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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Oracle Marketing

    Score7.5 out of 10
    N/AOracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

    $2,000

    per month

    WatchGuard AuthPoint

    Score9 out of 10
    N/AWatchGuard AuthPoint protects workforce logins to desktops, VPNs, and cloud applications, from Windows and macOS sign-in to Microsoft 365 and third-party SaaS. It runs on WatchGuard Cloud, the same console that manages WatchGuard network and endpoint security. An MSP or an IT team can cover identity without adding another vendor to the stack. When MFA alone is not enough Day-to-day authentication runs through the AuthPoint mobile app, with push, QR code,…N/A
    Pricing
    Oracle MarketingWatchGuard AuthPoint
    Editions & Modules
    No answers on this topic
    WatchGuard AuthPoint MFA
    Contact Sales
    WatchGuard AuthPoint Total Identity Security
    Contact Sales
    Offerings
    Pricing Offerings
    Oracle MarketingWatchGuard AuthPoint
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsCX Marketing pricing is a function of usage.—
    More Pricing Information
    Community Pulse
    Oracle MarketingWatchGuard AuthPoint
    Considered Both Products
    Oracle
    No answer on this topic
    WatchGuard Technologies
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    12 Answers
    97%
    Would buy again
    238 Answers
    Delivers good value for the price
    80%
    Delivers good value for the price
    8 Answers
    98%
    Delivers good value for the price
    226 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    12 Answers
    98%
    Happy with the feature set
    240 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    11 Answers
    97%
    Lived up to sales and marketing promises
    202 Answers
    Implementation went as expected
    91%
    Implementation went as expected
    10 Answers
    92%
    Implementation went as expected
    218 Answers
    Features
    Oracle MarketingWatchGuard AuthPoint
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Oracle Marketing and WatchGuard AuthPoint
    Feature
    Oracle Marketing
    9.3
    133 Ratings
    18% above category average
    WatchGuard AuthPoint
    -
    Ratings
    WYSIWYG email editor10.0117 Ratings00 Ratings
    Dynamic content9.0120 Ratings00 Ratings
    Ability to test dynamic content9.0116 Ratings00 Ratings
    Landing pages8.0124 Ratings00 Ratings
    A/B testing10.0118 Ratings00 Ratings
    Mobile optimization10.0113 Ratings00 Ratings
    Email deliverability reporting10.0127 Ratings00 Ratings
    List management9.0126 Ratings00 Ratings
    Triggered drip sequences9.0108 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Oracle Marketing and WatchGuard AuthPoint
    Feature
    Oracle Marketing
    8.5
    118 Ratings
    7% above category average
    WatchGuard AuthPoint
    -
    Ratings
    Lead nurturing automation10.0110 Ratings00 Ratings
    Lead scoring and grading8.0104 Ratings00 Ratings
    Data quality management8.0109 Ratings00 Ratings
    Automated sales alerts and tasks8.089 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Oracle Marketing and WatchGuard AuthPoint
    Feature
    Oracle Marketing
    9.5
    109 Ratings
    23% above category average
    WatchGuard AuthPoint
    -
    Ratings
    Calendaring9.094 Ratings00 Ratings
    Event/webinar marketing10.099 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Oracle Marketing and WatchGuard AuthPoint
    Feature
    Oracle Marketing
    9.5
    72 Ratings
    23% above category average
    WatchGuard AuthPoint
    -
    Ratings
    Social sharing and campaigns10.070 Ratings00 Ratings
    Social profile integration9.066 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Oracle Marketing and WatchGuard AuthPoint
    Feature
    Oracle Marketing
    8.3
    123 Ratings
    10% above category average
    WatchGuard AuthPoint
    -
    Ratings
    Dashboards9.0122 Ratings00 Ratings
    Standard reports8.0120 Ratings00 Ratings
    Custom reports8.0113 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Oracle Marketing and WatchGuard AuthPoint
    Feature
    Oracle Marketing
    9.5
    120 Ratings
    22% above category average
    WatchGuard AuthPoint
    -
    Ratings
    API9.0105 Ratings00 Ratings
    Role-based workflow & approvals10.089 Ratings00 Ratings
    Customizability9.0109 Ratings00 Ratings
    Integration with Salesforce.com10.088 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM9.048 Ratings00 Ratings
    Integration with SugarCRM10.037 Ratings00 Ratings
    Best Alternatives
    Oracle MarketingWatchGuard AuthPoint
    Small Businesses
    Vbout
    Score9.9 out of 10
    Google Authenticator
    Score8.9 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Cisco Duo
    Score9.4 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Symantec VIP
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Oracle MarketingWatchGuard AuthPoint
    Likelihood to Recommend
    7.0
    (246 ratings)
    8.6
    (245 ratings)
    Likelihood to Renew
    10.0
    (92 ratings)
    9.1
    (23 ratings)
    Usability
    10.0
    (15 ratings)
    9.0
    (29 ratings)
    Availability
    8.1
    (9 ratings)
    6.8
    (6 ratings)
    Performance
    6.6
    (5 ratings)
    6.5
    (6 ratings)
    Support Rating
    9.9
    (16 ratings)
    5.0
    (53 ratings)
    In-Person Training
    7.3
    (3 ratings)
    6.4
    (1 ratings)
    Online Training
    7.6
    (11 ratings)
    8.7
    (2 ratings)
    Implementation Rating
    8.8
    (10 ratings)
    6.4
    (14 ratings)
    Configurability
    6.4
    (1 ratings)
    8.2
    (4 ratings)
