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OpenText Core Email Threat Protection vs. Optimizely Web Experimentation

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    OpenText Core Email Threat Protection

    Score7.5 out of 10
    N/AOpenText Core Email Threat Protection defends inbound, outbound, and internal email from phishing, ransomware, and email compromise. The solution combines capabilities of the former Webroot Email Security Powered by Zix (formerly Zix Email Threat Protection) and AppRiver.N/A

    Optimizely Web Experimentation

    Score8.7 out of 10
    N/AWhether launching a first test or scaling a sophisticated experimentation program, Optimizely Web Experimentation aims to deliver the insights needed to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.N/A
    Pricing
    OpenText Core Email Threat ProtectionOptimizely Web Experimentation
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    OpenText Core Email Threat ProtectionOptimizely Web Experimentation
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    OpenText Core Email Threat ProtectionOptimizely Web Experimentation
    Considered Both Products
    OpenText
    No answer on this topic
    Optimizely
    No answer on this topic
    Key User Insights
    Would buy again
    69%
    Would buy again
    9 Answers
    95%
    Would buy again
    89 Answers
    Delivers good value for the price
    85%
    Delivers good value for the price
    11 Answers
    96%
    Delivers good value for the price
    69 Answers
    Happy with the feature set
    77%
    Happy with the feature set
    10 Answers
    95%
    Happy with the feature set
    89 Answers
    Lived up to sales and marketing promises
    90%
    Lived up to sales and marketing promises
    9 Answers
    91%
    Lived up to sales and marketing promises
    52 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    12 Answers
    87%
    Implementation went as expected
    58 Answers
    Features
    OpenText Core Email Threat ProtectionOptimizely Web Experimentation
    Secure Email Gateway
    Comparison of Secure Email Gateway features of OpenText Core Email Threat Protection and Optimizely Web Experimentation
    Feature
    OpenText Core Email Threat Protection
    7.7
    9 Ratings
    9% below category average
    Optimizely Web Experimentation
    -
    Ratings
    Anti-malware10.07 Ratings00 Ratings
    Customizability5.38 Ratings00 Ratings
    Data Loss Protection9.05 Ratings00 Ratings
    Threat Detection7.39 Ratings00 Ratings
    Sandboxing7.06 Ratings00 Ratings
    End-to-End Encryption10.09 Ratings00 Ratings
    Management Tools5.49 Ratings00 Ratings
    Testing and Experimentation
    Comparison of Testing and Experimentation features of OpenText Core Email Threat Protection and Optimizely Web Experimentation
    Feature
    OpenText Core Email Threat Protection
    -
    Ratings
    Optimizely Web Experimentation
    8.0
    163 Ratings
    5% below category average
    a/b experiment testing00 Ratings9.0163 Ratings
    Split URL testing00 Ratings8.5135 Ratings
    Multivariate testing00 Ratings8.4139 Ratings
    Multi-page/funnel testing00 Ratings7.9126 Ratings
    Cross-browser testing00 Ratings8.197 Ratings
    Mobile app testing00 Ratings8.075 Ratings
    Test significance00 Ratings8.4147 Ratings
    Visual / WYSIWYG editor00 Ratings8.1133 Ratings
    Advanced code editor00 Ratings7.9125 Ratings
    Page surveys00 Ratings6.217 Ratings
    Visitor recordings00 Ratings8.418 Ratings
    Preview mode00 Ratings7.6145 Ratings
    Test duration calculator00 Ratings7.9112 Ratings
    Experiment scheduler00 Ratings8.2112 Ratings
    Experiment workflow and approval00 Ratings7.890 Ratings
    Dynamic experiment activation00 Ratings7.574 Ratings
    Client-side tests00 Ratings7.896 Ratings
    Server-side tests00 Ratings7.250 Ratings
    Mutually exclusive tests00 Ratings8.280 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of OpenText Core Email Threat Protection and Optimizely Web Experimentation
    Feature
    OpenText Core Email Threat Protection
    -
    Ratings
    Optimizely Web Experimentation
    8.2
    152 Ratings
    7% below category average
    Standard visitor segmentation00 Ratings8.4147 Ratings
    Behavioral visitor segmentation00 Ratings7.6122 Ratings
    Traffic allocation control00 Ratings9.1144 Ratings
    Website personalization00 Ratings7.8111 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of OpenText Core Email Threat Protection and Optimizely Web Experimentation
    Feature
    OpenText Core Email Threat Protection
    -
    Ratings
    Optimizely Web Experimentation
    8.3
    149 Ratings
    4% below category average
    Heatmap tool00 Ratings9.313 Ratings
    Click analytics00 Ratings8.833 Ratings
    Scroll maps00 Ratings8.517 Ratings
    Form fill analysis00 Ratings8.072 Ratings
    Conversion tracking00 Ratings8.744 Ratings
    Goal tracking00 Ratings8.2127 Ratings
    Test reporting00 Ratings7.9137 Ratings
    Results segmentation00 Ratings7.7103 Ratings
    CSV export00 Ratings7.9102 Ratings
    Experiments results dashboard00 Ratings8.049 Ratings
    Best Alternatives
    OpenText Core Email Threat ProtectionOptimizely Web Experimentation
    Small Businesses
    Sophos Email
    Score8.9 out of 10
    Google Optimize
    Score6.7 out of 10
    Medium-sized Companies
    Barracuda ESG (discontinued)
    Score6.2 out of 10
    AB Tasty
    Score8.6 out of 10
    Enterprises
    Microsoft Exchange
    Score8.6 out of 10
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    OpenText Core Email Threat ProtectionOptimizely Web Experimentation
    Likelihood to Recommend
    6.4
    (60 ratings)
    8.7
    (254 ratings)
    Likelihood to Renew
    10.0
    (2 ratings)
    9.5
    (51 ratings)
    Usability
    7.0
    (29 ratings)
    10.0
    (58 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (7 ratings)
    Performance
    -
    (0 ratings)
    7.3
    (6 ratings)
    Support Rating
    8.3
    (27 ratings)
    10.0
    (16 ratings)
    Online Training
    -
    (0 ratings)
    3.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.0
    (11 ratings)
    Configurability
    -
    (0 ratings)
    6.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    8.0
    (163 ratings)
    User Testimonials
    OpenText Core Email Threat ProtectionOptimizely Web Experimentation
    Likelihood to Recommend
    OpenText
    I think that Webroot Email Security is good for small-medium sized businesses who are on a budget for email security. They actually have a great encryption system for outbound email, and so if you bundle those together then it puts everything in the same pane of glass and that is nice. Over the last few years this company was purchased by OpenText, and I have seen some improvements because of that, but this product is not innovating like other emails solutions based on new threats that are emerging. I would say if you have a relatively low volume of inbound email, then this solution would suffice.
    Incentivized
    Read full review
    Optimizely
