Best Customer Relationship Management (CRM) Software173Customer Relationship Management applications are used to manage a company’s interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.Oasis CRM1https://media.trustradius.com/vendor-logos/rf/gL/0CTD3AK7EBV7.gifForceManager Mobile CRM2https://media.trustradius.com/vendor-logos/H9/SW/1XV4D9FC3UKF-180x180.JPEGGetscorecard3https://media.trustradius.com/vendor-logos/B3/lW/RUCRKHEW9MM2-180x180.PNGInsight Business Management4https://media.trustradius.com/vendor-logos/oq/Aa/4TD613WUJ2EZ-180x180.PNGLynkos5https://media.trustradius.com/vendor-logos/T5/Cu/AVSPUK9IF0OK-180x180.PNGMCA Suite6https://media.trustradius.com/product-logos/oa/6S/VFXV3UWX47WF.jpegMetis CRM7https://media.trustradius.com/vendor-logos/YW/zX/4QX0JXT1F8NK-180x180.PNGNetric CRM8https://media.trustradius.com/vendor-logos/8u/ys/OVOW04AUUHIS-180x180.PNGSalesJunction9https://media.trustradius.com/vendor-logos/2U/9Z/HH54PT455ZEG-180x180.PNGSalesNexus10https://media.trustradius.com/vendor-logos/u7/gb/QT23H6S5ZXT3-180x180.PNGSalespage11https://media.trustradius.com/vendor-logos/dX/WP/36HTDP0J0DQI-180x180.PNGSalezShark12https://media.trustradius.com/product-logos/Lb/Uo/LTX5RXXK8M7L.JPEGSaratoga CRM13https://media.trustradius.com/vendor-logos/Jo/9d/XMWSJCWFM4LS-180x180.PNGSuperOffice CRM14https://media.trustradius.com/vendor-logos/wu/QX/AL37TESD5LDJ-180x180.JPEGWyvern Magic15https://media.trustradius.com/vendor-logos/zk/iW/10SW0OFKA1L7-180x180.JPEGTrackerRMS16https://media.trustradius.com/vendor-logos/tj/18/1HM7OG56891W-180x180.JPEGCorkCRM17https://media.trustradius.com/vendor-logos/p9/ya/FE3P5SI8UVTF-180x180.PNGIvinex18https://media.trustradius.com/vendor-logos/t8/II/CP1A6T5W4MBG-180x180.PNGConvergeHub19https://media.trustradius.com/vendor-logos/pI/lf/WVLE4J3EOKZP-180x180.PNGPlanyo Online Booking System20https://media.trustradius.com/vendor-logos/BR/kA/826F1TVJ18CL-180x180.PNGCommence CRM21https://media.trustradius.com/product-logos/dB/tC/J9HBVXPV1CGN.BMPSellf CRM22https://media.trustradius.com/vendor-logos/NL/Eu/872F6WKITD8S-180x180.PNG8:00 AM23https://media.trustradius.com/vendor-logos/fX/jR/HCAL1GQSA37Z-180x180.PNGAddressTwo24https://media.trustradius.com/vendor-logos/DN/At/HQG2OJ8W1NBT-180x180.PNGGBS CRM25https://media.trustradius.com/vendor-logos/HM/AI/90MHA4J34LPE-180x180.JPEG

Customer Relationship Management (CRM) Software

Best Customer Relationship Management (CRM) Software

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Customer Relationship Management (CRM) Overview

What is CRM Software?

Customer relationship management (CRM) is a business strategy that stresses good ongoing relationships with customers. It holds that maintaining these relationships drives growth and profitability. There are two core elements of this customer-centric strategy:

  1. Presenting a unified face to the customer

  2. Providing a seamless customer experience

CRM software can help by synchronizing customer communications among business units. Sales, marketing and customer service can all get on the same page. It’s a system of record for touch points throughout the customer lifecycle.With CRM tools companies can track, automate, analyze and optimize customer interactions. At the core is a database of contact information and interaction history for each individual customer.

