TrustRadius
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.https://media.trustradius.com/product-logos/yp/X4/UO2UCI37TC30.PNGYou Should Probably Read this ReviewWe use Adobe analytics across the whole organization. We have a dedicated analytics department that works with individual brands on understanding their data, but everyone has the ability to view their brand's information on their own. The analytics team uses the software to perform both routine and ad hoc analysis of on our brands as requests come in. Routine analysis consists of weekly and monthly reporting. Ad hoc analysis may come in the form of more esoteric questions like, "What is the lifespan of a piece of content as measured by unique visitor engagement?",Analysis Workspace - The ability to manipulate any out-of-the-box report to suit your needs. Report Builder - The ability to pull data from your report suites and send them to an Excel file. Custom Variables - The ability to send string/numerical data that fits your needs. Allows for more custom tracking.,It would be nice to have video explanations for what changes are made during the software updates, and why they were made. The Date Range Comparison tool can look extremely cluttered if you use more than one metric. It would be nice to know the exact number of line items there are in a report without having the go to the last paginated page.,9,Adobe Analytics has given us an immense amount of custom tracking. This is invaluable.,Google Analytics, Ooyala and Chartbeat,Google Analytics, OoyalaIt's not new, but it's still the bestAdobe Analytics is used throughout the Arcadia group to provide reporting and ad hoc analysis in support of all areas of the digital business including trading, marketing and creative and content. Regular reports, often served via ReportBuilder, track conversion rates for the purchase funnel, performance of different trading departments and marketing channels. Ad hoc reports provide more detail and are used to answer specific questions.,Segmentation, within the reporting tool, is very flexible and easy to understand. So even if you have not set a variable correctly (e.g. set a prop instead of an eVar) you can use segments to provide the required analysis. Documentation is excellent, enabling self-learning. Track down the full implementation PDF and you will learn pretty much everything you'll ever need. Dashboards, favourited reports, ReportBuilder and bookmarks make it easy to provide reports directly to management and novice users. Admin area provides total control of access right down to individual reports.,Like most analytics solutions, it relies on cookies to uniquely identify visitors, which is less and less reliable with the increasing number of devices used by visitors and the combination of websites, mobile sites and apps. "Visitor stitching" is available but this can only join activity if the visitor signs in on each device/app, so there is always a risk of misinterpretation if users don't understand these limitations. Unless you are willing to pay a hefty fee, there is no ability to reprocess historic data. So if bad data is captured or imported you are stuck with it. This happens more often than you might think! Although documentation is very good, it can be hard to locate the specific item you need. Similarly, the support team are very good but more complex issues can sometimes take a while to find their way past the first-line support to the experts. New features are released fairly frequently but Adobe will never be as responsive as smaller more agile companies, so it often feels like they're playing catchup with the rest of the industry. I'd like to say that it's worth the wait, but the truth is that there are often annoying bugs introduced with new releases which cause disruption and can take several days to be fixed. There's no way to flag points in time, across all reports, eg to flag peak days or times when the tracking was badly broken. Therefore reports can be misinterpreted unless there is close management or some external log of dates and events for cross-reference.,9,Automation of reports, particularly using ReportBuilder (Excel add-on) has increased efficiency, saving several man-days monthly. In-depth reporting of TV ad campaigns and other marketing programs has exposed poor performance and enabled refinement of ad programs to improve ROI eg limiting to ads to evening slots and challenging agencies' claims for new customer acquisition,Webtrends Analytics and Google Analytics Premium,Qubit, Qubit Opentag, Adobe Target, Microsoft SQL Server,Implemented in-houseRobust analytics platform is key to data driven decision making - Adobe's Analytics (Omniture) is one of the bestWithin Olive Software's products, Adobe Analytics (previously known as Omniture) is a popular integration option. Olive provides a publishing platform and analytics overall are a critical element. Most of our larger enterprise level publishers opt to have us implement the Adobe Analytics option (smaller publishers often opt for Google Analytics because it's free and is the default we provide). Adobe Analytics is a very powerful and highly customizable solution that provides site owners myriad options... this is both a blessing and a curse. It is so robust that you have to have a fairly strong understanding of both the technology and your desired insights to justify the expense of not only the software but the expertise to configure, implement and use. Like many enterprise solutions, the Adobe Analytics platform is quite expensive but is the defacto standard across many industries.,Analytics gathering - It's tremendous at it's core capability. You can measure or derive pretty much anything you want to know about your digital traffic... however you must identify what you want to measure and implement it. Reporting - Also tremendous flexibility in building robust reports. These include things like reporting across products, comparative reports over time, user info, reporting of disparate data sets, etc. Partner Integrations - There are many partner integrations available that leverage the Adobe Analytics as the baseline platform and extend it's value. These integrations speed/simplify the implementation of those platforms.,Complexity - very very very complex to implement and use. To truly get the most value from the platform, you must have technical resources who understand how to configure and implement, AND analyst resources who know how to build the reports. People have built their entire career around Adobe Analytics as their core tool (just as people have built their entire careers around Photoshop). Cost - In general, Adobe Analytics is expensive... especially when Google Analytics is provided for free, however you get much greater flexibility and support with Adobe Analytics.,8,+Deep Insights - Adobe Analytics provides a great view into your digital user behaviors, experience, purchasing flow, etc. There are very few limitations on data gathering which are because of the capabilities of the tool. But this is much like a shovel in mining gold. If the gold isn't there, you can't blame the shovel. - High total cost of ownership. Expensive to buy, implement, maintain and really use.,Google Analytics and Google Analytics Premium,Marketo, Google Analytics, ChartbeatAdobe Analytics for a small marketing agencyFusion uses Adobe Analytics on behalf of our clients to track recruitment marketing campaigns and visitor behavior on career websites for hospitals and health systems.,Able to track multiple visitor events from first touch through conversion. Able to link offline events with online behavior through unique identifier. Visual conversion funnel highlights abandonment.,Dashboards are not as flexible as they could be, for example a geo dashboard shows most states in the same color, and doesn't identify different levels of activity. Extremely difficult to implement, costly implementation. Requires experienced developer to write code. Not an off the shelf solution. Customer care is sometimes slow to respond, requires layers of involvement.,6,Adobe analytics enabled us to identify and cut wasted recruitment advertising spend. Continual improvement of the candidate/visitor experience on career websites for hospitals and health systems. We understand how the visitor interacts with the site.,Google Analytics,Basecamp, Domo, Adobe Target, SiteScout AdServer#AdobeAnalyticsForLifeWe currently use Adobe Analytics as our main reporting tool. Most of the reporting we do comes from the data that is housed within Analytics. We define a lot of our company's performances and forecast based off of the data passing to Adobe. The Adobe Analytics software is used by most, if not all, of the departments within our organization. It ensure that we maintain consistency when it comes to reporting and represents a software that we can depend on to help our company succeed.,The consistency of reporting has always been good meaning that we have never experienced any major discrepancies. I obviously think this is a huge factor when considering a reporting tool because the company's performance is judged based off the data housed in here. We have never run into any technical issues with Adobe's servers being down and Adobe Analytics becoming inaccessible. This could cause major problems if you are trying to take care of highly important reports or requests. The customer service is also fantastic. Any time I reach out to my rep, they always respond in a timely manner. I believe this is important in every aspect.,I believe that there are some limitations in the reporting, mainly in specific areas. I think there is some opportunity to enhance the capabilities in graphs and the layout of the reporting in general. Along with the above example, I think they could do a lot more from a visualization perspective. Being limited in the way we can present the data makes it hard sometimes to accomplish the way we