Vidyard vs. Wistia

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Vidyard
Score 7.9 out of 10
N/A
Vidyard is an enterprise video platform built to turn viewers into customers with in-depth insights and robust integrations with different customer relationship management (CRM) and marketing automation platforms.
$0
per month per user
Wistia
Score 8.9 out of 10
N/A
Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a community of brand advocates. Founded in Cambridge, Massachusetts, the vendor boasts presently more than half a million businesses across 50 countries depend on Wistia's products to build their brands and their businesses,…
$25
per month
Pricing
VidyardWistia
Editions & Modules
Free
$0
per month per user
Pro
$19
per month per user
Plus
$59
per month per user
Business
Custom
per year
Free Account
$0
Pro Plan
$99.00
per month
Advanced Plan
$399.00
per month
Premium Plan
$999.00
per month
Offerings
Pricing Offerings
VidyardWistia
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPlease see wistia.com/pricing for plan features.
More Pricing Information
Community Pulse
VidyardWistia
Considered Both Products
Vidyard
Chose Vidyard
I haven't tried any of the Vidyard competitors, but have heard good things about Wistia as well. Both companies send great marketing content with tips and tricks for getting the most value out of their systems. At this point I have no urge of switching to a different video …
Chose Vidyard
Vidyard allowed our Sales reps to easily create videos, whereas Wistia only allowed us to house them.
Chose Vidyard
Youtube and Vimeo, no comparison. Analytics and CRM integration just aren't there. Obviously not focused on businesses and the customer support isn't there even though they do technically host videos. They just do a way worse job.

Wistia is definitely less focused on SaaS and …
Chose Vidyard
Vidyard is a better option than Wistia due to the support from the company and customizability of the solution. Wistia is cheaper though.
Chose Vidyard
I am hoping to send many videos via email. Wistia would have been charging per video per month. Vidyard is unlimited videos which was a huge selling point for me.
Chose Vidyard
The Vidyard team was far more responsive that the Wistia team. This made it a no brainer.
Chose Vidyard
Pricing-wise, it's definitely in between the two options above. It offers more capabilities than Wistia and is less expensive than Brightcove.
Chose Vidyard
We selected Vidyard because Wistia didn't offer as many robust lead generation features and didn't offer as deep of integration with Hubspot. We also wanted to have that main video hub and Wistia didn't have that at all when we were doing this evaluation, though I think they …
Chose Vidyard
Vidyard seems to be the easiest to use especially for our sales teams. Our Customer Advocate and Implementation Teams do use CloudApp. It seems similar, but less applicable for sales. Vidyard has awesome Salesforce and HubSpot integrations!
Chose Vidyard
It was the HubSpot integration that was the big thing for us. Because it's the video engine inside HubSpot, it's the most seamless integration.
Chose Vidyard
Vidyard is always one step ahead with innovations and UI.
Chose Vidyard

Overall the things that I liked the most about Vidyard are:

  • The page where people see your video can be customized to look like our website; their name/brand is not there. You can also add links in the top menu to navigate through our website, request a demo, etc.
  • When you send …
Chose Vidyard
Perhaps, these competitors have upped their game since I last used them, but I find Vidyard to be quicker to integrate into websites in that it takes less troubleshooting overall. Also, I'm not sure if these companies have quite the same ease of use when it comes to screen cap …
Chose Vidyard
The product seems to have more depth in my opinion. I also think they are more focused on the development of features for their customer.
Chose Vidyard
I went with Vidyard not because a deep-dive comparison yielded a win for Vidyard, but rather because of my previous experience and thus easier uptake.
Chose Vidyard
Vidyard's integration and ease of use with the platform sets them apart from the competition. The real kicker is the way they treat their partners.
Chose Vidyard
I've used their soapbox platform, which is similar to GoVideo, however, GoVideo has been easier to use with Slack and Gmail.
