Overview
What is Adobe Analytics?
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in…
Adobe Analytics for those deep in data.
Data handling and analysis tool with powerful analytics features
Intuitive Solution for Marketing Campaigns Data Analytics Generation.
The clue's in the name! Very much an "analytics" tool rather than the competitions' more basic "reporting" tools
A+ for Adobe Analytics
1. How visitors to our site behave on our site
2. If we spend $$ on ad campaigns, we need to see their effectiveness
3. …
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Awards
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Popular Features
- Lead Conversion Tracking (6)9.494%
- Pageview Tracking (6)9.292%
- Device and Browser Reporting (6)8.686%
- Bounce Rate Measurement (6)8.686%
Reviewer Pros & Cons
Video Reviews
12 videos
Pricing
What is Adobe Analytics?
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Google Analytics?
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
What is Heap?
Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.
Features
Web Analytics
Web Analytic features such as SEO tracking, user engagement tracking, pageview tracking, and behavior analysis.
- 9.4Lead Conversion Tracking(6) Ratings
This tool allows you to follow a user's path through your website until they complete a certain action, like making a purchase or signing up for a newsletter, enabling you to understand what leads to conversions.
- 8.6Bounce Rate Measurement(6) Ratings
This feature measures the number of users who visit only one page on your website before leaving, helping to identify issues with content quality or website design.
- 8.6Device and Browser Reporting(6) Ratings
This enables an overview of the type of devices or browsers users are using to access your website, helping in improving website design, usability, and visibility.
- 9.2Pageview Tracking(6) Ratings
A feature that records and provides data on a specific page's popularity and the number of times it has been viewed by users.
- 9.6Event Tracking(6) Ratings
This enables the tracking of specific actions or 'events' on your website, such as button clicks, form submissions, and engagement with other interactive elements.
- 8.8Reporting in real-time(6) Ratings
This feature provides immediate data and analysis about web traffic and user behavior, facilitating real-time decision making.
- 8.8Referral Source Tracking(6) Ratings
This feature tracks the original source of your web traffic, informing you where your users are coming to your site from whether it be through other websites, social media, etc.
- 9.4Customizable Dashboards(6) Ratings
This feature allows users to personalize their view of data and reports to focus on specific metrics that best fit their business needs.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Adobe Analytics?
Adobe Analytics Video
Adobe Analytics Integrations
Adobe Analytics Competitors
Adobe Analytics Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(812)Attribute Ratings
- 10Likelihood to Renew42 ratings
- 8.3Availability12 ratings
- 7.9Performance11 ratings
- 6.7Usability33 ratings
- 3.9Support Rating41 ratings
- 7Online Training5 ratings
- 1.4In-Person Training5 ratings
- 8Implementation Rating10 ratings
- 9.9Product Scalability2 ratings
- 7.7Professional Services5 ratings
- 7.3Contract Terms and Pricing Model6 ratings
Reviews
(1-25 of 96)Analytics power house
- Pre-defined metrics
- Quick visualisations
- Drag and drop functionality
- Ability to build bespoke metrics and segments
- Exporting shouldn’t just be CSV
- Slightly more complex than Google Analytics
- Can be slow in loading large data sets
- Creating effective marketing data analytics.
- Migrating data through other tools.
- Workflow management.
- Data management.
- Not much just the configuration of some tools.
- Processing big data via poor machine.
- Creating big project data analytics as a new user.
Adobe Analytics Review
- Reporting-wise, I think Adobe Analytics workspace analysis is a very powerful tool in terms of reporting. It provides very good insights and this is well integrated with the other Adobe products like Target Audience Manager and the content creation. So it's a good product to use.
- Most of the problems that Adobe Analytics as of now is having, it is getting addressed in a newer tool called Web Desk DK from implementation. They are already addressing that issue with the new tool and also the time data with the customer general analytics. So there is something not in workspace analysis and this is what they're addressing in customer general analytics. Which is good.
Adobe Analytics Review
- It's very customizable, so that means that the depth of analysis we're able to make in Adobe Analytics, we wouldn't get anywhere near with Google Analytics or other solutions that say that they play in the same space.
- So the first con is that the experimentation reporting is sort of lacking, right? So it's just the very standard significance calculation, but you don't get to do the same thing for segments. So if you segment it, you will also segment the amount of users that entered that data. So we want to know actually from all of those, okay, what does this segment do? Not just reduce the whole result to that segment.
- The second one is that it's very complicated to implement custom tracking for each experiment. If you need that, you need to go back to the tag manager convince someone in there to put your tag and approve it and launch it. So customizability is a blessing and a curse.
