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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Vidyard

    Score8.4 out of 10
    N/AVidyard is an enterprise video platform built to turn viewers into customers with in-depth insights and robust integrations with different customer relationship management (CRM) and marketing automation platforms.

    $0

    Wistia

    Score9.7 out of 10
    N/AWistia is a video marketing platform that helps teams create, host, market, and measure their videos and webinars. Wistia is used to create professional videos, host webinars, collect and send leads to a connected marketing automation platform. Wistia additionally offers customers support and educational resources.

    $24

    per month

    Pricing
    VidyardWistia
    Editions & Modules
    Free
    $0
    per month per user
    Starter
    $59
    per month per user
    Enterprise
    Custom Pricing
    per year
    Teams
    Contact Sales
    per month per user
    Free
    $0
    up to 10 videos
    Plus
    $24
    per month
    Pro Plan
    $99
    per month
    Advanced Plan
    $399
    per month
    Offerings
    Pricing Offerings
    VidyardWistia
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details20% discount for annual pricing.
    More Pricing Information
    Community Pulse
    VidyardWistia
    Considered Both Products
    Vidyard
    Chose Vidyard
    We selected Vidyard because Wistia didn't offer as many robust lead generation features and didn't offer as deep of integration with Hubspot. We also wanted to have that main video hub and Wistia didn't have that at all when we were doing this evaluation, though I think they …
    Incentivized
    Chose Vidyard
    Pricing-wise, it's definitely in between the two options above. It offers more capabilities than Wistia and is less expensive than Brightcove.
    Incentivized
    Chose Vidyard
    I like Vidyard way better than Wistia.
    Incentivized
    Chose Vidyard
    I am hoping to send many videos via email. Wistia would have been charging per video per month. Vidyard is unlimited videos which was a huge selling point for me.
    Incentivized
    Chose Vidyard
    Vidyard allowed our Sales reps to easily create videos, whereas Wistia only allowed us to house them.
    Incentivized
    Chose Vidyard
    The Vidyard team was far more responsive that the Wistia team. This made it a no brainer.
    Incentivized
    Chose Vidyard
    Wistia didn't meet our security policies.
    Incentivized
    Chose Vidyard
    I haven't tried any of the Vidyard competitors, but have heard good things about Wistia as well. Both companies send great marketing content with tips and tricks for getting the most value out of their systems. At this point I have no urge of switching to a different video …
    Incentivized
    Chose Vidyard
    I do think Vidyard offers more in terms of a total package for sales and marketing. WIth Vimeo and Wistia, we were only focusing on the video hosting aspect. Vidyard offers much more in terms of recording, customization, and metrics. It is definitely a powerful tool if you can …
    Incentivized
    Chose Vidyard
    We initially switched from Wistia due to some specific integration requirements. Those requirements are no longer relevant, but I can't imagine switching back.
    Incentivized
    Chose Vidyard
    Youtube and Vimeo, no comparison. Analytics and CRM integration just aren't there. Obviously not focused on businesses and the customer support isn't there even though they do technically host videos. They just do a way worse job.

    Wistia is definitely less focused on SaaS and …
    Incentivized
    Chose Vidyard
    Vidyard seems to be the easiest to use especially for our sales teams. Our Customer Advocate and Implementation Teams do use CloudApp. It seems similar, but less applicable for sales. Vidyard has awesome Salesforce and HubSpot integrations!
    Incentivized
    Chose Vidyard

    Overall the things that I liked the most about Vidyard are:

