Overview
What is Adobe Analytics?
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in…
The clue's in the name! Very much an "analytics" tool rather than the competitions' more basic "reporting" tools
A+ for Adobe Analytics
1. How visitors to our site behave on our site
2. If we spend $$ on ad campaigns, we need to see their effectiveness
3. …
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics helps you to understand customer journey
Adobe Analytics helps you understand the Customer Journey
Awards
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Reviewer Pros & Cons
Video Reviews
12 videos
Pricing
What is Adobe Analytics?
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Google Analytics?
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
What is Heap?
Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Adobe Analytics?
Adobe Analytics Video
Adobe Analytics Integrations
Adobe Analytics Competitors
Adobe Analytics Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(816)Attribute Ratings
- 10Likelihood to Renew42 ratings
- 8.4Availability12 ratings
- 7.9Performance11 ratings
- 6.7Usability33 ratings
- 4Support Rating41 ratings
- 7Online Training5 ratings
- 1.5In-Person Training5 ratings
- 8Implementation Rating10 ratings
- 9.9Product Scalability2 ratings
- 7.6Professional Services5 ratings
- 7.3Contract Terms and Pricing Model6 ratings
Reviews
(26-50 of 177)Perfect analytics tool by Adobe.
- It provides custom analytics which helps us in understanding the data.
- It details out the different steps in customer conversion.
- Provides predictive analytics which helps in forecasting the sales with data.
- Cost is much higher which could be expensive for small businesses.
- There are certain instances where the application is slow wnd unresponsive.
- No free versions are there, hence the third party help is not readily available.
Adobe Analytics Review from an Internet Entrepreneur!
- User Friendly- It is relatively far more user friendly than other similar software.
- Accessibility of Insightful Reports at a click of button
- Dashboard that has all the features listed at a single place.
- Might be a bit expensive for Startups or Small businesses.
- Learning and getting accustomed to the software and all it's features might take a bit of inestment of time & effort.
- Sometimes the software gets a bit slow. So you need to keep up with it.
- ROI
- Client customer analysis
- Marketing
- Cloud based so can be tricky set up
- Set up takes time but worth it
One of the top analytics tool in the market
- Predictive data analysis
- Dashboard reporting
- Multiple Data source Integrations
- Data integration can be simplified
- Quick report creation with workspace
- Comparison of metrics
- Segment creation
- Custom metric creation
- visualization of data
- Set up of new sites
- Speed of the service overall
- Technical support
Simple and fast
- Dashboards
- Customization
- Campaign tracking
- Expanding campaigns outside of hosted site
- Cloning and segmenting dashboards easier
Accurate and helpful analytics
- Tracking user behviour
- Flow diagrams
- Comparing data periods
- Ease of use, it is quite a learning curve when a new user comes in and tries out the platform
- Interaction maps would be a game changer.
Noone knows but Adobe Analytics is the best web analytics tool
- Audience Insights
- Accurate Website Data such as Number of Visitors, Visits, Bounce Rate etc.
- Data Dashboard
- can be seen as more appealing in terms of design
- needs more integration with other marketing platforms
- should offer free education
- difficult to understand some features lack of reaching free resources
Adobe analytics great for multi website tracking
- Custom tracking
- Unique identifiers
- Seamless Tableau integration
- Solutions too custom, easy for users to make mistakes upon set up
- When employees leave, hard to pinpoint how/why custom tracking was set up so often times we reset
Adobe Analytics Hands-On Review
The product we check is both the company application and the website KPI's metrics.
- detect drops or spikes or anomalies on KPI based on pages URLs or API's hits
- Create visual representation of the forementioned and generate reports of the same
- you can easily set alerts based on a threshold established and receive notifications
- show user sessions ids
- incorporate an easier or simpler option to compare metrics from the current week , month etc against previous weeks, months..
- incorporate a wild selector to check url visits and unique visits that can contain an specified parameter so if i want to check all the raw visits or unique visits for a country i can select the country and add the option url -contains- homepage instead of typing all the url
- Add more options to create costum funnels so if i want to check how many login visits i have vs how many receipts were generated and sort by platform ios, android & web etc
example i can check how many users hit the login API per month to app or web and generate a chart.
Is not appropiate to get specific sessions to investigate the issues further.
One of the best analytics platform on the market
- simple query
- import and export data to excel
- build automatic reports
- forecast trends
- Reporting tools
- Self serve tool
- Dashboard
In my experience, Analytics combined with tag management solution such as launch helps my team to roll out new products on website with reduced TAT by adding tracking rules on webpages, testing them through debugger and adding values to the report suite.