Chose Vidyard
At the time we switched we were impressed with the email process. it was significantly better than Soap Box. We switched back as Soap Box improved and the library difficulties became irritating.
Chose Vidyard
Vidyard capture tool is comparable to these products but has an easier to use dashboard and easier sharing.
Chose Vidyard
We jumped on the Vidyard bandwagon early on. They are awesome to deal with and are alway innovating
Chose Vidyard
Hosting-wise they are very similar but Vidyard allows for way more customization and is just an extremely flexible and full-featured tool. The HubSpot integration is stronger as well.
Wistia
Chose Wistia
Wistia stacks up against the competitors quite well. It's more affordable than Vidyard and Brightcove. It provides enough functionality and metrcis for our current video campaigns...we are just getting started. Perhaps when we graduate onto more sophisticated video campaigns we …
Chose Wistia
Vimeo Pro works well for artistic folks, those on a budget, or those not looking to leverage video for demand gen or lead capture. It served us well for a while, but just wasn't cutting it. Wistia has more on the integrations end than Vimeo, and we have benefitted the most from …
Chose Wistia
Wistia provides the functionality that most companies need for video marketing and video hosting/analytics. When we compared with Vidyard, the cost of Vidyard was far higher, but the functionality did not seem to be much more advanced than Wistia. Wistia seems to be a good …
Chose Wistia
Honestly, I haven't gotten too in-depth yet, but that is the closest thing. Gotta give that point to Wistia, though, still because in my experience, at least, trying to learn Vidyard's features did not seem to be the right path at the time when Wistia was not causing any …
Chose Wistia
I found Vidyard to be a tad clunky, at least when I tried to use it. Vimeo's design features didn't seem as modern to me and didn't integrate as well with other apps/website platforms, at least when I was investigating a video hosting platform. Wistia is more expensive than Vidy…
Chose Wistia
Vidyard was much more expensive even though it has tighter integration with HubSpot. This put Wistia in a better category from a cost perspective because most of the heavy lifting with automation is handled on the HubSpot side of things. Vidyard also felt like it was geared to …
Chose Wistia
Wistia is much more user friendly and gives the ability to replace videos. Also the the statistics were easier to access and use with Wistia.
Chose Wistia
Wistia offers more features overall and a better interface. I have found that they have the best analytics and provide helpful insights into the performance of each video. You can integrate incredibly easy into websites, without technical savvy or any kind of expertise with …
Chose Wistia
Wistia seemed to be more embraced by our sales team. We had also met members of their team at marketing conferences and they were very helpful in sending materials and best practices that got us firing on all cylinders out of the gate. At the end of the day, we are looking for …
Chose Wistia
Wistia was our default choice because of the popularity and the quality of videos generated by the team. We did not evaluate other software platforms and directly went with Wistia.
Top Pros
Top Cons
Features
VidyardWistia
Video Marketing
Comparison of Video Marketing features of Product A and Product B
Vidyard
6.4
46 Ratings
11% below category average
Wistia
-
Ratings
Lead generation6.235 Ratings00 Ratings
Video personalization9.142 Ratings00 Ratings
eCommerce2.82 Ratings00 Ratings
Support for advertisements5.51 Ratings00 Ratings
Video SEO7.329 Ratings00 Ratings
Integration to Marketing Automation7.435 Ratings00 Ratings
Video Platform Integrations
Comparison of Video Platform Integrations features of Product A and Product B
Vidyard
7.5
34 Ratings
17% above category average
Wistia
-
Ratings
