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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Intuit Mailchimp

    Score8.4 out of 10
    N/AMailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.

    $0

    per month

    WooCommerce

    Score8.5 out of 10
    N/AWooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

    $0

    Pricing
    Intuit MailchimpWooCommerce
    Editions & Modules
    Free
    $0
    Essentials
    starts at $13
    per month
    Standard
    starts at $20
    per month
    Premium
    starts at $350
    per month
    Woo Enterprise
    Contact Sales
    Offerings
    Pricing Offerings
    Intuit MailchimpWooCommerce
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—WooCommerce is a free and open-source plugin for WordPress. Merchants can host their WooCommerce store on any private hosting service, or with Automattic directly via WordPress.com. Some added features or services from the WooCommerce Official Marketplace may have one time or subscription pricing.
    More Pricing Information
    Community Pulse
    Intuit MailchimpWooCommerce
    Considered Both Products
    Intuit
    Chose Intuit Mailchimp
    Each solution has its pros and cons. I feel like we have had more success using Mailchimp plugins on our website to attract more customers to our email Lists. Both solutions offer similar deliverability so it is hard to say if one is better than the other. I prefer …
    Incentivized
    Automattic
    Chose WooCommerce
    In my opinion, Shopify is a much better option overall but perhaps more expensive then WooCommerce. I'd recommend Shopify for users with a higher budget as it will deliver a better website in the end
    Incentivized
    Chose WooCommerce
    From a functional perspective this can do everything that the others can do and for many developers it is the preferred platform for online stores that require a high level of customisation. It is an open source platform with a strong community of developers behind it who have …
    Incentivized
    Chose WooCommerce
    One single word: cost!
    Most WooCommerce alternatives have very high monthly or annual costs. WooCommerce permits to have an implementation cost (low or high based on customization) and a very low maintenance cost.
    Even if some plugins are very expensive, the maintenance cost is a …
    Incentivized
    Chose WooCommerce
    If someone is tech challenged I would recommend Shopify. If someone is comfortable with WordPress or tinkering with software, I would highly recommend WooCommerce. You can do much more with WooCommerce but you will probably break your website a couple of times in the process. …
    Incentivized
    Chose WooCommerce
    We previously used Magento, which was huge overlill for business our size. Magento was way to difficult to set-up and modify. You need to be a systems engineer to set up and an HTML programmer to modify. We are much happier with Wordpress/WooCommerce.
    Incentivized
    Chose WooCommerce
    WooCommerce is a lot more complete. You can integrate PayPal into WC. PayPal Checkout would be good enough for a simple webshop with a few products.
    Incentivized
    Chose WooCommerce
    WooCommerce stands out from its competitors for being very simple. I have used PrestaShop and I can say that WooCommerce is easier to use and install, the themes that can be installed are much more professional and compatible with all mobile devices. It has really been very …
    Incentivized
    Chose WooCommerce
    Without a doubt, WooCommerce is an awesome platform for many reasons. The flexibility and ease of use are something that other free platforms just don't have. We chose WooCommerce because of the many customization options, payment type integration, follow up emails, and ability …
    Incentivized
    Chose WooCommerce
    WooCommerce had more of the features we needed and at a better price.
    Incentivized
    Chose WooCommerce
    Sadly I haven't tried any other alternatives to the WooCommerce, simply because I did extensive research and I've listened to the people's opinion. There is no alternative that is possibly even close the WooCommerce level. Not to mention that WooCommerce has a 50% price drop …
    Incentivized
    Chose WooCommerce
    Woocommerce was simple and fit well with WordPress. I was able to keep clients on my site and not redirect them to a different host site.
    Incentivized
    Chose WooCommerce
