Adobe Analytics

It is easy to track the events, impressions, and on-the-fly impressions, and clicks can be added to Adobe Analytics, so it will be easy to push new events to Adobe Analytics.

Adobe Analytics is great for detailed analysis of apps/websites, to support a digital roadmap. Weaker on app analytics vs web. It's great that it can easily and seamlessly synch up with other Adobe products, for example, Adobe Target, AEP, etc, but means more limited links to non 'Adobe' tools such as 'Data Studio' for external visualisations.

Extremely configurable in terms of how it collects data and how it may be modified to meet a company's unique needs. Deep dives are quick and straightforward with the ability to break down practically any variable by anything else, making in-tool analysis quick and easy. Some of the more sophisticated capabilities, such as in-tool AI and anomaly detection, may provide analysts and marketers with some strong tools.

If you are in the eCommerce business, Adobe analytics is a must for you. It is less suited for companies who do not analyze a lot of data on day to day basis. Adobe Analytics offers the gold standard in web performance measurement, providing insight into all aspects of a digital campaign's performance. Because Adobe Analytics is a complex platform to implement, a business must be willing to spend a great deal of time and effort on integration work.

Adobe Analytics is most suited for large organizations. The cost of this tool makes the investment significant, but large organizations that use it to its fullest potential will also reap the most benefits. Adobe Analytics really is the industry leader in analytics capabilities, and when used right is easier to dig into the details you need. Smaller companies, particularly ones that aren't trying to do complex analysis, probably wouldn't find it to be an investment that is worthwhile.

Adobe Analytics has been absolutely fantastic for us to understand our customer engagement with our products, and address where fallout/funnel issues occur with funnel events. It has also been very adept at handling cross-domain analytics so that we understand where our clients' product interest is after visiting our unauthenticated website. We've been able to create dashboards for each segment of the business for them to understand how their specific segment is performing and its impact on the non-online business metrics.

This tool is great for any high-level lyrics data monitoring and is particularly useful for sharing snapshots with colleagues who are less versed in data and analytics.

Adobe Analytics has helped out our ecommerce teams with real time site and product specific analytics. The ability to pull ad hoc reports really helps when it comes to teams who need insights and optimizations on the fly and on a regular basis. That being said, these reports would not have been possible to pull if it was not for our specific product experts as the interface is rather clunky and technical and requires a high degree of expertise to set up.

We use Adobe Analytics to snappily dissect and make opinions on how to do with tactics on our colorful web properties. I like the vacuity of customization options in Adobe Analytics. It's planted to be salutary for non-technical druggies too. Adobe Analytics is a most authentic and important analytics tool than any other tool available in this current market. Being suitable to fantasize deep-dive criteria on stoner geste helps us pivot and make opinions on what to concentrate on to get the perfect and accurate results from our time.

Superb for tracking traffic and the channel from which that marketing has come to the site. Very customizable for a variety of use cases and can be tailored specifically to an organisation's need. The way it is implemented means anything can be tracked in some way, and therefore most questions posed by product teams can be answered with the correct Adobe Analytics setup.

Adobe Analytics is a powerful tool that is able to capture multiple levels of data, provide reports on an automatic schedule, and is capable of tracking data across multiple platforms such as websites, mobile apps, and streaming services. The main drawback of the product is [that] there is a steep learning curve that comes with the sheer scale of customization and tracking options.

It is good for developers to analyze the details, but not for an average user from a Marketing, Supply, or Sales team. It is not appropriate to evaluate different attribution models or analyze the app data.The interface takes too long to load and is not intuitive for using on a regular basis.

I have used many platforms for tracking customer behaviours, web, and mobile analytics. But so far, for e-commerce businesses, Adobe Analytics has been the best analytics platform which has helped us to track accurate data metrics such as conversions, sales, conversion rate, revenue, e-commerce revenue, etc. However, the platform is not suitable for small or medium-sized businesses as it gets very expensive as you would want to integrate other software or use tags for tracking.

Adobe Analytics is a wonderful site analytics solution for large enterprises with reliable tag management resource. If the tags are not well managed it would provide very little value. It would be good for companies with multiple websites to track and manage.

Well suited for large companies that have many users and need advanced features and functionality. Less suited for smaller companies that just need basic web traffic data. This is really for those who need detail and want to dig deep and understand the customer journey

If you're looking for the gold standard in web performance measurement, that provides a very detailed perspective of all aspects of your digital performance, then Adobe Analytics is a great solution. Before deciding on Adobe Analytics, one must be prepared to take on the integration work which is very time-consuming and difficult to get right with the initial implementation. [In my experience], Adobe's support with integration was lacking unless you're willing to [put] up the big dollars to bring on their consulting team to do the work. There are many development companies out there that can also do the work for 25-25% less than the Adobe consultants. Integration is HARD, but if you are committed and can get the work completed, then you'll be VERY happy using this amazing platform for your performance measurement.

Great For- Creating dashboards that show entire page performance and interaction. Not great for- getting quick insights or recommendations based on data.

If you have a website that generates income or an online shop I do not think there is a better tool to implement and use than Adobe Analytics. It brings a range of variables that are very helpful to understand your user behavior and website functionality and help make optimizations.

Adobe is a great tool if you have a team of experts, which means they have already used Adobe Analytics. There is not much public information on how to use it properly compared to Google Analytics. It is also an asset if you also have at least Adobe Target since they work better together.

Well suited for large scale websites with complicated user journeys. Large organizations will benefit as they can spend more and pay for the implementation to be done by the Adobe consultants. One could also utilize other Adobe platforms and integrate with [Adobe Analytics] for a holistic marketing setup. For SMEs it's a little difficult to recommend unless you don't like the alternatives.

Adobe Analytics is good for tracking business KPIs, identifying main friction points, and drilling down to find out possible pain points. It is less appropriate to investigate single customer issues. It is difficult to compare more than 5 specific values on a trend especially with comparison to history options. The real-time data is limited. It offers nice options to schedule reports, but there are delays from time to time.

Adobe Analytics is well suited to two main areas for our organization. Adobe Analytics helps us track data about email campaigns in real-time so we understand the best times to deliver content, and how that content is engaged with by our target audience. The other area is our website data. We have used the analytics to customize content for prospects we're interested in.

Adobe Analytics has been [a] useful product to the different businesses and the best marketing data analytics solution. The adaptation to the Adobe Analytics features is very simple and data gathering from other applications is effective. The data visualization capability on Adobe Analytics is the greatest and effective [for] any business.

Of all of the analytics platforms I have used Adobe Analytics is still the best because it is easiest to use at scale, allows for custom metrics/segmentation and ties into Adobe's other products like Adobe Target. Also due to the customization, I think Adobe is great for lots of different types of businesses, but it is an enterprise-level tool and I would recommend using Google Analytics for most small businesses.