Adobe Analytics Review
Right now there are some issues with it just released a little while ago, multifactor authentication for our account manager. So some folks were having issues with that the other day that it wasn't coming into their email. Then we had some issues in the code where we were locking them out of their account. So I actually talked to Adobe yesterday about it and they're going to get someone to come help us.
But just stuff like that, for example, are you a problem? Like that comes in because we see a dip or increase right? Rate of something, whatever we were tracking and we're like, okay, that's an anomaly, right? So we go to the Adobe Analytics tool, along with some of our observability tools to really say, okay, we're in the customer journey potentially, right? Is the error happening? What page were they on? Did they go somewhere after? Did they click around somewhere after? It gives us an idea of how to address those kinds of issues that sort of pop up.
- I would say as far as setting up dashboards, for me personally, it's pretty easy, but it does have a learning curve along with it. Once you do know where to find things and how to bring it to life, it just makes sense. After a minute you're like, okay, I realize that's why they have set up that way.
- I really like the feature of having its omni bug track tracking tool. You can be on your own website, and if you don't know what the tag is called or some of those kind of details that you need when you're building out dashboards, you can take a look and use that. That's a web add-on. So you have your page open, and as you're clicking around it's giving you that data on the right hand side of like, okay, here's the page name, here's the E V A R, here's the event. Like all those kind of things that come with analytics tagging. So I really like using that.
- I've given this feedback to them already, but I'm getting tasked with setting up executive dashboards and have become the go-to person to set up scheduled reports for our CIO, our CEO, and all the vice presidents. So one of our senior vice presidents challenged me to get them all in one email because they're getting probably 10 emails (or however many reports I have out there depending on the person). I was trying to set up some automation, and I ended up having to use a different tool, Microsoft Power Automate, to combine those links for those reports to click in there. There's no way in the tool that you can do those things. Sharing is not great in my opinion, and I've spoken to them about that and it sounds like they're coming out with some better sharing capabilities. So that would be my biggest thing is like AI automation and then how do I share this in a really efficient manner to executives that don't necessarily want to get 10 emails just from this in the morning when they already get a ton of other emails.
Areas where it's well suited: I think baseline it's a great product to just be able to create those dashboards, create those reports, collaborate with people. I do a lot of training for it and, you know, once it clicks, it makes sense. Like I mentioned earlier, it's all use case-based, right? I don't think I have a strong opinion on where it wouldn't be suitable I guess. People have a choice on what platforms they use today, so I mean, you can either use it or not use it, in my opinion.
Adobe Analytics Review
- It's very user-friendly. The drag and drop features are great. I really like how you can do the multi-panel stacks to create different views within the same workspace. I like that the panels can either have date ranges applied to individual ones or all of them. It's just easy to use. It's one of those where it's like kind of intimidating on the upfront and then you get in and once that bandaid rip goes away, it's like, "All right! This is actually very intuitive."
- We had actually can I share like an actual thing that happened? So we had a segment, again, a lot of our performance reporting we do out of Adobe and I do mid funnel, lower funnel me media specifically. And we have a whole set of segments down to like our sub-channel tactics. And because our agency kind of trafficked one of our M C I D tags wrong, we had to pull in placement IDs that were appended to the tags. And that number resulted in a lot of lines of like campaign code contains these 700 placement IDs. it was a giant segment, but the segment worked the day it was created for at least a year and a half, two years. And then one day it just broke. We couldn't pull multi-month data pulls out of Adobe using this segment. But it wasn't just like the date range was too long.
Adobe Analytics Review
- I would say it's very user-friendly. When I started my job at Hilton, I'd never worked with Adobe Analytics before. From day one it was kind of taught to me, but it was more of like initiation by fire. So honestly that can be kind of stressful a lot of times, but Adobe Analytics was one of the best experiences I've had from picking up something quickly and it's easy to become really good at using the tool. That is definitely unique to Adobe. A lot of the other tools that we use in analytics, it's not as user-friendly, the learning curve is way bigger. That was my favorite thing early on.
- The thing that annoys me the most is I don't think it's very easy to do comparative periods. For example, when we're looking at year over year by all of these different metrics, such as when we're looking at device type, marketing channel, you're digging into it. A lot of times we want to look at year over year, how year over year compared to the prior week. It takes a lot of finagling sometimes to get it to work out the way you want it to with the time periods in comparisons.
What is it not good for? I mean I guess this is really obvious, but my job is Hilton's performance. So you have to bridge the gap between the digital story and the overall story, then if there are discrepancies between what we're seeing in Adobe Analytics and what we're seeing in our data lake. You're getting one piece of data from Adobe Analytics, even just bookings. And then we have our other set of data that also has bookings data in there - and it's not just digital but it's all of our other channels. That can be difficult at times.
