Kissmetrics vs. Lead Forensics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kissmetrics
Score 9.6 out of 10
Mid-Size Companies (51-1,000 employees)
Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.
$150
per month
Lead Forensics
Score 8.5 out of 10
N/A
UK company Lead Forensics offers their eponymous platform for lead generation and web analytics.N/A
Pricing
KissmetricsLead Forensics
Editions & Modules
Growth
$500
Monthly Tracked People
Power
$850
Monthly Tracked People
Enterprise
Custom
Monthly Tracked People
No answers on this topic
Offerings
Pricing Offerings
KissmetricsLead Forensics
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup Fee$1,500 per installationNo setup fee
Additional DetailsWhat are Monthly Tracked People? Monthly Tracked People are unique visitors that engage in an Event on your website or with your product, that gets tracked by you in Kissmetrics. Monthly Tracked People can be anonymous or identified.
More Pricing Information
Features
KissmetricsLead Forensics
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Kissmetrics
-
Ratings
Lead Forensics
7.7
15 Ratings
5% below category average
Lead Conversion Tracking00 Ratings7.410 Ratings
Bounce Rate Measurement00 Ratings6.98 Ratings
Device and Browser Reporting00 Ratings7.99 Ratings
Pageview Tracking00 Ratings8.214 Ratings
Event Tracking00 Ratings7.68 Ratings
Reporting in real-time00 Ratings8.012 Ratings
Referral Source Tracking00 Ratings7.810 Ratings
Customizable Dashboards00 Ratings7.913 Ratings
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KissmetricsLead Forensics
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Serpstat
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Score 9.6 out of 10
Serpstat
Serpstat
Score 9.6 out of 10
Medium-sized Companies
Matomo Analytics
Matomo Analytics
Score 9.3 out of 10
Matomo Analytics
Matomo Analytics
Score 9.3 out of 10
Enterprises
Matomo Analytics
Matomo Analytics
Score 9.3 out of 10
Matomo Analytics
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Score 9.3 out of 10
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User Ratings
KissmetricsLead Forensics
Likelihood to Recommend
8.9
(48 ratings)
9.2
(34 ratings)
Likelihood to Renew
7.4
(27 ratings)
-
(0 ratings)
Usability
7.1
(6 ratings)
7.9
(16 ratings)
Availability
8.3
(6 ratings)
-
(0 ratings)
Performance
8.5
(6 ratings)
-
(0 ratings)
Support Rating
9.0
(9 ratings)
8.1
(3 ratings)
In-Person Training
9.1
(1 ratings)
-
(0 ratings)
Online Training
8.6
(3 ratings)
-
(0 ratings)
Implementation Rating
7.3
(7 ratings)
-
(0 ratings)
User Testimonials
KissmetricsLead Forensics
Likelihood to Recommend
Kissmetrics
[Kissmetrics is well suited for the] abandon cart scenario to re-engage users on the purchase journey. Engaging users to personalized content using the visit metrics derived from the data captured at each digital touch points. [Implementing] website campaign and journey orchestration is easy. You get visitor profile to segment upon using different visit metrics and action.
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Lead Forensics
If you want to understand if the things you're doing in the market place are improving your audience reach, then Lead Forensics is a great tool. It's all very well to network, email, win awards and so on, but you will want to address any inconsistency in how effective outreach activities are. Lead Forensics is great for this.
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Pros
Kissmetrics
  • The more events you track and properties you send along, the more you can see how specific users use your product/service. The user based timeline gives you a perfect start point to get in touch with users, because you can see where they get stuck.
  • Tracking your traffic sources and how they influence conversions is awesome. You can get a perfect view of how much a traffic source contributes to revenue.
  • Funnel reports give you more insights into micro and macro conversion steps and give you actionable data to work with.
  • Customer support!
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Lead Forensics
  • The information is detailed & you get a lot of it
  • Tagging of people on the site, makes it easy to search and report
  • Pages viewed- this helps you see where they spend the most time and gives you a reason to follow up
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Cons
Kissmetrics
  • Installing.... yes this is also a negative. While you can install and have the program running in minutes, if you use Unbounce, the form tracking process is quite complicated!
  • Updates... I feel like the product updates have slowed a lot lately. Thankfully, the product functionality is so amazing that it hasn't impeded the use of it. However, it is still disappointing to see less frequent software updates.
  • Occasionally clunky UI... there are a few reports that are really easy to mess up and leave you scratching your head on why it isn't showing you any data.
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Lead Forensics
  • The menu could be improved, maybe by giving the chance of a "basic" and an "expert" menu.
  • The instructions are good and exhaustive but they might be improved.
  • The most difficult part of Lead Forensics is how some colleagues will use it and - should they not understand - they won't. There should be a way to interest even the less technological colleagues that this tool is for their best.
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Likelihood to Renew
Kissmetrics
Price sensitivity and the different choices that now exist in the Analytics industry. I think it makes sense for us sometime this year to rethink our analytics strategy to see how we may leverage the best of GA (which has included lots of new features and updates the past years_, Kiss and other tools as need be
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Lead Forensics
No answers on this topic
Usability
Kissmetrics
Right after login, you'll get to a dashboard which shows you a quick view on how your business is doing across the events you are tracking. There is no need to dig deeper than that unless you want to, in which case it's very easy to do so just by clicking on the metric on which you want more information. The interface is very intuitive.
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Lead Forensics
Lead Forensics is really easy to use. [...], our account manager, also has a hands on approach to ensure we are getting the best out of it. We have regular meetings at no extra costs where he will give us tips and help if we need it. The default interface however is very simple and is customisable which means it can be made even more simple!
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Reliability and Availability
Kissmetrics
The application was very rarely down; during the period we used the application, I can think of only two or three occasions in which the site was down. Notably, at no time was the the performance of our own site compromised as a result.
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Lead Forensics
No answers on this topic
Performance
Kissmetrics
Speed improved dramatically as the service matured. Early iterations of the publicly-released application would occasionally provide slow processing of results, but those delays became much rarer occurrences during the last year that we used KISSmetrics. One of the more impressive views (which started out feeling more like a toy) is the live view of visits. Knowing that you could see, in real time, what events a user triggered, was gratifying and instructive.
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Lead Forensics
No answers on this topic
Support Rating
Kissmetrics
Our front-line product support person (Mika) is great. She is responsive and great to work with.

