What users are saying about

Adobe Analytics vs Amplitude Analytics

Adobe Analytics

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Top Rated
417 Ratings

Amplitude Analytics

15 Ratings

Adobe Analytics

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Top Rated
417 Ratings
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Score 7.6 out of 101

Based on 417 reviews and ratings

Amplitude Analytics

15 Ratings
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Score 8.5 out of 101

Based on 15 reviews and ratings

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Likelihood to Recommend

Adobe Analytics

We generate sales reports and use this platform for source traffic reporting search terms optimizations, campaign AB testing. We analyze overall site performance for various IT implementation on user enhancements.

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Verified User
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Amplitude Analytics

If you do not have an analytics tool, Amplitude is a best in class option that a sophisticated organization can use for free. They offer a large amount of support if you're looking to move to a paid plan. They release new features consistently and do a great job of educating users on those new features

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Ted Bennett
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Pros

  • Adobe Analytics is a popular tool and seamless connections to popular analytic tools such as Microsoft Power BI.
  • Adobe Analytics internal reporting tool is top notch.
  • Adobe Analytics has always provided us really strong customer support.

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Nathan Collins
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  • You can always get up-to-date usage data on all of our users. It is really down to the minute information, with basically no delays.
  • There are so many usage events. Events basically exist for every possible action a user can take in the software.
  • The charts and everything are very customizable and easy to navigate even if you are not familiar with analyzing data.

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Verified User
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Cons

  • The navigation, especially the left nav, has always been confusing, especially for new users. It has improved A LOT over the last few years, but there's still lots of room for improvement.
  • The charts are never good, it's really hard to get an out-of-the-box chart on Analytics that actually makes sense.
  • Account switching through marketing cloud is still a little buggy sometimes.

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Thais Guimaraes, OMCP
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  • Marketing and Sales actions are on separate objects.
  • events can be unreliable as both software update and change. Sometimes they can stop triggering and it's not immediately acknowledged

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Verified User
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Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.

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Natasha Watts
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No score
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Usability

Adobe Analytics6.8
Based on 9 answers
Based on new user feedback, everyone has found it challenging to find what they need and customize reports to meet their desired outcomes. Different interfaces have inconsistent presentations and layouts which compound the challenge.

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Ahmad Rahman
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Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
I have never experienced downtime with this product

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Nicholas Dragon
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Performance

Adobe Analytics8.5
Based on 4 answers
I have never experienced any sort of problem with this products speed or throughput

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Nicholas Dragon
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Support

Adobe Analytics5.7
Based on 9 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.

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Nathan Normand
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In-Person Training

Adobe Analytics3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive

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Nicholas Dragon
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Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.

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Verified User
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Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.

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Verified User
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Alternatives Considered

Adobe Analytics is used in conjunction with Tealeaf and Splunk in my organization, with each having its specific use cases because of the different strengths and weaknesses. Adobe Analytics wasn't actually chosen by my organization, but rather it's what all the various lines of business use at my company so we want to all use a similar, consistent tool.

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Albert Ihm
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A lot of data can be tracked via manual tracking or linking to an excel sheet, but with such a huge amount of data, it is far easier to have all of it laid out in an easy to read format. The charts and graphs are easy to use and are really pretty user-friendly. The hardest part is in simply finding the event that you want to use.

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Verified User
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Return on Investment

  • We were able to identify that the number one reason that users visited our site for wasn't being properly taken care of and we were able to increase significantly the usage our our internet banking after improving this experience.
  • We could identify that customers were getting lost after being prompted to log in to complete a transaction from our marketing pages and were able to fix that, increasing online sales for our most profitable products.

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Thais Guimaraes, OMCP
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  • This is a great tool for UX research and can help improve the intuitiveness of our product and thus make it more appealing.

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Verified User
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Pricing Details

Adobe Analytics

General
Free Trial
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Free/Freemium Version
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Premium Consulting/Integration Services
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Entry-level set up fee?
No
Additional Pricing Details
—

Amplitude Analytics

General
Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No
Additional Pricing Details
—