What users are saying about

Adobe Analytics

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Top Rated
418 Ratings
20 Ratings

Adobe Analytics

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Top Rated
418 Ratings
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Score 7.6 out of 101
20 Ratings
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Score 7.4 out of 101

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Likelihood to Recommend

Adobe Analytics

Adobe Analytics is well-suited for quick analysis of our website/mobile app especially at a summarized level. Where we start using other tools is when we have to get really granular, such as at a single customer level, though this is partly a product of how our pages are tagged.
Albert Ihm profile photo

Heap

If you have a lot of funnels or single page applications, Heap is going to work extremely well for you. You'll be defining events and getting fallout data in almost no time at all and be able to get key insights into where your funnels are working or not working. However, if you are a marketing organization and seeking demographic data on leads and conversions, stay away from Heap.
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Pros

  • Custom implementation, which is not something you can easily get with Google Analytics, at least not the free version.
  • Ease to build custom reports, you just pick your metrics from any report and voil√†.
  • Segments and metric breakdowns.
Thais Guimaraes, OMCP profile photo
  • Defining events. This really could not be simpler. It's point, click, name. There's absolutely zero need for dev help in the process, which is key. By switching from define to interactive mode and back, you can easily move through single page applications and define events on the fly, as well as define variables quickly and easily. This is by far the greatest strength of Heap.
  • Retroactive reporting. Once you have the Heap code on your site, all activity is recorded, so you can go back and define an event from day one forward, even if you hadn't been recording it before. It makes the product both more useful and frees you from the pressure of needing to know everything to define at the time of implementation.
  • Retention reporting. It's easy to use, well laid out so it can be understood, and will let you know which events have the greatest impact on retention.
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Cons

  • It can take some time for someone to get comfortable with knowing what to look for when validating proper Adobe Analytics tags. I'm not sure if this is something that can be improved upon, it's just something that I have noticed can take some time when somebody is first learning how to check the tags.
  • Issues I find with implementation appear to be due to improperly inputting variables inside greater than and less than signs (<>). This may be more on the implementation side of things, but perhaps there is something that Adobe Analytics can do with alerting a developer that a variable is not receiving any values.
  • One big limitation with Adobe Analytics for me has been not being able to sort between different iPhone devices and iOS operating system versions. This is data that I always look for to see which users are accessing a site, but unfortunately Adobe Analytics doesn't appear to be able to filter this.
Chris McCue profile photo
  • Heap's pricing is not very transparent up front. Our plan required relatively low volume and the cost was more than reasonable, but with a large app or website, it's hard to know how Heap's costs will scale.
  • Depending on the needs of your business and the size of your team, Heap may not be the only analytics package you need. It can be coaxed into performing many of the features of a traditional analytics package, but people who wish to get up and running without any configuration might prefer a different tool.
  • Heap doesn't support native Android apps, so if this is a vital part of your business and you absolutely must have all data in one warehouse, you may have to choose another tool.
Josh Holloway profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
We're embedded within the Adobe ecosystem with - Adobe Analytics, Target and CQ5/AEM. With all these tools implemented correctly and with the right team there's real opportunity to leverage insight and drive revenue. Moreover with the more advanced features enabled there's possibility to replace other reporting systems and reduce internal resources
Richard Hayes profile photo
Heap10.0
Based on 1 answer
We rely on Heap for essential data on website performance and how our website traffic contributes to revenue.
Kevin Thomson profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
The tool can be costly and very difficult to implement with internal resources. A third party vendor is usually required to help with the implementation and integration to other tools. Collecting and passing data from a CMS to Adobe Analytics can be difficult. Without a strategy in place prior to tool implementation, costs could increase due to the need for re-implementation
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Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
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Performance

Adobe Analytics8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
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Support

Adobe Analytics5.7
Based on 9 answers
I have had many clients that are not thrilled with some aspects of the support. I think the actual day-to-day technical support (ClientCare) is great, but I have heard (and experienced) complaints about the the longer-term services (initial implementation, account management).
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In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
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Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
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Alternatives Considered

The best way to describe Adobe Analytics is that it's the enterprise-level of analytics platforms, in every sense of the word. From the sales process, through to the cost to purchase and implement, the need for ongoing training, and the fact that it really takes an Analytics team to maintain, this is the platform that is appropriate in contexts where resource constraints are not a consideration when selecting, onboarding, and maintaining a given platform.
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Heap is built in a fundamentally different way from other web and app analytics tools. Instead of looking at an existing data structure and attempting to apply logic to it, you build queries and reports in Heap based on real actions that users take. You can create these flows yourself or use Heap's data to see what your users are really doing, not just what you think or hope they are doing. This user-oriented approach gives you a complete and accurate picture of your users' experience rather than leaving you attempting to come up with theories about why numbers and graphs look the way they do.
Josh Holloway profile photo

Return on Investment

  • It had positive impact in terms of providing detailed audience lists, which made it possible to hit better ROI by delivering cheap conversions
  • It gives a lot of information about landing pages performance, which helps us decide to which pages to concentrate the traffic
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  • Funnel optimization. We're much more easily able to determine fallout and not merely from page to page, but also through different actions that can be taken, and we have much greater understanding of our single page applications.
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Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Heap

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details