    WooCommerce lacks the customization oomph that Shopify offers, but excels in its data and analytics capabilities. If users can get by with the native templates - or have the resources to code their own - WooCommerce should check the remaining boxes.
    Incentivized
    Chose WooCommerce
    No other WordPress eCommerce system compares to WooCommerce's extensibility or simplicity.
    Incentivized
    Key User Insights
    Would buy again
    88%
    Would buy again
    251 Answers
    96%
    Would buy again
    43 Answers
    Delivers good value for the price
    91%
    Delivers good value for the price
    244 Answers
    96%
    Delivers good value for the price
    43 Answers
    Happy with the feature set
    89%
    Happy with the feature set
    255 Answers
    89%
    Happy with the feature set
    40 Answers
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    215 Answers
    95%
    Lived up to sales and marketing promises
    37 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    247 Answers
    88%
    Implementation went as expected
    36 Answers
    Features
    Intuit MailchimpWooCommerce
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Intuit Mailchimp and WooCommerce
    Feature
    Intuit Mailchimp
    8.1
    585 Ratings
    4% above category average
    WooCommerce
    -
    Ratings
    WYSIWYG email editor8.1537 Ratings00 Ratings
    Dynamic content8.1519 Ratings00 Ratings
    Ability to test dynamic content8.2499 Ratings00 Ratings
    Landing pages8.3404 Ratings00 Ratings
    A/B testing7.7434 Ratings00 Ratings
    Mobile optimization7.9535 Ratings00 Ratings
    Email deliverability reporting8.8568 Ratings00 Ratings
    List management8.1564 Ratings00 Ratings
    Triggered drip sequences7.7385 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Intuit Mailchimp and WooCommerce
    Feature
    Intuit Mailchimp
    8.9
    75 Ratings
    11% above category average
    WooCommerce
    -
    Ratings
    Lead nurturing automation7.465 Ratings00 Ratings
    Lead scoring and grading10.01 Ratings00 Ratings
    Data quality management8.372 Ratings00 Ratings
    Automated sales alerts and tasks10.01 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Intuit Mailchimp and WooCommerce
    Feature
    Intuit Mailchimp
    7.9
    126 Ratings
    4% above category average
    WooCommerce
    -
    Ratings
    Calendaring7.448 Ratings00 Ratings
    Event/webinar marketing8.4112 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Intuit Mailchimp and WooCommerce
    Feature
    Intuit Mailchimp
    8.2
    124 Ratings
    8% above category average
    WooCommerce
    -
    Ratings
    Social sharing and campaigns8.3116 Ratings00 Ratings
    Social profile integration8.1107 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Intuit Mailchimp and WooCommerce
    Feature
    Intuit Mailchimp
    8.3
    565 Ratings
    10% above category average
    WooCommerce
    -
    Ratings
    Dashboards8.6229 Ratings00 Ratings
    Standard reports8.6560 Ratings00 Ratings
    Custom reports7.9130 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Intuit Mailchimp and WooCommerce
    Feature
    Intuit Mailchimp
    7.9
    132 Ratings
    4% above category average
    WooCommerce
    -
    Ratings
    API7.9107 Ratings00 Ratings
    Role-based workflow & approvals8.470 Ratings00 Ratings
    Customizability5.62 Ratings00 Ratings
    Integration with Salesforce.com8.554 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM8.647 Ratings00 Ratings
    Integration with SugarCRM8.12 Ratings00 Ratings
    Third-party software integrations7.9109 Ratings00 Ratings
    Online Storefront
    Comparison of Online Storefront features of Intuit Mailchimp and WooCommerce
    Feature
    Intuit Mailchimp
    -
    Ratings
    WooCommerce
    8.0
    96 Ratings
    2% above category average
    Product catalog & listings00 Ratings8.095 Ratings
    Product management00 Ratings8.096 Ratings
    Bulk product upload00 Ratings7.278 Ratings
    Branding00 Ratings7.383 Ratings
    Mobile storefront00 Ratings9.388 Ratings
    Product variations00 Ratings8.088 Ratings
    Website integration00 Ratings9.596 Ratings
    Visual customization00 Ratings7.392 Ratings
    CMS00 Ratings7.974 Ratings
    Online Shopping Cart
    Comparison of Online Shopping Cart features of Intuit Mailchimp and WooCommerce
    Feature
    Intuit Mailchimp
    -
    Ratings
    WooCommerce
    6.1