    • The page where people see your video can be customized to look like our website; their name/brand is not there. You can also add links in the top menu to navigate through our website, request a demo, etc.
    • When you send …
    Incentivized
    Chose Vidyard
    The product seems to have more depth in my opinion. I also think they are more focused on the development of features for their customer.
    Incentivized
    Chose Vidyard
    It was the HubSpot integration that was the big thing for us. Because it's the video engine inside HubSpot, it's the most seamless integration.
    Incentivized
    Chose Vidyard
    I went with Vidyard not because a deep-dive comparison yielded a win for Vidyard, but rather because of my previous experience and thus easier uptake.
    Incentivized
    Chose Vidyard
    Perhaps, these competitors have upped their game since I last used them, but I find Vidyard to be quicker to integrate into websites in that it takes less troubleshooting overall. Also, I'm not sure if these companies have quite the same ease of use when it comes to screen cap …
    Incentivized
    Chose Vidyard
    Vidyard's integration and ease of use with the platform sets them apart from the competition. The real kicker is the way they treat their partners.
    Incentivized
    Chose Vidyard
    Vidyard is always one step ahead with innovations and UI.
    Incentivized
    Chose Vidyard
    I've used their soapbox platform, which is similar to GoVideo, however, GoVideo has been easier to use with Slack and Gmail.
    Incentivized
    Chose Vidyard
    Comparable products but I like the Vidyard integration with HubSpot.
    Incentivized
    Chose Vidyard
    At the time we switched we were impressed with the email process. it was significantly better than Soap Box. We switched back as Soap Box improved and the library difficulties became irritating.
    Incentivized
    Chose Vidyard
    Vidyard capture tool is comparable to these products but has an easier to use dashboard and easier sharing.
    Incentivized
    Chose Vidyard
    We jumped on the Vidyard bandwagon early on. They are awesome to deal with and are alway innovating
    Incentivized
    Wistia
    Chose Wistia
    Vidyard was much more expensive even though it has tighter integration with HubSpot. This put Wistia in a better category from a cost perspective because most of the heavy lifting with automation is handled on the HubSpot side of things. Vidyard also felt like it was geared to …
    Incentivized
    Chose Wistia
    I found Vidyard to be a tad clunky, at least when I tried to use it. Vimeo's design features didn't seem as modern to me and didn't integrate as well with other apps/website platforms, at least when I was investigating a video hosting platform. Wistia is more expensive than Vidy…
    Incentivized
    Chose Wistia
    Honestly, I haven't gotten too in-depth yet, but that is the closest thing. Gotta give that point to Wistia, though, still because in my experience, at least, trying to learn Vidyard's features did not seem to be the right path at the time when Wistia was not causing any …
    Incentivized
    Chose Wistia
    Wistia provides the functionality that most companies need for video marketing and video hosting/analytics. When we compared with Vidyard, the cost of Vidyard was far higher, but the functionality did not seem to be much more advanced than Wistia. Wistia seems to be a good …
    Incentivized
    Chose Wistia
    Vimeo Pro works well for artistic folks, those on a budget, or those not looking to leverage video for demand gen or lead capture. It served us well for a while, but just wasn't cutting it. Wistia has more on the integrations end than Vimeo, and we have benefitted the most from …
    Incentivized
    Chose Wistia
    Wistia stacks up against the competitors quite well. It's more affordable than Vidyard and Brightcove. It provides enough functionality and metrcis for our current video campaigns...we are just getting started. Perhaps when we graduate onto more sophisticated video campaigns we …
    Incentivized
    Chose Wistia
    Wistia offers more features overall and a better interface. I have found that they have the best analytics and provide helpful insights into the performance of each video. You can integrate incredibly easy into websites, without technical savvy or any kind of expertise with …
    Incentivized
    Chose Wistia
    Wistia is much more user friendly and gives the ability to replace videos. Also the the statistics were easier to access and use with Wistia.
    Incentivized
    Chose Wistia
    Wistia was our default choice because of the popularity and the quality of videos generated by the team. We did not evaluate other software platforms and directly went with Wistia.
    Incentivized
    Chose Wistia
    Wistia seemed to be more embraced by our sales team. We had also met members of their team at marketing conferences and they were very helpful in sending materials and best practices that got us firing on all cylinders out of the gate. At the end of the day, we are looking for …
    Incentivized
    Key User Insights
    Would buy again
    94%
    Would buy again
    44 Answers
    93%
    Would buy again
    27 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    37 Answers
    100%
    Delivers good value for the price
    27 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    45 Answers
    100%
    Happy with the feature set
    29 Answers
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    35 Answers
    100%
    Lived up to sales and marketing promises
