Likelihood to Recommend Optimizely Content Marketing Platform has a higher sticker price than some of its competitors. While this is true, you're buying an industry leader with tremendous experience in working with clients for years. Initially, with our Conversion Rate Optimization program, we were wow'd and cajoled into trying the hot bleeding edge features that some newer companies might call AI/algorithmic models-- these are otherwise known as Multi-Armed Bandit campaigns, which isn't a new thing. That being said, contracting and fully utilizing Optimizely Content Marketing Platform's suite of features, professional services, and more may be cost prohibitive for smaller companies. Once a CRO program reaches maturity Optimizely Content Marketing Platform can scale for larger teams where more advanced can utilize server side tests exclusively for seamless experimentation.
Read full review Uberflip is well suited to bring your larger organization into sharing content. Instead of relying only on marketing to be driving content, Uberflip has made it easy to integrate content into the sales process or client services process, with the ability to make the experience unique to sales or CS. Where Uberflip may not be as suited is if you are looking for landing pages to capture leads, most of the time for landing pages designed to sell a product you want to add specific feature copy and be able to place a gate over content without having a user jumping from page to page, while also having the gate capturing information and allowing you to trigger activities from your marketing automation system. Uberflip doesn't allow you to add copy or manipulate a landing page and only allows you to add information from a gate to a static list, which does not allow you to automate the process.
Read full review Pros Customer Service: They'll contact you with a "we're looking at your issue" email within the hour, even on weekends and holidays. Beyond solving your issues/problems with the software, they'll also follow up later to make sure you don't have additional associated issues. Live Analytics: You're given a snapshot of how your blog content is doing at any point in time, since they've been tracking your posts/content. You can compare this month's traffic to last year's trafffic during this same month. Other data points include: Unique Visitors, Average Attention Time, Pageviews, Engagement Rate, etc...and you'll even get referral traffic source. There's much more that I'm leaving out here. CMP User Interface (UI): Love the easy to use interface to upload blog posts, to use for editing and publishing content, and broadcasting social shares. Besides easily identifiable icons, you can create/edit content in the WYSIWYG or use the html view to make sure everything looks exactly how you prefer. Another cool thing is that the CMP auto-embeds live links of social updates (like Youtube, Twitter, Instagram) for more dynamic blog posts. Mai Le Content Marketing Specialist
Read full review Integration into already existing CRM platforms, like Marketo. Robust back-end reporting with the what seems like endless filters. High-level of support from both the account management and technical teams. Problem-solving with a focus on your end goal or what you are trying to accomplish. Read full review Cons Remove the preview option when clicking once. It'll be nicer if we click and being provided with both options instead. Provide the option to download an entire folder of docs without entering to the folder itself. 'Watch' option for specific docs, not just for folders... Read full review Decent amount of bugs in the system, constantly need to work with support. Continues to raise their prices without adding much extra value. Lots of turnover on their customer team's. Somewhat customizable but could use some work on making hubs not all look exactly the same. Mixed bag on the helpfulness of their teams. Not overly proactive with suggestions for optimization or knowledge of their accounts. Read full review Likelihood to Renew This serves all of our content marketing needs, but our sales team does need a more robust sales enablement solution. It's hard to have the engagement/usage data for different kinds of content in disparate systems. But I've looked for years and been unable to find a one-size-fits-all solution to solve all marketing and sales enablement use cases.
Read full review Usability The workflow steps are a key part of our process now. Creating the accountability for someone to take action ensures that things don’t get lost in communication. The asset library is another substantial benefit to our business. Having approved assets available to other teams around the world reduces the need for email requests.
Read full review For me this has been very easy to use. Once we got the basics down it was easily repeatable and if we did end up having questions our point of contact was very helpful and fast in getting our questions answered. If it was above their capabilities they brought in a support professional who really made it easy for us to learn and replicate their steps.
Read full review Reliability and Availability After using Uberflip for more than a year, we have yet to experience any down time.
Read full review Support Rating The NewsCred team is very responsive and helpful with any technical issues.
Read full review The support and the team at Uberflip is THE BEST!!! They are seriously so great. They got to know me on a personal level and really cared about getting my Hub set up the way I wanted and they want my Hub to be successful. They even took a few of us out to dinner when they were in my area for a marketing event. They are always there to help me and only a quick email or phone call away
Read full review Online Training It wasn't exactly training but there was a step by step check list of things in a project the Uberflip team shared with me. There were links to helpful articles on it that walked me through how to set things up
Read full review Implementation Rating The implementation team was with us every step of the way, helping us map what needed to be done, providing examples of other customers and being as hands-on as we needed
Jodi Lebow Senior Director, Demand Generation & Marketing Operations
Read full review Alternatives Considered We started with
DivvyHQ and moved to Welcome for reasons that I cannot remember at this time. The migration was a couple of years ago now. I enjoyed both tools, but I do think Welcome makes it easier to track workflows, edits, and comments specifically. These are all key elements when dealing with content and it has made a huge difference.
Read full review When it comes to asset management, Uberflip has a HubSpot beat. That doesn't mean HubSpot isn't necessary for other functions, but when it comes to the content itself, the backend organization, reporting (item and stream level), and delivery of the content is much more useful in Uberflip. Otherwise, they have the same learning curve.
Read full review Return on Investment Marketing Teams can show the volume of work they produce Input forms mean we are getting all the details we need up front (saves hours per month) Users can prioritize and plan to make sure they are working on the right content at the right time Read full review It has enabled us to track the performance of the content being sent out by sales. Now we can make data-driven content decisions. Have had multiple use cases where Sales Assist was able to reengage prospects that were thought to be lost. Content management has been key, it has been extremely helpful to centralize content in Uberflip. Read full review ScreenShots Optimizely Content Marketing Platform Screenshots