Adobe Analytics Review
- We're really able to dive into really nitty-gritty behavioral activities. So the pages, the buttons that people are clicking on, how they're converting, how often they're converting. In the case of analytics in the AEP world, we are now coming up with the ability to be able to link that to outside sources through CJA. And so not just what's happening from a digital behavioral perspective, but how that ties into reservation center activity, call center activity from a breaking them down by our CRM data, things like that.
- I think the visualization offerings, although they're starting to get better for sure, could definitely continue to use some upgrading. They've had the same set of visualizations for a lot of years, and while they're improving the ability to alter them or to change the settings on them, they definitely could use more of them. We saw a demo where they announced some new visualizations that are going to be possible and are definitely a good step in the right direction to do that.
- I think in terms of the tool, especially when you're talking about workspace, is fairly stable as a tool. I think the support side is probably where a there could be a little bit more of an improvement. Adobe hasn't always been great on the support side, especially if you're not a premier member or have a special connection, some type of connection with them in that respect. If you're just an average company using the tool and you run into trouble and you need some help, you can file a ticket and get support, but it's not always been the greatest support. But the tool itself, I don't know that I have a ton of complaints at this point, especially with workspace. It's been fairly stable for a few years now. So just the support part I think is probably the bigger one and the visualization.
Adobe Analytics Review
- Customization. There's no limit to what you wanto to track. I mean you have a limited amount of evar so you have to be conscious about, what's worth getting. But I will say that you can just pick and choose whatever you think is important for your business.
- When I first started working on Adobe Analytics, I tried to use the trainings. There's a lot of information when you're new to Adobe. Some of those things are more about telling you what the product is, sounds more like a sales pitch. But when you're like, "tell me, how do I make a report?" I think that's a little bit challenging to find, but maybe I wasn't looking right. That's the challenge that I had with learning how to use it. And again, I guess it goes hand in hand with being customizable to the company, so you have to learn that.
If you don't have much to track, like if you're a small company and you just want to see that your website is visited, then don't spend that much money on Adobe Analytics.
Adobe Analytics Review
- The fallout reports. We can deep dive in to see where users are having issues on what pages so we can see exit rates and help to build a better customer experience on those particular pages.
- The flow reports, we can also do flow analysis on where users tend to navigate from the homepage and to see their full-funnel until they check out.
- We can get online experience and user behavior patents on websites and apps, but it doesn't stitch the data to something we want. We wanted to stitch the online data to in-store sales data or just the 360 view of customers is one of the lags and Adobe doesn't also have a DEXA analysis. It's more like heat mapping to see how users tend to navigate within the page. We use Adobe Analytics mainly for page loads and clicks on the website, but we don't know like zonings and things like that on the page.
- Adobe Analytics doesn't have the ability to integrate with other solutions, like in-house solutions, such as data platforms and data lakes, and where we want to bring in data into Adobe when it's a huge data set.
Adobe Analytics Review
- It makes the analysis the central part. It almost has a front end as a graph database bolted onto a column or backend, which means a lot to some people and nothing to other people. But my analysts don't have to write SQL. They can drag and drop and they literally can have a conversation with their data. They can ask a question and simply drag something over and get the answer to that question.
- Currently, the cost model is by server calls. Due to the nature of our architecture, we are charged server calls when there are errors on our web pages. And I wish it wasn't. 404 error, 500 error, we even get 200 errors saying everything's okay when everything's not okay. So that's not Adobe's fault, it's our own architecture. But the answer is, I wish there was more flexible pricing with respect to how server calls are charged. Some of them are non-material in terms of what the product is supposed to do for us and we could delete that kind of data, but it's read-only once it's collected. So we have no way of recouping any value.
Adobe Analytics Review
- tracking
- marketing channels
- data visualization
- hard to learn
- use to regex
- high pricing
and least is it is hard to learn, documentation should be intuitive
Adobe analytics great for customization
- Pathing analyses
- Integrations with target for ab testing
- Good data export options
- Better options for searching for and sorting components
- More label options for visualizations and freeform tables
- Exporting more than 50,000 rows
Adobe Analytics - Analytics to its best!
- Great Visualizations
- Good level of accuracy in its measurement
- Ability to integrate vast volumes of data from different sources
- Requires expertise in development
- Some of the visuals could be richer
- Better customer support
- Costing could be lower
- Ability to perform quick ad hoc analysis
- Drag and drop functionality makes it less complex to use that some other data tools
- Features that allow us to make custom variables and segments easily
- Breaking down dimensions by other dimensions or segments is easy but users need to know which ones go together and make sense. If they don't, it can lead to looking at irrelevant or incorrect data.