    25 Answers
    Implementation went as expected
    95%
    Implementation went as expected
    39 Answers
    96%
    Implementation went as expected
    25 Answers
    Features
    VidyardWistia
    Video Marketing
    Comparison of Video Marketing features of Vidyard and Wistia
    Feature
    Vidyard
    6.1
    49 Ratings
    22% below category average
    Wistia
    -
    Ratings
    Lead generation7.938 Ratings00 Ratings
    Video personalization9.145 Ratings00 Ratings
    eCommerce2.82 Ratings00 Ratings
    Support for advertisements5.51 Ratings00 Ratings
    Video SEO6.331 Ratings00 Ratings
    Integration to Marketing Automation5.437 Ratings00 Ratings
    Video Platform Integrations
    Comparison of Video Platform Integrations features of Vidyard and Wistia
    Feature
    Vidyard
    5.1
    36 Ratings
    19% below category average
    Wistia
    -
    Ratings
    Integration to Salesforce.com2.921 Ratings00 Ratings
    Integration to Marketo5.011 Ratings00 Ratings
    Integration to HubSpot5.121 Ratings00 Ratings
    Integration to Eloqua7.31 Ratings00 Ratings
    Video Security
    Comparison of Video Security features of Vidyard and Wistia
    Feature
    Vidyard
    8.3
    47 Ratings
    3% below category average
    Wistia
    -
    Ratings
    Video access controls8.437 Ratings00 Ratings
    User management6.141 Ratings00 Ratings
    Video link sharing10.047 Ratings00 Ratings
    Internal video8.439 Ratings00 Ratings
    External video8.542 Ratings00 Ratings
    Video Player
    Comparison of Video Player features of Vidyard and Wistia
    Feature
    Vidyard
    5.9
    47 Ratings
    33% below category average
    Wistia
    -
    Ratings
    Player customization5.539 Ratings00 Ratings
    Embedded videos5.742 Ratings00 Ratings
    Video quality / Bandwidth controls4.944 Ratings00 Ratings
    Mobile compatibility7.737 Ratings00 Ratings
    Video Analytics
    Comparison of Video Analytics features of Vidyard and Wistia
    Feature
    Vidyard
    8.0
    48 Ratings
    2% above category average
    Wistia
    -
    Ratings
    A/B testing6.32 Ratings00 Ratings
    Streaming quality reports9.031 Ratings00 Ratings
    Per viewer tracking9.242 Ratings00 Ratings
    Per video tracking9.245 Ratings00 Ratings
    Video analytics dashboard6.145 Ratings00 Ratings
    Video Hosting, Management & Storage
    Comparison of Video Hosting, Management & Storage features of Vidyard and Wistia
    Feature
    Vidyard
    6.1
    37 Ratings
    34% below category average
    Wistia
    -
    Ratings
    On-Demand video6.128 Ratings00 Ratings
    Live streaming5.39 Ratings00 Ratings
    Impact of streaming on network7.31 Ratings00 Ratings
    Video upload & format support6.134 Ratings00 Ratings
    Video library / File management5.63 Ratings00 Ratings
    Video portal6.129 Ratings00 Ratings
    Video Engagement
    Comparison of Video Engagement features of Vidyard and Wistia
    Feature
    Vidyard
    6.1
    21 Ratings
    26% below category average
    Wistia
    -
    Ratings
    Video comments6.121 Ratings00 Ratings
    Best Alternatives
    VidyardWistia
    Small Businesses
    Cincopa
    Score9.8 out of 10
    Vyond
    Score8.4 out of 10
    Medium-sized Companies
    Ensemble Video
    Score9.1 out of 10
    Vyond
    Score8.4 out of 10
    Enterprises
    Panopto
    Score7.5 out of 10
    Vyond
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    VidyardWistia
    Likelihood to Recommend
    9.5
    (179 ratings)
    9.5
    (73 ratings)
    Likelihood to Renew
    10.0
    (15 ratings)
    10.0
    (10 ratings)
    Usability
    8.9
    (58 ratings)
    9.0
    (15 ratings)
    Availability
    10.0
    (2 ratings)
    10.0
    (2 ratings)
    Performance
    10.0
    (12 ratings)
    10.0
    (11 ratings)
    Support Rating
    7.0
    (105 ratings)
    10.0
    (11 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (5 ratings)
    10.0
    (2 ratings)
    Configurability
    7.0
    (1 ratings)
    9.0
    (1 ratings)
    Ease of integration
    10.0
    (113 ratings)
    8.0
    (11 ratings)
    Product Scalability
    10.0
    (2 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    9.0
    (1 ratings)
    9.0
    (1 ratings)
    Vendor pre-sale
    8.0
    (1 ratings)
    9.0
    (1 ratings)
    User Testimonials
    VidyardWistia
    Likelihood to Recommend
    Vidyard
    Vidyard has been critical for our team in many ways. One way that we didn't realize how much we'd be using it is for training new teammates while we're all working remotely. I frequently use the chrome extension to record a video of how to do something to send to our whole team or certain teammates. There are other products that do that, but this seems to be the most efficient, easiest, and quickest. Vidyard is incredibly useful for both inbound, and outbound sales and marketing strategies. It helps us increase our open and click rate for emails and overall engagement for our customer journey.
    Incentivized
    Read full review
    Wistia
    For companies that want to integrate their videos into actionable steps like behavioral follow up through a CRM, Wistia is the best tool to use. You can automate your systems to track when a video is viewed, engaged with or how long a person has been watching along with heatmaps to show where people were most interested and least interested so you can adjust your videos to optimize their performance.
    Incentivized
    Read full review
    Pros
    Vidyard
    • The customer service is awesome. I always get ahold of our rep within an hour of contacting!
