Lusha vs. ZoomInfo Sales

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lusha
Score 8.5 out of 10
N/A
Lusha is a Business-to-Business (B2B) data and Sales Intelligence platform utilized by sales, marketing, recruitment, and Revenue Operations (RevOps) departments to identify professional contacts, enrich database records, and monitor buying signals. The solution integrates with Customer Relationship Management (CRM) systems, automation tools, and existing Go-To-Market (GTM) stacks. According to Lusha, the system provides access to over 300 million business contacts and achieves over 90% direct…
$0
per month 40 credits
ZoomInfo Sales
Score 8.2 out of 10
N/A
ZoomInfo Sales is a modern go-to-market platform for B2B companies. ZoomInfo Sales helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A
Pricing
LushaZoomInfo Sales
Editions & Modules
Free
$0.00
per month 40 credits
Starter
$49.90
per month 400 credits
Pro
$69.90
per month 600 credits
Premium
$399.90
per month 3,400 credits
Scale
Fully customizable plan for large organizations
per month
No answers on this topic
Offerings
Pricing Offerings
LushaZoomInfo Sales
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details25% discount for annual pricing.
More Pricing Information
Community Pulse
LushaZoomInfo Sales
Considered Both Products
Lusha
Chose Lusha
Lusha gives me qualified data. The searching is easy and better than Apollo. The UI is better than Lusha. The costing and credits are also better than Apollo's.
Chose Lusha
Lusha is better at credits management and providing the credits as compared to Apollo. This gives an edge to the small teams when it comes to getting the much-needed data at the start stage. Apollo has credits clubbed together, and usage of credits is much higher than that of …
Chose Lusha
ZoomInfo Sales, LinkedIn Sales Navigator and SignalHire
Chose Lusha
It's cost-effective and easy to use, with many more genuine leads and fewer junk leads.
Chose Lusha
It is better and cost effective compared to Zoominfo which had many junk data and for one tenth of its price Lusha performs much better
Chose Lusha
Most of the above tools can give you accurate email addresses, but mobile number data is either incorrect or unavailable. But Lusha solves this problem by giving us both email ID and mobile number data accurately at the same place, thus eliminating the need to switch platforms …
Chose Lusha
We use Lusha alongside Apollo. Lusha was chosen as our supplementary data source, as it is super intuitive to use, meaning there was no little to no onboarding time which meant no lost productivity to the business. Stacking up against RocketReach, Lusha has much more data …
Chose Lusha
I have chosen Lusha especially because it helps to get better contact information.
Chose Lusha
They are all good platforms for different regions but they do not come close to Lusha when it comes to Middle east data.
Chose Lusha
Lusha contacts details are always valid for every regions be it asia, africa, us or uk that's not the case with every other tool available in the market. tools available in the market either have relevant data for two or three continents not for all and if you are reaching out …
Chose Lusha
The data provided by this tool is unique and not repeated the data is fresh the number and email id are always valid like 98% valid which compared to the rest of the tool available in market Lusha as a high value number hardly you'll get a bounce back or mail which went unread …
Chose Lusha
The data provided by these tools and nice but I bang on Lusha because that's where I get my closure if I don't get any contact number from Lusha like it's not available or dnd sort of things then I reach out to these tools otherwise, my first go to tool in Lusha.
Chose Lusha
Lusha Scores high on 1. Prospecting and search capabilities 2. Ease of use - the Plugin is the Best feature 3. Data Quality is better.
Chose Lusha
Before adopting Lusha, we also tried using Wiza. They almost have the same capability in terms of integration with Linkedin and CRM. The deal breaker is the data accuracy that Lusha can give over Wiza. Lusha has a broader range in database which made is a stronger fit for our …
Chose Lusha
After trying many options Lusha seems the most accurate and cheapest option on the market.
Chose Lusha
The accuracy of data. Ease of use. Decent engagement/email marketing function. It's also easier to use for the young crowd.