- Segment creation
- Integration with other marketing cloud suite like campaign and target
- Interactive report suite
- Real time reporting
- Report accuracy
- Attribution modelling
- Costing
- Customer suppport
- Training
However, for client with budget constraints, they can go with Google Analytics. Google Analytics provides web analytics solution on a very low cost as compared to adobe analytics. Also, for lower web traffic GA would provide same results as compared to adobe analytics. Also, if the digital marketing stack doesn't consist of any product from Adobe marketing cloud suite, then Adobe Analytics won't add any additional value like out of the box integrations.
Adobe Analytics Review
- Website Tracking
- Video tracking
- Creating Report
- User Interaction on the website
- Telium need to be improved.
- Reduced cost so every client implement .
- You cannot use some of the data points you collect on the same report.
- It can be challenging to location the specific items you need.
Great for Pros, Not for a Small Business
- market segmentation
- Report creation
- Analysis
- How-to course offered
- Easier version of the software for beginners
- Better interface
Adobe Analytics is a great and reliable
- Adobe Analytics comes with an in-built workspace, which is a drag-and-drop canvas for custom analysis and visualizations.
- This tool is always being improved to provide the most up-to-date features and ways to make work easier and effective.
- I like the approach and we'll planned and organized training session from each specher.
- Unparalleled support available 24/7.
- My only concern is that individual customizations has a limited range of options. It's okay for any user to organise his own segment according to his taste or needs.
- The report feature speed of loading should be enhanced with high refresh rate and speed.
Adobe Analytics is GREAT for analysis.
- Tracking on scale
- Detailed analysis
- Persistent data
- Improved inbuilt reporting
- Data connectors outside of the Adobe Suite
- More customizable (theming) options within workspace
Adobe A - Options and Limits.
- Complex Segmenting made easy.
- Preset templates.
- Visual graphs.
- It's hard because each event has to be predefined in adobe, and that takes more engineering lift.
- b/c of the reason above, it's hard to get product engineers on board with using Adobe A.
- It doesn't retroactively collect things - you have to know what you need upfront & things change so fast it's hard to know that.
Adobe Analytics to analyze away your troubles
- Syncing data sources
- Merging large data sets successfully
- Applying visualizations quickly & effectively
- Ability to modify data as per your need has limited functionality as of now
- Lack of good data cleaning service
- Exporting large data sets out of the software can be a daunting task
Adobe Analytics gets the pulse of the user
- Prediction
- Works for any channel (web, Mobile, hybrid)
- Reporting
- Customization
- Cost
- History data can be better
- Low Tech support
Less appropriate if the org has independent in-house tool, costly, better technical support or guide.
The place where it is not being currently used is to check any suspicious activity of the environment where there are repeated testdata which should be filtered out as useless data.
Adobe Analytics - Key to your KPIs
- Website visitors
- Engagement with assets
- Tracking referral traffic
- Understanding customer journey
- Integrates into other Adobe products
- Templates for reports
- Built in tutorials for dashboards
- Quicker to pull data when doing large dashboards
- Recommendations / 6th sense options
- Predictive analytics based on historical
Adobe Analytics
- Tracking Dashboards and very convenient to create and to be shared with business users.
- The same can be scheduled periodically.
- Adobe Analytics is very easy for business users to understand and use.
- Few areas like custom video tracking can be improved.
- There should be some default data layer defined in Launch to integrate with Adobe Analytics - it would be very helpful in setting a consistent standard across different implementations.
- There are few features like async JS loading and integration with other tag management tools like Tealium, which needs some improvement.
Adobe Analytics Review
- Website analytics
- Traffic analysis
- Goals tracking
- Remarketing
- Website integration
- UI
- Lack of dummy data for learning
- Learning material to be more organized
- No 'plug and play' capability
1. Website traffic analysis
2. Great visualization templates
3. Website performance tracking
4. Funnel building
5. Integration with multiple platforms / tools
6. Customer journey tracking and mapping
Not appropriate for:
1. UI can be further enhanced
2. Need more appropriate learning / knowledge hub
3. Need to be simplified to deploy
4. Free trails and dummy data can help adapt more users
A worthy consideration of a paid upgrade
- Clear visualization of data on workspace and the ability to drill down a specific data point effortlessly
- Ability to create multiple reporting suites on the same set of data
- Tracking is highly configurable and customizable
- Global filters that can be applied to multiple reports
- Needs trained specialists for initial implementation and help with the in-house learning curve
- Having to pay for the product might be a difficult justification for smaller orgs
- Some legacy areas in the product that need historical context
Adobe Analytics is worth the work
- Showcases trends across time
- Shows site user actions
- Shows how many people are on the site
- The data implementation is custom, which can make it difficult to ensure success
- Organization within the platform would be better; i.e., folders
- Quality Assurance checks
Use of Adobe Analytics with other Adobe Products
- Page Views
- Impressions
- Button/Link Clicks
- Caching
- Reducing file size