    91 Ratings
    23% below category average
    Abandoned cart recovery00 Ratings5.359 Ratings
    Checkout user experience00 Ratings6.991 Ratings
    Online Payment System
    Comparison of Online Payment System features of Intuit Mailchimp and WooCommerce
    Feature
    Intuit Mailchimp
    -
    Ratings
    WooCommerce
    8.5
    85 Ratings
    2% above category average
    eCommerce security00 Ratings8.585 Ratings
    eCommerce Marketing
    Comparison of eCommerce Marketing features of Intuit Mailchimp and WooCommerce
    Feature
    Intuit Mailchimp
    -
    Ratings
    WooCommerce
    6.4
    94 Ratings
    18% below category average
    Promotions & discounts00 Ratings7.591 Ratings
    Personalized recommendations00 Ratings5.374 Ratings
    SEO00 Ratings6.583 Ratings
    eCommerce Business Management
    Comparison of eCommerce Business Management features of Intuit Mailchimp and WooCommerce
    Feature
    Intuit Mailchimp
    -
    Ratings
    WooCommerce
    7.9
    93 Ratings
    2% below category average
    Multi-site management00 Ratings6.747 Ratings
    Order processing00 Ratings8.491 Ratings
    Inventory management00 Ratings8.290 Ratings
    Shipping00 Ratings8.584 Ratings
    Custom functionality00 Ratings7.786 Ratings
    Best Alternatives
    Intuit MailchimpWooCommerce
    Small Businesses
    Vbout
    Score9.9 out of 10
    Ecwid by Lightspeed
    Score10 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Shopify
    Score8.7 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    IBM Digital Commerce
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Intuit MailchimpWooCommerce
    Likelihood to Recommend
    8.7
    (608 ratings)
    8.9
    (95 ratings)
    Likelihood to Renew
    10.0
    (55 ratings)
    7.0
    (4 ratings)
    Usability
    8.5
    (477 ratings)
    8.1
    (12 ratings)
    Availability
    9.5
    (6 ratings)
    -
    (0 ratings)
    Performance
    8.9
    (7 ratings)
    -
    (0 ratings)
    Support Rating
    8.8
    (20 ratings)
    5.0
    (1 ratings)
    Implementation Rating
    7.4
    (22 ratings)
    -
    (0 ratings)
    Configurability
    10.0
    (2 ratings)
    10.0
    (1 ratings)
    Ease of integration
    8.0
    (4 ratings)
    -
    (0 ratings)
    Product Scalability
    9.5
    (6 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    Intuit MailchimpWooCommerce
    Likelihood to Recommend
    Intuit
    Mailchimp is fairly easy to onboard, even for those who would consider themselves less technologically inclined. It can be as simple as plug-and-play for simpler campaigns or scale up as needed. It also makes it easy to build, send out for internal review and feedback, and track all the needed changes.
    Incentivized
    Read full review
    Automattic
    WooCommerce is best suited to customers whose website is built on the WordPress platform, and whose development team has a good understanding of plug-in implementation. If your website is not built on WordPress, but on Laravel or React (or any other non WordPress technology), then WooCommerce is not for you. WooCommerce is also great for customers who just need a simple online shopping experience. If your needs involve more complex or immersive features such as timed discounts, pick up locations, delivery reminders, or post shopping feedback surveys, know that you will need to purchase additional add-ons to make to get these features using WooCommerce set up on WordPress.
    Incentivized
    Read full review
    Pros
    Intuit
    • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
    • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
    • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
    Incentivized
    Read full review
    Automattic
    • Free base package means I can use it when I need to and not pay for it when I'm not using it
    • I can customize the e-commerce options and integrate the calendar booking
    • Payment processing is quick and easy and I can choose my provider
    Incentivized
    Read full review
    Cons
    Intuit
    • The pricing tiers do scale quickly so if you have a free newsletter it may get expensive
    • The pricing is based on total emails so if you have users who you only email rarely it might not make sense to use Intuit Mailchimp
    • Customer support can be a bit lacking at times and their docs aren't always the best
    Read full review
    Automattic
