Adobe Analytics vs Amplitude Analytics | TrustRadius

What users are saying about

Score 8 out of 10

Based on 546 reviews and ratings

Score 8.5 out of 10

Based on 39 reviews and ratings

Pros

Adobe Analytics is very visually pleasing and user-friendly; my favorite thing is the simple drag and drop feature that makes the workspace flexible and clean.
Reports are easy to read with the help of graphics; another reason why Adobe Analytics is visually appealing.
Customer support; while it is sometimes slow to receive help, at least customer support exists, compared to Google Analytics.

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Photographer

Liz Wade PhotographyPhotography, 1-10 employees

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Charts - I love the charting elements from Amplitude because they are simple and intuitive.
Ease of use - It has the ability to run complex SQL queries but more importantly the average marketer can use it and get the information they need without needing to have any technical work done.
Cohorts - These make segmenting data easy and this is key in the analysis.

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Verified User

Program Manager in Marketing

Internet Company, 1001-5000 employees

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Cons

Good array of visualization options but can have more customization for some common use cases
The log in process takes too much time sometimes and has scope for improvement
The behavior flow report needs to be in a more readable format and should have some more options to customize

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Associate Manager - Digital Analytics & BI

Course5 IntelligenceManagement Consulting, 1001-5000 employees

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Training my team on Amplitude is a little complicated, so I would say it isn't the most intuitive software. Certain actions require hovering over buttons in order for the options to appear which can cause confusion when initially learning how to navigate Amplitude.

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Verified User

Manager in Customer Service

Computer Software Company, 51-200 employees

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Likelihood to Renew

Adobe Analytics 7.7

Based on 40 answers

We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.

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UI/UX Designer

Sylvane, Inc.Retail, 11-50 employees

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No score

No answers yet

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Usability

Adobe Analytics 8.4

Based on 22 answers

The workspace interface has made it really convenient to break down dimensions and metrics for deep down analysis. The visualization and ability to build segments quickly are really powerful. Calculated metrics also help in deriving additional insights without having to move data to Excel. There is scope for improvement by adding additional visualizations for customer journeys and data warehouse extracts.

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Brijesh Shirodkar

Principal Architect

Cognizant Technology SolutionsInformation Technology and Services, 10,001+ employees

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No score

No answers yet

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Reliability and Availability

Adobe Analytics 9.0

Based on 10 answers

Adobe SiteCatalyst has great actual uptime in the most standard sense, but long lag times in data during critical time periods (i.e. Holidays) I would consider to be an issue with availability.

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Jonathon Frampton

Manager of Web Analytics

Academy Sports + Outdoors10,001+ employees

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No score

No answers yet

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Performance

Adobe Analytics 8.5

Based on 8 answers

The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.

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Jonathon Frampton

Manager of Web Analytics

Academy Sports + Outdoors10,001+ employees

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No score

No answers yet

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Support Rating

Adobe Analytics 6.5

Based on 49 answers

I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.

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Analyst II - Tag & Database Management

TXU EnergyOil & Energy, 1001-5000 employees

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Amplitude Analytics 8.9

Based on 8 answers

It provides a super useful analytics platform. You don't even have to have coding skills to use it and almost no training is required. Features and analysis are very intuitive. Speed could be faster. I didn't experience any downtime while using it. It smoothly integrates into the normal workflow of a developer and provides a hassle-free platform to managers.

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Data Scientist

HaikuJAMInternet, 11-50 employees

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In-Person Training

Adobe Analytics 3.6

Based on 3 answers

It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive

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Nicholas Dragon

Regional Marketing Specialist

Intermountain Healthcare1001-5000 employees

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No score

No answers yet

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Online Training

Adobe Analytics 8.0

Based on 4 answers

Videos of the different tools plus the knowledge base articles, but you do have to take the initiative to do them yourself. There are also a few great books on the subject. *Nod to Adam Greco's SiteCatalyst Handbook

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Jonathon Frampton

Manager of Web Analytics

Academy Sports + Outdoors10,001+ employees

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No score

No answers yet

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Implementation Rating

Adobe Analytics 7.0

Based on 17 answers

It is a large effort to implement. Throwing a developer with zero experience with Adobe Analytics with no support is a REALLY BAD IDEA!!! Having experienced developers working as a team is crucial to a strong implementation. I say this because I have experienced both scenarios. I was the only developer on an implementation project and I had no experience with Adobe Analytics. As a result I made many architecturally bad decisions which lead to a rigid fragile implementation that eventually was scraped. It took some hard lessons to learn that Adobe Analytics was not as simple as their sales reps make it sound. Using the Adobe Dynamic Tag Manager made sequential implementations incredibly STRONG. Having a DTM to manage the code was a miracle and a life saver!!! If you plan on doing a big enterprise level implementation, please seriously consider using the Adobe Dynamic Tag Manager!!! it made code maintenance super slick and easy which is super important for a developer!!!

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Software developer

Axis4151-200 employees

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No answers yet

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Alternatives Considered

Adobe Analytics runs a close 3 with Google Analytics and pales in comparison with Webtrends. I inherited management of Adobe, but if I had my choice I'd switch to Webtrends if not for their ease of SQL customization and their ability to easily create bitstream data without costly add-ons. When you work as an analyst, telling your boss that you need more money for software they've already purchased does not go over well. I could finagle it, but with so many key pieces relying on our web data, it's not worth it.

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CRM Analyst

Crain Communications IncNewspapers, 201-500 employees

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A lot of data can be tracked via manual tracking or linking to an excel sheet, but with such a huge amount of data, it is far easier to have all of it laid out in an easy to read format. The charts and graphs are easy to use and are really pretty user-friendly. The hardest part is in simply finding the event that you want to use.

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Verified User

Employee in Customer Service

Internet Company, 1001-5000 employees

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Return on Investment

As a direct result of some of our insights we obtained through Adobe Analytics, we focused on improving our mobile web pages which resulted in a significant increase in conversion rates for mobile devices (can't disclose actual figures here). We had no idea previously what % of our customers were going through certain processes on our website on a mobile device and the experience had been built for a desktop.
One of the insights the Next Page Flow and Fallout reports helped us find was that fallout rates for the first step in one of our multi-step processes on the website were over 50%! That helped us identify that the first step was too complicated, and we simplified it and that resulted in a >30% improvement.

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Digital Analytics Lead

Capital One Auto FinanceFinancial Services, 10,001+ employees

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With Amplitude, we can make informed decisions based on the way that users are interacting with the product.
It helps us deduce issues users have with the product by understanding the events and touch points users have. For example, we can troubleshoot when certain things are broken using Amplitude.

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Verified User

Program Manager in Marketing

Internet Company, 1001-5000 employees

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Pricing Details

General

Free Trial

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Free/Freemium Version

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Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Adobe Analytics Editions & Modules

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Additional Pricing Details

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General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Amplitude Analytics Editions & Modules

Edition

Growth	$995.00¹

Per Month

Additional Pricing Details

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