envision some things to turn out. We have run into some glitches when trying to load a report. The page would keep trying to load and would not complete the report request. I reached out to client care and even they had an issue diagnosing the issue.,7,I would say it has allowed the main users to be more efficient in their day to day roles simply because they can set custom dashboards or schedule reports to run automatically on the frequency they desire which is a huge plus. The tool has allowed other departments of the business to be able to start seeing their data housed in a centralized location as other departments to allow them more insight to consumer behavior in a quick glance.,kenshoo, Google Analytics and Webtrends Analytics,4,No,The support did get back to me within 24 hours when I marked the issue as urgent. They actually came through and were able to take care of the issue in a timely manner and we were able to resume our work. I think that if they could get their support response up to this level on a regular basis, no one in the market could compete with them.AA - it's the buzz for metricsAdobe Analytics is currently used in our Marketing department through various functions to measure different aspects of our content created such as blogs, videos, web etc. The custom dashboards and various segments are used to pull in overall summary KPIs, top referring domains, and top pages for our blog post for example. This helps our group measure our success rate and how well it ladders up to our campaign strategies and overall team KPIs. Currently we use Adobe Analytics a lot to help us benchmark our successes because the platform itself is flexible and customizable to the metrics that we are looking for.,Export reporting function is a huge plus - it helps share to the whole team. Dashboard interface helps users digest the data more easily. Giving a brief overview is what our executives like to see.,Need a better question / search function integrated into the system.,7,Positive ROI for our group is to know which content pieces gain traction and which don't. Which leads to better spend money on and budgeting and reducing workload for our short staff team.,Adobe Analytics in a Small BusinessWe are using Adobe Analytics primarily in our ecommerce and marketing departments. We are a small business, so generally I (the analyst) prepare reports on a monthly or ad-hoc basis to also give management a look inside, but generally there are only 1 or 2 of us who use the product daily. We also use Google Analytics concurrently, but find that Adobe Analytics gives us deeper insights into the differences in browse/buy behavior between our B2C and B2B customers as we cater to both markets.,Dashboarding - These are fully customizable and give you an "at a glance" view of the state of your website each time you open them up. Beautiful Reports - Reports can be customized and when printed or downloaded, are "management ready" without having to export to Excel and try to make it look more attractive Customizable Metrics - Anything you can imagine you want to measure, there is likely a way.,Implementation is difficult - Both initial implementation as well as adding additional features. Adobe jobs implementation out to 3rd parties and I'm sure that a large part of the experience has to do with how well that 3rd party is at their job. Maybe this could be better controlled and made easier for clients by taking implementation back under the Adobe umbrella Support is overseas and sometimes slow to respond - I've had issues with support really understanding my questions, often issues have to be escalated. Oftentimes it takes the full 24 hours to respond, not sure if this is because of time differences or what, but most other companies using overseas support agents seem to respond in a more timely fashion. Also, it is rare to have an issue resolved on first contact. Context for the reports/metrics - It is easy to look at data but interpret it wrong because you aren't really looking at the right metrics or the right data points.,6,Increased efficiency - Running the reports we want on a regular basis is much less time consuming Visibility into our email campaigns is much improved and has allowed us to slowly move the needle to gain more revenue from our email campaigns We have been able to spot areas of the site easier that are not working properly and make corrective action,,1,8Analyzing Analytics: Enterprise grade platform with low performance supportAdobe Analytics is used as our enterprise web analytics platform globally to measure all of our digital properties. It helps provide us with standard high level metrics and measurements but also allows us to customize the data collected to provide deep insights to measure key performance indicators (KPIs). Adobe Analytics has provided us with the ability to generate basic reports, standard dashboards, as well as customized automated reporting through MS Excel, both scheduled and adhoc .,Reliable servers providing excellent uptime. Extensive customization which includes a significant amount of custom variables, limited only by coding ability and imagination. Continuous development with new features and enhancements released often.,User interface is not intuitive. Personally I have no issues because I have used it for so long. All new users have a long learning curve to get up to speed and comfortable running reports to meet their needs. Support has become abysmal over the years. Omniture used to offer great support, fast and helpful. Adobe support has errored very quickly with extremely long response delays, unhelpful responses. To be fair, certain support cases are resolved quickly and efficiently. But the majority over the past 2 years have been a dreadful experience with many of those tickets still outstanding and unresolved. Improve consistency in user experience. Many tools that Adobe offers are seemingly built upon different platforms which result in a very disjointed user experience and inconsistent usability.,2,Allows us to quantify the performance of our digital properties to measure success We have the flexibility to implement customizations to gain deeper insights into new business challenges,Google Analytics,Google Analytics Premium,2,15,1,Global web properties measurement Automating reports and dashboards Flexibility to customize measurement,Used to measure Windows application usage Used to feed data to marketing automation platform,Predictive analytics,Yes,1,Yes,Always... but a long time ago. Not recently unfortunately.,Running standard reports Scheduling reports,Customization to get custom data Overall usability (though it has slightly improved recently) Automation of complex reporting Dashboard layout is very restricted,Yes,6Adobe SiteCatalyst: Great software, difficult learning curveProvides highly detailed reports on very specific metrics. Reports are very easy to share and understand. Able to assign customizable measurement perimeters. Identify poor performing web pages. Track success of digital marketing campaigns.,Learning how to use SiteCatalyst is quite difficult. Initial implementation of software is challenging. Support is less than helpful in most cases.,8,We are able to track traffic coming into our websites based on traditional marketing devices such as billboards. This offers us the ability to calculate the ROI of a web URL, which has proven to be valuable.,,9,15,2,Monitor and manage traffic on our public facing websites. Track digital campaign performance. Identify performance issues with individual web pages.,,Vendor implemented Implemented in-house,5,In-person training Self-taught,2,If you don't have someone to help you learn this software, I would absolutely not recommend buying it. Without training, SiteCatalyst is entirely ineffective.,5,8,10,10,Not to my knowledge,I don't have information about our terms.Adobe Analytics (SiteCatalyst) as Digital BIOrganizes your data: clickstream data by default is not "clean" so one area where SiteCatalyst excels is the presentation of this data in multiple clean ways. Data access: different organizations like to access and work with data in different ways, SC allows you to access (think Data Warehouse, Discover, API, Feeds), manipulate (think Classifications, Processing Rules) and report on (Dashboards, Report Builder, Scheduled reporting) your data as you see fit.,Can expose TOO much data to business users. The sheer amount of reporting available can lead to false insights by users that are not product experts. Requires expert level experience for any implementations.,8,Report automation to reduce and enhance analyst resources. Actionable insights gathered through the tool which are leveraged for overall ROI gain.,,7,70,1,eCommerce site level and global KPI reporting and baselines for conversion and funnel metrics. Hourly and On-Demand reporting of a wide range of metrics across multiple departments and functions. IT & Operations Support issue research and resolution tool. eCommerce Ad-hoc Analysis.,,Professional services company,2,Online training Self-taught,5,With a basic / strong understanding of how the data is collected and what the underlying metrics and dimensions mean a user can become quite adept very quickly within the tool. So, yes.,No,6,7,8,6,Internal BI Internal OMS Third Parties (Data Extenders),Front end web system. More third parties.,Give and take.Digital Reporting and Analytics Solution with Extensive FeaturesAdobe Analytics is our primary tool for the Web analytics reporting.. Its used by everone who wants to understand the web behaviour across the organization,Understand Webpage behaviour, pathing,Traffic & conversions Sources of traffic, Campaign Reporting Reporting, Benchmarking, Quick Analysis, Performance of the Webpage,Visitor Click map is missing which would make it easy to understand the realestate on the page.,10,Funnel Optimization Marketing Effectiveness User Experience on the web,,10,10Adobe