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Adobe Analytics

Adobe Analytics

Overview

What is Adobe Analytics?

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in…

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Recent Reviews

Adobe Analytics Review

8 out of 10
September 07, 2023
Incentivized
The main purpose of Adobe Analytics is how better you understand your customer and how better you provide your service to your customer. …
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Adobe Analytics Review

10 out of 10
September 07, 2023
Incentivized
The company uses it to understand the behavior and the performance of our acquisition efforts. In my team, in experimentation, we use it …
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Adobe Analytics Review

9 out of 10
September 06, 2023
Incentivized
I use Adobe Analytics to run all of our weekly performance reporting. We use Adobe Analytics to wire frame data feeds that will then pull …
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Adobe Analytics Review

8 out of 10
September 06, 2023
Incentivized
We have apps, we have websites, we have Adobe tagging on there, and we want to understand what our users are doing from an informational …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Video Reviews

12 videos

User Review: Adobe Analytics Proves Profitable With It's Data Organization Tools
02:29
Adobe Analytics Provides Ease of Integration In Conjunction With Other Adobe Software: User Review
04:00
User Review: Adobe Analytics Is a Robust & Powerful Tool For Large Enterprise Data Pools
03:14
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Pricing

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What is Adobe Analytics?

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

What is Heap?

Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.

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Product Details

What is Adobe Analytics?

Adobe Analytics lets users mix, match, and analyze data throughout the customer journey. It supports web analytics, marketing analytics, attribution, and predictive analytics.

Adobe Analytics Video

Adobe Analytics Product Tour

Adobe Analytics Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

Piano Analytics, Coremetrics / IBM Digital Analytics (discontinued), and Parse.ly are common alternatives for Adobe Analytics.

Reviewers rate Device and Browser Reporting highest, with a score of 9.4.

The most common users of Adobe Analytics are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(816)

Attribute Ratings

Reviews

(26-50 of 177)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
In our organisation we use Adobe Analytics to provide custom analytics along with forecasting data to see what is the market positioning for our organisation and what could be the future growth opportunities based on the AI data that this tool provides based on past performance of our organisation in terms of customer conversion.
  • It provides custom analytics which helps us in understanding the data.
  • It details out the different steps in customer conversion.
  • Provides predictive analytics which helps in forecasting the sales with data.
  • Cost is much higher which could be expensive for small businesses.
  • There are certain instances where the application is slow wnd unresponsive.
  • No free versions are there, hence the third party help is not readily available.
Adobe analytics is used to track customer conversions from various different sources along with the different steps in customer conversion. It supports integrations with other experience cloud solutions like Experience manager and web content management system which helps in data processing from different sources. Reports and dashboards can be accessed to do data analysis to see insights and forecasting future sales.
Abbinow Talashi | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Adobe Analytics helps us with valuable insights using data collected from our company sites. It helps us make better and intelligent decisions. It is much better than MIS Reports as it is very dyanmic and much more insightful. It makes these insightful and targeted reports using a very comprehensive database. Using this has helped us build our analytics in automation mode.
  • User Friendly- It is relatively far more user friendly than other similar software.
  • Accessibility of Insightful Reports at a click of button
  • Dashboard that has all the features listed at a single place.
  • Might be a bit expensive for Startups or Small businesses.
  • Learning and getting accustomed to the software and all it's features might take a bit of inestment of time & effort.
  • Sometimes the software gets a bit slow. So you need to keep up with it.
When we require business critical reports at a very short notice, we turn to Adobe Analytics for help. Everytime the software helps us with relevant reports when we require it the most. There is a certain degree of automation involved in this that we really like. Reports are customised hence help us take better business decisions in short term & long term both. I may not be able to specify any other scenarios where it it less appropriate as have not come across any such experience.
Erin Easterberg | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Adobe analytics was used for quick company growth to analyze our sales side affecting our financial side of house to ensure we had solid practices and data analysis to ensure on the right path with fast company 75% staff growth quickly. It allowed us to bring a lot of data together in the cloud to feel confident about the growth in the right direction.
  • ROI
  • Client customer analysis
  • Marketing
  • Cloud based so can be tricky set up
  • Set up takes time but worth it
This product can be used for all businesses, its capabilities are vast so really useful for anyone looking to grow. This software and the team are top notch and have a grasp for what you need when you put time in to explain. All data then comes together in a easy to understand view.
Aakash Sheth (LSSGB) | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use Adobe analytics for analyzing data in customer journey. The software has very great reporting tool which allows detail anala as well as good predictive intelligence to help us improve customer journey and their experience of using our product during entire sales and service cycle. One of the best analytics tool.
  • Predictive data analysis
  • Dashboard reporting
  • Multiple Data source Integrations
  • Data integration can be simplified
If you already use Adobe suite of tools, Adobe can be a great addition. It helps to analyze data to find the places to improve on.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
I've used Adobe Analytics in various companies and in various capacities to evaluate traffic for websites, mobile apps, and even connected TVs and streaming device apps. It is the primary reporting tool for all the KPIs in our organization. This covers all visitors, page views, video, advertising, and other events across the entire portfolio of websites within my purview as a product manager. We also segment all the data by visitor source, campaigns, device, platform and a variety of other conversion factors.
  • Quick report creation with workspace
  • Comparison of metrics
  • Segment creation
  • Custom metric creation
  • visualization of data
  • Set up of new sites
  • Speed of the service overall
  • Technical support
In my experience, set up of a new website in Adobe Analytics from scratch is absolutely atrocious. It is not ready to roll out of the box, unlike other web analytics software.

