Adobe Analytics vs Google Analytics | TrustRadius

What users are saying about

Adobe Analytics

Google Analytics

Adobe Analytics

Score 7.6 out of 10

Based on 400 reviews and ratings

Google Analytics

Score 8.5 out of 10

Based on 1873 reviews and ratings

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Pros

Adobe Analytics is a popular tool and seamless connections to popular analytic tools such as Microsoft Power BI.
Adobe Analytics internal reporting tool is top notch.
Adobe Analytics has always provided us really strong customer support.

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CRM Analyst

Crain Communications IncNewspapers, 201-500 employees

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Excellent detail on who visitors to a web site are (broken down to web browser, and how long they are on the site).
Information on which pages within our client's site are the most trafficked (including time spent on the page, and previous page).
A breakdown of where traffic is coming from (from which domain, and even which page within the domain).

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Web Developer

PmD InteractiveInternet, 1-10 employees

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Cons

The navigation, especially the left nav, has always been confusing, especially for new users. It has improved A LOT over the last few years, but there's still lots of room for improvement.
The charts are never good, it's really hard to get an out-of-the-box chart on Analytics that actually makes sense.
Account switching through marketing cloud is still a little buggy sometimes.

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Thais Guimaraes, OMCP

User Experience and Digital Insights

CitiFinancial Services, 10,001+ employees

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The sheer amount of data can be daunting to beginners.
Organization of content could be made easier to handle.
The mobile experience is lacking.

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Web Developer

PmD InteractiveInternet, 1-10 employees

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Likelihood to Renew

Adobe Analytics9.8

Based on 29 answers

We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.

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UI/UX Designer

Sylvane, Inc.Retail, 11-50 employees

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Google Analytics7.0

Based on 47 answers

We would continue using Google Analytics because it just works. After setting up the tracking property, it's just a matter of sitting back and letting it collect data. Once the data is collected, it's time to analyze trends, spot problems, and make decisions for future actions. With Google Analytics we, at PmD Interactive, are able to provide a complete solution to the problem of data collection

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Web Developer

PmD InteractiveInternet, 1-10 employees

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Usability

Adobe Analytics6.8

Based on 9 answers

Again, learning how to use the system is difficult. It is nearly unusable if you haven't received training, and training from Adobe is EXTREMELY expensive

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Nicholas Dragon

Regional Marketing Specialist

Intermountain Healthcare1001-5000 employees

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Google Analytics7.5

Based on 5 answers

Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements

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Web Developer

PmD InteractiveInternet, 1-10 employees

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Reliability and Availability

Adobe Analytics9.0

Based on 5 answers

Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.

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Verified User

Consultant in Professional Services

Internet Company, 1-10 employees

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Google Analytics9.5

Based on 2 answers

No answer on this topic is available.

Performance

Adobe Analytics8.5

Based on 4 answers

For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).

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Verified User

Consultant in Professional Services

Internet Company, 1-10 employees

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Support

Adobe Analytics5.7

Based on 9 answers

While Omniture provided great support, over the past couple of years the support quality has dropped significantly. We are often left with no responses and more often with no solution. Escalated tickets gets us a call with sympathy, but no further action. We have tried to work with this level of support for many months and have not seen any improvement nor do I see any planned improvements. I have caught some bugs with new features that are released and not much attention is given to those either. I would love to see Adobe get back to the level of support they once had.

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Sr. Web Analyst

AMDInternet, 10,001+ employees

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Google Analytics4.0

Based on 5 answers

We typically have to go to a third party for support

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Policy Issuance

Stateside UnderwritingInsurance, 11-50 employees

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In-Person Training

Adobe Analytics3.6

Based on 3 answers

Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.

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Verified User

Consultant in Professional Services

Internet Company, 1-10 employees

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Online Training

Adobe Analytics8.0

Based on 4 answers

The SiteCatalyst training was so-so. It was more of white papers and forums than actual training.

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Verified User

Account Manager in Marketing

11-50 employees

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Google Analytics10.0

Based on 2 answers

love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.

How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.

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President

Command PartnersOnline Media, 11-50 employees

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Implementation

Adobe Analytics8.0

Based on 7 answers

The most difficult thing I experienced with SiteCatalysts implementation was the updating of tags on secure areas of the client's website that required another department to program and implement. If a development department is unfamiliar with how SC is implemented on other areas of the website, reporting will be affected as the two implementations won't communicate correctly.

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Verified User

Account Manager in Marketing

11-50 employees

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Google Analytics5.0

Based on 6 answers

I don't think we spent enough time work GA before switching from IBM

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Policy Issuance

Stateside UnderwritingInsurance, 11-50 employees

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Alternatives Considered

I have just recently started to evaluate GA and reserve judgement at this time to compare it against Adobe Analytics. That said, the usability and user experience of the GA platform is much more intuitive and user friendly. The ability to customize GA seems comparable to Adobe Analytics. I have not yet had gone through a support experience with GA.

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Sr. Web Analyst

AMDInternet, 10,001+ employees

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Crazy Egg is a heat-mapping program that shows where users are clicking on a page, even if there isn't a link. It's a great companion piece to Google Analytics, but I wouldn't use it as a one-for-one replacement. Together, they can provide a great deal of help. VWO allows for A/B testing on a page, so combined with GA and Crazy Egg, you can see what links are working, what areas of the page users are interested in, and try testing different looks and formats to see what audiences are responding to best.

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Senior Interactive Marketing Specialist

Aon Risk SolutionsFinancial Services, 10,001+ employees

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Return on Investment

It has offered a valuable tracking tool that all businesses can use as a similar reporting platform. This allows for insights into growth and targeting of specific channels in need of improvement.
It has reported on strong growth in SEO and given the business a solid understanding of how important this is to the organization and growth.

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Spencer Baselice

SEO Manager

MilliporeSigmaPharmaceuticals, 10,001+ employees

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Being able to offer a billable, monthly service to clients.
After discovering inbound links, being able to create effective social media content.
Showing clients that the capital they have invested in has paid off.

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Web Developer

PmD InteractiveInternet, 1-10 employees

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Pricing Details

Adobe Analytics

General

Free Trial

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Free/Freemium Version

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Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Additional Pricing Details

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Google Analytics

General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Additional Pricing Details

—

Rating Summary