Adobe Analytics vs Amplitude Analytics

• The consistency of reporting has always been good meaning that we have never experienced any major discrepancies. I obviously think this is a huge factor when considering a reporting tool because the company's performance is judged based off the data housed in here.
• We have never run into any technical issues with Adobe's servers being down and Adobe Analytics becoming inaccessible. This could cause major problems if you are trying to take care of highly important reports or requests.
• The customer service is also fantastic. Any time I reach out to my rep, they always respond in a timely manner. I believe this is important in every aspect.

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• You can always get up-to-date usage data on all of our users. It is really down to the minute information, with basically no delays.
• There are so many usage events. Events basically exist for every possible action a user can take in the software.
• The charts and everything are very customizable and easy to navigate even if you are not familiar with analyzing data.

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• Implementation is difficult - Both initial implementation as well as adding additional features. Adobe jobs implementation out to 3rd parties and I'm sure that a large part of the experience has to do with how well that 3rd party is at their job. Maybe this could be better controlled and made easier for clients by taking implementation back under the Adobe umbrella
• Support is overseas and sometimes slow to respond - I've had issues with support really understanding my questions, often issues have to be escalated. Oftentimes it takes the full 24 hours to respond, not sure if this is because of time differences or what, but most other companies using overseas support agents seem to respond in a more timely fashion. Also, it is rare to have an issue resolved on first contact.
• Context for the reports/metrics - It is easy to look at data but interpret it wrong because you aren't really looking at the right metrics or the right data points.

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• No capabilities to group numbers.
• Impossible to aggregate the data altogether so sometimes it's hard to have a real overview of everything.
• Even though I find the interface rather user-friendly and accessible to people new to data analysis, maybe it could be useful to have a step by step guide when starting using the tool.

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• I have increased my marketing reach by understanding how people are using my website and been able to increase the amount of repeat customers. I attribute this to ease of navigation as a result of Adobe Analytics and my push to understand it.
• I spend less time on campaigns that do not work and am more responsive to what viewers want.
• I am able to see the exact point at which a customer leaves my site and have some insight into why that is happening where it is.

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• Better productivity
• A better understanding of our users
• Informing and influencing our marketing decisions

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