    Ease of integration
    2.0
    (2 ratings)
    6.4
    (5 ratings)
    Product Scalability
    8.5
    (120 ratings)
    5.7
    (6 ratings)
    Vendor post-sale
    6.4
    (1 ratings)
    9.1
    (4 ratings)
    Vendor pre-sale
    7.3
    (1 ratings)
    9.1
    (4 ratings)
    User Testimonials
    Oracle MarketingWatchGuard AuthPoint
    Likelihood to Recommend
    Oracle
    A duration of one and a half years is enough for us to
    recognize the capabilities of a tool and in my opinion, this one is just a
    great tool to manage marketing campaigns of even massive-sized firms. Its
    marketing automation tool and its way of managing campaign and the way it
    executes digital initiatives is enough to get an inkling of its abilities.
    Less favorable for the people who want to have something at
    a cheap price and are more dependent on the reports as its reports have nothing
    much in detail.
    Incentivized
    Read full review
    WatchGuard Technologies
    Works great as a 2FA token, for endpoint control, for computer and server updates, for scheduling updates, and for patching security features when exploits become known. Remote connection is very reliable and doesn't drop in and out as many programs do. It may not be as appropriate if you are looking for a plug-and-play control, as it requires more learning and setup to get it set up correctly.
    Incentivized
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    Pros
    Oracle
    • We can look for the behavior of our clients on our website and mobile application using the analytics it provides.
    • It is highly customizable.
    • It presents data in a form that is easily understandable and reports are highly beneficial for us.
    • Analytics in the form of graphs.
    Incentivized
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    WatchGuard Technologies
    • Easy to setup
    • Quick to setup and use
    • Works consistently
    • Easy to reset token's when someone gets a new phone
    • Website is secure and requires MFA to sign on
    • App can enable MFA requirement to open and approve a push notification
    • App is easy to use
    Incentivized
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    Cons
    Oracle
    • Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
    • To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
    • Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
    • Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
    • Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
    • Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.
    Incentivized
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    WatchGuard Technologies
    • Email support is SLOW unless I want to allow a stranger to access my production firewall. That is never allowed here, so our hands are tied in terms of being able to get support in less than 48 hours.
    • Again, support takes far too long because you refuse to employ any staff that works in US time zones during normal business hours.
    • There has to be another option besides: 1) you take full control of my systems or 2) I wait on SLOW email support that isn't that great.
    Incentivized
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    Likelihood to Renew
    Oracle
    We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
    Read full review
    WatchGuard Technologies
    Today to ensure our ISO 27001 certification it is important that we maintain this solution. Today it is part of the way any employee within the organization works, we no longer have any other way of working and it is the simplest way to ensure that access to the workstation is done with MFA.
    Incentivized
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    Usability
    Oracle
    Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
    Read full review
    WatchGuard Technologies
    After initial setup, it practically runs itself. Onboarding new users is fast and easy as it should be. The AuthPoint mobile app is small and simple to use. The only reason I do not give it a 10 is that I frequently get complaints from end users that the AuthPoint app is "constantly downloading". In fact, it's not downloading anything and that what the users are seeing in the app is a timer for the 6-digit code that changes every minute.
    Incentivized
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    Reliability and Availability
    Oracle
    No one has experienced any problems with availablity.
    Read full review
    WatchGuard Technologies
    Has rarely been unable to use; if that were the case, it was operator error
    Incentivized
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    Performance
    Oracle
    There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
    Read full review
    WatchGuard Technologies
    No apparent problem besides a couple of times that systems weren't working
    Incentivized
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    Support Rating
    Oracle
    We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
    Incentivized
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    WatchGuard Technologies
    WatchGuard support is always quick and reliable. They have urgency levels that you are able to select when creating your support ticket, and they respond in accordance to the severity that you have set. I have never had an issue with getting someone on the phone in the same business day, even for very low priority issues.
    Incentivized
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    In-Person Training
    Oracle
    They offer very basic classes which are required for master certification.