Chose Lusha
It is cost-effective and has free tokens every month.
Chose Lusha
Cost is one of the major factors along with similar functions is why we chose Lusha over the other. Despite being a similar tool, the price factor is what made us choose Lusha over all the other tools that we evaluated. Despite not having sales reps contact us, we were able to …
Chose Lusha
I have a ist usage habbit of using Lusha but I also use other tools since if Lusha misses then I am good to have a way to get to my target prospect via other tools . I am very happy with Lusha's performance and would recommend this tool to all.
ZoomInfo Sales
Chose ZoomInfo Sales
When I talk about ZoomInfo stacking up against the software that I have selected above, I'll say that ZoomInfo lacks a lot of features when it comes to the comparison of price and features. So even the basic license of Apollo provides you with email automation, LinkedIn …
Chose ZoomInfo Sales
Apollo.io and LinkedIn have poorer quality data, but LinkedIn can do other things ZoomInfo Sales can't, and Apollo.io has other focuses like flows/sequences. Clay can have better quality data through its scrapping capabilities
Chose ZoomInfo Sales
Strengths: Large B2B contact database, Strong U.S. coverage, Direct-dial phone numbers (one of its biggest advantages), Organizational charts and reporting hierarchies.
Chose ZoomInfo Sales
ZoomInfo provides much more detailed and focused search capabilities than what I was using previously. I like the depth ZoomInfo provides.
Chose ZoomInfo Sales
ZoomInfo has easier functionality, integration and far far more data available than the alternatives. It is more expensive by a decent margin but if that isn't an issue for a business then it is definitely the absolute best resource available for business data.
Chose ZoomInfo Sales
It works well overall, but needs more filters from the individual. 6sense is run by an admin.
Chose ZoomInfo Sales
In my opinion, ZoomInfo Sales is by far the best and number 1. I have used others like it and they don't even compare.
Chose ZoomInfo Sales
Lusha and LinkedIn Premium Business
Chose ZoomInfo Sales
Demandbase has outdated info. No good way to export contacts. There is no sidebar; you have to use the tool on its own to find people, and the information is unreliable. It's not user-friendly. Zoom has all of that and more.
Chose ZoomInfo Sales
ZoomInfo Sales has all the info in one place. No longer do you need to check 5 tools to verify info! Its all available in ZoomInfo Sales so it simplifies my day to day.
Chose ZoomInfo Sales
Really no comparison.Smarte has half the functionality and even less data
Chose ZoomInfo Sales
Better data, better user experience. Easier to learn. Faster to export, search, qualify. It is more expensive (for us) but is so worth it for data accuracy and user experience. Customers get so upset when you call with bad data, so it helps reps be more successful when they …
Chose ZoomInfo Sales
ZoomInfo Sales is solid for enterprise-level data depth, but Apollo edges it out in usability, value, and efficiency for everyday prospecting. ZoomInfo Sales has broader coverage, but Apollo’s data tends to be more accurate and up-to-date for the contacts we actually care about.
Chose ZoomInfo Sales
very well, they are better at international tho
Chose ZoomInfo Sales
ZoomInfo Sales regularly had the best data and lead lists created.
Chose ZoomInfo Sales
In my opinion, ZoomInfo Sales wins hands down. LinkedIn might be good for growing my own business or to network, but nothing like ZoomInfo Sales in my role.
Chose ZoomInfo Sales
Snov.io is great for email retrieval on company domains. They work great alongside each other as tools maximizing success.
Chose ZoomInfo Sales
Our niche business model means that ZI Sales OS and Engage are the only marketing tools we need for success.
Chose ZoomInfo Sales
I prefer ZoomInfo Sales over sales navigator and UpLead as I think its more user friendly, clean and more precise and provides more sales driven data.