    I think it can serve the whole spectrum of experiences from people who are just getting used to web experimentation. It's really easy to pick up and use. If you're more experienced then it works well because it just gets out of the way and lets you really focus on the experimentation side of things. So yeah, strongly recommend. I think it is well suited both to small businesses and large enterprises as well. I think it's got a really low barrier to entry. It's very easy to integrate on your website and get results quickly. Likewise, if you are a big business, it's incrementally adoptable, so you can start out with one component of optimizing and you can build there and start to build in things like data CMS to augment experimentation as well. So it's got a really strong a pathway to grow your MarTech platform if you're a small company or a big company.
    Incentivized
    Read full review
    Pros
    OpenText
    • Makes it easy for those receiving emails to create an account and retrieve the email.
    • Peace of mind knowing emails are secure, and can be tracked.
    • Monitoring inbound email threats is easy.
    • Support has been very quick resolving or explaining support tickets I've created.
    Incentivized
    Read full review
    Optimizely
    • The Platform contains drag-and-drop editor options for creating variations, which ease the A/B tests process, as it does not require any coding or development resources.
    • Establishing it is so simple that even a non-technical person can do it perfectly.
    • It provides real-time results and analytics with robust dashboard access through which you can quickly analyze how different variations perform. With this, your team can easily make data-driven decisions Fastly.
    Incentivized
    Read full review
    Cons
    OpenText
    • The admin interface seems a bit shabby. It's time for a refresher course.
    • Being able to modify our own security word without having to contact Zix.
    • Users may not enjoy needing to log in to access messages through the secure site.
    Incentivized
    Read full review
    Optimizely
    • JavaScript is hard to implement sometimes especially for JQuery elements
    • ROI reporting should be part of the overall experimentation reporting
    • CMP integration: where we can easily show status of test on the HPT request
    • CMS integration
    • More widgets like social proof banners, etc.
    Incentivized
    Read full review
    Likelihood to Renew
    OpenText
    It did delivers exactly what is needed, what was promised, is cost effective, and is incredibly easy to use and manage.
    Incentivized
    Read full review
    Optimizely
    I rated this question because at this stage, Optimizely does most everything we need so I don't foresee a need to migrate to a new tool. We have the infrastructure already in place and it is a sizeable lift to pivot to another tool with no guarantee that it will work as good or even better than Optimizely
    Incentivized
    Read full review
    Usability
    OpenText
    It is much simpler to configure and operate in comparison to other anti-spam applications. Zix's customer usage is comparable to that of other spam filters on the market; but, in terms of convenience of use, Zix comes out on top. Daily delivery of logs is provided, and the user is not required to sign in order for an email to be sent.
    Incentivized
    Read full review
    Optimizely
    Optimizely Web Experimentation's visual editor is handy for non-technical or quick iterative testing. When it comes to content changes it's as easy as going into wordpress, clicking around, and then seeing your changes live--what you see is what you get. The preview and approval process for sharing built experiments is also handy for sharing experiments across teams for QA purposes or otherwise.
    Incentivized
    Read full review
    Reliability and Availability
    OpenText
    No answers on this topic
    Optimizely
    I would rate Optimizely Web Experimentation's availability as a 10 out of 10. The software is reliable and does not experience any application errors or unplanned outages. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
    Incentivized
    Read full review
    Performance
    OpenText
    No answers on this topic
    Optimizely
    I would rate Optimizely Web Experimentation's performance as a 9 out of 10. Pages load quickly, reports are complete in a reasonable time frame, and the software does not slow down any other software or systems that it integrates with. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
    Incentivized
    Read full review
    Support Rating
    OpenText
    AppRiver's support from our perspective replaces the Microsoft365 Support we typically would have to receive from Microsoft by ticket. Instead, AppRiver supports us by phone, live chat, or email. Being able to get a hold of someone quickly makes a huge difference, especially when an issue is urgent and we can't wait hours or days for a response from Microsoft.
    Incentivized
    Read full review
    Optimizely
    They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
    Read full review
    Online Training
    OpenText
    No answers on this topic
    Optimizely
    The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
    Read full review
    Implementation Rating
    OpenText
    No answers on this topic
    Optimizely
    In retrospect: - I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.) - Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test. - Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.
    Read full review
    Alternatives Considered
    OpenText
    Cost is competitive, but factoring in Office licensing really made sense for my organization. Cost is lower for more features - I was able to move to Zix and get the top of the line package, moving from a mid-tier product at a competitor. Workflows and process have improved, and the filter is more accurate than our previous filter
    Incentivized
    Read full review
    Optimizely
    The ability to do A/B testing in Optimizely along with the associated statistical modelling and audience segmentation means it is a much better solution than using something like Google Analytics were a lot more effort is required to identify and isolate the specific data you need to confidently make changes
    Incentivized
    Read full review
    Scalability
    OpenText
    No answers on this topic
    Optimizely
    We can use it flexibly across lines of business and have it in use across two departments. We have different use cases and slightly different outcomes, but can unify our results based on impact to the bottom line. Finally, we can generate value from anywhere in the org for any stakeholders as needed.
    Incentivized
    Read full review
    Return on Investment
    OpenText
    • Protecting patient information
    • Users have to complete an account setup in order to view the encrypted email in a portal. Other platforms just let you open the email without having to setup an account.
    • Pretty easy to use if you don't make many customizations to it.
    Incentivized
    Read full review
    Optimizely
    • We're able to share definitive annualized revenue projections with our team, showing what would happen if we put a test into Production
    • Showing the results of a test on a new page or feature prior to full implementation on a site saves developer time (if a test proves the new element doesn't deliver a significant improvement.
    • Making a change via the WYSIWYG interface allows us to see multiple changes without developer intervention.
    Incentivized
    Read full review
    ScreenShots

