Xperience by Kentico vs. Sitecore Digital Experience Platform

Kentico is a robust and flexible CMS platform that is great for managing multiple websites and multiple environments (dev, stage, and production for instance). It makes content management very easy and makes it easy to keep the environments synced with the same content. However, the Kentico CMS does require a bit more technical understanding to get it set up properly and requires a bit more effort and support than, say, free open-source options.

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Sitecore offers Content Hub with Product Content Management and Content Management Platform. The Digital Experience Platform and Content Hub can both host structured content and publish the finalized version to Experience Edge. Both platforms offer different ways to manage content. During a technical and business evaluation, the evaluation panel must understand the difference between a Content Modelling focused approach, or a layout management focused approach. Sitecore Digital Experience Platform is also best not to be used to host many files and images in the Media Library. That responsibility should be offloaded to a digital asset management company like Sitecore Content Hub DAM. The technology evaluation panel must also understand how to work with a Headless CMS, where the HEAD needs to be hosted, and the costs associated with the HEAD. Composable DXP is fantastic, but everyone must understand the various cost components. Marketers and the data team will need to go into the CDP and Personalize the platform with an excellent understanding of how a composable "installation" works. All the Martech vendors have similar challenges that data and development teams need to work through with a full experience. Any CDP/analytics platform will, at some stage, require further data enrichment from other sources. Understanding the Sitecore Search features and limitations is also essential.

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• I love the intuitive top and left navigation within the content management platform. I can easily find what section, sub-section, and page I'm looking to edit
• For creating content, the WYSIWYG editor is so intuitive; it feels like you're working on an MS Word doc!
• The tab for adding metadata in simple fields takes away the headache of having to hunt and peck through code to add H1 tag, page description etc.
• The image library is easy to edit and manage

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• Comprehensive Solution: Sitecore offers a fully integrated suite of products that cover the full spectrum of DXP capabilities, including search, personalization experimentation and more, delivering a complete composable DXP solution for customers.
• Beyond Headless: XM Cloud provides more than just headless capabilities, featuring in-built tools like authoring host, page editor, etc., enabling faster and more powerful implementations.
• Focus on AI: Sitecore has now got an excellent AI offering called Stream; it looks promising; however, it would be too early to give feedback on the same.
• Customization: Sitecore's backend is highly customizable, allowing for deep modifications through pipelines and patch configurations.

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• Kentico needs to invest in more enterprise class environment management utilities -- example: global CDN support via the CMS is sorely lacking. There are work-arounds, but it should be more elegant.
• The Kentico staging module could be improved to support the concept of bundled releases. Current staging module functionality is good, but could be improved.
• Kentico ecommerce support is a touch immature. While content management is superb, Kentico lags in this area when compared to many open source ecommerce engines.
• Kentico is lacking MVC support. 99% of the time this isn't an issue for the end-user or business user, but can be a hurdle for technology teams depending on the team's makeup.

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• Experience Editor is a little old fashioned and sometimes slow to use.
• Bulk operations in the Content Editor
• Sitecore serialization is should be part of the Content Editor to provide visual reference for items which are serialized and will be overwritten by future deployments similar to what Unicorn does so well

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We are locked into Kentico for the long haul. It provides us with an easy and flexible solution for a very non technical company to create a site and have the features they want, especially with the inclusion of EMS into our license. Now we have a true platform to build and grow our solutions.

Sitecore has proven that it can deliver on its promise of a robust, reliable enterprise CMS solution with plenty of features. Also, they keep updating it with more and better features. Now that we are highly trained on it we have started on getting the most out of it and we plan to keep doing more of that in the future.

It seriously is one of the best interfaces I have ever used. I also love the fact that I can use UI personalization to secure any functionality by user or role that I don't want that role to have access to. The best part is the customization of the UI, I can add in any button, tab, or menu item I want through it, no code required.

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We use Sitecore extensively because it provides a single platform for managing content, personalization, and digital experiences across multiple web properties and customer journeys. At our scale, the biggest value is consistency, governance, and the ability for marketing teams to manage experiences without needing engineering support for every change. It also integrates well with the broader CRM/marketing stack, so it becomes quite embedded once deployed.

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Their support staff is friendly, knowledgeable, and will work with you until your issue is fixed. This could take a few phone calls back and forth, but they are very diligent in helping you.

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1. Customized software development & maintenance. 2. Technology Consulting - Consulting-based services for technology solutions data engineering or cloud solutions. 3. Used for tapping into multiple data sources such as CRM and marketing automation systems and, creating automated data extracts with a high-end visual representation of data. 4. Implemented for scheduling an existing report to automatically refresh and be delivered to specific users at a specific regular interval.

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Sitecore captures and remembers every single interaction your customers and prospects have in any part of the system, allowing you to build comprehensive, ever-learning profiles of each individual. From email marketing, to social media, to online shopping, Sitecore remembers where each interaction left off so you can automatically continue the conversation. Sitecore helps you manage your content for each and every experience your customers enjoy. Customize what content you want and the system will take care of how it's displayed.

The system provides many opportunities to integrate and enhance the platform and makes it easy to do so.

Make sure you work with a partner that can help you take advantage of the entire platform. Specifically we see a lot of customers not taking advantage of Sitecore DMS and thus missing a huge opportunity. Sitecore is a platform that is meant to be constantly optimized and improved upon.

I've used Sitecore, Ektron, Joomla!, WordPress, and SharePoint (if you want to count that as a competitor for CMS). Kentico 8 blows them all out of the water. Nothing is more intuitive in the way that content is created, the way the site is setup, and how efficient rollouts can be with Content Staging.

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Really the only comparable product to Sitecore DXP is Adobe Experience Manager. Both are very well established and robust content management platforms. Products like Contentful and Contentstack are very lightweight and do not have as many built-in features like DXP, so it is not a fair comparison. For highly complex enterprise type engagements, Sitecore DXP and AEM are always brought to the table together for consideration.

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• Kentico has enabled faster speed to market for SMEs. They are empowered to enter content them selves while still having that content go through editorial review to ensure tone of voice and brand are maintained.
• Deploying Kentico has freed up web developer resources from manual content entry enabling them to build more useful solutions to support the business efforts
• Tapping into the Kentico event pipelne allows us to trigger external system events when product content is published.

• Since moving the site to Sitecore we have had an increase in conversion - that's the ultimate goal of all these things. It's likely to be partly tied in to the re-design that happened at the same time, but the way in which you can personalise and change things really helps give the best customer journey.
• The negative impact we've seen is mainly due to expectations around how easily things can be shared between separate instances of Sitecore - if you haven't built stuff sharable it won't be sharable, but the business have been sold Sitecore (partly) on the basis that things would be easily sharable.
• My developers don't all like working in Sitecore - it takes time to learn, takes a long time to build and run as well as requiring a few processes around it, like Unicorn Sync, etc. One of my devs has actually asked to not work on it again! So, a potential recruitment issue.

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