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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Mixpanel

    Score8.3 out of 10
    N/AMixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,…

    $0

    per month

    PostgreSQL

    Score8.8 out of 10
    N/APostgreSQL (alternately Postgres) is a free and open source object-relational database system boasting over 30 years of active development, reliability, feature robustness, and performance. It supports SQL and is designed to support various workloads flexibly.N/A

    Woopra

    Score3 out of 10
    Enterprise companies (1,001+ employees)
    Woopra provides real-time customer analytics. It begins by tracking users across digital touch points (website, mobile app, help desk, marketing automation, etc.) and building a comprehensive behavioral profile for each user. These Customer Profiles are Woopra's building blocks, which are used to generate custom analytics reports, funnel analytics, retention analytics, and more.

    $80

    per month

    Pricing
    MixpanelPostgreSQLWoopra
    Editions & Modules
    Free
    $0
    per month
    Growth
    $17
    per month
    Enterprise
    Contact sales
    No answers on this topic
    Pro
    $999.00
    per month
    Offerings
    Pricing Offerings
    MixpanelPostgreSQLWoopra
    Free Trial
    NoNoYes
    Free/Freemium Version
    YesNoYes
    Premium Consulting/Integration Services
    NoNoYes
    Entry-level Setup FeeNo setup feeNo setup feeOptional
    Additional DetailsMixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!——
    More Pricing Information
    Community Pulse
    MixpanelPostgreSQLWoopra
    Considered Multiple Products
    Mixpanel
    No answer on this topic
    PostgreSQL Global Development Group
    No answer on this topic
    Woopra
    Chose Woopra
    Mixpanel looks too mobile oriented. Very limited in some scenarios.
    Google analytics seems too B2C products oriented. More on aggregated data, retention, funnel and conversion.
    Woopra allows a better follow of particular users when needed.
    Incentivized
    Chose Woopra
    Woopra's main differentiators against these products were:
    • Individual user profiles and views vs. panel data and aggregate reports
    • Turnkey integrations with Salesforce, Marketo, and dozens of other tools
    Incentivized
    Chose Woopra
    Woopra has more flexible ways to visualize the data. Also found Woopra to be more reliable than the other analytic packages that we have used in the past. Quick turnaround when we do see a bug.
    Key User Insights
    Would buy again
    86%
    Would buy again
    12 Answers
    100%
    Would buy again
    32 Answers
    No answers on this topic
    Delivers good value for the price
    91%
    Delivers good value for the price
    10 Answers
    100%
    Delivers good value for the price
    32 Answers
    No answers on this topic
    Happy with the feature set
    93%
    Happy with the feature set
    13 Answers
    100%
    Happy with the feature set
    32 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    7 Answers
    100%
    Lived up to sales and marketing promises
    25 Answers
    No answers on this topic
    Implementation went as expected
    90%
    Implementation went as expected
    9 Answers
    100%
    Implementation went as expected
    31 Answers
    No answers on this topic
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    MixpanelPostgreSQLWoopra
    Small Businesses
    PostHog
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    Medium-sized Companies
    Heap
    Score8.1 out of 10
    MySQL
    Score8.5 out of 10
    Heap
    Score8.1 out of 10
    Enterprises
    Gainsight PX
    Score7.6 out of 10
    SQLite
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    User Ratings
    MixpanelPostgreSQLWoopra
    Likelihood to Recommend
    9.0
    (50 ratings)
    8.3
    (56 ratings)
    7.0
    (16 ratings)
    Likelihood to Renew
    10.0
    (13 ratings)
    9.0
    (1 ratings)
    9.0
    (7 ratings)
    Usability
    9.0
    (2 ratings)
    8.3
    (9 ratings)
    9.0
    (1 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    -
    (0 ratings)
    7.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    1.0
    (8 ratings)
    9.3
    (7 ratings)
    10.0
    (1 ratings)
    Online Training
    8.0
    (2 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.9
    (3 ratings)
    9.0
    (1 ratings)
    10.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    MixpanelPostgreSQLWoopra
    Likelihood to Recommend
    Mixpanel
    As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.
    Incentivized
    Read full review
    PostgreSQL Global Development Group
    PostgreSQL is best used for structured data, and best when following relational database design principles. I would not use PostgreSQL for large unstructured data such as video, images, sound files, xml documents, web-pages, especially if these files have their own highly variable, internal structure.
    Incentivized
    Read full review
    Woopra
    My rating of Woopra is the absolute best possible. I would recommend them to anyone looking for an analytics website that prefers a visual interface and a beautiful design. I have not encountered any problems using their app -- ZERO! Their integration with other marketing software, such as MailChimp, helps our company zero in on our marketing campaigns and gives us the information we need to make better choices. I LOVE Woopra and think they are the best out there! I have used other websites and there is no comparison!
    Incentivized
    Read full review
    Pros
    Mixpanel
    • Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
    • The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