Integration to Salesforce.com7.419 Ratings00 Ratings
Integration to Marketo7.110 Ratings00 Ratings
Integration to HubSpot8.319 Ratings00 Ratings
Integration to Eloqua7.31 Ratings00 Ratings
Video Security
Comparison of Video Security features of Product A and Product B
Vidyard
8.6
45 Ratings
2% below category average
Wistia
-
Ratings
Video access controls8.035 Ratings00 Ratings
User management8.039 Ratings00 Ratings
Video link sharing9.645 Ratings00 Ratings
Internal video8.537 Ratings00 Ratings
External video9.140 Ratings00 Ratings
Video Player
Comparison of Video Player features of Product A and Product B
Vidyard
8.4
45 Ratings
0% below category average
Wistia
-
Ratings
Player customization8.337 Ratings00 Ratings
Embedded videos8.140 Ratings00 Ratings
Video quality / Bandwidth controls9.142 Ratings00 Ratings
Mobile compatibility8.135 Ratings00 Ratings
Video Analytics
Comparison of Video Analytics features of Product A and Product B
Vidyard
8.2
46 Ratings
9% above category average
Wistia
-
Ratings
A/B testing6.32 Ratings00 Ratings
Streaming quality reports8.829 Ratings00 Ratings
Per viewer tracking8.940 Ratings00 Ratings
Per video tracking9.043 Ratings00 Ratings
Video analytics dashboard8.043 Ratings00 Ratings
Video Hosting, Management & Storage
Comparison of Video Hosting, Management & Storage features of Product A and Product B
Vidyard
7.7
35 Ratings
10% below category average
Wistia
-
Ratings
On-Demand video8.526 Ratings00 Ratings
Live streaming7.07 Ratings00 Ratings
Impact of streaming on network7.31 Ratings00 Ratings
Video upload & format support9.332 Ratings00 Ratings
Video library / File management5.63 Ratings00 Ratings
Video portal8.227 Ratings00 Ratings
Video Engagement
Comparison of Video Engagement features of Product A and Product B
Vidyard
7.7
19 Ratings
4% below category average
Wistia
-
Ratings
Video comments7.719 Ratings00 Ratings
Best Alternatives
VidyardWistia
Small Businesses
Wistia
Wistia
Score 8.9 out of 10
Sendspark
Sendspark
Score 10.0 out of 10
Medium-sized Companies
Flipgrid
Flipgrid
Score 1.6 out of 10
Loom
Loom
Score 9.2 out of 10
Enterprises
Panopto
Panopto
Score 7.6 out of 10
Vyond
Vyond
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
VidyardWistia
Likelihood to Recommend
8.4
(176 ratings)
9.4
(71 ratings)
Likelihood to Renew
9.9
(15 ratings)
10.0
(10 ratings)
Usability
9.3
(56 ratings)
10.0
(13 ratings)
Availability
10.0
(2 ratings)
10.0
(2 ratings)
Performance
10.0
(12 ratings)
10.0
(11 ratings)
Support Rating
7.0
(105 ratings)
10.0
(11 ratings)
Online Training
10.0
(2 ratings)
-
(0 ratings)
Implementation Rating
8.0
(5 ratings)
10.0
(2 ratings)
Configurability
7.0
(1 ratings)
9.0
(1 ratings)
Ease of integration
10.0
(113 ratings)
8.0
(11 ratings)
Product Scalability
10.0
(2 ratings)
10.0
(1 ratings)
Vendor post-sale
9.0
(1 ratings)
9.0
(1 ratings)
Vendor pre-sale
8.0
(1 ratings)
9.0
(1 ratings)
User Testimonials
VidyardWistia
Likelihood to Recommend
Vidyard
Vidyard has been critical for our team in many ways. One way that we didn't realize how much we'd be using it is for training new teammates while we're all working remotely. I frequently use the chrome extension to record a video of how to do something to send to our whole team or certain teammates. There are other products that do that, but this seems to be the most efficient, easiest, and quickest. Vidyard is incredibly useful for both inbound, and outbound sales and marketing strategies. It helps us increase our open and click rate for emails and overall engagement for our customer journey.
Read full review
Wistia
For companies that want to integrate their videos into actionable steps like behavioral follow up through a CRM, Wistia is the best tool to use. You can automate your systems to track when a video is viewed, engaged with or how long a person has been watching along with heatmaps to show where people were most interested and least interested so you can adjust your videos to optimize their performance.