    Optimizely Web Experimentation Screenshots

    Screenshot of AI-Powered Experimentation with Opal:

- Instant Test Ideas: Generates high-quality A/B test ideas based on any goals and audience insights.
- Smarter Experimentation: The AI can suggest impactful variations, reducing guesswork and increasing test velocity.
- More Than Just Ideas: From hypothesis generation to analyzing results, Opal helps optimize every stage of the experimentation process.Screenshot of the new Visual Editor with an AI Variation Development Agent

Create simple or advanced website changes fast without writing a line of code with our AI Development Agent.

Use natural language to build out your ideas and apply brand styles to your experiments instantly.Screenshot of Advanced Audience Targeting:

- Delivers personalized experiences by targeting users based on behaviors, attributes, and real-time conditions.
- Defines precise audience segments using first-party data, geolocation, and device type.
- Can test and optimize for different audience groups to maximize impact and engagement.Screenshot of Variation Template

Library of experience templates that you can access right within the Visual Editor. Customize these templates or create your own to easily reuse throughout your experimentation program.

- Offers pre-built templates for common test setups.
- Standardized variations and maintains brand integrity with reusable templates.
- Templates can be customized visually or tweak them with code for full flexibility.Screenshot of Web Experimentation Results Page:

- Data visualizations help interpret experiment performance.
- Displays which variations are winning with built-in statistical significance calculations.
- Results can be filtered by audience segments, events, and conversions to uncover key trends.Screenshot of the custom code editor for JavaScript & CSS changes, used to build complex tests.