What users are saying about
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Top Rated
446 Ratings
Top Rated
93 Ratings

Adobe Analytics

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Top Rated
446 Ratings
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Score 7.7 out of 101
Top Rated
93 Ratings
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Score 8 out of 101

Likelihood to Recommend

Adobe Analytics

Adobe Analytics is great for customizing once you get used to the bogged down UI and the unhelpful location of items. we've used it to mimic paywall systems of costly companies. We have base reports set up to manage our paywalls set up in Adobe and they work great. But getting at the minute data is where the issue comes in and the add-ons are needed.
Nathan Collins profile photo

Mixpanel

Mixpanel is great once it's fully set up -- it'll give you insight on how your product / features are performing. Understanding what is most used and what is not as popular is important. It'll give you / your team more of a product direction. It'll definitely take a lot of work (e.g. tagging) before you can get the most out of Mixpanel though.
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Pros

Adobe Analytics

  • Once you learn how Adobe Analytics looks and is implemented on the page, it's fairly easy to spot issues with it that can be fixed. This is a strength in that it doesn't take a largely technical person to call out any issues during implementation.
  • Adobe Analytics is good with adding tracking to the page and providing strong and accurate analytics data for analysis.
  • There are numerous online tools to help with checking Adobe Analytics data for verification on a site. Firefox plugins such as Firebug, Omnibug, as well as any proxy debugger such as Fiddler and many others can be used.
Chris McCue profile photo

Mixpanel

  • Beautifully made user interface, which looks very stylish and has great UI/UX
  • E-commerce solution is awesome and works perfectly
  • Mobile apps analytics is very detailed and insightful
  • Quick automated reports
No photo available

Cons

Adobe Analytics

  • Adobe's Click Map tool is unusable and they recommend you use ClickTale. Considering how much we pay it doesn't seem acceptable that you should pay for another 3rd party product, moreover it means we receive numerous internal requests for adding ClickTale tracking to pages which becomes a resource burden. I've been lead to believe from one of Adobe's product managers that something is being worked on - which could mean another Adobe acquisition.
  • Adobe's training and reference material needs an overhaul, much of it is outdated. I've also suggested to Adobe to improve or better promote the community as when you have an issue it would be easier to resolve questions with other knowledgeable Adobe customers opposed to Client Care.
  • There's no multi-channel attribution - this is great and free feature available in Google Analytics however Adobe try to upsell you the "Premium" version of Adobe Analytics for what should be available in the "Standard" version.
  • Adobe makes it confusing for everyone with their product name changing and re-branding - it's now called Adobe Analytics (I think), most people still refer to it as Omniture or SiteCatalyst. Documentation and URLs reference legacy names which adds to the confusion - especially new employees. It's only the people in Adobe's marketing/branding department that care about this stuff. How can Ad hoc analysis be a better name than Discover!?
Richard Hayes profile photo

Mixpanel

  • Mixpanel could improve the visuals of their reports: statistics and data reports are not graphical and clear enough
  • The paid plans are pretty expensive compared to other analytics tools on a market
  • Setup process took a while and Mixpanel tech support team didn't reply quickly
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Likelihood to Renew

Adobe Analytics

Adobe Analytics 9.8
Based on 29 answers
We've already done the hard work of implementing. We will certainly renew to continue to be able to see insights into our business and ways that we can improve our website
Elizabeth Gross profile photo

Mixpanel

Mixpanel 8.2
Based on 12 answers
Mixpanel is a great tool for real analytics data. I can't perceive using anything better.
Douglas Wright profile photo

Usability

Adobe Analytics

Adobe Analytics 6.8
Based on 9 answers
The tool can be costly and very difficult to implement with internal resources. A third party vendor is usually required to help with the implementation and integration to other tools. Collecting and passing data from a CMS to Adobe Analytics can be difficult. Without a strategy in place prior to tool implementation, costs could increase due to the need for re-implementation
No photo available

Mixpanel

Mixpanel 9.0
Based on 1 answer
great, slick and clean interface
No photo available

Reliability and Availability

Adobe Analytics

Adobe Analytics 9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
No photo available

Mixpanel

No score
No answers yet
No answers on this topic

Performance

Adobe Analytics

Adobe Analytics 8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
No photo available

Mixpanel

No score
No answers yet
No answers on this topic

Support

Adobe Analytics

Adobe Analytics 5.7
Based on 9 answers
I have had many clients that are not thrilled with some aspects of the support. I think the actual day-to-day technical support (ClientCare) is great, but I have heard (and experienced) complaints about the the longer-term services (initial implementation, account management).
No photo available

Mixpanel

Mixpanel 8.9
Based on 3 answers
Their email support staff is very responsive and they give you a dedicated account rep to handle any support needs.
Douglas Wright profile photo

In-Person Training

Adobe Analytics

Adobe Analytics 3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
No photo available

Mixpanel

No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available

Mixpanel

Mixpanel 8.0
Based on 2 answers
Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
Douglas Wright profile photo

Implementation

Adobe Analytics

Adobe Analytics 8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available

Mixpanel

Mixpanel 8.9
Based on 3 answers
Mixpanel is a simple JS script installation. For adding events to track, its simply a matter of adding the code where you want it. Their API and documentation are easy to understand and use.
Douglas Wright profile photo

Alternatives Considered

Adobe Analytics

We also use Google Analytics. I still use Google Analytics for evaluating Google Adwords, but use Adobe Analytics for most of my day to day analysis. We chose Adobe analytics because we were using some other Adobe products that this ties into nicely. We also wanted better ways to segment our traffic between our B2B and B2C and this gave us the flexibility we needed
Elizabeth Gross profile photo

Mixpanel

We use Google Analytics as our primary website analytics platform and Mixpanel as an addition to Google Analytics. We have chosen Mixpanel over Tableau and Moz because Mixpanel offers pretty decent free version that has many features we needed. We are pretty satisfied with Mixpanel so far and thinking about upgrading our plan.
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Return on Investment

Adobe Analytics

  • Adobe Analytics has allowed us to quickly spot performance issues and correct them. This has allowed us to lessen the impact of these issues.
No photo available

Mixpanel

  • We've been using the free version of the toll so far, as we are an early stage startup. The tool has definitely had a positive ROI on our overall business objectives.
No photo available

Pricing Details

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Mixpanel

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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