BPA CRM is a customer relationship management (CRM) integrated into Microsoft SharePoint built for small and medium-sized businesses.
Customer Relationship Management (CRM) Software
Best Customer Relationship Management (CRM) Software
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Customer Relationship Management (CRM) Overview
What is CRM Software?
Customer relationship management (CRM) is a business strategy that stresses good ongoing relationships with customers. It holds that maintaining these relationships drives growth and profitability. There are two core elements of this customer-centric strategy:
Presenting a unified face to the customer
Providing a seamless customer experience
CRM software can help by synchronizing customer communications among business units. Sales, marketing and customer service can all get on the same page. It’s a system of record for touch points throughout the customer lifecycle.With CRM tools companies can track, automate, analyze and optimize customer interactions. At the core is a database of contact information and interaction history for each individual customer.
Customer Relationship Management Features & Capabilities
In general, customer relationship management technology provides the following sets of capabilities:
Customer Data Management
CRM software collects and organizes customer data. This includes contact information and interactions via email, phone, web chat and social media.
Sales Force Automation
CRM software helps streamline and automate certain sales-related duties. These tasks may include:
Creation of quotes
Updating contact information
Evaluating employee performance
Many CRM software products include some marketing automation features. Others integrate with dedicated marketing automation products. Some features to look for include:
Landing page creation
Customer Service & Support
CRM software products often provide customer support-related features. Many also integrate with standalone customer support software (i.e. help desks and call center software). Customer support features may include:
Customer support portals
Additional Features & Considerations
Some CRM software products also offer project management and social media management capabilities.
Additional considerations when evaluating CRM software include:
Deployment type (on-premise vs. hosted)
Security and privacy
Ease of integration
Benefits of Using a CRM System
CRM systems hold a number of benefits for both small businesses and enterprises. When implemented properly, CRM can:
Create a single storehouse for customer data
Provide greater visibility into sales, marketing and customer service processes
Help optimize customer communications
Shorten sales cycles
Improve customer retention
Help companies understand and address the needs of customers
Increase customer satisfaction
Increase operational efficiency
Free up employees to focus on customer interactions
CRMs are usually sales-focused. But there are benefits for marketing as well. Marketers usually store their leads in a CRM system, and often help with database management. Integration with marketing automation, CMS, and eCommerce platforms can improve marketing campaigns. Information in the CRM helps marketers target their messages sent through these systems to the right people. These communications can then be tracked within the CRM. They may also use the CRM to report on marketing goals, like lead engagement and leads passed to sales. Having a shared database can help align sales and marketing efforts as well.
All-in-one marketing tools typically include both CRM and marketing automation functionality. They often also have content management, SEO, social marketing and eCommerce capabilities. These tools are aimed at small businesses looking for basic features. Larger companies tend to favor a best-of-breed approach, integrating their CRM,marketing automation, and other systems.
CRM software is usually priced by user on a monthly subscription model. Price per user depends on the extent of the features you are looking for. Subscriptions can start as low as $12/mo. per user for small businesses. Enterprise level tools rise to hundreds of dollars per user per month. This tier typically has more automation, reporting, integrations, and customer support features.
Customer Relationship Management (CRM) Products
Listings (126-150 of 236)
VIENNA Advantage ERP/CRM is an ERP offering available through on-premise or cloud deployment with integrated customer relationship management and document management systems to augment the ERP software.
Tuotempo Patient CRM is a solution targeted for businesses in the healthcare industry. This solution integrates online and mobile services. With this solution, the vendor aims to make the relationship between healthcare establishments and patients simple and immediate, reduce management costs an...
Ofisim CRM is a SaaS based CRM software suite that designed to help businesses to boost their productivity with minimum effort. Ofisim CRM also have capabilities such as sales force automation, lead and opportunity management, quote and sales order management, mass email & SMS campaign manage...
BlueCamroo is an online customer relationship management (CRM) solution built around sales pipline, task and project management, client support, and online collaboration.
Brisk.io is a free customer relationship management (CRM) platform built as an integration for Salesforce. It is focused on gathering customer conversations and relevant information.
C2CRM is a flexible customer relationship management (CRM) platform deployed as either software as a service (SaaS) or an on-premise solution.
Clevertim CRM is a customer relationship management (CRM) with contact management and collaboration capabilities.
ForceManager is a mobile-based customer relationship management (CRM) software that serves to drive sales management through analytics.
GetScorecard is a customer relationship management (CRM) with capabilities such as task management and sales management.
Insight Business Management is an all-in-one business management solution with features like customer relationship management (CRM), contact management, and order processing and fulfillment capabilities.
Lead Zeppelin is an integrated customer relationship management (CRM) solution with web-to-lead forms and collaboration capability.
LogicBox CRM is a cloud-based customer relationship management (CRM) software built around sales force automation, lead management, and pipeline forecasting capabilities.
Lynkos is a customer relationship management (CRM) software that handles the entire customer and sales lifecycles with business directory, collaboration, and analytics capabilities.
Metis CRM is a customer relationship management (CRM) system integrated with Microsoft Outlook built specifically for professional service firms.
Netric CRM is a customer relationship management (CRM) software accessible with from mobile devices with collaboration and automated workflows.
Relenta is a customer relationship management (CRM) solution with features such as email marketing and easy team collaboration.
Salesbabu is a customer relationship management (CRM) software built around sales automation, tracking, and forecasting.
SalesJunction is an online customer relationship management (CRM) software with features such as Gmail Mailbox Integration, email automation, and mobile availability.
SalesNexus is an online customer relationship management (CRM) software with capabilities such as lead generation and email marketing.
SalesPage is a customer relationship management (CRM) software built around data management. It is available in either cloud or on-premise deployment.
SalezShark is a customer relationship management (CRM) software built with collaboration, intelligent reporting, and marketing and sales automation.
Saratoga CRM is described by the vendor as a comprehensive, web-based software solution that enables large, global organizations in the chemicals, consumer products, energy, insurance, and selected manufacturing industries to effectively manage and enhance customer relationships. It is owned and ...
SuperOffice CRM is a customer relationship management (CRM) software built as an integration with all Microsoft Office applications.
Wyvern Magic is a fully featured customer relationship management (CRM) tool focused on data building and customer strategies, from acquisition to development to retention.