Read full review
Pros
Vidyard
  • The customer service is awesome. I always get ahold of our rep within an hour of contacting!
  • Vidyard in itself is a genius idea and when running correctly, a great tool to have in a rep's arsenal!
  • The people are great. -They spent countless hours working with our team!
Read full review
Wistia
  • Wistia enables a lot of customization in the video player, making it personalized to your business.
  • The user experience is pretty intuitive and easy to use without too much training.
  • Wistia's help articles, blog and instructional videos were very helpful as we began investing more resources into video production.
Read full review
Cons
Vidyard
  • It would be great if the use of the camera on an internet screen were more user friendly.
  • The editing of a video's beginning or ending (cutting video for a cleaner look or time) could be a little more refined and less choppy.
  • Could be more colorful.
Read full review
Wistia
  • Obtaining embed codes for a significantly large number of videos can be very time consuming as there is no way to automatically pull a report.
  • Within a project, there is no way to set the list to show a specific number of videos and you may only have a certain number of videos shown unless you click to expand the list and continue to do so.
  • Once the list is expanded and you click in to a video, when clicking back, the list reloads and you must expand the entire list again which can become very time consuming.
Read full review
Likelihood to Renew
Vidyard
Vidyard has truly become an essential part of our organization. It's useful for our day to day communication internally amongst departments and externally with our customers. This platform has allowed us to create knowledge base articles, training portals, webinars and communicate effectively with our customers. We receive raving feedback from customers on how helpful the videos are that they receive. We also like the ability to view metrics, insights, etc. of the videos. Always allows us to pivot accordingly based on the feedback we receive
Read full review
Wistia
Wistia is super easy to use and very reliable, anytime a video needs to be updated, the existing media can be replaced, but the url remains the same so anywhere this media is shared or embedded, it is immediately updated. Their support is extremely helpful, and there is very rarely any issues with this product.
Read full review
Usability
Vidyard
Vidyard is super easy for new people to pick up - I've never had to spend time explaining the UI or menu, which is a testament so how easy it is. The plugin also makes it quite user-friendly. There's no need to go anywhere else - it's all on the browser.
Read full review
Wistia
Great, simple, usable product. Would have given it higher marks, but sometimes the folders and permissions aren't the most intuitive. Interface for uploading, tagging, describing videos is simple. Sharing is also relatively intuitive. Overall, a clean and simple interface and most of our marketing team had no issues using it. I think it was easier than using Vimeo.
Read full review
Reliability and Availability
Vidyard
Absolutely, the unpredictable nature of technology always keeps us on our toes. However, I'm pleased to share that my experience with Vidyard has been remarkably consistent and reassuring. To date, I haven't encountered any instances of service outages. This unparalleled reliability and dependability have instilled a high level of confidence in the platform, making it a stalwart companion in our digital endeavors. While the tech landscape can be uncertain, Vidyard's track record of steadfast performance has truly set it apart.
Read full review
Wistia
After several years, we have not come across a situation for which Wistia was not available when needed.
Read full review
Performance
Vidyard
It performs very well. I have never had any bugs while recording, and none of the videos have been impaired or corrupted. I don't believe it integrates with any other software but you could contact the company to learn more. I am not sure if it is only available on Chrome.
Read full review
Wistia
I have never had any technical issues with Wistia. The service is fast and reliable. video play back begins as soon as a few seconds of video have buffered. The stats are accurate and available within a few hours of current use. I have integrated it with Marketo and found that the integration is clean and is easily incorporated into the campaign logic flow. (ex. If the user played more than 50% of the video, do Action-A, otherwise do Action-B.
Read full review
Support Rating
Vidyard
Customer support at Vidyard has always been good. When I first looked into the product, the salesperson took a consultative approach that allowed me to see how Vidyard would benefit our specific use case. Since coming on board, the customer service team has been quick to respond if I have any questions.