    • I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
    • The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.
    Incentivized
    Read full review
    PostgreSQL Global Development Group
    • It works well with external data sources and runs on platforms with stable performance.
    • Clients can rest assured that their personal information will be safe and secure.
    • Many forums discuss setup and usage, and most are free.
    • Adding tooling applications to a computer is unlimited.
    • PostgreSQL runs on many OS platforms and supports ANSI SQL, stored procedures, and triggers.
    Read full review
    Woopra
    • Woopra tracks *individual users and customer accounts*. It cannot be understated how important this is. Google Analytics and other low cost solutions only sample users and provide aggregate data. For enterprise sales, this is critical. Likewise, for product managers trying to segment product usage by types of accounts, this is incredibly useful.
    • Woopra updates user analytics in real time. This is critical in a sales context as you want to be able to follow up quickly on opportunities. Likewise, it is useful for customer success as they can see usage in real time for an individual they are supporting.
    • Woopra has the most turnkey integrations of any web analytics solution on the market. By far the most useful are Marketo, SalesForce, and Slack, but there are several more we didn't tap into. While any solution worth its salt has an API, Woopra's integrations usually require a login and/or API key, and you are good to go. Here is the current list: https://www.woopra.com/appconnect/.
    • Woopra enables B2B product managers to track product and feature usage by revenue, not just clicks. Again, in a B2B context, this is critical, as there are high-value users and low-value users. Knowing the difference is critical.
    • Woopra's implementation is super simple. We were able to set it up with a couple of hours of one frontend developer and some help from our product intern.
    Read full review
    Cons
    Mixpanel
    • Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
    • A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
    Incentivized
    Read full review
    PostgreSQL Global Development Group
    • Clearer indications on what is the query plan, to optimize the query
    • More out of the box, Postgres specific, SQL functions
    • It would be nice to have a more visual aid of the relationship between all tables, but possibly this depend more on the UI used
    Incentivized
    Read full review
    Woopra
    • User explorer could get some upgrades. It has sometimes been difficult to filter some actions, or groups of actions or combine filters.
    • Can add more cards to the live dashboard.
    • More context data on the user, the device being used, etc.
    Incentivized
    Read full review
    Likelihood to Renew
    Mixpanel
    It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
    Read full review
    PostgreSQL Global Development Group
    As a needed software for day to day development activities
    Incentivized
    Read full review
    Woopra
    We just really like the tool. There are lots of us using it internally... from Product, to marketing, to customer service, to optimization team, to traffic acquisition, to Executives. Really helps us answer questions about how well things are going, and what is not going well.
    Read full review
    Usability
    Mixpanel
    Relativity easy to use. Once you get the hang of it, very easy to create dashboards for different use cases. I split my dashboards between customers or use cases
    Incentivized
    Read full review
    PostgreSQL Global Development Group
    Postgresql is the best tool out there for relational data so I have to give it a high rating when it comes to analytics, data availability and consistency, so on and so forth. SQL is also a relatively consistent language so when it comes to building new tables and loading data in from the OLTP database, there are enough tools where we can perform ETL on a scalable basis.
    Incentivized
    Read full review
    Woopra
    The UI and reports are great overall. Creating reports just requires a few too many screens and clicks. Also dashboard tiles can't be resized. Both of these are easy items that are being addressed
    Read full review
    Reliability and Availability
    Mixpanel
    No answers on this topic
    PostgreSQL Global Development Group
    PostgreSQL's availability is top notch. Apart from connection time-out for an idle user, the database is super reliable.
    Incentivized
    Read full review
    Woopra
    No answers on this topic
    Performance
    Mixpanel
    No answers on this topic
    PostgreSQL Global Development Group
    The data queries are relatively quick for a small to medium sized table. With complex joins, and a wide and deep table however, the performance of the query has room for improvement.
    Incentivized
    Read full review
    Woopra
    No answers on this topic
    Support Rating
    Mixpanel
    We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.
    Incentivized
    Read full review
    PostgreSQL Global Development Group
    There are several companies that you can contract for technical support, like EnterpriseDB or Percona, both first level in expertise and commitment to the software.
    But we do not have contracts with them, we have done all the way from googling to forums, and never have a problem that we cannot resolve or pass around. And for dozens of projects and more than 15 years now.
    Incentivized
    Read full review
    Woopra
    Team was always responsive and helpful with special use cases.
    Read full review
    Online Training