However, the data accuracy issue described earlier is the reason for the low score here. This issue was escalated from front-line to support to level 2 technical support and then it disappeared into a black hole. Escalations, in general, do not go well. We get no response for days, or I have to chase things down. This is not acceptable. Marketing metrics are critically important to me and I need answers quickly. I cannot afford to wait around for days / weeks for a response.

Just to be clear, these comments only apply to escalated support issues.
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Lead Forensics
[Their] support is great, [whether] you call or send in an email. They are always friendly and willing to help. Anytime I can’t figure something out and need to reach out, I always get a response back quick[ly] - and they will always offer to go in and make the change, but I like when they show me so I can do it next time.
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In-Person Training
Kissmetrics
Again, we were fortunate to work with KISSmetrics as they built their application, but Hiten, their CEO and founder, was incredibly helpful to me personally, and to our metrics-driven business as a whole, as we adopted their tool.
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Lead Forensics
No answers on this topic
Online Training
Kissmetrics
I loved this aspect of the product. It wasn't just that the documentation and online tutorials are great - which they are - the on-boarding process though was really stellar. Once you have set everything up, you get a welcome message followed by a step-by-step guide to get you started that is built right into the product interface. For example, the UI asks you to first do X, and then copy this code snippet and send it to your developer who will know what to do with it. When you come back after the first interaction with the product, it continues the process by explaining right in the UI how to track events etc. This kind of step-by-step approach is incredibly efficient. Although there are various forms of supporting documentation (PDFs videos etc) to support every step, you don't really need them. This approach means that you are up and running very quickly with virtually no training time or documentation consultation. Highly efficient process.
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Lead Forensics
No answers on this topic
Implementation Rating
Kissmetrics
In order to build trackability down to revenue, there was quite a lot of work to integrate Kissmetrics with our software and internal process. We had to build the hooks so that Kissmetrics could call back into our software and billing system, etc.. However, we didn't need additional expertise to do this. Once you understand the API, and you own systems, making it work is not too difficult. We did not require an outside consultant or anything like that
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Lead Forensics
No answers on this topic
Alternatives Considered
Kissmetrics
Kissmetrics is a next-level step up for people who are used to getting their tracking and reporting from Google Analytics or Shopify's CMS. While HubSpot arguably has a better user interface, Kissmetrics certainly has the power and usability necessary to track important conversion data and help you make better marketing decisions.
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Lead Forensics
Lead Forensics is the best as far as I can tell, but choices that are a fraction of the cost come pretty close. Some places like ThomasNet even throw this functionality in for free now. I guess it's a question of if you view this type of intelligence as a luxury or essential.
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Return on Investment
Kissmetrics
  • Unfortunately for this client (small business) the cost of Kissmetrics was just too prohibitive. But it's obvious that for a larger company that can afford it, the data would be invaluable to gain more insight in how to gain more active users and orders for a funnel.
  • The data provided really increases an understanding of how best to provide the right experience for the users...happy users equals increase in ROI.
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Lead Forensics
  • Whilst the team has put effort into turning leads into customers and created a lot of focus. Lead Forensics has likely given us customers we did not know existed
  • Whilst in a busy working environment Lead Forensics can sometimes be forgotten about - so if you are to invest, you need to ensure you have someone who can dedicate time to utilising it.
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ScreenShots

Kissmetrics Screenshots

Screenshot of Kissmetrics Activity Report is a part of our report suite called AnalyzeScreenshot of Kissmetrics Populations allow your to track your most important segment over timeScreenshot of Kissmetrics Campaigns allow you to engage your user with automated behavior-based emails when it is most effective

Lead Forensics Screenshots

Screenshot of Lead Forensics' insight with regard to who is visiting a website, where they have come from, how visits trend over time, what they have looked at on the site, as well as detailed firmographics about each and every business visitor identified. This is presented at a glance insight for marketers to understand website performance, weak spots, campaign effectiveness and market engagement.Screenshot of a view of which businesses are visiting a website, in real-time. Users can categorize visitors according to their stage in the sales pipeline and create actions based upon each visitor profile to commence further engagement, understand what each visit is interested in by reviewing the time they have spent on each page, and use this information to start valuable conversations, and review the contact information to commence pro-active engagement to give each customer and prospect an exceptional first impression.Screenshot of marketing campaign analytics that help locate which are driving high value opportunities to a website. Users can track changes over time to understand the success of specific campaigns and monitor the performance of social media, PPC, SEO and any other referring source, to optimize campaigns and invest marketing budget where campaigns are driving maximum engagement and return.Screenshot of detailed firmographics relating to each visiting business, used to qualify and score a visitor, according to their 'fit' for a business. This helps users to understand the size and scope of each visitor, identify where they are located and get their contact information. Automated lead scoring against any specific criteria can be used to focus on the highest priority opportunities, in order to acquire new business, expand existing customer revenues and deliver excellent levels of customer service.