    • Vidyard in itself is a genius idea and when running correctly, a great tool to have in a rep's arsenal!
    • The people are great. -They spent countless hours working with our team!
    Incentivized
    Read full review
    Wistia
    • Wistia enables a lot of customization in the video player, making it personalized to your business.
    • The user experience is pretty intuitive and easy to use without too much training.
    • Wistia's help articles, blog and instructional videos were very helpful as we began investing more resources into video production.
    Incentivized
    Read full review
    Cons
    Vidyard
    • It would be great if the use of the camera on an internet screen were more user friendly.
    • The editing of a video's beginning or ending (cutting video for a cleaner look or time) could be a little more refined and less choppy.
    • Could be more colorful.
    Incentivized
    Read full review
    Wistia
    • Obtaining embed codes for a significantly large number of videos can be very time consuming as there is no way to automatically pull a report.
    • Within a project, there is no way to set the list to show a specific number of videos and you may only have a certain number of videos shown unless you click to expand the list and continue to do so.
    • Once the list is expanded and you click in to a video, when clicking back, the list reloads and you must expand the entire list again which can become very time consuming.
    Incentivized
    Read full review
    Likelihood to Renew
    Vidyard
    Vidyard has truly become an essential part of our organization. It's useful for our day to day communication internally amongst departments and externally with our customers. This platform has allowed us to create knowledge base articles, training portals, webinars and communicate effectively with our customers. We receive raving feedback from customers on how helpful the videos are that they receive. We also like the ability to view metrics, insights, etc. of the videos. Always allows us to pivot accordingly based on the feedback we receive
    Incentivized
    Read full review
    Wistia
    Wistia is super easy to use and very reliable, anytime a video needs to be updated, the existing media can be replaced, but the url remains the same so anywhere this media is shared or embedded, it is immediately updated. Their support is extremely helpful, and there is very rarely any issues with this product.
    Incentivized
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    Usability
    Vidyard
    Vidyard is super easy for new people to pick up - I've never had to spend time explaining the UI or menu, which is a testament so how easy it is. The plugin also makes it quite user-friendly. There's no need to go anywhere else - it's all on the browser.
    Incentivized
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    Wistia
    Great, simple, usable product. Would have given it higher marks, but sometimes the folders and permissions aren't the most intuitive. Interface for uploading, tagging, describing videos is simple. Sharing is also relatively intuitive. Overall, a clean and simple interface and most of our marketing team had no issues using it. I think it was easier than using Vimeo.
    Incentivized
    Read full review
    Reliability and Availability
    Vidyard
    Absolutely, the unpredictable nature of technology always keeps us on our toes. However, I'm pleased to share that my experience with Vidyard has been remarkably consistent and reassuring. To date, I haven't encountered any instances of service outages. This unparalleled reliability and dependability have instilled a high level of confidence in the platform, making it a stalwart companion in our digital endeavors. While the tech landscape can be uncertain, Vidyard's track record of steadfast performance has truly set it apart.
    Incentivized
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    Wistia
    After several years, we have not come across a situation for which Wistia was not available when needed.
    Incentivized
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    Performance
    Vidyard
    It performs very well. I have never had any bugs while recording, and none of the videos have been impaired or corrupted. I don't believe it integrates with any other software but you could contact the company to learn more. I am not sure if it is only available on Chrome.
    Incentivized
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    Wistia
    I have never had any technical issues with Wistia. The service is fast and reliable. video play back begins as soon as a few seconds of video have buffered. The stats are accurate and available within a few hours of current use. I have integrated it with Marketo and found that the integration is clean and is easily incorporated into the campaign logic flow. (ex. If the user played more than 50% of the video, do Action-A, otherwise do Action-B.
    Incentivized
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    Support Rating
    Vidyard
    Customer support at Vidyard has always been good. When I first looked into the product, the salesperson took a consultative approach that allowed me to see how Vidyard would benefit our specific use case. Since coming on board, the customer service team has been quick to respond if I have any questions.
    Incentivized
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    Wistia