Adobe Analytics requires careful planning before deploying. This often is in the form of a spreadsheet with multiple columns for the various variables and events to be tracked as well as the classification of the variable. This could be a simple metric or a "conversion variable" which is still a simple metric, but one that can be correlated to other ones and track revenue. Literally simple variables in Adobe cannot do that.

This leads to the duplicate creation of various variables. Granted, Adobe does provide support staff as part of the contract, but this type of software should include some sort of turnkey setup with general metrics beyond a simple page view. Lastly, the need to double up metrics for both standard and conversion metrics feels ludicrously unintuitive to me.
March 08, 2023

Simple and fast

Score 10 out of 10
Vetted Review
Verified User
Incentivized
Adobe Analytics supports our internal AEM sites with comprehensive data to provide us with valuable usage analytics. The data is highly impactful in making decisions and super easy to use. We share tons of information internally and we need to know if our staff is seeing the right things, let alone anything at all!
  • Dashboards
  • Customization
  • Campaign tracking
  • Expanding campaigns outside of hosted site
  • Cloning and segmenting dashboards easier
Great use case when you want to integrate high quality reporting on a web site. It is easy to install, configure and leverage the data almost instantly.
Challenge lies in integration with “other” tools, connecting to AEM is super easy but trying to retrofit other solutions proves more challenging. Still think it’s a good product tho.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use the reports to identify trends in user behavior and how pages are performing through channels. Also, finding any inconsistencies in user flows to help determine a reason for poor CTR and goal completions.
  • Tracking user behviour
  • Flow diagrams
  • Comparing data periods
  • Ease of use, it is quite a learning curve when a new user comes in and tries out the platform
  • Interaction maps would be a game changer.
It is a great tool to get a source of truth for analytics about your site. It does take some time to understand how to set things up but once you get the hang of it, it's quite powerful.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We used Adobe Analytics to measure our website analytics. According to me, Adobe Analytics offers more features and flexibility than Google Analytics, but in order that it doesn't have free membership, Google Analytics is more commonly used.
  • Audience Insights
  • Accurate Website Data such as Number of Visitors, Visits, Bounce Rate etc.
  • Data Dashboard
  • can be seen as more appealing in terms of design
  • needs more integration with other marketing platforms
  • should offer free education
  • difficult to understand some features lack of reaching free resources
From my experience, customization was easier because we wanted to use some segmentations to include and exclude in our website analytics as we created segments by using our own membership data and IP addresses to exclude our employees' engagement for the correct measurement. I would say that Analytics data dashboards are not seen as appealing, it is possible to create appealing dashboards by using all design features and integrations in other analytics platforms but Adobe Analytics is so closed to integrate design features.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Adobe analytics far outweighs Google Analytics with its capabilities to create highly unique and custom conversion points across a variety of our sites. We have integrated our adobe analytics into Tableau making for a seamless solution for our operations and sales teams to access as well. I recommend adobe analytics.
  • Custom tracking
  • Unique identifiers
  • Seamless Tableau integration
  • Solutions too custom, easy for users to make mistakes upon set up
  • When employees leave, hard to pinpoint how/why custom tracking was set up so often times we reset
Well suited for our multi website business to create custom tracking and conversion points across a large variety of referral sources. Not as well suited for a simpler business with minimal business units that could easily use a simpler platform such as Google Analytics for ease of tracking their web traffic.
Enrique Membreno | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Adobe Analytics to check trends or asses the impact of issues related to the company applications or website API's or web pages on a global scope.It can be analyzed over a period of time like the performance during the last 2 years o in real time.