    • Because of how the Wordpress database is structured, WooCommerce isn't great for large or complex e-commerce sites.
    • More out-of-the-box options would be nice within the base software.
    • Because add-on plugins are developed by 3rd parties, sometimes you get conflicts that break things.
    Incentivized
    Read full review
    Likelihood to Renew
    Intuit
    We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
    Incentivized
    Read full review
    Automattic
    Despite very rare glitches, more connected to an excessive number of plugins, that affect the speed of the site, we are extremely satisfied with the platform, the ability to import and export products, even though we just export them, as we have our proprietary system for updating inventories. We love the ease of upgrading, enhancing, innovating, and the freedom we have to do whatever we want, which is a plus, when you consider Shopify can take down your whole store as they please, if they think you aren't abiding to their TOS or their ever changing set of rules.
    Incentivized
    Read full review
    Usability
    Intuit
    It is easy, but some things you need to learn from their resources. Mailchimp is one of the most popular email marketing platforms because it combines email marketing, automation, audience management, and analytics into a single tool that's easy to use and scale. Simple solutions and drag-and-drop edits make it easy.
    Incentivized
    Read full review
    Automattic
    It is built on the Wordpress platform, so there are some quirks compared to a dedicated e-commerce product, but it is very intuitive and easy to use, especially for anyone with Wordpress experience. There are numerous great support articles and learning resources available. Significant customization can be achieved with plugins vs other eCommerce platforms, which may require more custom code and have fewer plugin options.
    Incentivized
    Read full review
    Reliability and Availability
    Intuit
    I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
    Incentivized
    Read full review
    Automattic
    No answers on this topic
    Performance
    Intuit
    I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
    Incentivized
    Read full review
    Automattic
    No answers on this topic
    Support Rating
    Intuit
    Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
    Incentivized
    Read full review
    Automattic
    not muh support
    Read full review
    Implementation Rating
    Intuit
    It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
    Incentivized
    Read full review
    Automattic
    No answers on this topic
    Alternatives Considered
    Intuit
    I used Intuit Mailchimp, and I would say other software I used is equally good and competes with Intuit Mailchimp. Well, Intuit Mailchimp's reporting is better, and ActiveCampaign has more affordable pricing, so in the end, it all comes to what you need. What we needed was available in cheaper price in other software as well. But I would definitely say Intuit Mailchimp has its own advantages too.
    Incentivized
    Read full review
    Automattic
    We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy of a lift for our small dev team and we didn't want to rely on Shopify or BigCommerce (though all of those products could have their merits for other projects or clients).
    Incentivized
    Read full review
    Scalability
    Intuit
    Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
    Incentivized
    Read full review
    Automattic
    No answers on this topic
    Return on Investment
    Intuit
    • One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
    • Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
    Incentivized
    Read full review
    Automattic
    • Positive: low cost to start up, and allowed us to start selling right away.
    • Negative: better plug-ins have a high cost of entry. For example if you want to do subscriptions you need a paid plugin for it.
    • Positive: easily integrates with PayPal and Stripe.
    Incentivized
    Read full review
    ScreenShots

    Intuit Mailchimp Screenshots

    Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.

    WooCommerce Screenshots

    Screenshot of a single product and description.Screenshot of WooCommerce checkout blocks.Screenshot of WooCommerce settings.Screenshot of WooCommerce product editing.Screenshot of WooCommerce products listing.