    After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
    Read full review
    WatchGuard Technologies
    It was an Onsite demo at the ditributor with the benefits of Watchguard Authpoint. Was very nice to see the abilities of the product. This Demo was a few years back, since then Authpoint changed allot. It is very nice for partners that you can get this demo without any aditional cost.
    Incentivized
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    Online Training
    Oracle
    Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
    Read full review
    WatchGuard Technologies
    We use the online training for all our employees. There are both sales and technical trainings available and there even is a technical certification. You can use this for the Watchguard Partner Program which can give you aditional benefits. Every now and then you have a webinar that discusses multiple Watchguard products.
    Incentivized
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    Implementation Rating
    Oracle
    I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
    Read full review
    WatchGuard Technologies
    the first time it takes more effort. It is helpful to already understand how each authentication type works. Then it's much easier to understand the MFA solution that you implement. It is useful to check the release notes from time to time and update the key parts of the Watchguard Authpoint. Authpoint Gateway, Logon App, RDWeb... Also, it's useful to set up notifications when something goes wrong or sometimes check the statistics of how many requests are being approved/denied, etc.
    Incentivized
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    Alternatives Considered
    Oracle
    It was quite complex to generate segments with Adobe
    analytics and I wasn’t personally satisfied with the overall performance of
    Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch
    to something else better than Adobe Analytics and is available in the market at
    a cheap rate and we ended up doing our research for the most suitable tool at
    Oracle Infinity and we don’t regret our decision.
    Incentivized
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    WatchGuard Technologies
    I would slot Authpoint (as a product) as better than ESET but not Duo. ESET has the same limitations as Watchguard in the OTP support. It also is an on-prem installed console rather than a cloud, which increases cost and maintenance requirements. The duo now supports standard OTP for admin accounts, so it can be managed by a team. Duo support however leaves a lot to be desired and gives Watchguard the edge
    Incentivized
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    Scalability
    Oracle
    Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.
    Incentivized
    Read full review
    WatchGuard Technologies
    We are a medium-sized company. We don't need rapid scaling.
    Incentivized
    Read full review
    Return on Investment
    Oracle
    • We are able to use it to help our clients scale through testing
    • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
    • Launch a new brand out of Eloqua and measure awareness
    Incentivized
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    WatchGuard Technologies
    • We currently have 300 users on Authpoint, and most of them use insecure passwords. Authpoint gives us peace of mind that we don't have to police individual employee passwords.
    • In line with the comment above, with so many people in our organization using insecure passwords, I'm sure that Authpoint has already saved us from many potential security breaches.
    • Security breaches can cost a lot of money. Preventing them saves the company money and helps to achieve our bottom line.
    Incentivized
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    ScreenShots

    Oracle Marketing Screenshots

    Screenshot of Marketing intelligence gives everyone insights into marketing campaign impact on qualified sales leads, pipeline, and ROI.Screenshot of Oracle Eloqua's industry-leading marketing automation helps you create and execute brilliant B2B campaigns to drive engagement across each stage of the customer experience, from the simplest to the most sophisticated buying cycles.Screenshot of Oracle Responsys makes it easy for B2C marketing teams to produce sophisticated cross-channel customer experiences that deliver value at the time of need to each individual based on their interests, preferences, and shopping habits.Screenshot of Oracle Maxymiser’s advanced website testing and personalization solutions help marketers make data-driven decisions on websites and mobile apps; create seamless, connected customer experiences; and deliver higher marketing ROI.Screenshot of Oracle Infinity helps you optimize a customer’s real-time digital journey. The system brings in online behavioral data, applies intelligence to that data, and dynamically surfaces recommended actions you could take to enhance the digital customer experience—at the exact right moment.Screenshot of Oracle CX Audience provides a solution for large-scale audience segmentation, data management, and analytics as part of Oracle’s comprehensive cloud platform. Input simple or complex omnichannel data into CX Audience and get segmentation and analytics to help optimize marketing performance.

    WatchGuard AuthPoint Screenshots

    Screenshot of The AuthPoint console in WatchGuard Cloud: users, groups, protected resources, and blocked tokens at a glance.Screenshot of Authentication activity across every protected resource: successful and failed logins, denied push notifications, and which users are active.Screenshot of New users are set up by scanning a QR code from a welcome email. No manual token distribution.Screenshot of The AuthPoint mobile app on first run. Users activate their token in a couple of taps.Screenshot of The app holds every token a user needs, including third-party accounts like Microsoft and Google.Screenshot of Approving a login with a push notification, the method most users rely on day to day.