Analytics ReviewEasily implemented for standard web metrics. Segmentation based upon user actions are extremely valuable. Custom tracking ability through additional eVars and Props (variables that store data and pass them on to the data collection server) provide immediate value. SAINT Classifications can provide additional insights.,Does not integrate with all video platforms. Expertise with the tool is generally required to maximize use. Support can be slow at times.,9,Ability to gauge marketing efforts or functional improvements that drive specific user behaviors.,9,8Why choose Adobe over a free Google Analytics solution?Our organization uses Adobe Analytics to track and measure visitor interaction with the website and its online sales channels. The base metrics are visits, orders and revenue, with several breakdowns, such as by Device, Region and Country, Marketing Channel, Category, Business unit, etc.The analytics team is the owner of the data and makes massive usage of the reports to get useful insights for the business, but there are many users across the whole organization.,Simple web interface Powerful data mining tool for power users (Ad Hoc analysis) Flexible and comprehensive data structure Integration with several other tools,Slow web interface Complicated (and sometimes cumbersome) implementation No easy-to-use visual tools (heatmaps),9,Better insights on visitor behavior in the website Better ROI of marketing channels, thanks to campaign attribution Better overall digital business results,,10,9Highly configurable with many 3rd party/Adobe product integration optionsIt's used across our company, however our department (Web Analytics & Optimisation) are the power users, we provide support within the organisation and advance the implementation.,Discover or Ad hoc analysis as it's now called is now bundled with AA. Your power users will be addicted to this tool and you'll probably stop using the AA UI seeing as Discover offers additional flexibility and speed. Classification or SAINT (SiteCatalyst / Attribute / Importing (and) / Naming / Tool). This is a powerful tool for categorising your data - I'm not sure how we'd get by without this. Dynamic Tag Manager (DTM) - we've started to migrate from Adobe's legacy tag management system (ATM) which is more of a techie product. We can see many operational improvements to be had with this tool and it has real power. I was told when this product was owned by Satellite it was sold for $200K and it's now free. Data sources & transaction id - it's really powerful to be able to pull in data from other systems such as refunds and received revenue and link it back at a granular level in AA. Report builder - your everyday users will frequently use this Excel plugin, it's extremely powerful and there's been significant improvement with the last few versions. Segment sharing across applications; Adobe Analytics ->Target/CQ5. With the unification of the visitor id across Adobe products which has been called 'The Master Marketing Profile', it's now possible to build a segment in Discover and make available in CQ5 for personalising your website content, or sharing with Target for creating a targeted A/B test. Processing rules - now 100 available, this allows for you to make many changes to tracking without having to involve Technology. However with Adobe Dynamic Tag Manager you may find yourself become less of a processing rule addict!,Adobe's Click Map tool is unusable and they recommend you use ClickTale. Considering how much we pay it doesn't seem acceptable that you should pay for another 3rd party product, moreover it means we receive numerous internal requests for adding ClickTale tracking to pages which becomes a resource burden. I've been lead to believe from one of Adobe's product managers that something is being worked on - which could mean another Adobe acquisition. Adobe's training and reference material needs an overhaul, much of it is outdated. I've also suggested to Adobe to improve or better promote the community as when you have an issue it would be easier to resolve questions with other knowledgeable Adobe customers opposed to Client Care. There's no multi-channel attribution - this is great and free feature available in Google Analytics however Adobe try to upsell you the "Premium" version of Adobe Analytics for what should be available in the "Standard" version. Adobe makes it confusing for everyone with their product name changing and re-branding - it's now called Adobe Analytics (I think), most people still refer to it as Omniture or SiteCatalyst. Documentation and URLs reference legacy names which adds to the confusion - especially new employees. It's only the people in Adobe's marketing/branding department that care about this stuff. How can Ad hoc analysis be a better name than Discover!?,9,Campaign optimisation, we run many campaigns so getting rapid feedback is essential for making changes or terminating if there's poor performance. It's the essential tool for telling us how to make change on our website. An essential 2nd data source for cross checking data from BI and other systems. Increased employee efficiency as users become self sufficient with data opposed to making requests through BI.,8,100,5,Individual campaign and channel reporting; downloads and revenue. Forecasting revenue. Implementing change on the website.,Implemented in-house,Yes,It's important to have someone on your team that's technical and has an understanding on analytics. This mixed skillset can sometimes be difficult to find.,9,Yes,6,YesA developers prospectiveSince I work at an agency named Axis41, we have helped build out and maintain multiple implementation of Adobe Analytics including stanfordhealthcare.org. Adobe Analytics helps the designers know how to make informed decisions about how to design the user experience. Just to give an example, there is a carousel on the home page of the site. There was discussion as to how many users were using the carousel. Were users clicking the arrows or the radio buttons? Were users actually clicking on the carousel? Were users actually interacting with links on the carousel? Which links were actually being clicked if they clicked them? All of these questions could be answered because Adobe Analytics is able to capture this information. With that information the designers could make actual informed decisions about what to change about the carousel. This is just one example of one very small business problem that Adobe Analytics solved. There are many other problems that Stanford Hospital has solved with Adobe Analytics.,Tracks basic web traffic and key metrics for most websites. Is particularly good at measuring traffic metrics for e-commerce sites. As the software continues to mature, it continues to become effective at capturing complicated scenarios. Well documented with a very verbose training manual. Captures information quite transparently to the user. There is almost no overhead performance issues when the final implementation is integrated into your web site. Implementation has become easier through the years as well. With a DTM(Dynamic Tag Manager) code maintenance is incredible easy.,Developer related concepts are sometimes hard to grasp initially. Particularly the use of the terms "variables" and "eVars". I was confused at first when I was learning about these. Then I slowly understood that the definition of these term were a bit different then what a developer typically refers to as a variable. I would like to see a way to have a test suite to test an implementation. There are debugger tools that help developers know that specific vars and eVars are being set. I would like to see however a way to have a separate suite that you could test on a stage environment for example. It is a bit overwhelming at first to grasp all the terminology at once. Adobe does make a great effort to make the management suite intuitive, but understanding what everything does is like drinking from a firehose. It is a very heavy framework with a lot of capabilities which can be overwhelming at times.,8,Influences design decisions based on actual user experience data. influence key business decisions that lead to more profits. Raise awareness of what content people view. Help drive development efforts on what parts of your website need to be changed. You may think one piece of your website is super important or may even be attached to pieces of it, but actual numbers tell different stories.,Google Analytics,3,Knowing if users click on specific download links. Questions like: "Are users even downloading the PDF version of this content?" Knowing if users are following links that are displayed to them using personalization algorithms. Questions like: "Did the user like the suggested products that we showed them?" Knowing if users are experiencing basic features of the website that lead to a call to action. Questions like: "Did the user click on the BMI calculator? If so did they use it and then click on the find doctor link?",8,Implemented in-house,Yes,Change management was a big part of the implementation and was well-handled,How do I target specific parts of the markup to attach tracking code if the markup is ajaxed in based on an user click event? How do I change the tracking code to track a modal window as a separate page view (for reporting reasons)?,8Only for people who want to make money.I chose Adobe Analytics to use as our company wide online marketing solution. Adobe Analytics has allowed me to manage online campaigns and easily calculate ROI. The ability to segment and target client groups has increased online and email campaign conversions by ten fold. Test and target allows us to gather detailed data for A/B Testing which provided us the information needed to launch successful marketing campaigns.,Provides an intuitive, visual interface which makes manipulating data sets easily viewable and understandable for effective use in