Sysomos, now part of Meltwater vs. Uberflip

Sysomos Expion is best suited, in my opinion, to offices where either you have only one moderator/manager OR where multiple users plan to manage a specific channel. Without live updates, it gets far too complicated for multiple users to manage the exact same workload

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Uberflip is well suited to bring your larger organization into sharing content. Instead of relying only on marketing to be driving content, Uberflip has made it easy to integrate content into the sales process or client services process, with the ability to make the experience unique to sales or CS. Where Uberflip may not be as suited is if you are looking for landing pages to capture leads, most of the time for landing pages designed to sell a product you want to add specific feature copy and be able to place a gate over content without having a user jumping from page to page, while also having the gate capturing information and allowing you to trigger activities from your marketing automation system. Uberflip doesn't allow you to add copy or manipulate a landing page and only allows you to add information from a gate to a static list, which does not allow you to automate the process.

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• Ad-hoc research. During planning phase of a campaign it is a helpful tool to understand the marketplace, key influencers and topics that engage a target demographic.
• Post-event hashtag analysis. Rapid generation of reporting on efficacy of a campaign, key voices, topics that resonated, viral reach and more.
• User interface. Friendly and accessible enough to minimize training needs and enable decentralized access, though we have found some hand-holding is still required to get the most out of the platform.

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• Integration into already existing CRM platforms, like Marketo.
• Robust back-end reporting with the what seems like endless filters.
• High-level of support from both the account management and technical teams.
• Problem-solving with a focus on your end goal or what you are trying to accomplish.

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• It does not provide a visual for volume over time.
• The visuals aren't excellent, and would require an export to create better looking graphics.
• The interface isn't intuitive and sometimes requires clicking around to find things that seem like they should be under a different title.

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• Decent amount of bugs in the system, constantly need to work with support.
• Continues to raise their prices without adding much extra value.
• Lots of turnover on their customer team's.
• Somewhat customizable but could use some work on making hubs not all look exactly the same.
• Mixed bag on the helpfulness of their teams.
• Not overly proactive with suggestions for optimization or knowledge of their accounts.

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There are two differentiating features that Sysomos MAP has that the competitor tools I have experienced (Radian6, Meltwater Buzz) did not: user-friendly Boolean queries for searches and near-real-time results. The former is important because, of course, your results are only as good as your search/campaign. With Sysomos, once you master Boolean queries (which isn't terribly difficult) you're set for creating any kind of listening report. I strongly prefer this to the "campaign creator" forms that other services provide. Second, Sysomos MAP returns results almost immediately - like a Google search. So if you get your results and see that you need to tweak your query - no big deal. Or if you have a last-minute request for a client - not an issue. Meltwater can take up to 48 hours for a search to fully populate. This is a major issue if you get your full set of results back and see that you need to adjust the query; you're looking at another two days of wait time. A long wait on results can also prove problematic in agency settings where clients or prospective clients often need results with a quick turnaround.

This serves all of our content marketing needs, but our sales team does need a more robust sales enablement solution. It's hard to have the engagement/usage data for different kinds of content in disparate systems. But I've looked for years and been unable to find a one-size-fits-all solution to solve all marketing and sales enablement use cases.

The product is very easy to use. The platform is visual and data is easy to read. Boolean construction can sometimes be difficult, but the boolean constructor tool is helpful for boolean beginners. For more experienced boolean constructors, the boolean display at the top is very helpful in identifying where there may be holes in the construction

For me this has been very easy to use. Once we got the basics down it was easily repeatable and if we did end up having questions our point of contact was very helpful and fast in getting our questions answered. If it was above their capabilities they brought in a support professional who really made it easy for us to learn and replicate their steps.

Not really an availability issue, but concurrency licensing rules mean that only one user can be logged in at a time.

After using Uberflip for more than a year, we have yet to experience any down time.

This has not been an issue. It is actually beating TweetDeck when we are tagged within a post that TweetDeck is monitoring.

Unfortunately, we have not had a great experience with customer support from Klear. In the sales process, they were very responsive and helpful, but when onboarded, it definitely changed. We are based in the US and our customer service rep is based in Israel, meaning our work hours barely overlap. Oftentimes we're waiting 24+ hours for a response, and when it's a time-sensitive issue (like the platform not pulling in Instagram Story data) we want it to be resolved as quickly as possible. Klear also has a chat feature for more immediate help, but we've experienced a similar situation there where it takes 12+ hours to get a response and it's usually from our customer service rep. Our rep is very nice, but also doesn't seem very knowledgeable about the platform, and usually can't provide an immediate answer to a question we ask and has to "check with her team."

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The support and the team at Uberflip is THE BEST!!! They are seriously so great. They got to know me on a personal level and really cared about getting my Hub set up the way I wanted and they want my Hub to be successful. They even took a few of us out to dinner when they were in my area for a marketing event. They are always there to help me and only a quick email or phone call away

We had a kick-off training with the whole team where they walked us through the functionality. This was a pretty effective and comprehensive training.

It wasn't exactly training but there was a step by step check list of things in a project the Uberflip team shared with me. There were links to helpful articles on it that walked me through how to set things up

Implementation was so easy I dont even remember it!

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The implementation team was with us every step of the way, helping us map what needed to be done, providing examples of other customers and being as hands-on as we needed

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We've used Sprout Social & Hootsuite in the past -- and they all stack up pretty evenly. Sysomos has the same features as Sprout or Hootsuite, except their reports and analytics are a little more detailed. Hootsuite has a better social media management software and dashboard though

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When it comes to asset management, Uberflip has a HubSpot beat. That doesn't mean HubSpot isn't necessary for other functions, but when it comes to the content itself, the backend organization, reporting (item and stream level), and delivery of the content is much more useful in Uberflip. Otherwise, they have the same learning curve.

• Lowered costs and overhead when Expion got introduced as we now use one centralized solution for all of our social media work
• We can finally calculate ROI with ease and understand our campaign performance through proper tracking and analytics
• Competition tracking was never easier

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• It has enabled us to track the performance of the content being sent out by sales. Now we can make data-driven content decisions.
• Have had multiple use cases where Sales Assist was able to reengage prospects that were thought to be lost.
• Content management has been key, it has been extremely helpful to centralize content in Uberflip.

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