The product we check is both the company application and the website KPI's metrics.
  • detect drops or spikes or anomalies on KPI based on pages URLs or API's hits
  • Create visual representation of the forementioned and generate reports of the same
  • you can easily set alerts based on a threshold established and receive notifications
  • show user sessions ids
  • incorporate an easier or simpler option to compare metrics from the current week , month etc against previous weeks, months..
  • incorporate a wild selector to check url visits and unique visits that can contain an specified parameter so if i want to check all the raw visits or unique visits for a country i can select the country and add the option url -contains- homepage instead of typing all the url
  • Add more options to create costum funnels so if i want to check how many login visits i have vs how many receipts were generated and sort by platform ios, android & web etc
is more appropiate to generate charts and reports to track KPIs performance based on API's hit and URLs for both web and app.

example i can check how many users hit the login API per month to app or web and generate a chart.

Is not appropiate to get specific sessions to investigate the issues further.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Adobe Analytics is used by data analysts and various power users to understand the status of the business, follow and monitor KPIs and also to analyze and understand what could have happened in the past and try to provide an answer or/and analyze various scenarios in order to take better informed the decisions that will drive potential revenues. It is used for a variety of purposes.
  • simple query
  • import and export data to excel
  • build automatic reports
  • forecast trends
  • Reporting tools
  • Self serve tool
  • Dashboard
This is a nice tool for any organization with enough data literacy maturity when you can have analysts and power users working alongside it. Obviously, you will need to have data ready and some data management in order to make this tool efficient and provide insights. If in your business you have enough data points to understand very well how your business is operating, this tool could be for you.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Adobe Analytics is being used for web analytics, tracking and web personalization in my organization. Website user behavior is tracked to optimize customer experience. Customer segments are created and shared with Adobe Target and Campaign for web personalization and targeting customers across multiple channels for a cross-device experience. Based on analytics reports, decision-making is enabled by understanding the most and least effective channels, products etc. Currently, Adobe Analytics is been used on an enterprise level and managed by my team which is the Marketing Technology team.
In my experience, Analytics combined with tag management solution such as launch helps my team to roll out new products on website with reduced TAT by adding tracking rules on webpages, testing them through debugger and adding values to the report suite.
  • Segment creation
  • Integration with other marketing cloud suite like campaign and target
  • Interactive report suite
  • Real time reporting
  • Report accuracy
  • Attribution modelling
  • Costing
  • Customer suppport
  • Training
Well suited for both web and mobile app setup using Adobe launch and mobile app extensions. If a client is using Adobe marketing product suite, then Adobe Analytics is most recommended as it integrates easily with applications and creates the best customer experience. Also, for enterprise clients with no cost constraints, Adobe Analytics works best.
However, for client with budget constraints, they can go with Google Analytics. Google Analytics provides web analytics solution on a very low cost as compared to adobe analytics. Also, for lower web traffic GA would provide same results as compared to adobe analytics. Also, if the digital marketing stack doesn't consist of any product from Adobe marketing cloud suite, then Adobe Analytics won't add any additional value like out of the box integrations.
November 15, 2022