marketing application. Calculates potential ROI-Based on online funnels, user data and conversion goals the program accurately calculates potential ROI. This is extremely helpful when making budget decisions for new campaigns. Segmenting-The software has a powerful engine that makes segmenting user groups which has allowed us to convert clients into paying customers.,Price point-some of Adobe Analytics competitors offer similar solutions or free or at a cheaper cost. While competitors solutions are limited and not nearly as efficient; they get the job done in certain marketing applications.,9,The program helps calculate risk. We have saved tens of thousands of dollars by avoiding planned campaigns which would have flopped. Using Adobe Analytics we were able to accurately predict ROI and adjust campaigns which could have been unsuccessful. User segmenting and targeting-With the programs segmenting and targeting tools we have increased email conversions and grown our email list and web subscribers by over 100,000, collectively. Program interface can is easy to use-While the program is extremely deep, it is structured so that begenner, novice, or experienced users can use the functions that they need without feeling overwhelmed. As a manager my productivity has increased substantially because our employees are able to navigate the program according to their job duties with less review and hand holding.,Google Analytics Premium,Google Analytics,9Adobe Analytics - Still the leader in third-party analyticsCurrently, Adobe Analytics (AA) is the go-to analytcs tool for my entire company alongside several other basic third-party tracking pixels. We use AA to track conversions, marketing campaigns, user interaction, as well as for the building of dashboards and ad hoc analysis. This, combined with our team analytics team that leverages Ad Hoc Analysis with AA, provides very comprehensive overage of our analytics needs. The primary business problems we use AA to address are release testing (usage of site features), purchase activity, and marketing campaign success. We also track other general metrics such as Bounce Rates, Visits/Visitors, Registrations, etc.,Provides an interface that is easy to navigate and explain to general users Offers data extraction and automation through Data Warehouse Provides a baseline-architecture with the ability to customize when needed Ability to integrate with Adobe Target and other tools The ability to segment and run breakdowns/correlations/subrelations provides access to a great deal with granularity in reporting,Sometimes, the default number of variables is not enough With AA v15, some of the organization within the dropdowns has become less clear Dashboards in the tool aren't always unique to the user and persist across profiles (could use more customization for this),10,Allows for cross-checking of data Increased interest in analytics across the company Better understanding of feature success Does require dev support Can be complex to troubleshoot,Webtrends Analytics,10Adobe Analytics ReviewAdobe Analytics is being used by my organization to track analytics. It addresses the business problem of being able to track how many users are visiting different sections of the website. Even though the whole organization has access to it, not everyone in the organization knows how to use it and how to look up the statistics.,Allows you to customize different properties that you want to track Allows you to set up custom reports to track different data usage Allows you to look at different traffic sources that your users are coming from,Not the best user experience on the website When you set a specific time period on the calendar, it will randomly reset itself Sharing campaigns via email is difficult to implement,4,It has allowed us to generate stats for specific customers It has showed us internally where traffic is being generated It has showed us which pieces of content are most popular,Google Analytics,Salesforce Analytics Cloud, Slack, TeamGanttAdobe Analytics ReviewAdobe Analytics is being used by our organization to track, analyze and report on different marketing programs and site traffic. This tool is primarily used by our e-Commerce and complimentary Marketing Teams. Adobe Analytics addresses the problem of needing a robust tool that can capture all our e-Commerce visitor data into on synced location for reporting and analysis.,User Experience - I found Adobe Analytics to have a very user friendly interface. It has a relatively low learning curve and it is very easy to dive right in and begin to analyze data. Reports - Very robust reporting features. Allows for easy saving of custom reports and is easy to schedule reports as well.,I would like to see more compacted / easy to understand reporting. The report navigation has a lot of levels to it, making it difficult sometimes to find what you're looking for. It would be nice to have a slightly more robust learning feature.,9,Increased employee efficiency Much easier to tie into different tools to automated things like cross-sells, automated emails, etc.,Google Analytics,9A solid Web Analytics toolSiteCatalyst can accommodate varying complexities of implementation strategies very well Robust reporting tools, especially Ad Hoc Analysis (formerly Discover), make custom segmentation simple and intuitive,I would love if Calculated Metrics could be shareable - similar to how folders of segments can be shared.,It has allowed me to uncover crucial insights that have lead to large site optimization projects.,9,8,30,3,Determining top activities and pages visited on site Determining opportunities for optimization Finding errors in user experience use cases,Combining with attitudinal data to compare site behavior of satisfied and dissatisfied customers,With continued improvements in implementation, leveraging its revenue tracking capabilitiesAdobe SiteCatalyst v15 2013 ReviewComprehensive user technology profiles. Easy implementation process for standard metrics/reports. Integrates well with other Adobe products such as SearchCenter. Provides great options for exporting data in via various formats and pipelines. Interface is intuitive.,Support is sometimes slow to respond. Processing and VISTA rules (proprietary tools for the creation of real-time segmentation of online data) can be difficult to implement and sometimes have a "black box" feel.,Determining ROI on eCommerce products. Near real-time feedback for media articles.,10,8A robust and very effective Web Analytics ToolAllows you to look at your data filtered by as many traffic sources (including mobile) and metrics as you need in order to analyze your business' KPIs. The granularity level is impressive. Customer pathing is something that is very helpful in order to look at your customer's behavior on your site. Ability to run large reports and get alerts when reports are ready plus a wide variety of formats available to export reports (PDF, CSV, etc.),Product couldn't track video performance metrics, but this might have been due to an unsupported video player format and not the product capability in general. The platform provides several tutorials and forums for Q&A, but I remember still having trouble when trying to find help for specific issues and not being able to wait for another user to reply in the forums or get an answer by email.,I'm not currently using this product.,9,8Thorough and versatile, but needs an expertProvides in-depth web page analytics: impressions, views, user demographics, event tracking. Provides comprehensive reports that can be automatically scheduled. Generates graphs for visualizing long-term and short-term data.,Requires a somewhat steep learning curve to use and set up this product. Customer and tech support are available at multiple levels, however it can take some time and potentially a few attempts to find the right person with the right knowledge.,Provides in-depth metrics for website visitors to illustrate how users are interacting with our website. Allows us to track problematic areas on the website indicated by sharp decreases in user traffic and engagement.,7,6Insightful Ecommerce Analytics ToolThis product is great for tracking ecommerce users once they get to your site and gives insight as to where users go before and after your site. This product also helps discover which products and pages are most viewed and which products and pages have the highest transaction rate. This product allows for CID tag tracking for placements outside of your website as well as iCID tag tracking for pages within your website. Overall, a very insightful tool.,For certain requests, the tool does not remember previous settings.,click rate, purchase rate, click path,7,7Not user-friendly, but invaluable to our company!You can get a lot of data from this product, which is very helpful in tracking performance and making business decisions.,The product is not very intuitive or easy to use. The product requires a lot of labor-intensive work to use.,We are able to track various data points site-wide which help us gauge performance and make business decisions.,9,7
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Adobe Analytics
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Adobe Analytics
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Score 9 out of 10
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We use Adobe analytics across the whole organization. We have a dedicated analytics department that works with individual brands on understanding their data, but everyone has the ability to view their brand's information on their own. The analytics team uses the software to perform both routine and ad hoc analysis of on our brands as requests come in. Routine analysis consists of weekly and monthly reporting. Ad hoc analysis may come in the form of more esoteric questions like, "What is the lifespan of a piece of content as measured by unique visitor engagement?"