Read full review
Wistia
We have only had to reach out to Wistia support a handful of times in the 4 years we have been using Wistia. They have always been quick to respond and help us solve the problem. The system is self-service so there should be very little to no need to reach out to support on a regular basis.
Read full review
In-Person Training
Vidyard
The training experience proved to be tremendously valuable. Our dedicated representative exhibited an exceptional level of helpfulness and patience as she skillfully addressed all of our inquiries. Notably, she went beyond merely answering questions, providing us with a wealth of resources and sharing best practices that are pivotal for our success in utilizing the software.Her guidance transcended the boundaries of a conventional training session, empowering us with insights that extend far beyond the immediate
Read full review
Wistia
No answers on this topic
Online Training
Vidyard
The online training experience proved to be incredibly valuable. Our dedicated representative demonstrated exceptional patience and unwavering support in addressing our queries and requests, which greatly contributed to our learning process. Their guidance was pivotal in helping us navigate the intricacies of the training, ensuring that we absorbed the material effectively.
Read full review
Wistia
No answers on this topic
Implementation Rating
Vidyard
It's pretty straightforward. The bulk of the work goes on outside of Vidyard - it's the time required to add different videos to your website - that was probably the only difficult part and had nothing to do with Vidyard.
Read full review
Wistia
We were in the process of changing our website so that took some time to get Wistia implemented in to our website.
Read full review
Alternatives Considered
Vidyard
I've never evaluated another product like Vidyard. I just used screen recordings with RingCentral before, and I remember the file size being very large and having to add the video as an attachment. So this was a major improvement to be able to shoot videos and easily share with my clients.
Read full review
Wistia
Wistia is for business. Period. Vimeo has none of the benefits for a business that Wistia offers. The SEO value and SUPER FAST playback speed are essential. Wistia has it all. Personally, I can rarely get thought a video if hosted on Vimeo because of the glitchy playback and slow rendering.
Read full review
Scalability
Vidyard
The product exhibits an exceptional degree of scalability, accommodating diverse usage scenarios across various departments within our organization. This remarkable flexibility has enabled us to harness the software's potential in ways tailored to the unique needs of each team.In particular, the impact on our communication efforts with both potential and existing customers has been truly transformative.
Read full review
Wistia
We use many platforms and Wistia has been a standout in terms of reliability and scaleability.
Read full review
Return on Investment
Vidyard
  • We save hundreds of dollars a month because we don't have to send out nearly as many physical samples for customers to review. We can send them a video that shows off the product and they love it!
  • We have improved conversion rates as a result of using Vidyard to communicate with new leads.
  • Our sales reps are clearly more engaged in the sales process. Each week we discuss how Vidyard helped them win a deal.
Read full review
Wistia
  • Doubled lead capture from lead magnet on website from one year to the next.
  • Increased email interaction on newsletters when embedding Wistia video thumbnail into email campaigns (10-15% links clicked bumped to 30-40% links clicked).
  • Can save us about 50+ hours of one-on-one client meeting time per year for pointing clients to video content rather than presenting the same info in a live setting.
Read full review
ScreenShots

Vidyard Screenshots

Screenshot of Sales videos can be recorded or sent from a browser, desktop, or phone to connect, convert, and close for virtual selling.Screenshot of Screen recording can be used to deliver effective product demos, presentations, and proposal walkthroughs that build buyer consensus across the full sales cycle.Screenshot of Detailed video analytics show who’s watching and for how long, to help prioritize and personalize a sales strategy. Measure how each team member is performing with video.Screenshot of CRM integrations push video view data to lead and contact records. Use viewing data to surface high-intent leads, and measure videos’ impact on pipeline and revenue.Screenshot of A link can be added as an in-video call-to-action that drives buyers to next steps– from providing additional resources to booking a meeting right from the video.Screenshot of From sales engagement platforms, to CRMs, to marketing automation systems, Vidyard is integrated into the tools teams are already using every day.

Wistia Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of