Chose ZoomInfo Sales
Does not have as good of information, most of the time their phone numbers and emails are outdated in comparison to ZoomInfo
Features
LushaZoomInfo Sales
Prospecting
Comparison of Prospecting features of Product A and Product B
Lusha
8.9
Ratings
14% above category average
ZoomInfo Sales
8.0
Ratings
3% above category average
Advanced search9.20 Ratings8.60 Ratings
Identification of new leads9.00 Ratings7.80 Ratings
List quality8.60 Ratings7.40 Ratings
List upload/download8.90 Ratings8.10 Ratings
Ideal customer targeting8.70 Ratings7.70 Ratings
Load time/data access9.20 Ratings8.30 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Lusha
9.0
Ratings
14% above category average
ZoomInfo Sales
8.1
Ratings
4% above category average
Contact information8.90 Ratings8.00 Ratings
Company information9.00 Ratings8.50 Ratings
Industry information9.10 Ratings7.80 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Lusha
8.7
Ratings
15% above category average
ZoomInfo Sales
7.6
Ratings
2% above category average
Lead qualification process8.80 Ratings7.60 Ratings
Smart lists and recommendations8.90 Ratings7.30 Ratings
Salesforce integration9.20 Ratings8.80 Ratings
Company/business profiles8.70 Ratings8.10 Ratings
Alerts and reminders8.40 Ratings7.00 Ratings
Data hygiene8.70 Ratings7.00 Ratings
Automatic data refresh8.90 Ratings7.40 Ratings
Tags8.00 Ratings7.40 Ratings
Filters and segmentation8.90 Ratings8.00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Lusha
8.4
Ratings
12% above category average
ZoomInfo Sales
6.3
Ratings
17% below category average
Sales email templates8.90 Ratings6.60 Ratings
Append emails to records7.80 Ratings5.90 Ratings
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LushaZoomInfo Sales
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Score 8.3 out of 10
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Score 8.3 out of 10
Medium-sized Companies
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Score 8.3 out of 10
Lead411
Lead411
Score 8.3 out of 10
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TechTarget Priority Engine
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User Ratings
LushaZoomInfo Sales
Likelihood to Recommend
9.2
(0 ratings)
8.3
(0 ratings)
Likelihood to Renew
8.2
(0 ratings)
8.6
(0 ratings)
Usability
9.0
(0 ratings)
8.1
(0 ratings)
Availability
9.0
(0 ratings)
-
(0 ratings)
Performance
8.0
(0 ratings)
-
(0 ratings)
Support Rating
9.1
(0 ratings)
8.1
(0 ratings)
In-Person Training
8.0
(0 ratings)
-
(0 ratings)
Online Training
9.0
(0 ratings)
-
(0 ratings)
Implementation Rating
9.6
(0 ratings)
7.5
(0 ratings)
Configurability
7.0
(0 ratings)
10.0
(0 ratings)
Ease of integration
8.0
(0 ratings)
9.6
(0 ratings)
Product Scalability
8.0
(0 ratings)
-
(0 ratings)
Vendor post-sale
8.0
(0 ratings)
10.0
(0 ratings)
Vendor pre-sale
8.0
(0 ratings)
10.0
(0 ratings)
User Testimonials
LushaZoomInfo Sales
Likelihood to Recommend
I leverage Lusha daily to powerfully qualify and enrich my leads in multiple ways: from supercharging data extracted from CSV files to seamlessly populating phone numbers and email addresses directly from LinkedIn.However, the HubSpot CRM integration truly needs simplification. While I frequently use the standard sequences, I strongly believe they could be dramatically improved by combining email, InMail, and even audio messages. And finally, the conversations module, currently in beta, shows immense promise!
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I have found it to work best combined with LinkedIn Sales Nav. I use the filters on the sales navigation search to find people I wish to target, then use the sidebar to export individuals with the correct information into our CRM quickly. That is my bread-and-butter play as a BDR; I'm in there every day. It is also helpful to quickly check a company's revenue and employee count.