Customer Relationship Management Features & Capabilities

In general, customer relationship management technology provides the following sets of capabilities:

Customer Data Management

CRM software collects and organizes customer data. This includes contact information and interactions via email, phone, web chat and social media.

Sales Force Automation

CRM software helps streamline and automate certain sales-related duties. These tasks may include:

  • Creation of quotes

  • Order processing

  • Updating contact information

  • Sending emails

  • Forecasting sales

  • Evaluating employee performance

As the original source of sales force automation features, CRM systems are the most established type of sales acceleration technology. They are also considered a tool for sales enablement.

Marketing Automation

Many CRM software products include some marketing automation features. Others integrate with dedicated marketing automation products. Some features to look for include:

  • Email marketing

  • Lead management

  • Landing page creation

  • Web forms

  • Marketing analytics

Customer Service & Support

CRM software products often provide customer support-related features. Many also integrate with standalone customer support software (i.e. help desks and call center software). Customer support features may include:

  • Knowledge bases

  • Ticketing systems

  • Live chat

  • Customer support portals

Additional Features & Considerations

Some CRM software products also offer project management and social media management capabilities.

Additional considerations when evaluating CRM software include:

  • Deployment type (on-premise vs. hosted)

  • Customization options

  • Usability/UX

  • Mobile access

  • Security and privacy

  • Ease of integration

  • Scalability

Benefits of Using a CRM System

CRM systems hold a number of benefits for both small businesses and enterprises. When implemented properly, CRM can:

  • Create a single storehouse for customer data

  • Provide greater visibility into sales, marketing and customer service processes

  • Help optimize customer communications

  • Shorten sales cycles

  • Improve customer retention

  • Help companies understand and address the needs of customers

  • Increase customer satisfaction

  • Automate tasks

  • Increase operational efficiency

  • Free up employees to focus on customer interactions

CRM Marketing

CRMs are usually sales-focused. But there are benefits for marketing as well. Marketers usually store their leads in a CRM system, and often help with database management. Integration with marketing automation, CMS, and eCommerce platforms can improve marketing campaigns. Information in the CRM helps marketers target their messages sent through these systems to the right people. These communications can then be tracked within the CRM. They may also use the CRM to report on marketing goals, like lead engagement and leads passed to sales. Having a shared database can help align sales and marketing efforts as well.


Some marketing automation vendors have developed their own CRM systems (e.g. HubSpot). Some CRM vendors have developed marketing automation capabilities (e.g. Salesforce and GreenRope).


All-in-one marketing tools typically include both CRM and marketing automation functionality. They often also have content management, SEO, social marketing and eCommerce capabilities. These tools are aimed at small businesses looking for basic features. Larger companies tend to favor a best-of-breed approach, integrating their CRM,marketing automation, and other systems.

Pricing Information

CRM software is usually priced by user on a monthly subscription model. Price per user depends on the extent of the features you are looking for. Subscriptions can start as low as $12/mo. per user for small businesses. Enterprise level tools rise to hundreds of dollars per user per month. This tier typically has more automation, reporting, integrations, and customer support features.


There are some free and freemium models available. However, these tools are typically limited in terms of users, contacts, and/or features, with extensive prompts to upgrade to a paid version to unlock more features. HubSpot CRM is one notable exception. Since HubSpot’s bread and butter is its inbound marketing software, its simple CRM is “free forever” - even if you’re not using their paid marketing tools.

Customer Relationship Management (CRM) Products

Listings (126-150 of 236)

We don't have enough ratings and reviews to provide an overall score.

GetScorecard is a customer relationship management (CRM) with capabilities such as task management and sales management.

We don't have enough ratings and reviews to provide an overall score.

Insight Business Management is an all-in-one business management solution with features like customer relationship management (CRM), contact management, and order processing and fulfillment capabilities.

We don't have enough ratings and reviews to provide an overall score.

