What users are saying about
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340 Ratings
95 Ratings

Semrush

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340 Ratings
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Score 8.9 out of 100
95 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

Semrush

Semrush is the ultimate keyword research tool. It has a "magic tool" that shows metrics for every keyword that is searched, and it can easily be filtered to show exactly what you're looking for, such as questions, or variants with a similar word in it. Easily export keywords from competitors into a spreadsheet or add them to a keyword manager list to stay organized.Semrush helps us create great reports for our clients as it tracks site health and technical issues, keyword positions, search engine visibility, and much more, all easily exportable to a PDF or even a custom report.
Bailey Witt, MBA | TrustRadius Reviewer

SpyFu

I would say if you are using it for advertising sales its a great tool. If you own your own business and want to see what the competition is doing it is also a great too. If you did not have a great need for assessing marketing/advertising budgets and campaigns then it would probably be less important.
Josh Heintschel | TrustRadius Reviewer

Feature Rating Comparison

SEO

Semrush
8.4
SpyFu
7.0
Keyword analysis
Semrush
9.1
SpyFu
8.9
Backlink management
Semrush
7.9
SpyFu
6.3
SERP ranking tracking
Semrush
8.7
SpyFu
7.4
Page grader
Semrush
8.2
SpyFu
5.6
Competitive analysis
Semrush
9.1
SpyFu
9.1
Site audit / diagnostics
Semrush
8.7
SpyFu
7.0
Site recommendations
Semrush
8.2
SpyFu
7.0
Task management
Semrush
7.4
SpyFu
5.0

SEO Channels

Semrush
8.2
SpyFu
6.7
Local SEO
Semrush
8.1
SpyFu
6.8
Social SEO
Semrush
7.8
SpyFu
5.5
Mobile SEO
Semrush
8.1
SpyFu
6.5
Global SEO
Semrush
8.8
SpyFu
8.0

SEO Platform & Account Management

Semrush
8.7
SpyFu
6.5
Multi-domain support
Semrush
8.6
SpyFu
7.0
Integration with web analytics tools
Semrush
8.8
SpyFu
5.9

Pros

Semrush

  • Competitive organic research. They do a great job of showing you what any website ranks for, what keywords they bid on in PPC, what ads they are showing display-wise, etc.
  • Organic keyword research. You can see related terms to a specific keyword and get estimated volume, historical volume trends, "difficulty" scores, etc.
  • Link analysis. They have a great suite of tools that find links to your website automatically, track links you currently have and measure their "toxicity" levels, traffic volume, etc.
Lee L Kennedy | TrustRadius Reviewer

SpyFu

  • Gets info on competitor's websites. Simply putting in a domain name allows us to see what keywords they rank for organically, how much they spend on PPC and what their ads look like.
  • Finds the best keywords for our clients. By showing what keywords are going to cost, how many searches per month, etc. it allows us to plan budgets more accurately.
George Louvis | TrustRadius Reviewer

Cons

Semrush

  • It would be nice to be able to track a specific URL and have that saved so I can go back and look at specific pages I want to follow, not just highest traffic or top keywords without haveing to go to the next level. Post tracking is limited to 3 at the first level.
  • Pricing is on tiers, so some features just are out of reach for a small company.
  • It has a bit of a learning curve so if you aren't ready to learn it, you might not use it.
Anonymous | TrustRadius Reviewer

SpyFu

  • As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
  • When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Semrush

No score
No answers yet
No answers on this topic

SpyFu

SpyFu 10.0
Based on 10 answers
Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps.Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
Chris Romero | TrustRadius Reviewer

Usability

Semrush

Semrush 9.0
Based on 2 answers
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Tim Sleeper | TrustRadius Reviewer

SpyFu

No score
No answers yet
No answers on this topic

Support Rating

Semrush

Semrush 7.9
Based on 28 answers
This is a great tool that helps you identify the keywords that are common among our competitors. Similar to the keyword gap tool, we also use Backlink Gap tool that help us in determining the backlinks our travel website competitors. It also displays the SERP results list for the specific keyword and with this tool we have already ranked 5 pages on Google's first page
Rahul Sharma | TrustRadius Reviewer

SpyFu

SpyFu 7.9
Based on 26 answers
I personally think that SpyFu has great support. In my time using this product for both myself and for my clients and customers, I have not experienced any problems with SpyFu or their support for their website or their services.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Semrush

We chose Semrush because of how it integrates multiple services into one subscription. Rather than having one subscription for social media, one for listing management and one for SEO, we're able to get all three of these needs met in one service. The customer service is also very good, and they are always making improvement to their platform.
Anonymous | TrustRadius Reviewer

SpyFu

When it comes to assessing the competition, SpyFu is fantastic. I prefer its competitor analysis features much more than SEMRush or any other platform out there. That is what I use SpyFu for. Regarding reporting and integrations, it doesn't quite seem like it's the best option given the versatility other platforms like RavenTools has to offer. Especially at the price.
Jake Hundley | TrustRadius Reviewer

Return on Investment

Semrush

  • ROI for us is proven pretty quickly with SEMrush internally, as when we use it for our clients it supports the agency services that we offer and perform.
  • For our organization, internally, it allows us to better market ourselves, which leads to net new leads and clients.
  • The spend for this tool is minimal compared to the insights it helps us gain, so it's a no-brainer. It's been one of the software we've kept a subscription to for the longest time, and we have no plan on discontinuing it at any point.
Kyle Moloo | TrustRadius Reviewer

SpyFu

  • SpyFu has had a fairly neutral ROI for our business, as it is fairly cost-effective, but doesn't necessarily provide us with significant returns.
  • SpyFu is nice to have, and I recommend using it - even if just the free version; you really can't lose anything.
  • There are other tools out there similar to SpyFu, but if you haven't tried them yet, SpyFu can be a nice, cost-effective place to get started.
Austin Voigt | TrustRadius Reviewer

Pricing Details

Semrush

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Semrush Editions & Modules

Edition
Pro119.951
Guru229.951
Business449.951
  1. per month
Additional Pricing Details

SpyFu

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SpyFu Editions & Modules

Edition
Basic$391
Professional$791
Team$2991
  1. per month
Additional Pricing Details

Rating Summary

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