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Customer Relationship Management (CRM) Software

Best Customer Relationship Management (CRM) Software

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Customer Relationship Management (CRM) Overview

What is CRM Software?

Customer relationship management (CRM) is a business strategy that stresses good ongoing relationships with customers. It holds that maintaining these relationships drives growth and profitability. There are two core elements of this customer-centric strategy:

  1. Presenting a unified face to the customer

  2. Providing a seamless customer experience

CRM software can help by synchronizing customer communications among business units. Sales, marketing and customer service can all get on the same page. It’s a system of record for touch points throughout the customer lifecycle.With CRM tools companies can track, automate, analyze and optimize customer interactions. At the core is a database of contact information and interaction history for each individual customer.

Customer Relationship Management Features & Capabilities

In general, customer relationship management technology provides the following sets of capabilities:

Customer Data Management

CRM software collects and organizes customer data. This includes contact information and interactions via email, phone, web chat and social media.

Sales Force Automation

CRM software helps streamline and automate certain sales-related duties. These tasks may include:

  • Creation of quotes

  • Order processing

  • Updating contact information

  • Sending emails

  • Forecasting sales

  • Evaluating employee performance

As the original source of sales force automation features, CRM systems are the most established type of sales acceleration technology. They are also considered a tool for sales enablement.

Marketing Automation

Many CRM software products include some marketing automation features. Others integrate with dedicated marketing automation products. Some features to look for include:

  • Email marketing

  • Lead management

  • Landing page creation

  • Web forms

  • Marketing analytics

Customer Service & Support

CRM software products often provide customer support-related features. Many also integrate with standalone customer support software (i.e. help desks and call center software). Customer support features may include:

  • Knowledge bases

  • Ticketing systems

  • Live chat

  • Customer support portals

Additional Features & Considerations

Some CRM software products also offer project management and social media management capabilities.

Additional considerations when evaluating CRM software include:

  • Deployment type (on-premise vs. hosted)

  • Customization options

  • Usability/UX

  • Mobile access

  • Security and privacy

  • Ease of integration

  • Scalability

Benefits of Using a CRM System

CRM systems hold a number of benefits for both small businesses and enterprises. When implemented properly, CRM can:

  • Create a single storehouse for customer data

  • Provide greater visibility into sales, marketing and customer service processes

  • Help optimize customer communications

  • Shorten sales cycles

  • Improve customer retention

  • Help companies understand and address the needs of customers

  • Increase customer satisfaction

  • Automate tasks

  • Increase operational efficiency

  • Free up employees to focus on customer interactions

CRM Marketing

CRMs are usually sales-focused. But there are benefits for marketing as well. Marketers usually store their leads in a CRM system, and often help with database management. Integration with marketing automation, CMS, and eCommerce platforms can improve marketing campaigns. Information in the CRM helps marketers target their messages sent through these systems to the right people. These communications can then be tracked within the CRM. They may also use the CRM to report on marketing goals, like lead engagement and leads passed to sales. Having a shared database can help align sales and marketing efforts as well.


Some marketing automation vendors have developed their own CRM systems (e.g. HubSpot). Some CRM vendors have developed marketing automation capabilities (e.g. Salesforce and GreenRope).


All-in-one marketing tools typically include both CRM and marketing automation functionality. They often also have content management, SEO, social marketing and eCommerce capabilities. These tools are aimed at small businesses looking for basic features. Larger companies tend to favor a best-of-breed approach, integrating their CRM,marketing automation, and other systems.

Pricing Information

CRM software is usually priced by user on a monthly subscription model. Price per user depends on the extent of the features you are looking for. Subscriptions can start as low as $12/mo. per user for small businesses. Enterprise level tools rise to hundreds of dollars per user per month. This tier typically has more automation, reporting, integrations, and customer support features.


There are some free and freemium models available. However, these tools are typically limited in terms of users, contacts, and/or features, with extensive prompts to upgrade to a paid version to unlock more features. HubSpot CRM is one notable exception. Since HubSpot’s bread and butter is its inbound marketing software, its simple CRM is “free forever” - even if you’re not using their paid marketing tools.

Customer Relationship Management (CRM) Products

Listings (126-150 of 236)

We don't have enough ratings and reviews to provide an overall score.