Adobe Analytics Review

Score 10 out of 10
Vetted Review
Verified User
Incentivized
In my company I am using Adobe analytics for website tracking ,some of the components track as well . It helps lot to my client they can able to track easily anything on the website and depending on that we will enhance the website. Adobe Analytics allows you to record all the actions performed on your site and then create reports using Excel formatting tools specially set up to meet your unique requirements.
  • Website Tracking
  • Video tracking
  • Creating Report
  • User Interaction on the website
  • Telium need to be improved.
  • Reduced cost so every client implement .
  • You cannot use some of the data points you collect on the same report.
  • It can be challenging to location the specific items you need.
Usecase:I have added tracking on search component if anyone end user search any kind of product and that product does not show any result then the company decide whether this product has more demand then they will add such type of product.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
It analyzes the website visitors we utilize for marketing efforts and to get to know our consumers better to know what they want and how they interact with our website. The product addresses segmentation issues that it quickly resolves and it gives the company the ability to accurately integrate data along with creating in depth reports for the workers.
  • market segmentation
  • Report creation
  • Analysis
  • How-to course offered
  • Easier version of the software for beginners
  • Better interface
Adobe Analytics is for a business that is profitable and needs work on marketing and analyzing its consumers. Unlike Google Analytics, this does cost money and is quite in depth and hard to use for a first timer or even intermediate level employee. It will take time to train employees without a background in this.
Kumar Seth | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Adobe Analytics it's built with simple design hence making it so easy to use and very user-friendly to the new users since they don't need to worry about technical knowledge and also no need of data connectivity or cleaning. It offers high customizable options which now user can customize according to their user needs. I also like the seamless integrations which we use to integrate external data for better and enhanced reporting. I also like the analysis workspace which has a lot of visualizations tools which are very useful during the creation of our dashboards easily. The user interface is very user-friendly and easy to use hence helps me to quickly generate reports and easily analyze any amount of data fast. The support team is wonderful and great innovative solutions all around.
  • Adobe Analytics comes with an in-built workspace, which is a drag-and-drop canvas for custom analysis and visualizations.
  • This tool is always being improved to provide the most up-to-date features and ways to make work easier and effective.
  • I like the approach and we'll planned and organized training session from each specher.
  • Unparalleled support available 24/7.
  • My only concern is that individual customizations has a limited range of options. It's okay for any user to organise his own segment according to his taste or needs.
  • The report feature speed of loading should be enhanced with high refresh rate and speed.
What I like most about Adobe Analytics is that it's very flexible and very adaptive user can have as many integrations as possible with data sources, data connectors, and customer attributes. I like how this tool has been a reliable and most powerful tool we use to collect and share our information with our team members where it's been very easy to analyze data effectively. I like how this tool provides us with valuable insights into any area that is being persuaded with multiple data sources.
John Markey | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Adobe Analytics across all of our digital estates, across the international business. Adobe Analytics gives us the unique opportunity to have data on a global scale, persistent across multiple CMS' and a vast digital suite. This means our brands are trackable across their own digital portfolios, despite the previous challenges we faced in gathering this amount of data across a wide number of digital platforms.
  • Tracking on scale
  • Detailed analysis
  • Persistent data
  • Improved inbuilt reporting
  • Data connectors outside of the Adobe Suite
  • More customizable (theming) options within workspace
Being able to really get to know and understand your data has been the biggest benefit of using Adobe Analytics. Your hand isn't held across the implementation stage, which can be daunting but ultimately is one of its strongest assets - as it can easily adapt to any integration strategy and be applied in many different ways.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Usually looking for user flows, traffic hits/visits and where they go, and what users do after they hit a page or vanity URL. Looking for specific actions users do and the flow of the user from thing to thing. For example, vanity URL to do an action. Did they visit, and did they complete that action? After they did the action, what did they do next?
  • Complex Segmenting made easy.
  • Preset templates.
  • Visual graphs.
  • It's hard because each event has to be predefined in adobe, and that takes more engineering lift.
  • b/c of the reason above, it's hard to get product engineers on board with using Adobe A.
  • It doesn't retroactively collect things - you have to know what you need upfront & things change so fast it's hard to know that.
I don't think it works as well for tracking specific actions. I think it's great for overviews or things well defined in adobe A already. Also, we have a lot of support here for teaching/troubleshooting- so that helps.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Adobe Analytics is the perfect example of how an analytics tool should be. It has a plethora of options to design & present the data in ways you find most comfortable with. The ability to connect to multiple data sources & sync them all in one go is one of the best features for this software.
  • Syncing data sources
  • Merging large data sets successfully
  • Applying visualizations quickly & effectively
  • Ability to modify data as per your need has limited functionality as of now
  • Lack of good data cleaning service
  • Exporting large data sets out of the software can be a daunting task
Adobe Analytics is very well suited if you have a clear picture of what you want your data to look like as an end result, it helps you get to your vision quickly & effectively but lacks at times in making the visualizations dynamic. Also exporting the data set can be difficult as servers often fail to load up the entire data set in one go.
Aditya Reddy Bhavanam | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
It helps us on analysis of different environments and different web page stats. It is also helpful to view graphs and use cases of Analytics. The good use of it is when we need to regression and see how the user base is w.r.t registration, it is quite helpful.
  • Prediction
  • Works for any channel (web, Mobile, hybrid)
  • Reporting
  • Customization
  • Cost
  • History data can be better
  • Low Tech support
Well suited for real-time information, total control over the data, reporting, customisation.
Less appropriate if the org has independent in-house tool, costly, better technical support or guide.

