 Ratings

7.4

74%

33 Ratings

Social SEO

7.6

76%

101 Ratings

7.8

78%

28 Ratings

Mobile SEO

8.1

81%

108 Ratings

7.9

79%

30 Ratings

Global SEO

8.9

89%

108 Ratings

7.9

79%

34 Ratings

SEO Platform & Account Management

8.5

Semrush

85%

8.0

SpyFu

80%

Semrush ranks higher in 2/2 features

Multi-domain support

8.6

86%

109 Ratings

8.0

80%

27 Ratings

Integration with web analytics tools

8.5

85%

114 Ratings

8.0

80%

19 Ratings

Attribute Ratings

Semrush is rated higher in 2 areas: Likelihood to Recommend, Support Rating
SpyFu is rated higher in 1 area: Likelihood to Renew

Semrush

92%

146 Ratings

8.3

SpyFu

83%

61 Ratings

Semrush

91%

3 Ratings

10.0

SpyFu

100%

10 Ratings

Semrush

72%

4 Ratings

SpyFu

N/A

0 Ratings

Semrush

91%

1 Rating

SpyFu

N/A

0 Ratings

Semrush

73%

1 Rating

SpyFu

N/A

0 Ratings

Semrush

96%

30 Ratings

7.6

SpyFu

76%

26 Ratings

Semrush

73%

1 Rating

SpyFu

N/A

0 Ratings

Semrush

91%

1 Rating

SpyFu

N/A

0 Ratings

Pros

Great visuals for keyword position tracking, love that you can see the page that is ranking
Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
Shows many different and useful views for competitive research
Great templated keyword research tools for those who are not as hands-on with SEO
I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords

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Katie Wojciechowski

SEO Copywriter

DrivewayAutomotive, 201-500 employees

View all 146 answers on this topic

Keeping a tab on competitors organic and inorganic activities
Helps identify where the competitor is getting the backlinks from.
Identify competitors top content and the keywords that's bringing them traffic
Get proper information of their current and past ADS run on Google.

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Verified User

Professional in Marketing

E-Learning Company, 1-10 employees

View all 61 answers on this topic

Cons

Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
Tracking multiple keywords, across multiple clients can be costly

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Daniel Drummond

Head of Digital Marketing

morphsitesMarketing & Advertising, 11-50 employees

View all 146 answers on this topic

As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.

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Verified User

Employee in Marketing

Marketing & Advertising Company, 51-200 employees

View all 61 answers on this topic

Pricing Details

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

Optional

Starting Price

$11,995 per month

Semrush Editions & Modules

Edition

Pro	119.95¹
Guru	229.95¹
Business	449.95¹

per month

Additional Pricing Details

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

Starting Price

$39 per month

SpyFu Editions & Modules

Edition

Basic	$39¹
Professional	$79¹
Team	$299¹

per month

Additional Pricing Details

—

Likelihood to Renew

Semrush 9.1

Based on 3 answers

I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.

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Perrine Bettinelli

Online marketing assistant

ShopixFurniture, 201-500 employees

View all 3 answers on this topic

SpyFu 10.0

Based on 10 answers

Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps.Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.

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Chris Romero

SEM Manager

Royall Advertising and Marketing AgencyMarketing and Advertising, 11-50 employees

View all 10 answers on this topic

Usability

Semrush 7.2

Based on 4 answers

SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.

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Tim Sleeper

Web Developer Search Engine Optimization

Preferred Care at HomeHospital & Health Care, 51-200 employees

View all 4 answers on this topic

No score

No answers yet

No answers on this topic

Reliability and Availability

Semrush 9.1

Based on 1 answer

Semrush available when you need it!

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Keith Jones

I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin

Keith L. Jones, CPAAccounting, 1-10 employees

View all 1 answers on this topic

No score

No answers yet

No answers on this topic

Performance

Semrush 7.3

Based on 1 answer

SemRush performs well with few errors!

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Keith Jones

I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin

Keith L. Jones, CPAAccounting, 1-10 employees

View all 1 answers on this topic

No score

No answers yet

No answers on this topic

Support Rating

Semrush 9.6

Based on 30 answers

I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!

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Verified User

Project Manager in Social Media

Marketing & Advertising Company, 1-10 employees

View all 30 answers on this topic

SpyFu 7.6

Based on 26 answers

SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.

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George Louvis

Owner

MySocialMediaUSA.comMarketing & Advertising, 1-10 employees

View all 26 answers on this topic

Implementation Rating

Semrush 7.3

Based on 1 answer

I did it by myself and do not have a comment!

Read full review

Keith Jones

I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin

Keith L. Jones, CPAAccounting, 1-10 employees

View all 1 answers on this topic

No score

No answers yet

No answers on this topic

Alternatives Considered

We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.

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Joshua Poole

SEO Manager

StudioHawkMarketing & Advertising, 11-50 employees

View all 146 answers on this topic

I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.

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Verified User

Executive in Marketing

Retail Company, 11-50 employees

View all 61 answers on this topic

Scalability

Semrush 9.1

Based on 1 answer

Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.

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Keith Jones

I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin

Keith L. Jones, CPAAccounting, 1-10 employees

View all 1 answers on this topic

No score

No answers yet

No answers on this topic

Return on Investment

Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.

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Sacha Crowther

Content Marketing Lead

CTI DigitalMarketing & Advertising, 51-200 employees

View all 146 answers on this topic

Helping us track our ranking.
It helps solve the problem of ambiguity when it comes to Google Ads. It makes the strategy more clear.
You can sift through lots of different online analytics to find the information, but it takes way too long. SpyFu has it all in one place!

Read full review

Verified User

Director in Marketing

Health, Wellness and Fitness Company, 51-200 employees

View all 61 answers on this topic

Semrush

SpyFu

Semrush

SpyFu

Keyword analysis

Backlink management

SERP ranking tracking

Page grader

Competitive analysis

Site audit / diagnostics

Site recommendations

Task management

Semrush

SpyFu

Local SEO

Social SEO

Mobile SEO

Global SEO

Semrush

SpyFu

Multi-domain support

Integration with web analytics tools

Semrush

SpyFu

Semrush

SpyFu

Semrush

SpyFu

Semrush

SpyFu

Semrush

SpyFu

Semrush

SpyFu

Semrush

SpyFu

Semrush

SpyFu

Likelihood to Recommend

Semrush

SpyFu

Pros

Semrush

SpyFu

Cons

Semrush

SpyFu

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

Semrush Editions & Modules

Edition

Additional Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

SpyFu Editions & Modules

Edition

Additional Pricing Details

Likelihood to Renew

Semrush

SpyFu

Usability

Semrush

SpyFu

Reliability and Availability

Semrush

SpyFu

Performance

Semrush

SpyFu

Support Rating

Semrush