What users are saying about

Adobe Analytics vs Google Analytics

Adobe Analytics
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Top Rated
686 Ratings
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Google Analytics
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Top Rated
3290 Ratings

Adobe Analytics

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Top Rated
686 Ratings
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Score 8.4 out of 100

Based on 686 reviews and ratings

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Google Analytics

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Top Rated
3290 Ratings
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Score 8.6 out of 100

Based on 3290 reviews and ratings

Attribute Ratings

  • Google Analytics is rated higher in 9 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Availability, Performance, Support Rating, Online Training, Implementation Rating, Product Scalability

Likelihood to Recommend

8.2

Adobe Analytics

82%
135 Ratings
8.9

Google Analytics

89%
184 Ratings

Likelihood to Renew

7.9

Adobe Analytics

79%
41 Ratings
10.0

Google Analytics

100%
50 Ratings

Usability

7.2

Adobe Analytics

72%
32 Ratings
8.0

Google Analytics

80%
6 Ratings

Availability

8.6

Adobe Analytics

86%
16 Ratings
10.0

Google Analytics

100%
5 Ratings

Performance

6.8

Adobe Analytics

68%
14 Ratings
8.0

Google Analytics

80%
1 Rating

Support Rating

6.5

Adobe Analytics

65%
56 Ratings
6.9

Google Analytics

69%
82 Ratings

In-Person Training

8.0

Adobe Analytics

80%
4 Ratings

Google Analytics

N/A
0 Ratings

Online Training

7.0

Adobe Analytics

70%
5 Ratings
10.0

Google Analytics

100%
2 Ratings

Implementation Rating

6.5

Adobe Analytics

65%
16 Ratings
9.0

Google Analytics

90%
13 Ratings

Contract Terms and Pricing Model

7.4

Adobe Analytics

74%
7 Ratings

Google Analytics

N/A
0 Ratings

Product Scalability

8.0

Adobe Analytics

80%
1 Rating
9.0

Google Analytics

90%
1 Rating

Professional Services

6.6

Adobe Analytics

66%
5 Ratings

Google Analytics

N/A
0 Ratings

Likelihood to Recommend

Adobe Analytics

Adobe Analytics is most suited for large organizations. The cost of this tool makes the investment significant, but large organizations that use it to its fullest potential will also reap the most benefits. Adobe Analytics really is the industry leader in analytics capabilities, and when used right is easier to dig into the details you need. Smaller companies, particularly ones that aren't trying to do complex analysis, probably wouldn't find it to be an investment that is worthwhile.

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Anonymous | TrustRadius Reviewer
Verified User
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Google Analytics

A Marketing analyst or paid media analyst is the right person to use Google Analytics. An analyst needs to be technical enough to write the right expressions to fetch correct data. Suppose they are Google Analytics certified, then great. Consumers of this data will be digital marketing managers. The main use case of Google Analytics, as I see it, is web analytics. They can't be used to do campaign analytics or attribution. Though Google Analytics offers these features, I don't find them easy to set up.

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Anonymous | TrustRadius Reviewer
Verified User
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Pros

Adobe Analytics

  • Real-time access to website performance throughout the entire digital experience.
  • Flexible & comprehensive custom report building using the Analytics Workspace tool
  • Integration with other Adobe solutions (Adobe Target, Adobe Launch) to provide a single viewpoint for all aspects of digital performance.

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Jeff Thomas | TrustRadius Reviewer
Jeff Thomas
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Google Analytics

  • Multiple reports to see website use and behavior
  • Allows you to customize reports with days, weeks, months, and years
  • You can build out a dashboard to easily view stats from multiple websites in one place
  • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats

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Anonymous | TrustRadius Reviewer
Verified User
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Cons

Adobe Analytics

  • Color scheme is not great, especially if you're color blind
  • Finding a specific dimension within a dimension group (for example, if you're looking for "Paid Search", you cannot search for it - instead, you must know it is located under "Channel").
  • Variance test or chi-squared test analysis (to be fair, this is not a typical analysis tool function)

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Anonymous | TrustRadius Reviewer
Verified User
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Google Analytics

  • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
  • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
  • Gotchas around filtering and data validation.
  • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.

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Anonymous | TrustRadius Reviewer
Verified User
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Pricing Details

Adobe Analytics

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Starting Price

—

Adobe Analytics Editions & Modules

—
Additional Pricing Details
—

Google Analytics

General

Free Trial
—
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Starting Price

$0

Google Analytics Editions & Modules

Edition
Google AnalyticsFree
Google Analytics 360$150,0002
  1. none
  2. per year
Additional Pricing Details
—

Likelihood to Renew

Adobe Analytics

Adobe Analytics 7.9
Based on 41 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.

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Natasha Watts | TrustRadius Reviewer
Natasha Watts
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Google Analytics

Google Analytics 10.0
Based on 50 answers
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.

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John Laudisio | TrustRadius Reviewer
John Laudisio
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Usability

Adobe Analytics

Adobe Analytics 7.2
Based on 32 answers
Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.