    We have only had to reach out to Wistia support a handful of times in the 4 years we have been using Wistia. They have always been quick to respond and help us solve the problem. The system is self-service so there should be very little to no need to reach out to support on a regular basis.
    Incentivized
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    In-Person Training
    Vidyard
    The training experience proved to be tremendously valuable. Our dedicated representative exhibited an exceptional level of helpfulness and patience as she skillfully addressed all of our inquiries. Notably, she went beyond merely answering questions, providing us with a wealth of resources and sharing best practices that are pivotal for our success in utilizing the software.Her guidance transcended the boundaries of a conventional training session, empowering us with insights that extend far beyond the immediate
    Incentivized
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    Wistia
    No answers on this topic
    Online Training
    Vidyard
    The online training experience proved to be incredibly valuable. Our dedicated representative demonstrated exceptional patience and unwavering support in addressing our queries and requests, which greatly contributed to our learning process. Their guidance was pivotal in helping us navigate the intricacies of the training, ensuring that we absorbed the material effectively.
    Incentivized
    Read full review
    Wistia
    No answers on this topic
    Implementation Rating
    Vidyard
    It's pretty straightforward. The bulk of the work goes on outside of Vidyard - it's the time required to add different videos to your website - that was probably the only difficult part and had nothing to do with Vidyard.
    Incentivized
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    Wistia
    We were in the process of changing our website so that took some time to get Wistia implemented in to our website.
    Incentivized
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    Alternatives Considered
    Vidyard
    I've never evaluated another product like Vidyard. I just used screen recordings with RingCentral before, and I remember the file size being very large and having to add the video as an attachment. So this was a major improvement to be able to shoot videos and easily share with my clients.
    Incentivized
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    Wistia
    Wistia is for business. Period. Vimeo has none of the benefits for a business that Wistia offers. The SEO value and SUPER FAST playback speed are essential. Wistia has it all. Personally, I can rarely get thought a video if hosted on Vimeo because of the glitchy playback and slow rendering.
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    Scalability
    Vidyard
    The product exhibits an exceptional degree of scalability, accommodating diverse usage scenarios across various departments within our organization. This remarkable flexibility has enabled us to harness the software's potential in ways tailored to the unique needs of each team.In particular, the impact on our communication efforts with both potential and existing customers has been truly transformative.
    Incentivized
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    Wistia
    We use many platforms and Wistia has been a standout in terms of reliability and scaleability.
    Incentivized
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    Return on Investment
    Vidyard
    • We save hundreds of dollars a month because we don't have to send out nearly as many physical samples for customers to review. We can send them a video that shows off the product and they love it!
    • We have improved conversion rates as a result of using Vidyard to communicate with new leads.
    • Our sales reps are clearly more engaged in the sales process. Each week we discuss how Vidyard helped them win a deal.
    Incentivized
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    Wistia
    • Doubled lead capture from lead magnet on website from one year to the next.
    • Increased email interaction on newsletters when embedding Wistia video thumbnail into email campaigns (10-15% links clicked bumped to 30-40% links clicked).
    • Can save us about 50+ hours of one-on-one client meeting time per year for pointing clients to video content rather than presenting the same info in a live setting.
    Incentivized
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    ScreenShots

    Vidyard Screenshots

    Screenshot of where users can record and send sales videos from a browser, desktop, or phone to connect, convert, and close—all while remote.Screenshot of how screen recording can be used to deliver effective product demos, presentations, and proposal walkthroughs that build buyer consensus across the full sales cycle.Screenshot of some insights into viewer behavior, displayed within Vidyard's video analytics. Here, viewers can track video views, engagement, and drop-off rates to understand how an audience interacts with content and optimize video strategy for maximum impactScreenshot of how CRM integrations push video view data to lead and contact records. Viewing data can be used to surface high-intent leads, and measure videos’ impact on pipeline and revenue.Screenshot of Vidyard's customizable calls-to-action (CTAs), used to drive conversions and capture leads. Clickable buttons and forms can be added directly to videos to encourage viewers to take the next step, whether it's downloading a resource or signing up for a demo.Screenshot of some of Vidyard's integrations.

    Wistia Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshot