Kissmetrics vs. OutSystems

[Kissmetrics is well suited for the] abandon cart scenario to re-engage users on the purchase journey. Engaging users to personalized content using the visit metrics derived from the data captured at each digital touch points. [Implementing] website campaign and journey orchestration is easy. You get visitor profile to segment upon using different visit metrics and action.

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Well suited for internal exposure of business processes (invoicing, API layer to other systems, customer maintenance etc), whether a UI is required or not. Not so well suited for full fledged web design. An OutSystems application must serve one particular business need, if gets too much functionalities and responsibilities it tends to get chaotic and complex.

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• The more events you track and properties you send along, the more you can see how specific users use your product/service. The user based timeline gives you a perfect start point to get in touch with users, because you can see where they get stuck.
• Tracking your traffic sources and how they influence conversions is awesome. You can get a perfect view of how much a traffic source contributes to revenue.
• Funnel reports give you more insights into micro and macro conversion steps and give you actionable data to work with.
• Customer support!

• Developing end user interfaces with ease and speed with a modern look and feel.
• First class low code development to reduce time to market with visual programming
• Their technical support team is fast and responsive. We've yet to have any issues they could not resolve.

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• Installing.... yes this is also a negative. While you can install and have the program running in minutes, if you use Unbounce, the form tracking process is quite complicated!
• Updates... I feel like the product updates have slowed a lot lately. Thankfully, the product functionality is so amazing that it hasn't impeded the use of it. However, it is still disappointing to see less frequent software updates.
• Occasionally clunky UI... there are a few reports that are really easy to mess up and leave you scratching your head on why it isn't showing you any data.

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• Price – The licensing model of OutSystems is very expensive and not suitable for small scale developments. This is offset by the time to develop and stability for larger scale developments
• Flexibility on PaaS version – The PaaS hosted version of OutSystems limits your flexibility to access the front end and backend database systems which can significantly restrict your options on high data volume developments or where anything requiring slightly out of the ordinary access is required
• Same price for PaaS and self-hosted system. Licensing model dictates that you pay the same price even when you host the system on your own hardware which effectively means you pay more to manage the infrastructure yourself

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Price sensitivity and the different choices that now exist in the Analytics industry. I think it makes sense for us sometime this year to rethink our analytics strategy to see how we may leverage the best of GA (which has included lots of new features and updates the past years_, Kiss and other tools as need be

We are very happy with OutSystems and our developers deliver good work. OutSystems lets us build new software on a regulare (2 weekly) basis, which is highly flexible and adjustable. Even without very much experience, our developers manage to build usefull software, which is working a lot better than our previous (legacy) software.

Right after login, you'll get to a dashboard which shows you a quick view on how your business is doing across the events you are tracking. There is no need to dig deeper than that unless you want to, in which case it's very easy to do so just by clicking on the metric on which you want more information. The interface is very intuitive.

OutSystems has a feature in which we can develop a functionality in a application and can use that functionality in another application without developing it again. That is main plus point for the development team so they can work with different functionalities rather focusing on the same thing again and again. if we want to make any change on the user side then we can make it live with just the deployment using the service center.

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The application was very rarely down; during the period we used the application, I can think of only two or three occasions in which the site was down. Notably, at no time was the the performance of our own site compromised as a result.

Speed improved dramatically as the service matured. Early iterations of the publicly-released application would occasionally provide slow processing of results, but those delays became much rarer occurrences during the last year that we used KISSmetrics. One of the more impressive views (which started out feeling more like a toy) is the live view of visits. Knowing that you could see, in real time, what events a user triggered, was gratifying and instructive.

Our front-line product support person (Mika) is great. She is responsive and great to work with.

However, the data accuracy issue described earlier is the reason for the low score here. This issue was escalated from front-line to support to level 2 technical support and then it disappeared into a black hole. Escalations, in general, do not go well. We get no response for days, or I have to chase things down. This is not acceptable. Marketing metrics are critically important to me and I need answers quickly. I cannot afford to wait around for days / weeks for a response.

Just to be clear, these comments only apply to escalated support issues.

The tech support is very reachable. Usually by [email] from but also by phone if needed. We had some difficulties at the start with understanding "what our machine was doing" under high performance load. After some good sessions understanding our needs they delivered good solutions for our problems we had in the beginning.

Again, we were fortunate to work with KISSmetrics as they built their application, but Hiten, their CEO and founder, was incredibly helpful to me personally, and to our metrics-driven business as a whole, as we adopted their tool.

Excellent material full of hands on that improve the understanding of the platform.

I loved this aspect of the product. It wasn't just that the documentation and online tutorials are great - which they are - the on-boarding process though was really stellar. Once you have set everything up, you get a welcome message followed by a step-by-step guide to get you started that is built right into the product interface. For example, the UI asks you to first do X, and then copy this code snippet and send it to your developer who will know what to do with it. When you come back after the first interaction with the product, it continues the process by explaining right in the UI how to track events etc. This kind of step-by-step approach is incredibly efficient. Although there are various forms of supporting documentation (PDFs videos etc) to support every step, you don't really need them. This approach means that you are up and running very quickly with virtually no training time or documentation consultation. Highly efficient process.

The online training material is well designed and explanations are step by step, helping trainees to understand and follow each exercise and new concept.

In order to build trackability down to revenue, there was quite a lot of work to integrate Kissmetrics with our software and internal process. We had to build the hooks so that Kissmetrics could call back into our software and billing system, etc.. However, we didn't need additional expertise to do this. Once you understand the API, and you own systems, making it work is not too difficult. We did not require an outside consultant or anything like that

In a large company, patiently and consistently work the behind the scenes politics with business and IT partners across the firm.
This is transformational - you will need a solid set of key business partners to lock arms together to move forward.

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Kissmetrics is a next-level step up for people who are used to getting their tracking and reporting from Google Analytics or Shopify's CMS. While HubSpot arguably has a better user interface, Kissmetrics certainly has the power and usability necessary to track important conversion data and help you make better marketing decisions.

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I tried to use WordPress with some success. Also looked at Joomla. But when I saw OutSystems I knew I had been wasting my time there. It takes you longer to get going with OutSystems - but even I as a novice realized immediately that Outsystems is simply in another league. Outsystems is powerful. (Can you compare WordPress and Joomla to Outsystems - I don't think so).

• Unfortunately for this client (small business) the cost of Kissmetrics was just too prohibitive. But it's obvious that for a larger company that can afford it, the data would be invaluable to gain more insight in how to gain more active users and orders for a funnel.
• The data provided really increases an understanding of how best to provide the right experience for the users...happy users equals increase in ROI.

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• The ease of use of the OutSystems development process has been the biggest ROI for us. We have developed our Framework product and maintained/enhanced it with only 4 workers.
• OutSystems has enhanced their product very significantly over the last 4 years. They have gone from a simple to use tool to a very simple to use sophisticated tool that covers the standard mainframe-based computing apps and the apps used on handheld mobile devices all using the same basic set of development tools.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info