  • Analysis Workspace - The ability to manipulate any out-of-the-box report to suit your needs.
  • Report Builder - The ability to pull data from your report suites and send them to an Excel file.
  • Custom Variables - The ability to send string/numerical data that fits your needs. Allows for more custom tracking.
  • It would be nice to have video explanations for what changes are made during the software updates, and why they were made.
  • The Date Range Comparison tool can look extremely cluttered if you use more than one metric.
  • It would be nice to know the exact number of line items there are in a report without having the go to the last paginated page.
I think Adobe Analytics is the best tool in the industry right now if you can afford it. It's a well-rounded analytics platform that provides so much customization. It's also very visually tasteful in comparison to other analytics platforms out there. In the case of video analytics, it may make sense to go with a dedicated service like Ooyala or Daily Motion. But in a vacuum, this is the best platform out there by far.
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Alison Smith profile photo
Score 9 out of 10
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Adobe Analytics is used throughout the Arcadia group to provide reporting and ad hoc analysis in support of all areas of the digital business including trading, marketing and creative and content. Regular reports, often served via ReportBuilder, track conversion rates for the purchase funnel, performance of different trading departments and marketing channels. Ad hoc reports provide more detail and are used to answer specific questions.
  • Segmentation, within the reporting tool, is very flexible and easy to understand. So even if you have not set a variable correctly (e.g. set a prop instead of an eVar) you can use segments to provide the required analysis.
  • Documentation is excellent, enabling self-learning. Track down the full implementation PDF and you will learn pretty much everything you'll ever need.
  • Dashboards, favourited reports, ReportBuilder and bookmarks make it easy to provide reports directly to management and novice users.
  • Admin area provides total control of access right down to individual reports.
  • Like most analytics solutions, it relies on cookies to uniquely identify visitors, which is less and less reliable with the increasing number of devices used by visitors and the combination of websites, mobile sites and apps. "Visitor stitching" is available but this can only join activity if the visitor signs in on each device/app, so there is always a risk of misinterpretation if users don't understand these limitations.
  • Unless you are willing to pay a hefty fee, there is no ability to reprocess historic data. So if bad data is captured or imported you are stuck with it. This happens more often than you might think!
  • Although documentation is very good, it can be hard to locate the specific item you need. Similarly, the support team are very good but more complex issues can sometimes take a while to find their way past the first-line support to the experts.
  • New features are released fairly frequently but Adobe will never be as responsive as smaller more agile companies, so it often feels like they're playing catchup with the rest of the industry. I'd like to say that it's worth the wait, but the truth is that there are often annoying bugs introduced with new releases which cause disruption and can take several days to be fixed.
  • There's no way to flag points in time, across all reports, eg to flag peak days or times when the tracking was badly broken. Therefore reports can be misinterpreted unless there is close management or some external log of dates and events for cross-reference.
Adobe Analytics is only available as an on-demand service (SaaS) so many financial companies, who have strict security requirements, prefer in-house solutions. It is most useful where you have a combination of self-serving users with relatively basic knowledge plus one or two experts who can manage the setup and configuration, clarify interpretation of reports and provide more detailed, deep-dive analyses. Billing is per million server calls, so costs increase if you need to track a lot of user interactions/events e.g. tracking every few frames of a video and this may be a consideration in vendor choice. Certainly the costs make it prohibitive for most smaller companies, so it is mostly used by corporates. Beyond that, I don't believe it has any limitations compared to other analysis tools and it is generally considered to be the front runner of all the major analytics tools.
Read Alison Smith's full review
Drew Bartlett profile photo
Score 8 out of 10
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Within Olive Software's products, Adobe Analytics (previously known as Omniture) is a popular integration option. Olive provides a publishing platform and analytics overall are a critical element. Most of our larger enterprise level publishers opt to have us implement the Adobe Analytics option (smaller publishers often opt for Google Analytics because it's free and is the default we provide). Adobe Analytics is a very powerful and highly customizable solution that provides site owners myriad options... this is both a blessing and a curse. It is so robust that you have to have a fairly strong understanding of both the technology and your desired insights to justify the expense of not only the software but the expertise to configure, implement and use. Like many enterprise solutions, the Adobe Analytics platform is quite expensive but is the defacto standard across many industries.
  • Analytics gathering - It's tremendous at it's core capability. You can measure or derive pretty much anything you want to know about your digital traffic... however you must identify what you want to measure and implement it.
  • Reporting - Also tremendous flexibility in building robust reports. These include things like reporting across products, comparative reports over time, user info, reporting of disparate data sets, etc.
  • Partner Integrations - There are many partner integrations available that leverage the Adobe Analytics as the baseline platform and extend it's value. These integrations speed/simplify the implementation of those platforms.
  • Complexity - very very very complex to implement and use. To truly get the most value from the platform, you must have technical resources who understand how to configure and implement, AND analyst resources who know how to build the reports. People have built their entire career around Adobe Analytics as their core tool (just as people have built their entire careers around Photoshop).
  • Cost - In general, Adobe Analytics is expensive... especially when Google Analytics is provided for free, however you get much greater flexibility and support with Adobe Analytics.
Adobe Analytics is best suited for mid to larger enterprises that have technical resources available for implementation. If you are a smaller organization, I'd suggest implementing Google Analytics and focusing resources on reporting.
Read Drew Bartlett's full review
Georgia Dardick profile photo
Score 6 out of 10
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Fusion uses Adobe Analytics on behalf of our clients to track recruitment marketing campaigns and visitor behavior on career websites for hospitals and health systems.
  • Able to track multiple visitor events from first touch through conversion.
  • Able to link offline events with online behavior through unique identifier.
  • Visual conversion funnel highlights abandonment.
  • Dashboards are not as flexible as they could be, for example a geo dashboard shows most states in the same color, and doesn't identify different levels of activity.
  • Extremely difficult to implement, costly implementation. Requires experienced developer to write code. Not an off the shelf solution.
  • Customer care is sometimes slow to respond, requires layers of involvement.
Our situation is unique in that we are tracking an offline conversion and Adobe Analytics is able to help us connect the dots. It does require a significant investment.
Read Georgia Dardick's full review
Nathan Normand profile photo
September 19, 2015

#AdobeAnalyticsForLife

Score 7 out of 10
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We currently use Adobe Analytics as our main reporting tool. Most of the reporting we do comes from the data that is housed within Analytics. We define a lot of our company's performances and forecast based off of the data passing to Adobe. The Adobe Analytics software is used by most, if not all, of the departments within our organization. It ensure that we maintain consistency when it comes to reporting and represents a software that we can depend on to help our company succeed.
  • The consistency of reporting has always been good meaning that we have never experienced any major discrepancies. I obviously think this is a huge factor when considering a reporting tool because the company's performance is judged based off the data housed in here.
  • We have never run into any technical issues with Adobe's servers being down and Adobe Analytics becoming inaccessible. This could cause major problems if you are trying to take care of highly important reports or requests.
  • The customer service is also fantastic. Any time I reach out to my rep, they always respond in a timely manner. I believe this is important in every aspect.