The place where it is not being currently used is to check any suspicious activity of the environment where there are repeated testdata which should be filtered out as useless data.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Adobe Analytics to understand web traffic, sources, time spent on-page, who CV forms did well, track registrations, and many other KPIs that showcase how our website is doing, as well as any new launches or campaigns. It helps us better understand how consumers are engaging with our site and where we can make improvements or where we are excelling. It also ties into Adobe Experience Manager and Adobe Target very well.
  • Website visitors
  • Engagement with assets
  • Tracking referral traffic
  • Understanding customer journey
  • Integrates into other Adobe products
  • Templates for reports
  • Built in tutorials for dashboards
  • Quicker to pull data when doing large dashboards
  • Recommendations / 6th sense options
  • Predictive analytics based on historical
Adobe Analytics has been a huge asset to our company as it provides all our digital KPIs related to our brand website. Using this, we can gauge the success of marketing campaigns - such as how many people visited our website as a result of an email - or better understand how much time people are spending on our pages or where they are going after visiting our website.
June 14, 2022

Adobe Analytics

Score 9 out of 10
Vetted Review
Verified User
Incentivized
I work for HCL America Inc and have been part of multiple implementations of Adobe Analytics across different customers. The product address various data tracking problems of customer. To be precise - if an organization is using Adobe Digital solutions and related products like Adobe Target, Adobe Experience Manager and AEP, it is highly suggested to use Adobe Analytics to track customer information and use the same accordingly.
  • Tracking Dashboards and very convenient to create and to be shared with business users.
  • The same can be scheduled periodically.
  • Adobe Analytics is very easy for business users to understand and use.
  • Few areas like custom video tracking can be improved.
  • There should be some default data layer defined in Launch to integrate with Adobe Analytics - it would be very helpful in setting a consistent standard across different implementations.
  • There are few features like async JS loading and integration with other tag management tools like Tealium, which needs some improvement.
Adobe Analytics is best suited for large enterprise organisations, who would require detailed analysis of data collected through Analytics and define their roadmap for improving customer journey, targeting users as per their preferences etc. Adobe analytics would be less appropriate for smaller implementations where just basic analytics data is required to be collected, like CTA tracking and views etc.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Adobe Analytics to study website user traffic and performance. In addition, it helps us track the best performing pages and user journeys. We monitor a traffic between 70-80K users per month and Adobe give us great amount of insights to target and re-market to our website visitors. The UI can be a bit complex when compared to mainstream tools like GA but they are enhancing at a fast pace. Lastly, we use Adobe to generate different attribution, there are so multiple visualizations and flow reports to understand the data that tells a story.
  • Website analytics
  • Traffic analysis
  • Goals tracking
  • Remarketing
  • Website integration
  • UI
  • Lack of dummy data for learning
  • Learning material to be more organized
  • No 'plug and play' capability
Well suited for:
1. Website traffic analysis
2. Great visualization templates
3. Website performance tracking
4. Funnel building
5. Integration with multiple platforms / tools
6. Customer journey tracking and mapping