- The diagonal cascading effect when looking at breakdown can be a little annoying, the breakdown display could look better
- There could be more in-depth documentation about a/b tests and test analysis online. What is currently available seems to be at the surface level.
Adobe Analytics: A Powerful Tool
- Site Monitoring - it’s incredible for this, trend lines are easy to see and powerful to share
- Alerts - automated alerts are simple to set up and are useful on the site to know if there’s a problem
- Data Analysis - “should we test this?” “Is this still performing the way we expect it to?” “When did the decline/increase start?” It’s so adept at answering these questions that it’s practically indispensable.
- Order/Visit Volume Tracking - slice this as many ways as your data allows: loyalty members, mobile vs desktop, browser type, the possibilities are seemingly endless and there’s almost always gold hidden inside.
- Onboarding new users - it’s a powerful tool and does its best to make new users feel like they’re creating meaningful reports, but it has some pitfalls and very custom language
- Ease of implementation - it requires a big team of highly skilled professionals, not that this is necessarily a bad thing, but very little is out of the box
- Integration of new features - it feels like using some of the newer features requires additional implementations or integrations with other parts of Adobe, sometimes this isn’t too tough, but it can mean a lot of cooperating across the business.
Adobe Analytics - Totally Addicted!
- Segmentation
- User experience
- Speed and agility
- Needs date math
- Implementation skills are hard to acquire
- Steep learning curve
Adobe Analytics - an enterprise investment
- Flexible reporting tools with ability to create detailed custom reports
- Fast view generation (compared with Google Analytics)
- Flexible implementation that can easily scale to Enterprise level
- Usability of the interfaces has always lagged behind competitors
- Non-standard naming conventions that often aren't intuitive
- Steeper learning curve than other tools - pre-built reports often aren't the best
Perfect analytics tool by Adobe.
- It provides custom analytics which helps us in understanding the data.
- It details out the different steps in customer conversion.
- Provides predictive analytics which helps in forecasting the sales with data.
- Cost is much higher which could be expensive for small businesses.
- There are certain instances where the application is slow wnd unresponsive.
- No free versions are there, hence the third party help is not readily available.
Simple and fast
- Dashboards
- Customization
- Campaign tracking
- Expanding campaigns outside of hosted site
- Cloning and segmenting dashboards easier
Accurate and helpful analytics
- Tracking user behviour
- Flow diagrams
- Comparing data periods
- Ease of use, it is quite a learning curve when a new user comes in and tries out the platform
- Interaction maps would be a game changer.
Adobe analytics great for multi website tracking
- Custom tracking
- Unique identifiers
- Seamless Tableau integration
- Solutions too custom, easy for users to make mistakes upon set up
- When employees leave, hard to pinpoint how/why custom tracking was set up so often times we reset
Adobe Analytics Hands-On Review
The product we check is both the company application and the website KPI's metrics.
- detect drops or spikes or anomalies on KPI based on pages URLs or API's hits
- Create visual representation of the forementioned and generate reports of the same
- you can easily set alerts based on a threshold established and receive notifications
- show user sessions ids
- incorporate an easier or simpler option to compare metrics from the current week , month etc against previous weeks, months..
- incorporate a wild selector to check url visits and unique visits that can contain an specified parameter so if i want to check all the raw visits or unique visits for a country i can select the country and add the option url -contains- homepage instead of typing all the url
- Add more options to create costum funnels so if i want to check how many login visits i have vs how many receipts were generated and sort by platform ios, android & web etc
example i can check how many users hit the login API per month to app or web and generate a chart.
Is not appropiate to get specific sessions to investigate the issues further.
Adobe Analytics Review
- Website Tracking
- Video tracking
- Creating Report
- User Interaction on the website
- Telium need to be improved.
- Reduced cost so every client implement .
- You cannot use some of the data points you collect on the same report.
- It can be challenging to location the specific items you need.
Adobe Analytics is a great and reliable
- Adobe Analytics comes with an in-built workspace, which is a drag-and-drop canvas for custom analysis and visualizations.
- This tool is always being improved to provide the most up-to-date features and ways to make work easier and effective.
- I like the approach and we'll planned and organized training session from each specher.
- Unparalleled support available 24/7.
- My only concern is that individual customizations has a limited range of options. It's okay for any user to organise his own segment according to his taste or needs.
- The report feature speed of loading should be enhanced with high refresh rate and speed.