  • I believe that there are some limitations in the reporting, mainly in specific areas. I think there is some opportunity to enhance the capabilities in graphs and the layout of the reporting in general.
  • Along with the above example, I think they could do a lot more from a visualization perspective. Being limited in the way we can present the data makes it hard sometimes to accomplish the way we envision some things to turn out.
  • We have run into some glitches when trying to load a report. The page would keep trying to load and would not complete the report request. I reached out to client care and even they had an issue diagnosing the issue.
I think Adobe Analytics is a more professional and user friendly interface. However, as mentioned before there are some limitations. This is coming from a user that is an admin on the tool for my company so I use it for more than just pulling reports and so forth. I think that as a user, I would love using this tool, but would also believe there to be some opportunities to boost the reporting capabilities, however they are consistently rolling out releases to fix bugs/glitches, enhance reporting and add additional capabilities and functionality.
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Jenny Lam profile photo
Score 7 out of 10
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Adobe Analytics is currently used in our Marketing department through various functions to measure different aspects of our content created such as blogs, videos, web etc. The custom dashboards and various segments are used to pull in overall summary KPIs, top referring domains, and top pages for our blog post for example. This helps our group measure our success rate and how well it ladders up to our campaign strategies and overall team KPIs. Currently we use Adobe Analytics a lot to help us benchmark our successes because the platform itself is flexible and customizable to the metrics that we are looking for.
  • Export reporting function is a huge plus - it helps share to the whole team.
  • Dashboard interface helps users digest the data more easily. Giving a brief overview is what our executives like to see.
  • Need a better question / search function integrated into the system.
Although the data and information is easy to digest, I think there is still a high learning curve to use Adobe Analytics. I think more training sessions or virtual sessions would help immensely for other colleagues to pick up and run with Adobe Analytics for their measuring programs.
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Elizabeth Gross profile photo
Score 6 out of 10
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We are using Adobe Analytics primarily in our ecommerce and marketing departments. We are a small business, so generally I (the analyst) prepare reports on a monthly or ad-hoc basis to also give management a look inside, but generally there are only 1 or 2 of us who use the product daily. We also use Google Analytics concurrently, but find that Adobe Analytics gives us deeper insights into the differences in browse/buy behavior between our B2C and B2B customers as we cater to both markets.
  • Dashboarding - These are fully customizable and give you an "at a glance" view of the state of your website each time you open them up.
  • Beautiful Reports - Reports can be customized and when printed or downloaded, are "management ready" without having to export to Excel and try to make it look more attractive
  • Customizable Metrics - Anything you can imagine you want to measure, there is likely a way.
  • Implementation is difficult - Both initial implementation as well as adding additional features. Adobe jobs implementation out to 3rd parties and I'm sure that a large part of the experience has to do with how well that 3rd party is at their job. Maybe this could be better controlled and made easier for clients by taking implementation back under the Adobe umbrella
  • Support is overseas and sometimes slow to respond - I've had issues with support really understanding my questions, often issues have to be escalated. Oftentimes it takes the full 24 hours to respond, not sure if this is because of time differences or what, but most other companies using overseas support agents seem to respond in a more timely fashion. Also, it is rare to have an issue resolved on first contact.
  • Context for the reports/metrics - It is easy to look at data but interpret it wrong because you aren't really looking at the right metrics or the right data points.
For most of the small companies that I do business with, Adobe Analytics is priced out of the market for them and I wouldn't recommend it to them. For other larger companies, I think it would be more feasible. Getting the necessary ROI out of Adobe Analytics, can be a challenge to prove out, but is possible.
Read Elizabeth Gross's full review
Ahmad Rahman profile photo
Score 2 out of 10
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Adobe Analytics is used as our enterprise web analytics platform globally to measure all of our digital properties. It helps provide us with standard high level metrics and measurements but also allows us to customize the data collected to provide deep insights to measure key performance indicators (KPIs). Adobe Analytics has provided us with the ability to generate basic reports, standard dashboards, as well as customized automated reporting through MS Excel, both scheduled and adhoc .
  • Reliable servers providing excellent uptime.
  • Extensive customization which includes a significant amount of custom variables, limited only by coding ability and imagination.
  • Continuous development with new features and enhancements released often.
  • User interface is not intuitive. Personally I have no issues because I have used it for so long. All new users have a long learning curve to get up to speed and comfortable running reports to meet their needs.
  • Support has become abysmal over the years. Omniture used to offer great support, fast and helpful. Adobe support has errored very quickly with extremely long response delays, unhelpful responses. To be fair, certain support cases are resolved quickly and efficiently. But the majority over the past 2 years have been a dreadful experience with many of those tickets still outstanding and unresolved.
  • Improve consistency in user experience. Many tools that Adobe offers are seemingly built upon different platforms which result in a very disjointed user experience and inconsistent usability.
Adobe Analytics being only one part of a much larger marketing suite, you need to define your needs to understand how this package will integrate with other solutions. It is enterprise level and provides all of the tools you should need. You should pay attention to the usage pricing model to ensure you do not experience overage charges and plan for growth. To implement any level of decent customization, you should have extensive javascript/jquery knowledge. If you intend to use support, consider trying to build in some measurements to qualify a successful support experience.
Read Ahmad Rahman's full review
Nicholas Dragon profile photo
Score 8 out of 10
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  • Provides highly detailed reports on very specific metrics.
  • Reports are very easy to share and understand.
  • Able to assign customizable measurement perimeters.
  • Identify poor performing web pages.
  • Track success of digital marketing campaigns.
  • Learning how to use SiteCatalyst is quite difficult.
  • Initial implementation of software is challenging.
  • Support is less than helpful in most cases.
Overall, SiteCatalyst is an amazing program. If you can get through the difficulties of implementation and learning how to effectively use the software, it can do great things for your company. Make sure to negotiate extensive in-person training and person-to-person support into your original terms.
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Jonathon Frampton profile photo
Score 8 out of 10
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  • Organizes your data: clickstream data by default is not "clean" so one area where SiteCatalyst excels is the presentation of this data in multiple clean ways.
  • Data access: different organizations like to access and work with data in different ways, SC allows you to access (think Data Warehouse, Discover, API, Feeds), manipulate (think Classifications, Processing Rules) and report on (Dashboards, Report Builder, Scheduled reporting) your data as you see fit.
  • Can expose TOO much data to business users.
  • The sheer amount of reporting available can lead to false insights by users that are not product experts.
  • Requires expert level experience for any implementations.
As Adobe continues to bolster this suite, the package itself becomes more attractive. With recent additions such as their "dynamic tag manager" they are quickly building a web analytics empire. All that is left is to utilize the tools vs going the Excel route of only utilizing < 10% of the tools.
Read Jonathon Frampton's full review
Ananthnag Ballapalli profile photo
Score 10 out of 10
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Adobe Analytics is our primary tool for the Web analytics reporting.. Its used by everone who wants to understand the web behaviour across the organization
  • Understand Webpage behaviour, pathing,Traffic & conversions
  • Sources of traffic, Campaign Reporting
  • Reporting, Benchmarking, Quick Analysis, Performance of the Webpage
  • Visitor Click map is missing which would make it easy to understand the realestate on the page.
It has amazing support and they follow and establish standards in terms of measuring advanced and emerging content and behaviour.
Read Ananthnag Ballapalli's full review
David Hubert profile photo
Score 9 out of 10
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  • Easily implemented for standard web metrics.
  • Segmentation based upon user actions are extremely valuable.
