What users are saying about

Adobe Analytics

Top Rated
399 Ratings

Mixpanel

Top Rated
86 Ratings

Adobe Analytics

Top Rated
399 Ratings
Score 7.6 out of 101

Mixpanel

Top Rated
86 Ratings
Score 7.8 out of 101

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Likelihood to Recommend

Adobe Analytics

Adobe Analytics is great for customizing once you get used to the bogged down UI and the unhelpful location of items. we've used it to mimic paywall systems of costly companies. We have base reports set up to manage our paywalls set up in Adobe and they work great. But getting at the minute data is where the issue comes in and the add-ons are needed.
Nathan Collins profile photo

Mixpanel

  • Mixpanel is the best thing I've found for tracking A/B testing - but even then, there are issues. For instance it's very hard to compare the performance of A funnel vs. B funnel side by side - you essentially have to either look at them one at a time, or export all data and analyze it in Excel.
  • Mixpanel is NOT very good at letting you track percentage changes in behavior over time. I can easily see that we had 1000 loads and 100 conversions this week, but the segmentation tool doesn't make it easy to see that 10% of our users converted this week and 15% converted next week.
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Pros

  • Reliable servers providing excellent uptime.
  • Extensive customization which includes a significant amount of custom variables, limited only by coding ability and imagination.
  • Continuous development with new features and enhancements released often.
Ahmad Rahman profile photo
  • Funnels feature - it allows us to easily track if users are using our website in the way we intended them to. It's very simple to create a funnel on Mixpanel and it's easy to visualize the funnel with the Mixpanel interface. We often use the funnels feature to help us increase conversions on our site.
  • Segmentation feature - it allows us to segment our users based on where they came from and the actions they took on our site. For example, we often use the segmentation feature to track where our users are coming from by segmenting by utm parameters, initial referring domain, city, etc. Mixpanel also has a great interface for segmentation, allowing us to visualize the data in different types of graphs and time frames.
  • Explore feature - we can create profiles on Mixpanel for each of our users. This is very helpful when we support a customer; we can quickly view their Mixpanel profile to understand what actions they took on the website, what device they are using, when they first joined the website, etc. which helps us better support our users.
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Cons

  • Adobe's Click Map tool is unusable and they recommend you use ClickTale. Considering how much we pay it doesn't seem acceptable that you should pay for another 3rd party product, moreover it means we receive numerous internal requests for adding ClickTale tracking to pages which becomes a resource burden. I've been lead to believe from one of Adobe's product managers that something is being worked on - which could mean another Adobe acquisition.
  • Adobe's training and reference material needs an overhaul, much of it is outdated. I've also suggested to Adobe to improve or better promote the community as when you have an issue it would be easier to resolve questions with other knowledgeable Adobe customers opposed to Client Care.
  • There's no multi-channel attribution - this is great and free feature available in Google Analytics however Adobe try to upsell you the "Premium" version of Adobe Analytics for what should be available in the "Standard" version.
  • Adobe makes it confusing for everyone with their product name changing and re-branding - it's now called Adobe Analytics (I think), most people still refer to it as Omniture or SiteCatalyst. Documentation and URLs reference legacy names which adds to the confusion - especially new employees. It's only the people in Adobe's marketing/branding department that care about this stuff. How can Ad hoc analysis be a better name than Discover!?
Richard Hayes profile photo
  • Mixpanel could improve the visuals of their reports: statistics and data reports are not graphical and clear enough
  • The paid plans are pretty expensive compared to other analytics tools on a market
  • Setup process took a while and Mixpanel tech support team didn't reply quickly
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Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
The only factor is cost. Although the cost is minimal it still cuts into the budget. However the money saved justifies the cost
Carlos Barrios profile photo
Mixpanel8.2
Based on 12 answers
It's easy to implement and comprehensive in the types of events and properties that it's able to track. It's intuitive to use and visualizes information beautifully. Despite some shortcomings, which I'm sure that other analytics programs such as Google would have as well, Mixpanel is a good bet for web and mobile analytics.
Dianna Bai profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
I use Ad Hoc and Omniture. If I had to compare the two (which I have throughout the review), I would have to give AA an overall 9. We do not pay for "Adobe Workspace" and have limited seats available for Ad Hoc. I've experienced frustration with creating reports in Omniture and waiting for the page to reload.
Natasha Watts profile photo
Mixpanel9.0
Based on 1 answer
great, slick and clean interface
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Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
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Performance

Adobe Analytics8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
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No score
No answers yet
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Support

Adobe Analytics5.7
Based on 9 answers
I have had many clients that are not thrilled with some aspects of the support. I think the actual day-to-day technical support (ClientCare) is great, but I have heard (and experienced) complaints about the the longer-term services (initial implementation, account management).
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Mixpanel8.9
Based on 3 answers
Support is decent, nothing amazing.
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In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
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Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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Mixpanel8.0
Based on 2 answers
Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
Douglas Wright profile photo

Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
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Mixpanel8.9
Based on 3 answers
Mixpanel is a simple JS script installation. For adding events to track, its simply a matter of adding the code where you want it. Their API and documentation are easy to understand and use.
Douglas Wright profile photo

Alternatives Considered

There is no competition. Adobe Analytics is superior in all aspects. If you want something free that will solve some marketing issues than go with Google. If you want to market your products and services and easily manage data, campaigns, audience, ROI, employee use, targeting, segmenting, positioning, budget, increase conversions and users, than go with Adobe. Bottomline: if you want to make money off of online marketing Adobe is the only way
Carlos Barrios profile photo
Appboy is definitely much more focused on mobile communication (push notifications/CRM) and Mixpanel on analytics. We chose Mixpanel so we were able to have just one tool that provided us with both things. Additionally, Mixpanel is a lot more cost-effective than Appboy and therefore was much easier to convince to implement.
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Return on Investment

  • Adobe SiteCatalyst derives its ROI from improvements made to the website and conversion rate increases that can be attributed directly to use of SiteCatalyst.
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  • Mixpanel has not really yielded a positive ROI in our organization. Each event stored is very expensive.
  • Additionally, Mixpanel requires significant time investment to learn their proprietary systems (e.g. JQL).
  • Finally, poor upstream Mixpanel implementations create alot of catch up.
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Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Mixpanel

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details