    Mixpanel
    Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
    Read full review
    PostgreSQL Global Development Group
    The online training is request based. Had there been recorded videos available online for potential users to benefit from, I could have rated it higher. The online documentation however is very helpful. The online documentation PDF is downloadable and allows users to pace their own learning. With examples and code snippets, the documentation is great starting point.
    Incentivized
    Read full review
    Woopra
    No answers on this topic
    Implementation Rating
    Mixpanel
    Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.
    Read full review
    PostgreSQL Global Development Group
    The online documentation of the PostgreSQL product is elaborate and takes users step by step.
    Incentivized
    Read full review
    Woopra
    Compared to other products, the support was a small effort. We only had part time contributions from a product management intern and front end developer.
    Read full review
    Alternatives Considered
    Mixpanel
    • There was not really any other competitors for this specific use case that had a chance
    • We used Google Analytics for some things but obviously, GA is anonymous data so not useful for product teams with users
    • Other solutions out there seemed to be too expensive and this was the most recommended
    • Heap seemed to be the best OTHER option but didn't take the time to evaluate
    Incentivized
    Read full review
    PostgreSQL Global Development Group
    Although the competition between the different databases is increasingly aggressive in the sense that they provide many improvements, new functionalities, compatibility with complementary components or environments, in some cases it requires that it be followed within the same family of applications that performs the company that develops it and that is not all bad, but being able to adapt or configure different programs, applications or other environments developed by third parties apart is what gives PostgreSQL a certain advantage and this diversification in the components that can be joined with it, is the reason why it is a great option to choose.
    Incentivized
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    Woopra
    Woopra is much easier to setup and use than Google Analytics. I've spent hours trying to create custom reports in Google Analytics. Woopra does not take this much time to get solid reporting for our site. If you need something that tracks marketing efforts then Google Analytics will likely be a better fit.
    Incentivized
    Read full review
    Scalability
    Mixpanel
    No answers on this topic
    PostgreSQL Global Development Group
    The DB is reliable, scalable, easy to use and resolves most DB needs
    Incentivized
    Read full review
    Woopra
    No answers on this topic
    Return on Investment
    Mixpanel
    • We've been able to increase the funnel conversions of one of our new product funnels from a 1% conversion rate to a 5% conversion rate.
    • We've been able to increase the CTR on another of our main product pages from ~3% to ~10% (so far)
    • We've been able to segment out how users from different traffic sources behave, allowing us to eliminate thousands of dollars of wasteful spending on advertising campaigns that weren't working.
    Incentivized
    Read full review
    PostgreSQL Global Development Group
    • Easy to administer so our DevOps team has only ever used minimal time to setup, tune, and maintain.
    • Easy to interface with so our Engineering team has only ever used minimal time to query or modify the database. Getting the data is straightforward, what we do with it is the bigger concern.
    • It's free. You can't beat that.
    Incentivized
    Read full review
    Woopra
    • Really helped us begin to segment our users based on their engagement and retention.
    • Helped increase retention by about 1.5% after about 5 months of implementation (don't shoot the messenger if your team can't implement that quickly).
    • I felt like it had great potential to create a pipeline between sales and the CSM, but I had trouble getting the sales team to implement it properly as they had their noses deep in calls and emails (they struggle entering notes in SalesForces as well, so it's more a company specific problem).
    Incentivized
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    ScreenShots

    Mixpanel Screenshots

    Screenshot of Mixpanel's Insights report enables you to see how often users perform meaningful actions, monitor growth of key user cohorts, like power users, and slice and dice trends by any attribute.Screenshot of Mixpanel's powerful Flows report enables you to identify top user paths to see where people get stuck, and discover actions users take before, after, or between key events.Screenshot of Mixpanel's Retention report helps you understand how often users return and visualize feature stickiness. You can also slice and dice retention data to identify user groups that retain best and to find out what causes churn.

    Woopra Screenshots

    Product screenshotProduct screenshotScreenshot of People Profiles - Understand Individual Users from Every AngleScreenshot of Journey Analytics Reports - Uncover critical obstacles and opportunities at every point in the customer experience - from campaign conversions to product engagement.Screenshot of Trends Analytics Reports - Analyze the growth of any metric over time and uncover the hidden forces that drive performance.Screenshot of Retention Analytics Reports - Measure the engagement of features and actions over time to proactively reduce churn and identify the behaviors that drive success.