  • Custom tracking ability through additional eVars and Props (variables that store data and pass them on to the data collection server) provide immediate value.
  • SAINT Classifications can provide additional insights.
  • Does not integrate with all video platforms.
  • Expertise with the tool is generally required to maximize use.
  • Support can be slow at times.
Read David Hubert's full review
Federico Calore profile photo
Score 9 out of 10
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Our organization uses Adobe Analytics to track and measure visitor interaction with the website and its online sales channels. The base metrics are visits, orders and revenue, with several breakdowns, such as by Device, Region and Country, Marketing Channel, Category, Business unit, etc.The analytics team is the owner of the data and makes massive usage of the reports to get useful insights for the business, but there are many users across the whole organization.
  • Simple web interface
  • Powerful data mining tool for power users (Ad Hoc analysis)
  • Flexible and comprehensive data structure
  • Integration with several other tools
  • Slow web interface
  • Complicated (and sometimes cumbersome) implementation
  • No easy-to-use visual tools (heatmaps)
What is the business question you are trying to solve with analytics? What are the main needs? Is there any requirement for data safety?
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Richard Hayes profile photo
Score 9 out of 10
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It's used across our company, however our department (Web Analytics & Optimisation) are the power users, we provide support within the organisation and advance the implementation.
  • Discover or Ad hoc analysis as it's now called is now bundled with AA. Your power users will be addicted to this tool and you'll probably stop using the AA UI seeing as Discover offers additional flexibility and speed.
  • Classification or SAINT (SiteCatalyst / Attribute / Importing (and) / Naming / Tool). This is a powerful tool for categorising your data - I'm not sure how we'd get by without this.
  • Dynamic Tag Manager (DTM) - we've started to migrate from Adobe's legacy tag management system (ATM) which is more of a techie product. We can see many operational improvements to be had with this tool and it has real power. I was told when this product was owned by Satellite it was sold for $200K and it's now free.
  • Data sources & transaction id - it's really powerful to be able to pull in data from other systems such as refunds and received revenue and link it back at a granular level in AA.
  • Report builder - your everyday users will frequently use this Excel plugin, it's extremely powerful and there's been significant improvement with the last few versions.
  • Segment sharing across applications; Adobe Analytics ->Target/CQ5. With the unification of the visitor id across Adobe products which has been called 'The Master Marketing Profile', it's now possible to build a segment in Discover and make available in CQ5 for personalising your website content, or sharing with Target for creating a targeted A/B test.
  • Processing rules - now 100 available, this allows for you to make many changes to tracking without having to involve Technology. However with Adobe Dynamic Tag Manager you may find yourself become less of a processing rule addict!
  • Adobe's Click Map tool is unusable and they recommend you use ClickTale. Considering how much we pay it doesn't seem acceptable that you should pay for another 3rd party product, moreover it means we receive numerous internal requests for adding ClickTale tracking to pages which becomes a resource burden. I've been lead to believe from one of Adobe's product managers that something is being worked on - which could mean another Adobe acquisition.
  • Adobe's training and reference material needs an overhaul, much of it is outdated. I've also suggested to Adobe to improve or better promote the community as when you have an issue it would be easier to resolve questions with other knowledgeable Adobe customers opposed to Client Care.
  • There's no multi-channel attribution - this is great and free feature available in Google Analytics however Adobe try to upsell you the "Premium" version of Adobe Analytics for what should be available in the "Standard" version.
  • Adobe makes it confusing for everyone with their product name changing and re-branding - it's now called Adobe Analytics (I think), most people still refer to it as Omniture or SiteCatalyst. Documentation and URLs reference legacy names which adds to the confusion - especially new employees. It's only the people in Adobe's marketing/branding department that care about this stuff. How can Ad hoc analysis be a better name than Discover!?
Adobe Analytics is highly configurable with many custom variables - there's yet to be a tracking/reporting situation that we couldn't resolve/answer. They'll be additional value if you're using other Adobe tools such as; Target, CQ5, Campaign, Media Optimizer as these products are much better integrated now, for example; it's possible to push insights from AA into CQ5 for changing content on your website. Multi-Channel Attribution isn't available in the "Standard" version, if you need this you'll need to pay more and upgrade to "Premium" - this feature is available for free with Google Analytics.
Read Richard Hayes's full review
Vagner Polund profile photo
Score 8 out of 10
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Since I work at an agency named Axis41, we have helped build out and maintain multiple implementation of Adobe Analytics including stanfordhealthcare.org. Adobe Analytics helps the designers know how to make informed decisions about how to design the user experience. Just to give an example, there is a carousel on the home page of the site. There was discussion as to how many users were using the carousel. Were users clicking the arrows or the radio buttons? Were users actually clicking on the carousel? Were users actually interacting with links on the carousel? Which links were actually being clicked if they clicked them? All of these questions could be answered because Adobe Analytics is able to capture this information. With that information the designers could make actual informed decisions about what to change about the carousel. This is just one example of one very small business problem that Adobe Analytics solved. There are many other problems that Stanford Hospital has solved with Adobe Analytics.
  • Tracks basic web traffic and key metrics for most websites. Is particularly good at measuring traffic metrics for e-commerce sites. As the software continues to mature, it continues to become effective at capturing complicated scenarios.
  • Well documented with a very verbose training manual.
  • Captures information quite transparently to the user. There is almost no overhead performance issues when the final implementation is integrated into your web site.
  • Implementation has become easier through the years as well. With a DTM(Dynamic Tag Manager) code maintenance is incredible easy.
  • Developer related concepts are sometimes hard to grasp initially. Particularly the use of the terms "variables" and "eVars". I was confused at first when I was learning about these. Then I slowly understood that the definition of these term were a bit different then what a developer typically refers to as a variable.
  • I would like to see a way to have a test suite to test an implementation. There are debugger tools that help developers know that specific vars and eVars are being set. I would like to see however a way to have a separate suite that you could test on a stage environment for example.
  • It is a bit overwhelming at first to grasp all the terminology at once. Adobe does make a great effort to make the management suite intuitive, but understanding what everything does is like drinking from a firehose. It is a very heavy framework with a lot of capabilities which can be overwhelming at times.
Adobe Analytics is definitely a good fit for a large enterprise level website. It can capture divers behavior about the user and collect enormous amounts of information. Like most Adobe products its an investment. You will need people who know the product to make continual maintenance changes to your implementation to adapt to changing requirements. If no one is lined up to help you maintain your implementation, then expect to be patient with yourself to learn all of its capabilities. It is a big piece of software that has major potential to help you make informed decisions. It also intuitive enough to capture basic traffic information. Even though this is a heavy piece of software there is a lot that you get OOB (out of the box) that can be super easy to set up for smaller websites.
Read Vagner Polund's full review
Carlos Barrios profile photo
Score 9 out of 10
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I chose Adobe Analytics to use as our company wide online marketing solution. Adobe Analytics has allowed me to manage online campaigns and easily calculate ROI. The ability to segment and target client groups has increased online and email campaign conversions by ten fold. Test and target allows us to gather detailed data for A/B Testing which provided us the information needed to launch successful marketing campaigns.
  • Provides an intuitive, visual interface which makes manipulating data sets easily viewable and understandable for effective use in marketing application.
  • Calculates potential ROI-Based on online funnels, user data and conversion goals the program accurately calculates potential ROI. This is extremely helpful when making budget decisions for new campaigns.
  • Segmenting-The software has a powerful engine that makes segmenting user groups which has allowed us to convert clients into paying customers.
