What users are saying about
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Top Rated
546 Ratings
Top Rated
2678 Ratings

Adobe Analytics

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Top Rated
546 Ratings
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Score 8 out of 100
Top Rated
2678 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

Adobe Analytics

[Adobe Analytics] is best suited for digital analytics like web analytics and customer journey. It can handle a tremendous amount of data and the beauty of being online it will work faster than any other web analytics tool. Dashboards and reports are super easy to create with the drag and drop functionality.
Saurav Khawas | TrustRadius Reviewer

Google Analytics

Google Analytics is suited for
  • Advanced marketers who have experience running both paid and organic advertising campaigns
  • Web developers and strategists who need rich insights of website user behavior and activity
  • UX & UI professionals to improve website navigation and custom tracking
Not Suited for
  • Entry-level marketing beginners (take courses and learn use-cases for Google Analytics before diving in headfirst because it can be very overwhelming
  • Not a 100% reliable source of social media conversion tracking. Use Facebook Ads Manager for reporting instead.
  • Be careful not to install tracking pixels more than once if you're using e-commerce in order to avoid the pixel double-firing resulting in inaccurate reporting
Sarah Hoffman | TrustRadius Reviewer

Pros

Adobe Analytics

  • Adobe Analytics makes it very easy for anyone to quickly get in and get the information that they are looking for and pull a report if necessary.
  • Adobe Analytics allows us to tag thousands of events that we want to track and then see the data that is tracked based on these events. The set up is lengthy, but incredibly worth it once completed.
  • The audience segmentation tools in Adobe Analytics are great. We are able to get an incredibly detailed view of our customers and how they interact with our brand across our many channels.
Anonymous | TrustRadius Reviewer

Google Analytics

  • It's free!!
  • We can create goals to track, which forms on the website give us maximum number of leads
  • We can enable tracking on the forms to see where are the maximum drop off and hence modify the fields based upon its popularity
  • We have connected the GA account with Ad words and manage the keywords
  • Set up custom reports and enable the subscription to go to all the stakeholders so that everyone in the business is up to date with the number of leads and traffic coming to the business
  • Track specific information depending on the needs and requirements of the business
  • Easy installation of GA on third party software for a holistic view of User behaviour
Anonymous | TrustRadius Reviewer

Cons

Adobe Analytics

  • Good array of visualization options but can have more customization for some common use cases
  • The log in process takes too much time sometimes and has scope for improvement
  • The behavior flow report needs to be in a more readable format and should have some more options to customize
Nidhal Firoze | TrustRadius Reviewer

Google Analytics

  • Google Analytics has a limit of 5000 rows that can be exported in one report. This limits how many total rows I can analyze in one export, so I have to spend more time in exporting additional rows and then combine them into one report.
  • Google Analytics has a limit of 1 million rows on cardinality. This limits how many single value unique events can be collect in a report. So, after the limit of 1 million rows is reached, Google Analytics starts sending additional unique event values to 'other' which means analyst doesn't know what that event was.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Analytics

Adobe Analytics 7.7
Based on 40 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts | TrustRadius Reviewer

Google Analytics

Google Analytics 9.5
Based on 49 answers
Having used Google Analytics for the last 9 years, I have no intention of discontinuing my service. Google Analytics is a fantastic product that provides me with almost everything I could wish for. The positives in this product outweigh any negatives that you might find. I can not think of a single reason to not immediately start using Google Analytics for your business.
Joshua Van Horsen | TrustRadius Reviewer

Usability

Adobe Analytics

Adobe Analytics 8.4
Based on 22 answers
I am relatively new to Adobe Analytics (less than 1 year of use), and it has been a short period for ramp-up. The most complicated part is on the business side - understanding how my company has set up the deployments and figuring out how each sites differ in what is being measured.
Anonymous | TrustRadius Reviewer

Google Analytics

Google Analytics 8.9
Based on 6 answers
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Victor Campos | TrustRadius Reviewer

Reliability and Availability

Adobe Analytics

Adobe Analytics 9.0
Based on 10 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
Anonymous | TrustRadius Reviewer

Google Analytics

Google Analytics 9.5
Based on 4 answers
No answer on this topic is available.

Performance

Adobe Analytics

Adobe Analytics 8.5
Based on 8 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Jonathon Frampton | TrustRadius Reviewer

Google Analytics

No score
No answers yet
No answers on this topic

Support Rating

Adobe Analytics

Adobe Analytics 6.5
Based on 49 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand | TrustRadius Reviewer

Google Analytics

Google Analytics 6.4
Based on 82 answers
The support for Google Analytics is great! More likely than not, the Google support team will instantly assist with whatever issues you're having. If not, they will usually help you resolve your issue within the first 24 hours of contacting them. I have personally not run into an issue with their Support Team in which it took longer than 48 hours to solve.
Anonymous | TrustRadius Reviewer

In-Person Training

Adobe Analytics

Adobe Analytics 3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon | TrustRadius Reviewer

Google Analytics

No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
Anonymous | TrustRadius Reviewer

Google Analytics

Google Analytics 10.0
Based on 2 answers
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
Roy Morejon | TrustRadius Reviewer

Implementation Rating

Adobe Analytics

Adobe Analytics 7.0
Based on 17 answers
I can't say that the implementation of this product went much different than the implementation of just about any other product within the cloud. Granted there were times that things crawled to a slower pace because of the program, knowledge of the program, and connectivity. But these are all issues that one would expect when rolling out a release of a new cloud-based product.
Anonymous | TrustRadius Reviewer

Google Analytics

Google Analytics 5.0
Based on 12 answers
Make sure to put the tracking code on every page. Ideally this would be part of a template or "include" so you can update the code on all pages (or at least within pages of the same category) at once.
Sid Haas | TrustRadius Reviewer

Alternatives Considered

Adobe Analytics

While both platforms are powerful, the biggest differences that impact me in comparison are: Adobe Analytics is less user-friendly (has a steeper learning curve and requires more ongoing research), and it is much more expensive than Google Analytics (which is free). But one area where I prefer Adobe Analytics is in customer support, though that feature is lacking as support can be slow to respond.
Liz Wade | TrustRadius Reviewer

Google Analytics

Coremetrics offered better support to the admins, but the data was unclear and often misleading. Site catalyst is difficult to use and has a high barrier to entry. Google analytics is a better data platform, with a better user interface, but they are lacking in the support like IBM offered from Coremetrics. Still, I would choose Google over IBM any day, and I don't see that changing.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Analytics

  • The ability to segment, classify data coming from different sources for making decisions that are not driven by just your marketing intuition but concrete insights.
  • I can aggregated statistics on an almost endless number of variables while still being able to dive deep and isolate individual pieces of content that may or may not be helping the webpage's overall statistics.
Anonymous | TrustRadius Reviewer

Google Analytics

  • While very little in this world is truly free, the only real cost to using Google Analytics is time, from your PM's, your web admins, your engineers, your email admins, and QA analysts--but it is without a doubt time well spent.
  • Because you run the risk of paralysis by analysis, one must pick their battles with Google Analytics. If you go in with a clear, concise set of objectives, and a competent technical supporting cast, you will succeed.
  • On the reverse side of the same coin, if you come in without a purpose, you run the risk of getting bogged down in all of the information without immediate relevance, and you may just leave behind this treasure trove of invaluable analytics in search of said relevance.
Kyle Reichelt | TrustRadius Reviewer

Pricing Details

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Analytics Editions & Modules

Additional Pricing Details

Google Analytics

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Google Analytics Editions & Modules

Edition
Google AnalyticsFree
Google Analytics 360$150,0002
  1. per year
Additional Pricing Details

Add comparison