Azorus is a customer relationship management (CRM) built specifically as a student recruitment tool for universities and colleges.

We don't have enough ratings and reviews to provide an overall score.

BPA CRM is a customer relationship management (CRM) integrated into Microsoft SharePoint built for small and medium-sized businesses.

We don't have enough ratings and reviews to provide an overall score.

VIENNA Advantage ERP/CRM is an ERP offering available through on-premise or cloud deployment with integrated customer relationship management and document management systems to augment the ERP software.

We don't have enough ratings and reviews to provide an overall score.

Tuotempo Patient CRM is a solution targeted for businesses in the healthcare industry. This solution integrates online and mobile services. With this solution, the vendor aims to make the relationship between healthcare establishments and patients simple and immediate, reduce management costs an...

We don't have enough ratings and reviews to provide an overall score.

Ofisim CRM is a SaaS based CRM software suite that designed to help businesses to boost their productivity with minimum effort. Ofisim CRM also have capabilities such as sales force automation, lead and opportunity management, quote and sales order management, mass email & SMS campaign manage...

We don't have enough ratings and reviews to provide an overall score.

Cosential is a customer relationship management (CRM) and proposal management platform built specifically for architecture, engineering, and construction companies.

We don't have enough ratings and reviews to provide an overall score.

BlueCamroo is an online customer relationship management (CRM) solution built around sales pipline, task and project management, client support, and online collaboration.

We don't have enough ratings and reviews to provide an overall score.

Brisk.io is a free customer relationship management (CRM) platform built as an integration for Salesforce. It is focused on gathering customer conversations and relevant information.

We don't have enough ratings and reviews to provide an overall score.

C2CRM is a flexible customer relationship management (CRM) platform deployed as either software as a service (SaaS) or an on-premise solution.

We don't have enough ratings and reviews to provide an overall score.

Clevertim CRM is a customer relationship management (CRM) with contact management and collaboration capabilities.

We don't have enough ratings and reviews to provide an overall score.

Client Tether is a customer relationship management (CRM) software built around contact management and workflow automation.

We don't have enough ratings and reviews to provide an overall score.

GetScorecard is a customer relationship management (CRM) with capabilities such as task management and sales management.

We don't have enough ratings and reviews to provide an overall score.

Insight Business Management is an all-in-one business management solution with features like customer relationship management (CRM), contact management, and order processing and fulfillment capabilities.

We don't have enough ratings and reviews to provide an overall score.

Lead Zeppelin is an integrated customer relationship management (CRM) solution with web-to-lead forms and collaboration capability.

We don't have enough ratings and reviews to provide an overall score.

LogicBox CRM is a cloud-based customer relationship management (CRM) software built around sales force automation, lead management, and pipeline forecasting capabilities.

We don't have enough ratings and reviews to provide an overall score.

Lynkos is a customer relationship management (CRM) software that handles the entire customer and sales lifecycles with business directory, collaboration, and analytics capabilities.

We don't have enough ratings and reviews to provide an overall score.

Metis CRM is a customer relationship management (CRM) system integrated with Microsoft Outlook built specifically for professional service firms.

We don't have enough ratings and reviews to provide an overall score.

Netric CRM is a customer relationship management (CRM) software accessible with from mobile devices with collaboration and automated workflows.

We don't have enough ratings and reviews to provide an overall score.

Relenta is a customer relationship management (CRM) solution with features such as email marketing and easy team collaboration.

We don't have enough ratings and reviews to provide an overall score.

Salesbabu is a customer relationship management (CRM) software built around sales automation, tracking, and forecasting.

We don't have enough ratings and reviews to provide an overall score.

SalesJunction is an online customer relationship management (CRM) software with features such as Gmail Mailbox Integration, email automation, and mobile availability.

We don't have enough ratings and reviews to provide an overall score.

SalesNexus is an online customer relationship management (CRM) software with capabilities such as lead generation and email marketing.

We don't have enough ratings and reviews to provide an overall score.

SalesPage is a customer relationship management (CRM) software built around data management. It is available in either cloud or on-premise deployment.

We don't have enough ratings and reviews to provide an overall score.

SalezShark is a customer relationship management (CRM) software built with collaboration, intelligent reporting, and marketing and sales automation.