Lynkos is a customer relationship management (CRM) software that handles the entire customer and sales lifecycles with business directory, collaboration, and analytics capabilities.

We don't have enough ratings and reviews to provide an overall score.

MCA Suite is a customer relationship management (CRM) system built specifically for companies in the merchant cash advance industry.

We don't have enough ratings and reviews to provide an overall score.

Metis CRM is a customer relationship management (CRM) system integrated with Microsoft Outlook built specifically for professional service firms.

We don't have enough ratings and reviews to provide an overall score.

Netric CRM is a customer relationship management (CRM) software accessible with from mobile devices with collaboration and automated workflows.

We don't have enough ratings and reviews to provide an overall score.

SalesJunction is an online customer relationship management (CRM) software with features such as Gmail Mailbox Integration, email automation, and mobile availability.

We don't have enough ratings and reviews to provide an overall score.

SalesNexus is an online customer relationship management (CRM) software with capabilities such as lead generation and email marketing.

We don't have enough ratings and reviews to provide an overall score.

SalesPage is a customer relationship management (CRM) software built around data management. It is available in either cloud or on-premise deployment.

We don't have enough ratings and reviews to provide an overall score.

SalezShark is a customer relationship management (CRM) software built with collaboration, intelligent reporting, and marketing and sales automation.

We don't have enough ratings and reviews to provide an overall score.

Saratoga CRM is a web-based customer relationship management (CRM) solution built for enterprises in specific industries: chemicals, consumer products, energy, and insurance.

We don't have enough ratings and reviews to provide an overall score.

SuperOffice CRM is a customer relationship management (CRM) software built as an integration with all Microsoft Office applications.

We don't have enough ratings and reviews to provide an overall score.

Wyvern Magic is a fully featured customer relationship management (CRM) tool focused on data building and customer strategies, from acquisition to development to retention.

We don't have enough ratings and reviews to provide an overall score.

TrackerRMS is a cloud based CRM and recruitment software provider designed for companies and users from startups to enterprise level customers. Some key features include: Contact & Activity Management, Sales Lead & Opportunity Management, and Standard Reports & Dashboards.

We don't have enough ratings and reviews to provide an overall score.

CorkCRM is a customer relationship management (CRM) software built specifically for contractors.

We don't have enough ratings and reviews to provide an overall score.

Ivinex is a flexible customer relationship management (CRM) software focused on sales, service, and marketing.

We don't have enough ratings and reviews to provide an overall score.

ConvergeHub is a converged CRM for SMBs. According to the vendor, this solution can manage all of your sales, marketing, support, and billing needs, with a converged, full-featured, yet extremely easy-to-use CRM that is priced within reach. The vendor’s value proposition is that the features ar...

We don't have enough ratings and reviews to provide an overall score.

Planyo is an online reservation and booking software and is provided by Xtreeme Sagl. The company was founded in 1997 in Switzerland. The software includes time management settings and integrates with CMS platforms, Facebook, and accounting systems. It also integrates with accommodation sites s...

We don't have enough ratings and reviews to provide an overall score.

Commence CRM is customer relationship management (CRM) software available as either software as a service (SaaS) or desktop deployment.

We don't have enough ratings and reviews to provide an overall score.

Sellf is a cloud based mobile CRM that is designed to meet the needs of B2B sales agents, freelancers and small teams. This tool organizes customer data and dialogues with smartphones to collect calls and emails that are exchanged with clients. Notes and documents are synched via Evernote and Dro...

We don't have enough ratings and reviews to provide an overall score.

8am is a contact management platform with built-in collaboration, calendars, and dashboards.

We don't have enough ratings and reviews to provide an overall score.

AddressTwo is a customer relationship management (CRM) built specifically for small businesses.

We don't have enough ratings and reviews to provide an overall score.

GBS CRM is a customer relationship management (CRM) software built to handle the sales, marketing, and customer service lifecycles.