Adobe Analytics vs Google Analytics | TrustRadius

What users are saying about

Score 7.6 out of 10

Based on 417 reviews and ratings

Score 8.5 out of 10

Based on 1979 reviews and ratings

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Pros

Custom implementation, which is not something you can easily get with Google Analytics, at least not the free version.
Ease to build custom reports, you just pick your metrics from any report and voilà.
Segments and metric breakdowns.

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Thais Guimaraes, OMCP

User Experience and Digital Insights

CitiFinancial Services, 10,001+ employees

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Excellent detail on who visitors to a web site are (broken down to web browser, and how long they are on the site).
Information on which pages within our client's site are the most trafficked (including time spent on the page, and previous page).
A breakdown of where traffic is coming from (from which domain, and even which page within the domain).

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Web Developer

PmD InteractiveInternet, 1-10 employees

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Cons

The navigation, especially the left nav, has always been confusing, especially for new users. It has improved A LOT over the last few years, but there's still lots of room for improvement.
The charts are never good, it's really hard to get an out-of-the-box chart on Analytics that actually makes sense.
Account switching through marketing cloud is still a little buggy sometimes.

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Thais Guimaraes, OMCP

User Experience and Digital Insights

CitiFinancial Services, 10,001+ employees

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Simplifying tutorials and how-to guides would definitely help beginners.
Integrating Google Analytics to data visualizations that are more in line with Prezi animations rather than PowerPoint-esque graphics would be greatly beneficial to analysts!
Updating the user interface to be less overwhelming to first-time users

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Stefano M. Rivolta

Communication Strategist | Social Media & Virtual Platforms Expert | Digital Content Creator |

Actively Exploring New Professional OpportunitiesGovernment Relations, 5001-10,000 employees

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Likelihood to Renew

Adobe Analytics9.8

Based on 29 answers

We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.

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UI/UX Designer

Sylvane, Inc.Retail, 11-50 employees

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Google Analytics7.0

Based on 47 answers

My first choice is Google Analytics. The integration with Google Adwords combined with being free and easy install make it an absolute no brainer in web analytics

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Jennifer (Utterback) Davis

Vice President, Emarketing

Lever InteractiveMarketing and Advertising, 11-50 employees

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Usability

Adobe Analytics6.8

Based on 9 answers

Based on new user feedback, everyone has found it challenging to find what they need and customize reports to meet their desired outcomes. Different interfaces have inconsistent presentations and layouts which compound the challenge.

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Sr. Web Analyst

AMDInternet, 10,001+ employees

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Google Analytics7.4

Based on 5 answers

Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements

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Web Developer

PmD InteractiveInternet, 1-10 employees

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Reliability and Availability

Adobe Analytics9.0

Based on 5 answers

Adobe SiteCatalyst has great actual uptime in the most standard sense, but long lag times in data during critical time periods (i.e. Holidays) I would consider to be an issue with availability.

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Jonathon Frampton

Manager of Web Analytics

Academy Sports + Outdoors10,001+ employees

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Google Analytics9.5

Based on 2 answers

No answer on this topic is available.

Performance

Adobe Analytics8.5

Based on 4 answers

The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.

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Jonathon Frampton

Manager of Web Analytics

Academy Sports + Outdoors10,001+ employees

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No score

No answers yet

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Support

Adobe Analytics5.7

Based on 9 answers

I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.

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Analyst II - Tag & Database Management

TXU EnergyOil & Energy, 1001-5000 employees

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Google Analytics4.0

Based on 5 answers

We typically have to go to a third party for support

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Policy Issuance

Stateside UnderwritingInsurance, 11-50 employees

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In-Person Training

Adobe Analytics3.6

Based on 3 answers

Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.

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Verified User

Consultant in Professional Services

Internet Company, 1-10 employees

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No answers yet

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Online Training

Adobe Analytics8.0

Based on 4 answers

The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.

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Verified User

Consultant in Professional Services

Internet Company, 1-10 employees

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Google Analytics10.0

Based on 2 answers

love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.

How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.

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President

Command PartnersOnline Media, 11-50 employees

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Implementation

Adobe Analytics8.0

Based on 7 answers

Make sure you use a Tag Management System. Enterprise TMS solutions used to be very pricey but Adobe now offers DTM (previously Satellite) for free.

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Director of Web Analytics & Optimisation

AVGComputer Software, 501-1000 employees

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Google Analytics5.0

Based on 6 answers

I don't think we spent enough time work GA before switching from IBM

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Policy Issuance

Stateside UnderwritingInsurance, 11-50 employees

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Alternatives Considered

I have just recently started to evaluate GA and reserve judgement at this time to compare it against Adobe Analytics. That said, the usability and user experience of the GA platform is much more intuitive and user friendly. The ability to customize GA seems comparable to Adobe Analytics. I have not yet had gone through a support experience with GA.

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Sr. Web Analyst

AMDInternet, 10,001+ employees

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Platform-specific analytic tools are useful for sure, but overall still fall short of what Google Analytics provides long-term. The associated trends you can monitor with Google Analytics has much more dynamic potential in reporting, presentations, and developing strategies.

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Stefano M. Rivolta

Communication Strategist | Social Media & Virtual Platforms Expert | Digital Content Creator |

Actively Exploring New Professional OpportunitiesGovernment Relations, 5001-10,000 employees

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Return on Investment

I would say the biggest plus Adobe Analytics has had on overall business objectives is being the most robust tool out there that we have used, which allows us to gather deeper insights for our clients, driving home more ROI.
I would also say the biggest downside to using Adobe Analytics is how frequently the tool will have issues and/or be under maintenance. Additionally, as stated previously, Adobe's support is pretty horrendous in times such as these.

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Verified User

Analyst in Other

Internet Company, 51-200 employees

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When advertising, Google Analytics allows us to track the cost of our advertising with the number of direct conversions. Not only do we know how many impressions and click-throughs, but now we have the sophistication (by specific URL targeting) to know what products/services these users are purchasing. This is very powerful.
With the free Google Analytics product, it provides a great overview of your site traffic, geographic details about the users, and useful stats such as what browser they are using. This information helps us to tailor the site experience to accommodate the majority.

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Director of Business Intelligence & Analytics

Georgetown UniversityInformation Technology and Services, 1001-5000 employees

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Pricing Details

Adobe Analytics

General

Free Trial

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Free/Freemium Version

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Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Additional Pricing Details

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Google Analytics

General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Additional Pricing Details

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Rating Summary