Not appropriate for:
1. UI can be further enhanced
2. Need more appropriate learning / knowledge hub
3. Need to be simplified to deploy
4. Free trails and dummy data can help adapt more users
























Score 9 out of 10
Vetted Review
Verified User
Adobe Analytics is able to provide the level of tracking and dashboard customizability that helps our organization make more informed business decisions. It provides ways of slicing and dicing the data in ways that the freemium web analytics platforms wouldn't necessarily offer and support. The website is a wealth of aggregated data, and Adobe Analytics gives us the type of insights that are also visually represented very clearly to be useful to business units that might be less familiar with reading data.
  • Clear visualization of data on workspace and the ability to drill down a specific data point effortlessly
  • Ability to create multiple reporting suites on the same set of data
  • Tracking is highly configurable and customizable
  • Global filters that can be applied to multiple reports
  • Needs trained specialists for initial implementation and help with the in-house learning curve
  • Having to pay for the product might be a difficult justification for smaller orgs
  • Some legacy areas in the product that need historical context
I've used Adobe Analytics in a couple of different orgs. It is definitely best suited when there's increased need for custom insights and sometimes more detailed business questions to answer. We rely on it for detailed analysis of our marketing web properties – sometimes on the fly and collaboratively with my colleagues in realtime, with the workspace feature. It would require a bit of initial setup time and effort that may not be as clearly documented for an org that is trying to adapt the tool for the first time. Onboarding new personnel to use the tool also require some training and/or enablement of the tool before the product becomes useful to them.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use Adobe Analytics to assess the traffic to my company's website and users' actions. This helps our business partners make marketing decisions and assess trends across time. Because we are in the healthcare industry, the last two-plus years have been even more important in identifying what users are looking for across the site. We are able to update content accordingly, showcase data trends and follow up on marketing campaigns.
  • Showcases trends across time
  • Shows site user actions
  • Shows how many people are on the site
  • The data implementation is custom, which can make it difficult to ensure success
  • Organization within the platform would be better; i.e., folders
  • Quality Assurance checks
When we are looking at our website data and trends over time, Adobe Analytics is very well suited. If we are looking at a paid campaign, Adobe may help glean information, but it may not be as helpful in getting us the lead information as being on the paid platform will be.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
To track the page views, button/link clicks and page scrolls, component rendering, slide changes, and impressions. We also use Adobe Analytics with Adobe Target for A/B testing. We use Adobe Launch for Analytics, and the main problem we see with launch js is, as per design, the file needs to be included on top of the page, and the size of the file is huge, which is impacting the page load time. The TTL of the file is also less, only 1 hour, which makes the file to be loaded every hour on the user browser. It seems getting support for this change is not easy from Adobe.
  • Page Views
  • Impressions
  • Button/Link Clicks
  • Caching
  • Reducing file size
It is easy to track the events, impressions, and on-the-fly impressions, and clicks can be added to Adobe Analytics, so it will be easy to push new events to Adobe Analytics.
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