Brief but Dazzling Glimpse of New Work
Use Cases and Deployment Scope
As a one-person shop, eight of the twelve companies I represent provide Wiredrive for me to use in sales. While my clients acknowledge Wiredrive as the gold standard in delivery methods, I enjoy the ease of manipulating the spots and previewing the finished piece. I also like the fact that I can change or update the link after it has been sent. Thus, it addresses the problem of last minute changes and updates. I also keep links as templates so that if I need a particular style or line up, I can reference a previous link.
Pros
- Wiredrive organizes the content for easy selection for reels. I am also able to add a reel while I am previewing it - this saves time.
- Wiredrive's tech support is remarkable: someone with a name calls me back immediately with easily understood solutions. The techs are patient, as well, and I never feel rushed or unschooled.
- The analytics are priceless in timing my follow up. Knowing or not knowing if someone has viewed the work or forwarded the link to team mates allows me to be timely and effective
Cons
- The greatest problem I have with Wiredrive is the interaction with iTunes for screening in a group. The download protocol and rearrangement of the spots is awkward.
Return on Investment
- Positive timing on follow up, thus increased sales efficiency.
- Positive flexibility in updates and changes.
- Swift almost real time delivery allows content to be viewed during discussions.
Alternatives Considered
Get-A-Reel,Simian,Ad Beast,Propriety systems




