Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,…
$0
per month
Pendo.io
Score 8.5 out of 10
N/A
Pendo.io is a product engagement platform with features for in-app analytics, surveys and feedback, and guidance.
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Pricing
Mixpanel
Pendo.io
Editions & Modules
Free
$0
per month
Growth
$17
per month
Enterprise
Contact sales
*Free
Free
Base
Contact sales team
Core
Contact sales team
Pulse
Contact sales team
Ultimate
Contact sales team
Offerings
Pricing Offerings
Mixpanel
Pendo.io
Free Trial
No
Yes
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Mixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!
Mixpanel was a more labor intensive to setup and use. We had to divert developer resources to tag each feature and deploy code. With Pendo a non-technical/non-developer can tag elements on the webpage and it is a huge time saver to get information back faster and cheaper.
Verified User
Director
Chose Pendo.io
Pendo.io has better brand value, brand recall, brand recognition and better trust factor compared to its competitors. Also, the leadership as well as product team has hands-on previous relevant experience using this tool which helped us make the decision. The customer support …
Pendo.io doesn't try to fit every possible product management feature inside the application, rather it focuses on the user experience and analytics part. And they do that beautifully. Because they are focused on their strength so they are best in that, also their pricing is …
It's infinitely easier to tag features in Pendo than other tools - the designer makes feature tagging and guide creation really, really simple and fast.
Intelligent segmentation and Pendo's in-app messaging capabilities
Verified User
Project Manager
Chose Pendo.io
Pendo is more visual and offers better native user tracking, without the need to be a data scientist or master the tool. It plugs into your existing software and lets you overlay surveys, NPS, click, page, or even flow tracking with any developer interaction. Like others, Pendo …
Reviewers have used Mixpanel for its robust feature set related to analytics and customer tracking. Users often appreciated its ability to perform A/B testing, funnels, and user-based tracking, making it a valuable tool for data-driven companies seeking to enhance customer experience and engagement. However, some customers mentioned that the product could be complex to understand and set up, needing a relatively steep learning curve to leverage its full potential.
On the other hand, Pendo.io has been commonly used for user analytics and onboarding. Users have noted that Pendo.io excels at tracking user behavior inside their app, helping with user onboarding processes, and offering insights that help optimize the app’s functionality. Its intuitiveness and ease-of-use stand out among its advantages, but its capabilities for complex data analysis were seen as lacking by some customers, in contrast to Mixpanel.
As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.
I don't think Pendo.io will be able to 100% replace our onboarding workflow, but for our new users from existing customers, we are launching onboarding guides to help that segment of new users receive more on-demand, self-service training. It is a little tricky to still figure out segments based on our app's ability to have custom user roles, and it would be great to be able to create segments based on whether a user's page has a specific button appear rather than tracking their clicks, since that will inevitably leave some users out of the segment.
Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.
Creating solutions that you actually need and want to use - no fluff.
Enabling you to adopt those solutions by providing resources and a community for continual learning and improvement.
Everyone at Pendo.io is a rockstar - A-List employees throughout the ranks who are all determined to help you succeed. I'm amazed at all the awesome people I've worked with at Pendo. In 5 years I've never had a less-than-stellar interaction with a Pendozer.
Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
Pendo.io's Customer Support is sometimes lacking both in terms of response time and clarity/usefulness of the responses
Pendo.io's Customer API could use quite a bit of improvement, both in terms of what kind of functionality it allows but also in terms of the documentation available for it
Pendo.io's built in reporting and analysis building capabilities could be improved to allow more customization and options.
Pendo.io in-product communications (Pendo Guides) could be improved, particularly its out-of-the-box capabilities regarding customization of the interactions that they can "trigger" within the platform it is being used for and the types of "flow"/transitions it can support for walkthroughs. We use custom code (which Pendo Guides do support and that's nice) to make certain things work but it would be better to be able to do these things without it.
It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
We have had an excellent experience with Pendo. When we've had questions or concerns, Pendo is very quick to respond and communicate with us. We have experienced top-notch customer support and customer engagement. We have actually modeled some of our implementation and product processes after Pendo's examples.
Relativity easy to use. Once you get the hang of it, very easy to create dashboards for different use cases. I split my dashboards between customers or use cases
The design of their product is visually appealing, but I find their dashboard capabilities a tad too rudimentary. I also think their guide designs could benefit from ability to customize it a bit more and align to the look and feel of our brand.
We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.
They've been great anytime that we have needed help with something. They also have some really great help articles. We're able to figure most things out through their articles, but when we've had to call in they've been very helpful and we haven't had any problems. I'd highly recommend working with them.
Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
The training schedule was well thought out and tailored to meet our needs. Chantelle stayed with us through the whole implementation and made sure that we were good to go.
Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.
Pendo.io doesn't try to fit every possible product management feature inside the application, rather it focuses on the user experience and analytics part. And they do that beautifully. Because they are focused on their strength so they are best in that, also their pricing is better than all the other competitors.
We've been able to increase the funnel conversions of one of our new product funnels from a 1% conversion rate to a 5% conversion rate.
We've been able to increase the CTR on another of our main product pages from ~3% to ~10% (so far)
We've been able to segment out how users from different traffic sources behave, allowing us to eliminate thousands of dollars of wasteful spending on advertising campaigns that weren't working.
It has saved us tons of money on marketing. Instead of having our team spend tons of money on advertising for new products and services, we are able to connect with our customers directly in the product, which essentially is free (aside from paying for Pendo).
It has saved us tons of time by not having to do big reach outs to current customers.
It has helped a ton with churn and onboarding. We can quickly figure out which of our customers are and aren't utilizing certain key components within our software.