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Pros
  • Identify prospect from Linkedin/Sales Navigator pages
  • Show email ID and phone numbers of the prospect
  • Reflect the correct/complete name of the prospect
  • Suggest contacts from similar profiles
  • Copy/edit option available for better user friendliness
  • It shows relevant information of the prospect's company as well
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  • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
  • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
  • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
  • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
Read full review
Cons
  • It would be nice to have a general idea of how many contacts it has information for on a particular account at the very start before scrolling through the different pages.
  • It would be great to also have the titles of individuals on the list, so it's quicker to sift who to keep in or exclude prior to revealing details.
  • No product is perfect! Some of the information generated can be inaccurate or generic, e.g., a phone number for a persona may not be direct for that individual but could be a general customer service number for the company and could be the same number listed for multiple prospects.
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  • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
  • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
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Likelihood to Renew
We purchased Lusha without exploring other options. As we grow, we might want to consider other solutions/services
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With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
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Usability
Simple, clean efficient. No lags and gets us the exact data that we need. No unnecessary terminologies, and it works like a charm every time. From prospecting to lead generation, and intent searching, Lusha is our go to tool and it has stayed ever since we started using it. i would highly recommend.
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Overall super simple to use. You do not need any training to use it, just a couple of minutes as it is very intuitive. I love using it because it has everything in one place except cadence. The filters on accounts and prospects is very easy to use as well.
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Support Rating
its a simple as 2 click install the extension and sign in, voila its working everytime we open linkedin page
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I would give it a higher rating but they keep changing our account managers.
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In-Person Training
Issues solving
Read full review
No answers on this topic
Online Training
Fast responding
Read full review
No answers on this topic
Implementation Rating
It is actually pretty easy. If you already worked with Google Chrome's extensions, you're not going to have any problem. It's actually plug & play – you just need to setup your account, install the extension and start prospecting. Lusha gives you an assistant on the browser that easily allows you to crawl information of any LinkedIn profile you're visiting.
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There would have nice while providing a great platform to use, to have an in person class to show how it would best serve us and to navigate. Nothing was provided to myself outside of having a sign on and the preloaded steps to get through basic processes
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Alternatives Considered
We use Lusha alongside Apollo. Lusha was chosen as our supplementary data source, as it is super intuitive to use, meaning there was no little to no onboarding time which meant no lost productivity to the business. Stacking up against RocketReach, Lusha has much more data availability, and this is also the case for Apollo, whilst Apollo's database might be larger, it often misses contacts that Lusha has, and Lusha has more verified mobile numbers which is super important. In comparison to ZoomInfo is has a much lower price point.
Read full review
When I talk about ZoomInfo stacking up against the software that I have selected above, I'll say that ZoomInfo lacks a lot of features when it comes to the comparison of price and features. So even the basic license of Apollo provides you with email automation, LinkedIn automation, a bunch of calling numbers, and workflow automation. But when it comes to ZoomInfo, the dialer part costs a different price. For the email automation part, you have to pay a different price. And yes, and also again, the enrichment feature is something where you have to enrich every contact one-on-one. There is no bulk enrichment feature available in ZoomInfo, while Apollo, Luca, and Clay offer a bulk enrichment feature.
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Return on Investment
  • More time Selling, Less Time Searching: B2B selling today is all about how fast you can reach your prospects. Searching for contact information was daunting and painful a few years back. With 1-click imports, integrations and hunts: tools like Lusha are a massive benefit in terms of saving time in the ever laborious task of List Building.
  • Better Phone Numbers: Especially in regions like EU and APAC, where mobile numbers are not available with tools like ZoomInfo and Apollo, Lusha comes as a saviour.
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  • Zoominfo Sales has reduced our company research effort by at least 80%. We now have all the information in one place.
  • TAM (total addressable market) data accuracy is significant.
  • AOP planning is flawless, i.e., allocating budget, sales resources, etc., by territory.
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ScreenShots