What users are saying about

Adobe Analytics

Top Rated
399 Ratings

Heap

16 Ratings

Adobe Analytics

Top Rated
399 Ratings
Score 7.6 out of 101

Heap

16 Ratings
Score 6.9 out of 101

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Likelihood to Recommend

Adobe Analytics

Adobe Analytics is great for customizing once you get used to the bogged down UI and the unhelpful location of items. we've used it to mimic paywall systems of costly companies. We have base reports set up to manage our paywalls set up in Adobe and they work great. But getting at the minute data is where the issue comes in and the add-ons are needed.
Nathan Collins profile photo

Heap

Heap is one of the best analytics tools I've ever used, bar none. It's powerful and flexible and can be used in an impressive variety of applications. I would not hesitate to recommend it for nearly any purpose, including a non-traditional use as a replacement for something like Google Analytics. The only scenarios in which I would advise against Heap as your sole solution would be if native Android app analytics are critical to your business or if extensive custom reporting is required for your site or app. Even in those cases, Heap could play a role in your tracking, but it probably couldn't do the whole job on its own.
Josh Holloway profile photo

Pros

  • Next Page Flow reports provide a quick and easy way to see what path customers are taking on the website.
  • The flexibility that creating segments gives the user for analysis purposes is great. A lot of insights can be generated when different segments are compared.
  • The web interface allows for users to quickly pick up on how to use Adobe Analytics, which is a huge advantage over just pointing people to where the raw data can be found since middle management and executives shouldn't be spending time coding and trying to get the data into a visually useful format.
Albert Ihm profile photo
  • Hands down winner when it comes to tracking website actions and puts GA to shame in this dept.
  • One header snippet tracks every visitor action that is possible on your site. Page views, video play, file downloads, form submissions are all tracked as soon as you install the tracking code and when they say everything is tracked, they mean it. The data available is staggering in comparison to other tools.
  • The interface looks like it has been designed by a Zen Master - super clean, easy to navigate and flawless.
  • The support is outstanding, I've sent Ravi (Heap support) emails as 9pm at night and had a reply in less than 2 mins. We previously tested Kissmetrics and had to wait at least 24 hours for any reply and their support is sadly lacking when you go beyond simple issues.
  • Heap has bent over backwards to help us customise the product to our business. I asked if there was any way they could add an option to have the auto export monthly and they had that functionality added in less that 24 hours.
Kevin Thomson profile photo

Cons

  • Undo button - You wouldn't believe how many times I accidentally do something and "look" for an undo button!
  • We use Ad Hoc in addition to Omniture (due to limited user seats in Ad Hoc). I enjoy working in Ad Hoc more because of the "instant" reporting from dragging and dropping Segments, Metrics and Dimensions. Other business owners who use Omniture and find it difficult to use compared to Ad Hoc.
Natasha Watts profile photo
  • Heap's pricing is not very transparent up front. Our plan required relatively low volume and the cost was more than reasonable, but with a large app or website, it's hard to know how Heap's costs will scale.
  • Depending on the needs of your business and the size of your team, Heap may not be the only analytics package you need. It can be coaxed into performing many of the features of a traditional analytics package, but people who wish to get up and running without any configuration might prefer a different tool.
  • Heap doesn't support native Android apps, so if this is a vital part of your business and you absolutely must have all data in one warehouse, you may have to choose another tool.
Josh Holloway profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
The capabilities of the tool are vast and it can actually replace several other more basic tools and create a central reporting site for all marketing teams. The fact is, we can teach people across the company to engage with the tool very quickly and the value can be seen without a great deal of expertise.
Adam Waddington profile photo
Heap10.0
Based on 1 answer
We rely on Heap for essential data on website performance and how our website traffic contributes to revenue.
Kevin Thomson profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
Again, learning how to use the system is difficult. It is nearly unusable if you haven't received training, and training from Adobe is EXTREMELY expensive
Nicholas Dragon profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Analytics8.5
Based on 4 answers
I have never experienced any sort of problem with this products speed or throughput
Nicholas Dragon profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Analytics5.7
Based on 9 answers
I have had many clients that are not thrilled with some aspects of the support. I think the actual day-to-day technical support (ClientCare) is great, but I have heard (and experienced) complaints about the the longer-term services (initial implementation, account management).
No photo available
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics8.0
Based on 7 answers
I have found that initial SiteCatalyst implementations are too basic to be useful. Adobe professional services is usually tasked with the initial implementation using their "Fusion" methodology. This is good for vertical-based basics, but I find that many clients fail to go beyond this. This has the negative effect of selling SiteCatalyst short within the organization, since first impressions can be long-lasting.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Webtrends, Coremetrics, Google Analytics
No photo available
Heap is built in a fundamentally different way from other web and app analytics tools. Instead of looking at an existing data structure and attempting to apply logic to it, you build queries and reports in Heap based on real actions that users take. You can create these flows yourself or use Heap's data to see what your users are really doing, not just what you think or hope they are doing. This user-oriented approach gives you a complete and accurate picture of your users' experience rather than leaving you attempting to come up with theories about why numbers and graphs look the way they do.
Josh Holloway profile photo

Return on Investment

  • Adobe SiteCatalyst derives its ROI from improvements made to the website and conversion rate increases that can be attributed directly to use of SiteCatalyst.
No photo available
  • Heap allowed us to intimately track the journey of leads coming into our sales funnels and find out where and when they were dropping off. It allowed us to make constant improvements to our lead generation tools and landing pages to improve conversion.
  • Heap helped us see where visitors were getting "lost" on our main marketing website. It let us know what pages weren't getting attention and how we could give them more visibility.
  • Heap even allowed us in a roundabout way to troubleshoot some UI issues on our site. By using the even visualizer, we could track specific buttons and screen areas that users were having trouble with.
Josh Holloway profile photo

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Heap

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details