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Anonymous | TrustRadius Reviewer
Verified User
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Google Analytics

Google Analytics 8.0
Based on 6 answers
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements

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Victor Campos | TrustRadius Reviewer
Victor Campos
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Reliability and Availability

Adobe Analytics

Adobe Analytics 8.6
Based on 16 answers
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.

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Anonymous | TrustRadius Reviewer
Verified User
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Google Analytics

Google Analytics 10.0
Based on 5 answers
There are rarely any outages or application errors. If there are errors, the vast majority of the time it is user error and not the fault of Google.

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John Laudisio | TrustRadius Reviewer
John Laudisio
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Performance

Adobe Analytics

Adobe Analytics 6.8
Based on 14 answers
Adobe Analytics's performance was quite satisfactory. Even for very large volume of data, it works pretty fast and I can get the results I want within a few seconds. When you run the data for custom dates, it tends to slow down a bit

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Anonymous | TrustRadius Reviewer
Verified User
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Google Analytics

Google Analytics 8.0
Based on 1 answer
When creating segments, sometimes Google Analytics will take a bit or more than likely slow down older computers a bit. That said, in general google analytics is extremely reliable and is there when you need it.

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John Laudisio | TrustRadius Reviewer
John Laudisio
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Support Rating

Adobe Analytics

Adobe Analytics 6.5
Based on 56 answers
I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.

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Saurav Khawas | TrustRadius Reviewer
Saurav Khawas
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Google Analytics

Google Analytics 6.9
Based on 82 answers
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.

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Sarah Hoffman | TrustRadius Reviewer
Sarah Hoffman
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In-Person Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive

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Nicholas Dragon | TrustRadius Reviewer
Nicholas Dragon
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Google Analytics

No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics

Adobe Analytics 7.0
Based on 5 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.

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Anonymous | TrustRadius Reviewer
Verified User
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Google Analytics

Google Analytics 10.0
Based on 2 answers
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.

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Roy Morejon | TrustRadius Reviewer
Roy Morejon
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Implementation Rating

Adobe Analytics

Adobe Analytics 6.5
Based on 16 answers
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.

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Jonathon Frampton | TrustRadius Reviewer
Jonathon Frampton
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Google Analytics

Google Analytics 9.0
Based on 13 answers
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.

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Joshua Van Horsen | TrustRadius Reviewer
Joshua Van Horsen
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Alternatives Considered

Adobe Analytics

I personally feel Adobe currently has the best offering, closely followed by Google Analytics.Both have pros and cons but I feel Adobe has a little bit more in terms of custom dimensions and workspace that really help it shine; however, I feel Google Analytics is better when it comes to real time reporting, something Adobe is lacking.

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Anonymous | TrustRadius Reviewer
Verified User
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Google Analytics

Adobe Analytics and Google Analytics 360 are both paid/premium options for website tracking. Though there are certain use cases when these might make sense (you operate entirely in the Adobe suite, you're a massive company/site that doesn’t mind the price tag on Google Analytics 360), Google Analytics (standard) should be a no-brainer for every company out there. I’d advise still maintaining the account, even if you operate in the Adobe Suite and use Adobe Analytics, for the synergistic benefits of Google indexing/SEO.

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Thomas (TC) Riley | TrustRadius Reviewer
Thomas (TC) Riley
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Contract Terms and Pricing Model

Adobe Analytics

Adobe Analytics 7.4
Based on 7 answers
Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.

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Anonymous | TrustRadius Reviewer
Verified User
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Google Analytics

No score
No answers yet
No answers on this topic

Scalability

Adobe Analytics

Adobe Analytics 8.0
Based on 1 answer
Adobe Analytics was being used across multiple teams and we did not have any scalability issues

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Anonymous | TrustRadius Reviewer
Verified User
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Google Analytics

Google Analytics 9.0
Based on 1 answer
Google Analytics runs 24 hours a day and rarely do we see any issues with going down or missing particular data

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John Laudisio | TrustRadius Reviewer
John Laudisio
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Professional Services

Adobe Analytics

Adobe Analytics 6.6
Based on 5 answers
Make sure you purchase training and implementation support either from Adobe or a third party or you will be left alone to figure out how to effectively use this platform yourself. Professional services are not a strong aspect of Adobe support. They will sell you the tool and leave you to your own devices UNLESS you purchase their additional consulting and/or training services. There are lower-cost training and consulting services available that are arguably more effective than engaging the team at Adobe to support

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Jeff Thomas | TrustRadius Reviewer
Jeff Thomas
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Google Analytics

No score
No answers yet
No answers on this topic

Return on Investment

Adobe Analytics

  • Adobe Analytics tool has helped our marketing team determine which campaigns and tactics drive more engagement and sales. So, they spend more budget in those channels to drive higher revenue efficiently
  • Adobe Analytics tool has helped our merchandising team determine which categories and items have higher conversion rates. So, they can stock more of those products.
  • Adobe Analytics has helped out IT team determine which day of the week and time of the day sees lowest traffic. So, they can do their application releases without impacting business

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Gaurav Gour | TrustRadius Reviewer
Gaurav Gour
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Google Analytics

  • It has helped us gain understanding of what is going on on our website.
  • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
  • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
  • It has helped guide our website redesign.

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Heide Rembold | TrustRadius Reviewer
Heide Rembold
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