  • Price point-some of Adobe Analytics competitors offer similar solutions or free or at a cheaper cost. While competitors solutions are limited and not nearly as efficient; they get the job done in certain marketing applications.
Start-ups with an extremely limited marketing budget may be better suited with free software, as they can provide basic solutions. Adobe Analytics on the other hand is the Ferrari of marketing software. It has a beautiful interface, deep powerful features, and the tools needed for a serious marketer. Any company who has a marginal marketing budget would benefit by paying the small cost for the program. You will recoup the cost on your first marketing campaign.
Read Carlos Barrios's full review
Adam Waddington profile photo
Score 10 out of 10
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Currently, Adobe Analytics (AA) is the go-to analytcs tool for my entire company alongside several other basic third-party tracking pixels. We use AA to track conversions, marketing campaigns, user interaction, as well as for the building of dashboards and ad hoc analysis. This, combined with our team analytics team that leverages Ad Hoc Analysis with AA, provides very comprehensive overage of our analytics needs.

The primary business problems we use AA to address are release testing (usage of site features), purchase activity, and marketing campaign success. We also track other general metrics such as Bounce Rates, Visits/Visitors, Registrations, etc.
  • Provides an interface that is easy to navigate and explain to general users
  • Offers data extraction and automation through Data Warehouse
  • Provides a baseline-architecture with the ability to customize when needed
  • Ability to integrate with Adobe Target and other tools
  • The ability to segment and run breakdowns/correlations/subrelations provides access to a great deal with granularity in reporting
  • Sometimes, the default number of variables is not enough
  • With AA v15, some of the organization within the dropdowns has become less clear
  • Dashboards in the tool aren't always unique to the user and persist across profiles (could use more customization for this)
The main question is how comfortable engineer/developer are with the implementation process. AA offers a great deal of customization potential, but you have to know how to leverage it. There is also a great deal of importance in the testing process, and some smaller companies might not have the ability to sufficiently plan and therefore their setups can struggle. AA is particularly appropriate for ecommerce as that was it's original design purpose, but you can measure essentially anything you want to if you have resources with the know-how.

The key considerations are price (it is expensive), tech ability (can be complicated), and the extent of what you want to measure. For some smaller sites, a free tool such as GA might be a better option.
Read Adam Waddington's full review
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Score 4 out of 10
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Adobe Analytics is being used by my organization to track analytics. It addresses the business problem of being able to track how many users are visiting different sections of the website. Even though the whole organization has access to it, not everyone in the organization knows how to use it and how to look up the statistics.
  • Allows you to customize different properties that you want to track
  • Allows you to set up custom reports to track different data usage
  • Allows you to look at different traffic sources that your users are coming from
  • Not the best user experience on the website
  • When you set a specific time period on the calendar, it will randomly reset itself
  • Sharing campaigns via email is difficult to implement
Adobe Analytics is great if you want to truly customize a report. It is not great in that the user experience is bad. What I mean by this is that when visiting Adobe Analytics on the web, it is not always intuitive how to work it. Employees usually must be trained in order to properly use it.
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Michael Silva profile photo
Score 9 out of 10
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Adobe Analytics is being used by our organization to track, analyze and report on different marketing programs and site traffic. This tool is primarily used by our e-Commerce and complimentary Marketing Teams. Adobe Analytics addresses the problem of needing a robust tool that can capture all our e-Commerce visitor data into on synced location for reporting and analysis.
  • User Experience - I found Adobe Analytics to have a very user friendly interface. It has a relatively low learning curve and it is very easy to dive right in and begin to analyze data.
  • Reports - Very robust reporting features. Allows for easy saving of custom reports and is easy to schedule reports as well.
  • I would like to see more compacted / easy to understand reporting. The report navigation has a lot of levels to it, making it difficult sometimes to find what you're looking for.
  • It would be nice to have a slightly more robust learning feature.
This tool is well suited for a larger scale e-Commerce business. Ask about how you can track all your marketing efforts. Also ask a lot about how the site tagging works, as that can be a bit tough to set up and can have an effect on the benefit of the tool if not done correctly.
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Steven Rish profile photo
Score 8 out of 10
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  • SiteCatalyst can accommodate varying complexities of implementation strategies very well
  • Robust reporting tools, especially Ad Hoc Analysis (formerly Discover), make custom segmentation simple and intuitive
  • I would love if Calculated Metrics could be shareable - similar to how folders of segments can be shared.
Ensure tech/implementation team has wherewithal to adhere to implementation standards. Flexibility of implementation allows for a lot of room for error that can hinder reporting capabilities if not fixed
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Samuel Cooper profile photo
Score 8 out of 10
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  • Comprehensive user technology profiles.
  • Easy implementation process for standard metrics/reports.
  • Integrates well with other Adobe products such as SearchCenter.
  • Provides great options for exporting data in via various formats and pipelines.
  • Interface is intuitive.
  • Support is sometimes slow to respond.
  • Processing and VISTA rules (proprietary tools for the creation of real-time segmentation of online data) can be difficult to implement and sometimes have a "black box" feel.
Read Samuel Cooper's full review
Ian Vaisman profile photo
Score 8 out of 10
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  • Allows you to look at your data filtered by as many traffic sources (including mobile) and metrics as you need in order to analyze your business' KPIs. The granularity level is impressive.
  • Customer pathing is something that is very helpful in order to look at your customer's behavior on your site.
  • Ability to run large reports and get alerts when reports are ready plus a wide variety of formats available to export reports (PDF, CSV, etc.)
  • Product couldn't track video performance metrics, but this might have been due to an unsupported video player format and not the product capability in general.
  • The platform provides several tutorials and forums for Q&A, but I remember still having trouble when trying to find help for specific issues and not being able to wait for another user to reply in the forums or get an answer by email.
I just want to add that the review is based on SiteCatalyst 14. Additionally, I have not used SiteCatalyst within the last 6 months so my review is based on experience from that time frame.
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Vince Ginsburg profile photo
Score 6 out of 10
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  • Provides in-depth web page analytics: impressions, views, user demographics, event tracking.
  • Provides comprehensive reports that can be automatically scheduled.
  • Generates graphs for visualizing long-term and short-term data.
  • Requires a somewhat steep learning curve to use and set up this product.
  • Customer and tech support are available at multiple levels, however it can take some time and potentially a few attempts to find the right person with the right knowledge.
Like all Adobe products, it's beastly. But it does deliver, and especially when combined with its sister products produces nearly unbeatable results.
Read Vince Ginsburg's full review
Nicole Kook profile photo
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • This product is great for tracking ecommerce users once they get to your site and gives insight as to where users go before and after your site. This product also helps discover which products and pages are most viewed and which products and pages have the highest transaction rate. This product allows for CID tag tracking for placements outside of your website as well as iCID tag tracking for pages within your website. Overall, a very insightful tool.
  • For certain requests, the tool does not remember previous settings.
Read Nicole Kook's full review
Sarah Schick profile photo
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • You can get a lot of data from this product, which is very helpful in tracking performance and making business decisions.
  • The product is not very intuitive or easy to use.
  • The product requires a lot of labor-intensive work to use.
This software is complicated to use and difficult to learn, but incredible useful once you are comfortable with it.
Read Sarah Schick's full review

About Adobe Analytics

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.

SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.

Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

Adobe Analytics Integrations

Adobe Analytics Competitors

Adobe Analytics Technical Details

Operating Systems: Unspecified
Mobile Application:No